This course was delivered at the AAO 2012 in Chicago. My portion of this 3 hour class dealt with various aspects of building a website. We covered issues such as hosting, content, design, types of websites and whether or not social media was even necessary. Hosting: There are hosted (free) and sefl-hosted sites. Without a doubt, self-hosted offers the most flexibility, ownership and best of all, the best ability to maximize your SEO. Third party hosting companies abound. Almost all have great "up time." I prefer to consider companies with great download speed, great customer support, almost constant "up time," and unlimited email. These days "Bluehost.com" answers all these criteria. Without a doubt, choose a hosting company where your website will download quickly (< 2.5 sec). Web design is obsolete. Web designers usually don't build websites on platforms that allow great implementation of SEO. In short, great looking custom designed sites do not rank. Using a CMS (content management systemt) such as Wordpress.org, you get the best of both worlds. Turn-key/fully customized themes and the best SEO! I standby the Geneis CMS framework which is coded to provide the best SEO. In addition, child "themes" can be installed (and changed with a click) to provide the look and function you want. All websites must be on a blog format. They can be designed to mimic ANY website and has the best flexibility for SEO! Social media platforms shouldn't really be considered until you have a functioning website of which you are proud! Don't draw attention to a website that is dull and outdated...it will reflect poorly on you and is a big turnoff. Thanks for visiting. Randy

1. Use Blogging & Social
Networking to Super Charge
Your Website
Randall V. Wong, M.D.
Medical Marketing Enterprises, LLC
AAO 2012
Chicago
SPE 08

2. Financial Disclosure
 I have the following financial interests or relationships to disclose:
 Co-Founder:
 Medical Marketing Enterprises, LLC

3. Notice to Participants
 If you are planning on attending this course, please take the time to forward
your email address.
 I would like to create a user ID and password for the website we’ll build
during class.
 Look forward to seeing you!
 Randy
 RWong@MedicalMarketingEnterprises.com

4. Content Management System (CMS)
 Wordpress.com
 Wordpress.org
 Blogger
 Others?

5. Hosted vs. Self-Hosted
 Wordpress.org: The most popular CMS
 Self-hosted
 GoDaddy, Bluehost, Host Gator
 Hosted Programs
 Wordpress.com
 Blogger

6. Wordpress.org
 Most popular CMS
 Extreme flexibility
 Best for SEO
 Plugins
 Open-source

7. 3 Types of Websites
 Resource (Static, No SEO)
 Marketing (Dynamic, SEO)
 Interactive (Dynamic, SEO, “Blog”)

8. Web = Blog
 Modern website must be on CMS
 Design is fully customizable and can look like any website
 Can “add” function when you are ready
 E.g.: Change a Resource site to Marketing site

9. Web Design
 Obsolete from SEO perspective
 Turn-key Themes
 3rd Party Themes
 Studiopress
 Genesis
 Thesis

10. SEO
 Search Engine Optimization
 SEO
 Translating Content to a form understood by search engines to allow SERP
based upon relevance…..whew!

11. Lab
 Install Genesis
 Install “child” theme
 Use Plugins
 Publish articles
 Create Webpage

12. Genesis
 Proprietary platform
 CMS
 Coded to maximize SEO/Optimization
 Studiopress.com

13. Child Theme
 Dozens of themes
 Fits “on top” the Genesis “chassis”
 Fully customizable
 Change code
 Use any WP plugin

14. Text Editor
 Very similar to “Word”
 Text editor within CMS
 Content Marketing is the key to achieving and maintaining high SERP
rankings
 Write articles directly via CMS

15. PlugIns
 Adds form and function to customize website
 No need for programming
 Limitless supply
 3rd Party and almost always….free!

16. Components of Website
 Content
 Design
 Function
 Resource
 Marketing
 Interactive
 Social Media

17. Notice to Participants
 If you are planning on attending this course, please take the time to forward
your email address to me.
 I would like to create a user ID and password for the website we’ll build
during class.
 Look forward to seeing you!
 Randy
 RWong@MedicalMarketingEnterprises.com

18. Thank You
and
To Your Success!
Randall V. Wong, M.D.
Medical Marketing Enterprises, LLC
RWong@MedicalMarketingEnterprises.com