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8 Startup Mistakes to Avoid

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8 Startup Mistakes to Avoid. This deck is pitched at early stage companies, such as those that participate in Founder's Institute. The content is very much inspired by the lean startup movement, and specifically my work building lean startups at Pollenizer, a startup incubator and consultancy working across Asia.

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8 Startup Mistakes to Avoid

  1. 1. 8 Early Stage Startup Mistakes To Avoid By Isaac Souweine Presented to to May 13, 2015 Montreal
  2. 2. 1. Not knowing what stage your startup is in
  3. 3. Examples of stages ● In search of > Problem/Solution Fit ● In search of > Traction ● In search of > Product/Market Fit ● In search of > Scale ● In search of > Optimization NB - All advice is good advice for somebody
  4. 4. 2. Not understanding that your startup is just a bunch of hypotheses
  5. 5. A Good Startup does 2 things well sell the shit out of your vision seek validation for that vision
  6. 6. 3. Not being able to identify your riskiest hypothesis
  7. 7. Identifying your riskiest hypotheses
  8. 8. Identifying your riskiest hypotheses
  9. 9. 4. Not having a clear idea of how to test your riskiest hypothesis
  10. 10. Testing your hypothesis ● Surveys ● Problem interviews ● Solution interviews ● Landing page ● Prototype ● A Real MVP
  11. 11. Interlude - What is an MVP? A Minimum Viable Product is the smallest thing you can build that delivers customer value. . . - Ash Maurya Source: https://www.youtube.com/watch?v=MHJn_SubN4E
  12. 12. 5. Focusing too much on product vs. customer acquisition
  13. 13. Instead of Build/Measure/Learn
  14. 14. Build/Promote/Measure/Learn
  15. 15. 6. Not having a clear idea of what is core and what can be outsourced
  16. 16. Things that can be outsourced ● Your MVP ● Acquisition ● Copy ● PR ● Brand ● Anything! ● Or Nothing!!
  17. 17. 7. Not building process from Day 1
  18. 18. Small Scale Process Example Source: http://pollenizer.com/tools/
  19. 19. 8. Not building a data culture from Day 1
  20. 20. Three Pillars of Data Culture Source: http://www.slideshare.net/isouweine/startup-next-v31
  21. 21. Isaac Souweine | @sonofsarah

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