"Bad Pivot Good Pivot Great Pivot", Uri Haramati at ProductTank TLV, December 2018
In this ProductTank TLV meetup, on Monday, Dec 17, Uri Haramati walked us through his own experience with pivoting his products and the roller coaster of HouseParty. He presented his own experience as a case study that answered all the tough questions: What is the natural evolution of product and business strategy? How is the decision to pivot taken? How do you get the essential stakeholders support? What is a successful pivot? What metrics should you be using to measure it? What are the pitfalls in the process? What is the PM role in pivoting process? Uri Haramati is a serial entrepreneur since 2009. Uri is the Co-Founder & CEO of Torii. Before Torii, Uri was established Yevvo, who was pivoting to 'Meerkat' that changed to 'Life on Air' and in the end - 'HouseParty'. Uri has a BBA and graduated 'Zell Entrepreneurship Program' in IDC Herzliya
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"Bad Pivot Good Pivot Great Pivot", Uri Haramati at ProductTank TLV, December 2018
- 1. Uri Haramati Co-Founder & CEO Bad Pivot Good Pivot Great Pivot
- 2. Co-Founder & Head of Product Life on AirUri Haramati
- 5. Vision Connecting people in real time using live video
- 7. Something is not working 2 types of users Different use cases Some users are “better” than other Pivot #1WHY? Bad pivot
- 8. Pivot #1HOW? Rebranding New user segment Some additional features
- 9. Pivot #1HOW?
- 10. Rebranding won’t fix the product Rebranding may fix the brand
- 11. 👍👎
- 12. Nothing worked. Pivot #2WHY? Good pivot
- 13. Side project New product Quick & dirty rebranding Different user type Pivot #2HOW?
- 14. Pivot #2HOW?
- 16. Pivot #3WHY? Changes in the market Low retention Feature within a product Great pivot
- 17. Pivot #3HOW? Rebranding New user segment Experimenting with GTM New product
- 18. Vision The vision remained the same Assets Use as many of your assets as you can Progress It should feel like a progress
- 19. Why to pivot? Something is not working The product is not aligned with the vision The market is changing The user behavior is changing Technology is changing Gut feeling No passion Too expensive Someone else is doing a better job Something is working better than expected
- 20. What may help? Use as many of your assets It should feel like a progress The data to support it will be limited
- 21. Uri Haramati Co-Founder & CEO Thank you!