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SRLIM-SGPC JOINTLY ORGANISES 
CHAMPION OF CHAMPIONS 
A BUSINESS PLAN COMPETITION 
On 
27th September 2014 
At: TIFA-CORE, Athwalines, Surat 
(8.30am - 5.00pm) 
About SRLIM: 
Sarvajanik Education Society, a premier educational society established in 1912, has under its 
care 38 Institutions imparting quality and economical education to 35,000 students. Under its 
flagship it governs one of the prominent Self-Finance Management Institute – S.R. Luthra 
Institute of Management (SRLIM). SRLIM is a renowned management Institute in the region, 
providing quality management education through a 2-year full time MBA Programme. SRLIM is 
currently affiliated to Gujarat Technological University, Ahmedabad, and has the intake of 240 
students. 
About SGPC: 
South Gujarat Productivity Council is an organization to promote productivity culture in South 
Gujarat region, established in the year 1992 with full support of the Southern Gujarat Chamber 
of Commerce and Industry, Surat. SGPC is affiliated to National Productivity Council under the 
Ministry of Commerce and Industry, Govt. of India. It is an autonomous tripartite, non-profit 
organization with representation from Government, employers’ and employee’s organizations, 
apart from technical and professional institutions on its Governing Body besides, providing 
training, consultancy and undertakes research in the area of productivity.
About the Business Plan Competition 
Not just ideas - The SRLIM-SGPC CHAMPION OF CHAMPIONS Business Plan Competition 
(CCBPC) is a comprehensive platform that helps student entrepreneurs and their teams develop 
and launch their businesses, and providing a network for brainstorming, feedback, and future 
business opportunities. 
Objectives: 
 To encourage Innovation. 
 To create structure and process for the Business Plan Competitions for leading academic 
institutions across the state so that the Innovative ideas born through these competitions 
are taken forward to become real businesses. 
 To create a platform where any individual or team can post their innovative ideas and 
seek mentoring, access to incubation and angel funds to help them create a real business. 
Judging Criteria: 
A panel of experts from academic, industry, business and investment groups would shortlist the 
proposals submitted for the preliminary round and decide the final list of participants for 
workshop and further mentoring. Some of the evaluation criterion that the Judges normally 
consider while looking into a Business Plan are: 
 Financial Projections (Copy book style) 
 Market potential and sizing in numbers 
 Business viability and feasibility 
 Quality of product(s) and/or solution(s) 
 Quality of Team work 
 Market opportunities and competition 
 New concepts and innovativeness of the proposal 
 Areas of application of the proposed business 
 Potential of the proposal to improve and impact the quality of life 
 Most elegant design for a challenging problem 
 Presentation skills and slide management 
Agenda: 
08.00 am to 08.30 am : Registration at the SRLIM premises. 
08.30 am to 10.30 am : First round of Business Plan Presentations at SRLIM Premises. 
10.30 am to 11.00 am : Break for High Tea at TIFA-CORE, Next to SCET, Surat 
11.00 am to 12.30 pm : Inaugural Function and announcement of finalist for final round 
12.30 pm to 01.30 pm : Lunch Break 
01.30 pm to 04.30 pm : Final Round of Business Plan Presentations 
04.30 pm to 05.00 pm : Valedictory Session
Sample Business Plan and Guidelines for the Participants 
Select any one area from any one industry 
 Textile 
 Agriculture and allied Industry 
 Diamond and jewellery 
 Information Technology 
 E-Commerce 
 Engineering 
 Retail 
 Biotechnology 
 Hospitality 
 Healthcare 
 Franchise 
 Education 
 Any Other Industry of your choice 
Important Note: All Business Plans have to be compulsorily IT enabled models. 
Sample Business Plan Format 
The following format should provide a good overview. However, there is no compulsion for you 
to use the same format. 
1. Business 
 Company’s business (A description short enough to fit on a business card is great) 
 Mission statement (What problems does your company seek to solve?) 
2. Products 
 Product (or Service) description 
 Development schedule (What stage are you in?) 
 Price point (What would typical pricing for your product or service be?) 
3. Market 
 Customers (what kind of customers would your product or service appeal to?) 
 Historic and projected sizes (of your market) 
 Product match to market definition (How does your product appeal to your customer?) 
4. Distribution 
 Sales channels (Will you sell direct? Partnerships? Franchises?) 
 Partnerships (What sort of sales partnerships would you need, if any?) 
5. Competition 
 Competitors (Who are your direct and indirect competitors?) 
 Competitive advantages (Why is your product or service better?)
6. Team 
 Background of management (Include the education and experience that each person has) 
 Board composition (Who are the members of your board? Advisors? Give details) 
7. Financials (include as many as you can of the following) 
 Historic (if existing company) and projected Profit & Loss 
 Projected cash flow 
 Current balance sheet 
 Projected head count by functional area (R&D, sales, marketing, G&A) 
8. Deal (If you are seeking to raise money) 
 Amount sought 
 Valuation asked 
 Use of proceeds 
What shouldn't be there in a B-plan 
Too much detail too early: Typically startups 
don't have all the information that can 
constitute a proper plan, so keep it crisp. Some 
accelerators expect only a one page note with 
10 points for early-stage companies. 
Exaggerate the opportunity: Hype may 
downgrade your start-up in the eyes of 
investors. Such plans, even when presented to 
multiple investors, do not draw a response. 
Set over-ambitious goals: Entrepreneurs have 
a tendency to make their projections too 
optimistic. Do not put long-term milestones— 
18-month to two-year projections are enough. 
Ignore competition: It is vital to be aware of 
current and potential competitors. List all 
possible rivals and show how you are better or 
different. 
Formatting Errors: Business plans must not 
be too detailed and unwieldy. Do not make 
errors—in spelling, grammar or in calculations. 
Jargon and acronyms should be avoided. 
What should be there in a B-plan 
Define Customer Need: Investors may be 
unfamiliar with the market a startup is focusing 
on, so explain assumptions. Try to use pictorial 
representations and diagrams. 
Highlight Team Strengths: Communicate how 
many people you need and state how much they 
will cost. 
Correlate spending with earning: In the 
finance plan, add milestones and projections for 
a maximum of two years. Founders may make 
the mistake of projecting revenue of ₹ 100 
crore when the market is only ₹ 200 crore. 
Provide clarity: If you need ₹ 10 million, say 
why, how you will spend it and what returns an 
investor can expect. 
Pay attention to details: Presentation matters, 
especially in contests where a team gets limited 
time to present a plan. Some perform a skit; 
others begin with startling statistics or show an 
interesting video. 
Some Cool Formats for biz plans 
Mind Map: The plan is pictorially shown with branches leading out of a single idea. They depict 
various categories -customer, market and financial data. 
Mobile App: A plan embedded within a digital app allows viewers to click on topics that they want to 
explore. 
Comic Strip: Cartoons with thought bubbles can replace 'boring' text in power point presentations. 
Animation Movie: Similar to a play, an animated video can simulate the various aspects of a business. 
Drama/Skit: The founders act out the concept of their business in the form of a play, showing the 
problem they are trying to solve and the beneficiaries.
Guidelines: 
 Maximum 3 teams per college can participate. 
 No. of team members should not be less than 2 and more than 4. 
 Each team has to select only one area under any one industry. (for e.g. Printing and 
Embroidery unit in Textile Industry) 
 Plan should include all the components mentioned here. 
 In the preliminary round, all teams will be required to make a presentation of 15 minutes 
each. Out of all the presentations, best 5 teams will be selected for final round of 
presentation. 
 In the final round 30 minutes will be given, which consists of 20 minutes for presentation 
and 10 minutes for question answer session. 
 It is desired that instead of putting long paragraphs, only bullet points should be stated. 
Reading of slides should be avoided. 
 Best three business plans will be awarded first, second and third prize. 
 Each team will have to pay ₹ 500 at the time of registration. Payment can be made 
through DD in favour of “S. R. Luthra Institute of Management” payable at Surat. You 
can also pay cash or directly deposit money to Surat People’s Co-Operative Bank 
Nanpura Branch; Account No. 104081150099, IFSC code: SPCB0251008. 
 All entries must reach us along with the fee latest by 10h September, 2014. Registration 
form can be downloaded from our website www.srlimba.org. 
 All the participants are eligible for certificate of participation provided they remain 
present till the valedictory function. 
 All the teams have to prepare a synopsis in soft and one hard copy, which should not be 
more than 1000 words and must reach us by 10th September, 2014. 
 All the teams have to prepare a full and final business plan in soft and one hard copy, 
which should not be more than 4000 words and must reach us by 15th September 2014. 
 Teams can submit soft and hard copies of synopsis and business plan at the address 
mentioned below. 
For any further queries please contact:- 
Mr. Riddhish Joshi @ 9825504599 Mr. Avnish Hirpara @ 9898991388 
(riddhish.joshi@srlimba.org ) (sgpc.india@gmail.com) 
Dr. Vijayendra Gupta @ 7874650142 
(vijayendra.gupta@srlimba.org) 
S. R. Luthra Institute of Management South Gujarat Productivity Council 
M.T.B. College Compound, B-303, Tirupati Plaza, Near Collectorate, 
Near Adarsh Society, Athwalines, Surat. Nanpura, Surat. 
Tele : 0261- 2240 103/2240 129 Tele : 261-2463399/9898991388 
Website : www.srlimba.org Website : sgpcsurat.com 
E-mail : contact@srlimba.org E-mail : sgpc.india@gmail.com
REGISTRATION FORM 
CHAMPION OF CHAMPIONS A BUSINESS PLAN COMPETITION 
JOINTLY ORGANISED BY 
SRLIM-SGPC 
on 
27th September, 2014 
Name of the College : 
______________________________________________________________________________ 
Department/Course : 
______________________________________________________________________________ 
Name and Contact Number of Co-ordinating faculty : 
____________________________________________ ________________ 
Participants details : 
Name Contact No. E-mail Address 
1.________________________________ _________________ _____________________ 
2.________________________________ _________________ _____________________ 
3.________________________________ _________________ _____________________ 
4._______________________________ _________________ _____________________ 
Details of registration fee payment : 
Cash 
Demand draft/ECS details 
Date : _______Bank Name & branch : _______________DD/ECS No.:__________ 
_______________________________ 
Stamp and Sign of HOD 
Important Dates : 
Last date of Registration : 10th Sep, 2014 
Last date of submitting Synopsis : 10th Sep, 2014 
Last date of submitting Business Plan : 15th Sep, 2014 
Contact Details : 
Mr. Riddhish Joshi : 9825504599, Dr. Vijayendra Gupta : 7874650142, Mr. Avnish Hirpara : 9898991388

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Business plan-competition

  • 1. SRLIM-SGPC JOINTLY ORGANISES CHAMPION OF CHAMPIONS A BUSINESS PLAN COMPETITION On 27th September 2014 At: TIFA-CORE, Athwalines, Surat (8.30am - 5.00pm) About SRLIM: Sarvajanik Education Society, a premier educational society established in 1912, has under its care 38 Institutions imparting quality and economical education to 35,000 students. Under its flagship it governs one of the prominent Self-Finance Management Institute – S.R. Luthra Institute of Management (SRLIM). SRLIM is a renowned management Institute in the region, providing quality management education through a 2-year full time MBA Programme. SRLIM is currently affiliated to Gujarat Technological University, Ahmedabad, and has the intake of 240 students. About SGPC: South Gujarat Productivity Council is an organization to promote productivity culture in South Gujarat region, established in the year 1992 with full support of the Southern Gujarat Chamber of Commerce and Industry, Surat. SGPC is affiliated to National Productivity Council under the Ministry of Commerce and Industry, Govt. of India. It is an autonomous tripartite, non-profit organization with representation from Government, employers’ and employee’s organizations, apart from technical and professional institutions on its Governing Body besides, providing training, consultancy and undertakes research in the area of productivity.
  • 2. About the Business Plan Competition Not just ideas - The SRLIM-SGPC CHAMPION OF CHAMPIONS Business Plan Competition (CCBPC) is a comprehensive platform that helps student entrepreneurs and their teams develop and launch their businesses, and providing a network for brainstorming, feedback, and future business opportunities. Objectives:  To encourage Innovation.  To create structure and process for the Business Plan Competitions for leading academic institutions across the state so that the Innovative ideas born through these competitions are taken forward to become real businesses.  To create a platform where any individual or team can post their innovative ideas and seek mentoring, access to incubation and angel funds to help them create a real business. Judging Criteria: A panel of experts from academic, industry, business and investment groups would shortlist the proposals submitted for the preliminary round and decide the final list of participants for workshop and further mentoring. Some of the evaluation criterion that the Judges normally consider while looking into a Business Plan are:  Financial Projections (Copy book style)  Market potential and sizing in numbers  Business viability and feasibility  Quality of product(s) and/or solution(s)  Quality of Team work  Market opportunities and competition  New concepts and innovativeness of the proposal  Areas of application of the proposed business  Potential of the proposal to improve and impact the quality of life  Most elegant design for a challenging problem  Presentation skills and slide management Agenda: 08.00 am to 08.30 am : Registration at the SRLIM premises. 08.30 am to 10.30 am : First round of Business Plan Presentations at SRLIM Premises. 10.30 am to 11.00 am : Break for High Tea at TIFA-CORE, Next to SCET, Surat 11.00 am to 12.30 pm : Inaugural Function and announcement of finalist for final round 12.30 pm to 01.30 pm : Lunch Break 01.30 pm to 04.30 pm : Final Round of Business Plan Presentations 04.30 pm to 05.00 pm : Valedictory Session
  • 3. Sample Business Plan and Guidelines for the Participants Select any one area from any one industry  Textile  Agriculture and allied Industry  Diamond and jewellery  Information Technology  E-Commerce  Engineering  Retail  Biotechnology  Hospitality  Healthcare  Franchise  Education  Any Other Industry of your choice Important Note: All Business Plans have to be compulsorily IT enabled models. Sample Business Plan Format The following format should provide a good overview. However, there is no compulsion for you to use the same format. 1. Business  Company’s business (A description short enough to fit on a business card is great)  Mission statement (What problems does your company seek to solve?) 2. Products  Product (or Service) description  Development schedule (What stage are you in?)  Price point (What would typical pricing for your product or service be?) 3. Market  Customers (what kind of customers would your product or service appeal to?)  Historic and projected sizes (of your market)  Product match to market definition (How does your product appeal to your customer?) 4. Distribution  Sales channels (Will you sell direct? Partnerships? Franchises?)  Partnerships (What sort of sales partnerships would you need, if any?) 5. Competition  Competitors (Who are your direct and indirect competitors?)  Competitive advantages (Why is your product or service better?)
  • 4. 6. Team  Background of management (Include the education and experience that each person has)  Board composition (Who are the members of your board? Advisors? Give details) 7. Financials (include as many as you can of the following)  Historic (if existing company) and projected Profit & Loss  Projected cash flow  Current balance sheet  Projected head count by functional area (R&D, sales, marketing, G&A) 8. Deal (If you are seeking to raise money)  Amount sought  Valuation asked  Use of proceeds What shouldn't be there in a B-plan Too much detail too early: Typically startups don't have all the information that can constitute a proper plan, so keep it crisp. Some accelerators expect only a one page note with 10 points for early-stage companies. Exaggerate the opportunity: Hype may downgrade your start-up in the eyes of investors. Such plans, even when presented to multiple investors, do not draw a response. Set over-ambitious goals: Entrepreneurs have a tendency to make their projections too optimistic. Do not put long-term milestones— 18-month to two-year projections are enough. Ignore competition: It is vital to be aware of current and potential competitors. List all possible rivals and show how you are better or different. Formatting Errors: Business plans must not be too detailed and unwieldy. Do not make errors—in spelling, grammar or in calculations. Jargon and acronyms should be avoided. What should be there in a B-plan Define Customer Need: Investors may be unfamiliar with the market a startup is focusing on, so explain assumptions. Try to use pictorial representations and diagrams. Highlight Team Strengths: Communicate how many people you need and state how much they will cost. Correlate spending with earning: In the finance plan, add milestones and projections for a maximum of two years. Founders may make the mistake of projecting revenue of ₹ 100 crore when the market is only ₹ 200 crore. Provide clarity: If you need ₹ 10 million, say why, how you will spend it and what returns an investor can expect. Pay attention to details: Presentation matters, especially in contests where a team gets limited time to present a plan. Some perform a skit; others begin with startling statistics or show an interesting video. Some Cool Formats for biz plans Mind Map: The plan is pictorially shown with branches leading out of a single idea. They depict various categories -customer, market and financial data. Mobile App: A plan embedded within a digital app allows viewers to click on topics that they want to explore. Comic Strip: Cartoons with thought bubbles can replace 'boring' text in power point presentations. Animation Movie: Similar to a play, an animated video can simulate the various aspects of a business. Drama/Skit: The founders act out the concept of their business in the form of a play, showing the problem they are trying to solve and the beneficiaries.
  • 5. Guidelines:  Maximum 3 teams per college can participate.  No. of team members should not be less than 2 and more than 4.  Each team has to select only one area under any one industry. (for e.g. Printing and Embroidery unit in Textile Industry)  Plan should include all the components mentioned here.  In the preliminary round, all teams will be required to make a presentation of 15 minutes each. Out of all the presentations, best 5 teams will be selected for final round of presentation.  In the final round 30 minutes will be given, which consists of 20 minutes for presentation and 10 minutes for question answer session.  It is desired that instead of putting long paragraphs, only bullet points should be stated. Reading of slides should be avoided.  Best three business plans will be awarded first, second and third prize.  Each team will have to pay ₹ 500 at the time of registration. Payment can be made through DD in favour of “S. R. Luthra Institute of Management” payable at Surat. You can also pay cash or directly deposit money to Surat People’s Co-Operative Bank Nanpura Branch; Account No. 104081150099, IFSC code: SPCB0251008.  All entries must reach us along with the fee latest by 10h September, 2014. Registration form can be downloaded from our website www.srlimba.org.  All the participants are eligible for certificate of participation provided they remain present till the valedictory function.  All the teams have to prepare a synopsis in soft and one hard copy, which should not be more than 1000 words and must reach us by 10th September, 2014.  All the teams have to prepare a full and final business plan in soft and one hard copy, which should not be more than 4000 words and must reach us by 15th September 2014.  Teams can submit soft and hard copies of synopsis and business plan at the address mentioned below. For any further queries please contact:- Mr. Riddhish Joshi @ 9825504599 Mr. Avnish Hirpara @ 9898991388 (riddhish.joshi@srlimba.org ) (sgpc.india@gmail.com) Dr. Vijayendra Gupta @ 7874650142 (vijayendra.gupta@srlimba.org) S. R. Luthra Institute of Management South Gujarat Productivity Council M.T.B. College Compound, B-303, Tirupati Plaza, Near Collectorate, Near Adarsh Society, Athwalines, Surat. Nanpura, Surat. Tele : 0261- 2240 103/2240 129 Tele : 261-2463399/9898991388 Website : www.srlimba.org Website : sgpcsurat.com E-mail : contact@srlimba.org E-mail : sgpc.india@gmail.com
  • 6. REGISTRATION FORM CHAMPION OF CHAMPIONS A BUSINESS PLAN COMPETITION JOINTLY ORGANISED BY SRLIM-SGPC on 27th September, 2014 Name of the College : ______________________________________________________________________________ Department/Course : ______________________________________________________________________________ Name and Contact Number of Co-ordinating faculty : ____________________________________________ ________________ Participants details : Name Contact No. E-mail Address 1.________________________________ _________________ _____________________ 2.________________________________ _________________ _____________________ 3.________________________________ _________________ _____________________ 4._______________________________ _________________ _____________________ Details of registration fee payment : Cash Demand draft/ECS details Date : _______Bank Name & branch : _______________DD/ECS No.:__________ _______________________________ Stamp and Sign of HOD Important Dates : Last date of Registration : 10th Sep, 2014 Last date of submitting Synopsis : 10th Sep, 2014 Last date of submitting Business Plan : 15th Sep, 2014 Contact Details : Mr. Riddhish Joshi : 9825504599, Dr. Vijayendra Gupta : 7874650142, Mr. Avnish Hirpara : 9898991388