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- 1. A Presentation on Swiggy BY:- SARVESH KUMAR
- 2. INTRODUCTION SWIGGY is an online food ordering and delivering service based in Bengaluru, Karnataka, India FOUNDED in 2014 TAGLINE: when you are hungry think of us! → FOUNDERS:- 1. RAHUL JAIMINI 2. SRI HARSHA MAJETY 3. NADAN REDDY
- 3. History → In 2013, Nandan Reddy and Sriharsha Majety, both alumni of Birla Institute of Technology and Science (BITS) Pilani, started a logistics company called Bundl which connected small and medium companies to courier service providers. After a year, they wanted to build an online hyperlocal logistics company in the restaurant industry. → They approached Rahul Jaimini, an IIT Kharagpur alumnus, who was working as a software engineer for online fashion retailer Myntra at that time and together, they rolled out Swigg.
- 4. Business Model of Swiggy The cost of serving customer in restaurant(greater) and commission paid to swiggy( lesser) is making a great deal. Restaurants get wider access customers, which is not possible in traditional set up. A typical restaurant in metro city can serve max 50- 60 customers at a time. Swiggy’s business model is not only sustainable but also scalable
- 5. Swiggy Target Customers 20-30 years old College Students Working Professionals E-Commerce Savvy SWIGGY A Crowd that is living away from their hom
- 6. Marketing Strategy Swiggy uses Google Display Ads and Text Ads to advertise to customers looking for food. They also advertise on Facebook to specific users. These advertisements reach their intended demographic and provide them with an additional channel for driving traffic to their website or app.
- 7. Swiggy Competitors Foodpanda India. Fresh Menu Grofers Zomato Uber Eats
- 8. How it Works Swiggy operates through its website and mobile application. Users can read the menu and place the order on its website or its Android or iOS application. Once the order is placed, a delivery person is assigned for that order that collects the food from the restaurant and delivers it to the location decided by the customer. Payment can be made through cash on delivery, net banking, credit and debit cards and digital wallets. . What differentiates Swiggy from its competitors (strength) It has its own fleet of delivery boys who are equipped with smartphones and the Swiggy app.It does not have a minimum order policy More Reliable→ Fast delivery→ Expansion→ Neat packaging→ Delivery is free.
- 9. Swiggy Funding INVESTORS:- Bessemer Venture Partners Norwest Venture Accel Partners SAIF Partners Harmony Venture Partners RB Investments Apolett Revenue ₹5,705 crore (US$710 million) (FY22) Net Income ₹−3,629 crore (US$−450 million) (US$−450 million) (FY22) Valuation ₹−10,000 crore (US$−$638 million) (FY22)
- 10. Conclusion Though at earlier stage it suffered some loss but today it has become the leading food delivery app Second fastest food delivery company after Dominos Initiatives beyond food delivery-SWIGGY DASH SWIGGY SUPER
- 11. THANK YOU !