How it started? Founders? Key Activities? Sales Promotion? Apllications? Digital Workplace? Competitor analysis?

1. NIKE
PHIL
KNIGHT
JUST DO IT……….
BILL
BOWERMAN
FOUNDERS

2. HOW IT GOT HERE………..
• 1964: A SMALL BUSINESS BLUE RIBBON SPORTS FOUNDED
BY PHIL KNIGHT (RUNNER) AND BILL BOWERMAN (TRACK
COACH) IN UNIVERSITY OF OREGON
• 1970: NIKE INC. CAME INTO EXISTANCE
• SHOES WERE GIVEN TO ATHELETES IN TRACK MEETS
• 73000 EMPLOYEE IN OVER 190 COUNTRIES ACROSS GLOBE
• 1976: NIKE HIRED ITS FIRST ADVERTISING AGENCY – JOHN
BROWN AND PARTNERS
• 2017: NIKE GENERATED $34BN. GLOBAL REVENUE
• OWN THREE SUB BRANDS:
JORDAN HURLEY CONVERSE

3. SNEAKERS MARKET IN 2018
 GLOBAL MARKET - $50BN.; NIKE CONTRIBUTED ONE SEVENTH
 2016-17: FOOTWARE SALES INCREASED BY 10%; U.S. ACCOUNTED
FOR 20%
 COLLABORATION WITH FAMOUS DESIGNER VIRGIL ABLOH
 COMPITITORS:-

4. COMPETITOR ANALYSIS

5. 36%
16%11%
5%
4%
4%
3%
21%
Market Share
Nike Jordan
Adidas Skechers
New Balance Converse
Under Armour Others
MARKET FOR SNEAKERS IN 2018

6. 2014 2015 2016 2017
Revenues 27799 30,601 32376 34350
Gross Profit 12446 14067 14971 15312
Gross Margin 44.80% 46.00% 46.20% 44.60%
Net Income 2693 3273 3760 4240
Year End Stock Price 38.46 50.84 55.22 52.99
Year-end Market Cap 66921 87044 92867 87084
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
AXISTITLE
Nike Inc.: Selected Financials
CLIMBING TO PEAK

7. SEASON:1
SNKRS GESTURE UNLOCK

8. SEASON:2
New features was added to a range of
Campaigns:
 The Art of Champions campaign
The Campaign for Kendrick
Lamar’s Tour

9. DIGITAL TRANSFORMATION
NIKE
NIKE RUN CLUB
WORLD’S TOP APP
FOR RUNNER
GUIDED IT’S 7MN.
USERS TO COVER
50MN. MILES
HUB FOR
MEMBERS
AND
PROVIDED
THEM WITH
SERVICES,
EXPERIENCES
& PRODUCT
ON USERS’
INTEREST
NIKE TRAINING
CLUB
NO.1 WORKOUT
APP IN US AND
EUROPE – 2
MILLION
WORKOUTS PER
MONTH
SNKRS
4 MILLION USERS
REINVENTING
SNEAKERS GAMES

10. NIKE’S PENETRATION OF SNEAKERS TO THE
MARKETPLACE

11. AAYUSHMAN
D
I
N
E
S
H
V
I
N
O
D
PREM
GAURAV
SUGGESTIONS…………………

12. PRESENTED BY,
PREM GAURAV
AAYUSHMAN RUDRA
DINESH JOSHI
ANKITA DUTTA
SOUMITA MAZUMDER
VINOD BHATT