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5 experiments for product market fit

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5 experiments for product market fit

  1. 1. 5 EXPERIMENTS FOR PRODUCT MARKET FIT
  2. 2. Everything you need to test Business Model Canvas Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption
  3. 3. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ? ? ?
  4. 4. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption 5 2 1 3 3 1 4 4 2 The 5 Experiments You’ll Learn
  5. 5. 5 2 1 3 3 1 4 4 2 The 5 Experiments You’ll Learn Your Experiment
  6. 6. Push the envelope Today We’re going to…
  7. 7. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Goodies Agenda
  8. 8. WHO AM I?
  9. 9. Startup Accelerators
  10. 10. Curriculum Mentor & Speaker
  11. 11. FOCUS Framework
  12. 12. ?’s
  13. 13. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Goodies Agenda
  14. 14. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
  15. 15. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
  16. 16. You get to define it. Good Market?
  17. 17. …to achieve your goals. Your startup is a vehicle
  18. 18. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
  19. 19. “Satisfying a market…that satisfies you." Product-Market Fit - Justin Wilcox
  20. 20. Satisfies you? 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
  21. 21. Declaring Victory
  22. 22. bit.ly/startmark
  23. 23. "Being in a good market with a product that can satisfy that market." Product-Market Fit? - Marc Andreessen
  24. 24. “Satisfying a market that satisfies you." Product-Market Fit
  25. 25. Satisfies you 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
  26. 26. Takeaway What’s your Victory?
  27. 27. ?’s
  28. 28. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Goodies Agenda
  29. 29. Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Assumption Where do you start? What tests do you run? Questions How do you run them? ? ? ? ? ? ? ? ? ?
  30. 30. 5 2 1 3 3 1 4 4 2 5 Assumptions 5 Experiments
  31. 31. 1 Principle 5 Assumptions
  32. 32. CUSTOMER DON’T BUY products CUSTOMER BUY SOLUTIONS TO problems
  33. 33. CUSTOMER DON’T BUY products CUSTOMER BUY SOLUTIONS TO problems
  34. 34. 1 Principle 5 Assumptions
  35. 35. ASSUMPTION You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit
  36. 36. Product-Market Fit 5 Experiments to
  37. 37. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Cold Outreach, Ads Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
  38. 38. FOCUS Framework
  39. 39. 5 2 1 3 3 1 4 4 2 FOCUS Framework 1. Concrete steps 1 2 3 4 56 … 2. Orders the steps 3. Instructions & tools for each step
  40. 40. FOCUS Framework
  41. 41. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Goodies Agenda
  42. 42. Product-Market Fit Assessment 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?
  43. 43. bit.ly/startmark
  44. 44. Takeaways 1. What phase are you in? 2. What’s your riskiest assumption? 3. What’s your next step to test it?
  45. 45. ?’s
  46. 46. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Free Goodies Recap
  47. 47. “Satisfying a market…that satisfies you." Product-Market Fit - Justin Wilcox
  48. 48. Satisfies you? 1. All decisions are easier 2. Confidence to pivot 3. Unify your team
  49. 49. Declared Victory
  50. 50. 5 2 1 3 3 1 4 4 2 The 5 Experiments You Learned Your Experiment
  51. 51. CUSTOMER DON’T BUY products CUSTOMER BUY SOLUTIONS TO problems
  52. 52. Assumption You can find people trying to solve the problem They want your help solving it They will "pay" you to solve it You can solve it You will achieve Product- Market Fit Test Manual solution Cold Outreach, Ads Landing Page, Pre-Sales, LOIs Product, large segments, etc. Customer Interviews Utility Testing Offer Testing Currency Testing Scaling to Fit Finding Early Adopters Phase
  53. 53. 1. Who am I? 2. What is Product-Market Fit? 3. The 5 Experiments 4. Your Experiment 5. Free Goodies Recap
  54. 54. GOODIE #1
  55. 55. FREE EMAIL COURSE
  56. 56. bit.ly/startmark
  57. 57. GOODIE #2
  58. 58. FOCUS Framework 24 hours $20 OFF
  59. 59. ?’s
  60. 60. FOCUS Framework 24 Hours $20 OFF
  61. 61. 5 EXPERIMENTS FOR PRODUCT MARKET FIT

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