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Usability Testing - 10 Tips For Getting It Right

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Do you wish to know how to:
- turn your visitors into happy clients?
- create a great product?
- deliver outstanding user experience?
- have customers who love your product, use it and spread the word?

Unlock the potential of usability testing with our tips!

Published in: Technology
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Usability Testing - 10 Tips For Getting It Right

  1. 1. Do you wish to know how to: - turn your visitors into happy clients? - create a great product? - deliver outstanding user experience? Usability Testing 10 Tips For Getting It Right
  2. 2. Here’s the deal Without research business cannot make informed decisions… nowadays. - Jeff Parks, V.P. Customer Experience at Kina'ole Inc.
  3. 3. Tip 1. Set goals
  4. 4. Tip1. Set your goals Remember why you built the product - decide what the problem was you wanted to solve. Form a hypothesis and then test it. Prioritize and focus your research.
  5. 5. Tip 2. Choose the right audience
  6. 6. Tip 2. Choose the right audience Know your customers, respect your users. Target research at the right group and don’t test on a randomly chosen bunch of people.
  7. 7. Tip 3. Prepare the room and tools
  8. 8. Tip 3. Prepare the room and tools Basic user testing sessions require the right equipment and the right space - but don’t make it too clinical either. If you don’t have the opportunity of conducting the test in person, do it online even remotely.
  9. 9. Tip 4. Prepare clear instructions and tasks
  10. 10. Tip 4. Prepare clear instructions and tasks Testers need to know what to do. Make it easy. It’s better to give a few short tasks than one massive assignment.
  11. 11. Tip 5. Three-plus is a crowd
  12. 12. Tip 5. Three-plus is a crowd While conducting your usability study, bear in mind that the ideal scenario has you and the user in it. Additional people may, involuntarily, influence the testing process. A great way to avoid this is to conduct a remote usability test.
  13. 13. *Tip 5. Three-plus is NOT a crowd By using you can have your cake and eat it! But here’s an extra tip...
  14. 14. *Tip 5. Three-plus is NOT a crowd – Remote Usability Test Save you time and find improvement opportunities by research on large quantities of people. You can use – leading research panel with an access to over worldwide.
  15. 15. *Tip 5. Three-plus is a crowd – Remote Usability Test
  16. 16. Tip 6. Be neutral
  17. 17. Tip 6. Be neutral While asking to expand, do not include the answers in your questions – always leave room for interpretation. The core of your test is to observe and conduct research to develop a better product.
  18. 18. Tip 7. Set the time frame
  19. 19. Tip 7. Set the time frame Make the test as time efficient as you can. Testing many people is time consuming so you can also hire professionals to trigger remote usability testing for you.
  20. 20. *Tip 7. Set the time frame when the cat's away the mice will play, so... track them! But here’s an extra tip...
  21. 21. *Tip 7. Click Tracking Tool – what for? Precise research makes you realize what your users do and what they say about your website. Define which areas on the website generate clicks to boost your conversion. : OptimalEnergy increased conversion by 122%
  22. 22. Observe Improve UsabilityTools in a nutshell
  23. 23. Tip 8. Always ask for feedback
  24. 24. Tip 8. Always ask for feedback You should always ask users for more feedback. Customer experience enhancement is a complex process and should be viewed and conducted as such.
  25. 25. Tip 9. Draw conclusions and improve
  26. 26. Tip 9. Draw conclusions and improve The knowledge of how real users use the tools you provide and where they need more help is beneficial only if you draw conclusions and refine your product accordingly.
  27. 27. Tip 10. Ask for help
  28. 28. Tip 10. Ask for help If you want to conduct testing the right way or learn how to do it in the future, you can always ask for professional help. You will learn how professionals conduct testing to gather maximum customer experience metrics.
  29. 29. So here are the last final tips... Always be prepared to: act fast, prioritize and improve your product. And then... do some more usability testing!
  30. 30. So here are the last final tips... Never stop testing, and your advertising will never stop improving. David Oglivy, The Father of Advertising
  31. 31. What makes us different Actionable insights Custom funnels and filters allow you to analyze users’ actions with the highest business value Boost users’ satisfaction Many tools, one platform. Combine the forces of the most comprehensive tools on the market.
  32. 32. Ask us some questions. Now. Or later. Julia Rozwens, Chief Marketing Officer +1 (650) 681 9613 Thank you for your time Are you in?
  33. 33. Source of used images: Slade 4: http://www.mrsjanuary.com/welcome-to-my-life/2014-goals/ Slade 6: Pedro Ribeiro Simões, https://www.flickr.com/photos/pedrosimoes7/8241346527/ Slade 8: Maxime Marais, https://www.flickr.com/photos/maxlemans/3512807503 Slade 10: Jackie, https://www.flickr.com/photos/sis/103725518 Slade 12: Aaron Fulkerson, https://www.flickr.com/photos/roebot/2964156413 Slade 14: http://www.bakerita.com/wp-content/uploads/2013/01/IMG_1934-729x1024.jpg Slade 17: JD Hancock, https://www.flickr.com/photos/jdhancock/4851912459/in/photolist-8oKjx6-aeEs44-5SoqRX-6mJ6AG-n4TVBe- 7Qf88e-99p9Rx-92DUMR-9R3wFW-fMNm3z-9L8Jmu-9Z6py7-64YfG7-fo6PbU-bdk7vc-5hx6Z3-bfwCEz-2nyufi-9q5MPn-dC7Usj-bdJjeF-iCvRYH- cu25p5-5yHzrn-9dNtur-axJWqB-ejqYtb-ak8PPs-7GeSFM-5G6ADM-8btZnj-fJQaDh-4n1kWE-cJewUb-5iGBBq-dE4BzL-kHLw44-8oRjuH-FisY2- 9b1vyn-jS3fWv-dPjnvm-FbbPU-5YpY16-8T3pRF-axByM9-9qG29J-nDf5Vw-mbdMzD-nEQqQo Slade 19: https://www.etsy.com/listing/187404902/made-to-order-ceramic-porcelain-clock?ref=exp_listingRemember that the customer development process takes time so factor it into your research. Slade 22: Niels Hartvig, https://www.flickr.com/photos/hartvig/5672820439 Slade 24: Paul, https://www.flickr.com/photos/vegaseddie/5700609302 Slade 26: http://chloeroseboutique.tumblr.com/post/41828181685 Slade 28: http://media-cache-ec0.pinimg.com/originals/0f/e2/ee/0fe2ee120514d5a1982b4606df54144a.jpg

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