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SPE 08: Use Blogging & Social Networking to Super Charge Your Website

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This course was delivered at the AAO 2012 in Chicago.

My portion of this 3 hour class dealt with various aspects of building a website. We covered issues such as hosting, content, design, types of websites and whether or not social media was even necessary.

Hosting: There are hosted (free) and sefl-hosted sites. Without a doubt, self-hosted offers the most flexibility, ownership and best of all, the best ability to maximize your SEO.

Third party hosting companies abound. Almost all have great "up time." I prefer to consider companies with great download speed, great customer support, almost constant "up time," and unlimited email. These days "Bluehost.com" answers all these criteria.

Without a doubt, choose a hosting company where your website will download quickly (< 2.5 sec).

Web design is obsolete. Web designers usually don't build websites on platforms that allow great implementation of SEO. In short, great looking custom designed sites do not rank.

Using a CMS (content management systemt) such as Wordpress.org, you get the best of both worlds. Turn-key/fully customized themes and the best SEO! I standby the Geneis CMS framework which is coded to provide the best SEO. In addition, child "themes" can be installed (and changed with a click) to provide the look and function you want.

All websites must be on a blog format. They can be designed to mimic ANY website and has the best flexibility for SEO!

Social media platforms shouldn't really be considered until you have a functioning website of which you are proud! Don't draw attention to a website that is dull and outdated...it will reflect poorly on you and is a big turnoff.

Thanks for visiting.

Randy

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SPE 08: Use Blogging & Social Networking to Super Charge Your Website

  1. 1. Use Blogging & SocialNetworking to Super Charge Your Website Randall V. Wong, M.D. Medical Marketing Enterprises, LLC AAO 2012 Chicago SPE 08
  2. 2. Financial Disclosure I have the following financial interests or relationships to disclose:  Co-Founder:  Medical Marketing Enterprises, LLC
  3. 3. Notice to Participants If you are planning on attending this course, please take the time to forward your email address. I would like to create a user ID and password for the website we’ll build during class. Look forward to seeing you! Randy RWong@MedicalMarketingEnterprises.com
  4. 4. Content Management System (CMS) Wordpress.com Wordpress.org Blogger Others?
  5. 5. Hosted vs. Self-Hosted Wordpress.org: The most popular CMS Self-hosted GoDaddy, Bluehost, Host Gator Hosted Programs Wordpress.com Blogger
  6. 6. Wordpress.org Most popular CMS Extreme flexibility  Best for SEO  Plugins Open-source
  7. 7. 3 Types of Websites Resource (Static, No SEO) Marketing (Dynamic, SEO) Interactive (Dynamic, SEO, “Blog”)
  8. 8. Web = Blog Modern website must be on CMS Design is fully customizable and can look like any website Can “add” function when you are ready E.g.: Change a Resource site to Marketing site
  9. 9. Web Design Obsolete from SEO perspective Turn-key Themes 3rd Party Themes Studiopress Genesis Thesis
  10. 10. SEO Search Engine Optimization SEO Translating Content to a form understood by search engines to allow SERP based upon relevance…..whew!
  11. 11. Lab Install Genesis Install “child” theme Use Plugins Publish articles Create Webpage
  12. 12. Genesis Proprietary platform CMS Coded to maximize SEO/Optimization Studiopress.com
  13. 13. Child Theme Dozens of themes Fits “on top” the Genesis “chassis” Fully customizable Change code Use any WP plugin
  14. 14. Text Editor Very similar to “Word” Text editor within CMS Content Marketing is the key to achieving and maintaining high SERP rankings Write articles directly via CMS
  15. 15. PlugIns Adds form and function to customize website No need for programming Limitless supply 3rd Party and almost always….free!
  16. 16. Components of Website Content Design Function  Resource  Marketing  Interactive Social Media
  17. 17. Notice to Participants If you are planning on attending this course, please take the time to forward your email address to me. I would like to create a user ID and password for the website we’ll build during class. Look forward to seeing you! Randy RWong@MedicalMarketingEnterprises.com
  18. 18. Thank YouandTo Your Success!Randall V. Wong, M.D.Medical Marketing Enterprises, LLCRWong@MedicalMarketingEnterprises.com

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