Fully described every types of advertisement both classified and commercial.

2. MEANING
Advertisements is a public notice or
announcement, especially one
advertising goods or services in
newspapers, magazines, on poster or
broadcasts.
It is a very potent tool for promoting
sales and services.
It attracts immediate attention of
public.

4.  In the paper, a question on a Classified
Advertisement will test the following value points:
 Format – Suitable heading/ classification e.g. CAR
FOR SALE (in capitals) 1 marks
 Content – Subject matter including content
address/number 2 marks
 Expression –grammatical accuracy, spellings,
suitable style 2 marks
 There is penal marking for exceeding word limit

5.  They have categorized into columns
according to different cases
 They have written in short catchy phases and
words.
 The language used is simple, factual and
formal.
 All the relevant information are provided.
 Contact name and address is given.
 They are written in a box to attract
attention.

6. Let us study various types of classified
advertisements with the help of
examples.

7.  Situation Vacant
 Situation Wanted
 Sale and Purchase
 To Let
 Educational Institutions
 Lost and Found
 Travels and Tours
 Matrimonial

8. 1. Situation Vacant
Include these essentials Details:
Begin with “Wanted” or “Required”.
Name of the Organization.
Address.
Name of vacancy
Number of vacancy
Essential Qualification.
Preference : Male/Female
Salary, opportunities for promotion or growth
Application /Interview procedure
Contact address

9. Q. Hotel Lake view, Udaipur, needs young and smart
lady receptionists. Write an advertisement to be
published in the ‘Situation Vacant’ column of the
newspaper.
SITUATION VACANT
Wanted convent educated, smart and young ladies in the age
group 21-25 with pleasing personalities and fluency
communication to work as receptionists for a reputed five star
hotel. Knowledge of a foreign language besides English will be
preferred. Handsome salary and perks. Apply up to 30th June
with complete bio-data and recent passport size photograph to
Personal Manager, Hotel Lake View, Udaipur.

10. 2.SITUATION WANTED
 Here it is an individual who seeks a job.
Include the following essential details:
Qualification and experience.
Age and sex.
Nature of the job sought.
Minimum salary acceptable.
Contact address and phone no.

11. Q. You are Rajesh Kumar of Shastri Nivas- Kanpur. You
have just passed B Tech civil Engineer seeks a job,
excepted salary 25000. write an advertisement for
the situation vacant column of the newspaper.
SITUATION WANTED
A first class B Tech civil Engineer from Calicut university
seeks a job in or around cochin. Presently working with a
private firm in Calicut. Salary expected 25000. Please contact.
Rajesh Kumar – Shastri Nivas- Kanpur Phone 2786003

12. Q. You are Ankit of C-3, keshav puram Delhi. You are
young man of 35 with seven years of experience as
an expert executive. You seek an immediate change
to some prestigious export house in Mumbai /
Bangalore. Draft a suitable advertisement for the
‘Situation Vacant’ column of a National Daily.
SITUATION VACANT
A highly experienced young export executive in top Export house
needs change to some prestigious export house in Mumbai /
Bangalore. Familiar with E-commerce marketing administration
advance license etc. Minimum salary expected 35,000+perks. Please
write to Ankit , C-3, keshav puram Delhi. Mob.8586070525

13. 3. SALE AND PURCHASE
Essential Details (General)
Begins with for Sale/Purchase or
Available/Wanted.
Mention the type of accommodation/ Vahicle
/Household item.
Give a brief Physical description.
End with Contact address & Tel. No.

14. (a) Property : (Specific details)
• Specify size, floor, number of rooms etc.
• Mention fixture and fittings.
• Give the location or surroundings.
• Price expected.
Q. You want to sell your flat in Ashok Vihar. Write out
an advertisement giving necessary details in about
50 words.
FOR SALE
For Sale Ashok Vihar, DDA flat, first floor, two bed rooms. Drawing/Dinning
with full interiors, Car parking available. North/park facing, located near
main market. Reasonable price. Contact: M.L. Goyal, 8585625212.

15. (b) Vehicle: (Specific details)
 State Model/year of manufacturing.
 Specify the condition/ mileage done.
 Give colour, accessories etc.
 Price expected/offered.
FOR SALE
Available Maruti 800 DX, 2000 Model in the excellent working condition.
White scratch less, self driven, sparingly used. Average 50 km. in a liter. Al
accessories intact. Expected price not below 1.40 lacs. Contact. Malhotra,
8584575784

16. (c) Household goods: (Specific details)
• Mention brand, model, year of mfg.
• Specify material, in case of furniture.
• Give the present condition.
• Quote price offered / expected.
Q. You have transferred to another city. You want to sell certain
household goods. Draft a suitable advertisement to be
inserted in the newspaper.
FOR SALE
For immediate sale white LG Washing Machine, Model PX-7 purchased
2000, ONIDA CTV 25, 1999; sofa set for 7; oval – shaped dining table with 8
chairs. All in excellent condition. Owner transferred. Contact vikash,
phone.8565868545.

17. Essential details:
• Begin with ‘wanted’ or ‘Available’
• Type of accommodation
• Brief description
• Rent expected
• Contact address & phone no.

18. TO LET
Available on rent Sushant Lok, Ansals MIG lats, II floor,two BHK,
lobby, balcony, fully furnished, well-ventilated. Walking
distance from main market & taxi stand. Rent expected
10,000(fixed). Company lease preferred. Contact Akash 2B54,
Keshav puram m.45758875
Q. You want to let out a flat. Prepare an advertisement
to this effect for publication in a newspaper, giving
location of the building, nature of accommodation, rent
expected etc.

19. Q. You are the General Manager Coal India Ltd.,
New Delhi. Write an advertisement to be
published in a newspaper for suitable
accommodation on rent to be used as a guest-
house for the company.
ACCOMMODATION WANTED
Coal India, New Delhi wants suitable accommodation on rent
to be used as a guest house. Minimum carpet area of 2500 sq.
feet in a posh South Delhi area proffered. Interested parties
may contact please 36, Lawrence road, New Delhi or
phone.9865858745

20. 5. EDUCATIONAL INSTITUTIONS
Essential details:
Give the name of the institutions/its past record
Mention the course offered, duration
List of facilities available and fee structure
Specify the eligibility condition
Quote the last date for registration/application
End with contact address & phone number.

21. Q. You are the director of coaching academy. Write an
advertisement for publication in newspaper, for
admission to the various courses being provided in
your institutes.
EDUCATIONAL
Apex Business Management Institute offers one year
diploma courses in computer programming and business
management. Eligibility – Senior Secondary. Batches of 20,
subdivided into 4 groups for practical training/field work.
Excellent faculty. Fee Rs.2500 payable quarterly. Last date
for submitting applications- 25 June. Contact, Director
AMBI or phone. 8575848575.

22. Q. You are the secretary of Institute for Carrier
Guidance, Sector 15, Gorgon specializing in
Career guidance and counseling. Draft a
suitable advertisement to be published in the
daily newspaper.
CARRIER COUNSELLING
Institute for Carrier Guidance, Counseling and Development of
Personality holding summer camps from 1st June. Facilities for games,
group discussions, personality development packets, elocution,
interviews and histrionics. Training by panel of experts. Career
oriented may apply by 15th June. Contact, Secretary, Institute of
Career Guidance, pitampura, Delhi. Contact.5885784585

23. 6. LOST AND FOUND
Essential Details
• Begin with ‘lost ’ or ‘found’
• Specify item
• Brief physical description.
• When / where lost or found.
• Reward if any
• Contact address and phone no.

24. Q. You have lost your purse. Draft an advertisement
suitable to given in the local daily. (Invent details).
Your advertisement should not exceed 50 words.
LOST AND FOUND
Lost black leather purse in DTC bus ( route no. 225),
while travelling between Lucknow Road and Red Fort.
Besides cash it contains some very important bills and
receipts. Finder will be suitably rewarded. Please
Contact: Aryan B-25, Rohini New Delhi.
Mobile.8586808095

25. 7 TRAVELS AND TOUR
Essential Details
• Being with’ package available’ etc
• Name of travel agency
• Destination and duration
• Details of package-food/
boarding/lodging/sightseeing etc
• Cost and discount if any.
• Contact address and phone no.

26. Q. Sita Travels, KD-12/ pitampura, New Delhi offers a package
tour for 3 nights/4 days in Mauritius for Rs. 10,000 per person.
Draft an advertisement for publication in the national daily in
about 50 words. Give necessary details.
TRAVELS AND TOUR
Attractive package available for Mauritius, 3 nights/ 4 days,
breakfast and dinner, stay at 3-star hotel, sight seeing
included. Rs. 10,00 per person. Special discount for early
birds. Contact: Sita Travels, Kd-2/ pitampura, New Delhi.
Mobile-8586070797

27. Essential Details
• Begin with Wanted/Alliance or Proposal invited.
• Service/Profession – income
• Qualities sought in partner.
• Mention groom / bridge groom
• height, age, caste, religion, complexion,
educational qualifications
• Phone number / post box no. and name of news
paper.

28. Q. Write an advertisement for the ‘Matrimonial’
column of a newspaper for a Bisa Aggawal girl,
working as Sales Officer in a leading export house.
BRIDEGROOM WANTED
Proposal invited for a Bisa Aggarwal girl, 25 years, 158
cm, working as Sales Officer in leading export house,
income in six figure per annum. Parents having
business at Mumbai and Overseas. Boy’s merit main
consideration. Professional with business background
preferred. Early and decent marriage. Write to Box
No. 7845, Times of India, Mumbai.

30. Main characteristics:
• Designed for commercial purpose
• More space, more expensive in terms of the
advertising cost.
• Visually attractive with catchy slogans/ with
expression and pictures or sketches
• Varying font size or shape
• Language; colorful and lucid..
• Proportionate spacing with appealing overall
arrangement

31. Essential details:
• Name of the company/ institute/organizers
etc
• Detail regarding products/event/ educational
course etc
• Special offer or discount if any
• Address of the company/institute/organizer
etc

37. Q. You are the Personnel Manage o a leading
industrial group. You need a lady receptionist
capable for handling the large EPABX, Computer
iterate graduates, fluency in English, pleasing
personality preferable. Write out an
advertisement for publication in a newspaper.
Q. RKD Financial Services Ltd, 91 Nehru Place
requires a company secretary for its corporate
office urgently. Write out an advertisement for a
walk-in-interview to be published in the
classified columns of a local newspaper.

38. Q. You are a Chartered Accountant with ten
years experience. You need a part-time whole
time job. Draft in 50 words an advertisement
for publication in the ‘Situation Wanted’
column of a national daily.
Q. An experienced Production Manager
conversant with largest techniques in cement
production seeks placement in a reputed
company. Write an advertisement or
publication in the ‘Situation Wanted’ column
of a national daily.

39. Q. You are Manager, Infocom Network B-4/
Keshav Puram, New Delhi. Draft an
advertisement offering office furniture for
sale. Give advertisement.
Q. You want to let out a portion of your newly
constructed independent house. Write an
advertisement to be published in the ‘to let’
classified column of the express New Delhi.

40. Q. As a Managing Director of a bureau providing
tutors for home coaching write out an
advertisement to be published in the classified
column of a newspaper.
Q. You have lost your briefcase containing some
important documents. Write an
advertisement in about 50 words for insertion
in a local daily. Give details of the briefcase
and your contact address.

41. Q. Vivek Travels, 99 Rohini, New Delhi, offering
attractive holiday package at Chail for 2
nights/3days in Rashi Resort at concessional
rates. Draft an advertisement for ‘Travel &
Tour’ column of the newspaper.
Q. A retired army officer is looking for a suitable
match for his smart, convent educated
daughter. Write out a matrimonial
advertisement for publication in a newspaper.