The document provides tips for pivoting a business from Yaron Bloch, VP of products at Wibbitz. The tips include focusing on solving new problems for customers rather than technology, eliminating non-performing aspects of the previous business, getting feedback from potential customers, optimizing fit with customers over retrospectively assessing fit, turning all parts of the business into ways to learn about customers, and maintaining humility by acknowledging what is still unknown.

1. Yaron Bloch
VP products at Wibbitz
How to Turn Your Pivot
Mistakes into Success?

2. 2

3. Don’t Pivot Your
Technology
Pivot Your
Problem
🔍

4. Don’t Pivot Your Technology Pivot
Your Problem
01
Forget about your awesome technology.
Focus on the new problem you are trying to
solve and your audience

5. Ask yourself - How can I make my new users
superheroes?

6. Don’t Get
Emotional

7. Don’t Get
Emotional
02
Kill and eliminate waste.
Don’t keep non- performing leftovers for the
sake of old times

8. Ask yourself - Where do I avoid from letting go
of leftovers that no longer serve me?

9. Put on Your
Good Shoes
👠

10. Put on Your
Good Shoes
03
“There is no truth inside the building”,
Steve Blank

11. Ask yourself - Who are the 5 people I’m going
to meet next week? And the week after?

12. Focus = Fit

13. Focus = Fit
04
Fit is NOT something you should find in
retrospect, its the most important thing you
should optimize for

14. Ask yourself - Which % of my new clients would
be “Very disappointed” if they couldn’t use my
product?

15. The Product
Octopus

16. The Product Octopus
05
Accelerate your fit by turning every part of the
organization into a product tentacle

17. Ask yourself - Which new channels can I create
so every CSM/Sales/Bizdev person will send
me their client notes? (Slack;))

18. Be humble

19. Be humble
06
Every time you know that you dont know, your
next breakthrough is just around the corner

20. Ask yourself - So now, what do I know that I
dont know?

22. Thanks!Yaron Bloch
Yaron@wibbitz.com