Nike started in 1962 at the University of Oregon by Phil Knight and his coach Bill Bowerman. They originally sold Japanese running shoes under the name Blue Ribbon Sports. By the 1990s, Nike had become the dominant brand in running shoes, basketball shoes, soccer shoes, and casual shoes. Today, Nike is the 90th largest company in the Forbes 500 and the world's most valuable sports brand due to its marketing strategy of associating with star athletes to drive fan connections and purchases of its products.

1. Nike
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2. • Information
• History
• Now
• Conclusion

3. Information
• The 90th largest company in the Forbes 500
list, with revenues last year was $1,933 million
in 2018 (Fortune 500, 2018).

4. History
Nike's original name Blue Ribbon
Movement (BRA). Nike was founded at the
University of Oregon. It's a track and field
athlete which from the University of Oregon
– Phil Knight and his coach – Bill Bowerman
(Jonathan, 2014)
The origin of Nike began in 1962 and was
the idea of Philip H. Knight, Stanford
Business School graduate, is a member of
the University of Oregon track and field team
undergraduates (Jonathan, 2014)

5. • In 1964, 1,300 pairs of Japanese running shoes
were sold for a total of $8,000. By 1965, the
fledgling company had full-time employees
and sales of $20,000. (NIKE, Inc. History, 2013)

6. Now
• 20 years later in the 1990s, Nike respectively,
in running shoes, basketball shoes, soccer
shoes and casual shoes have occupied a large
part of the market. Therefore, it has become
the world's most valuable sports apparel
brand

7. Conclusion
• Nike's success is the marketing strategy is the
most representative. It uses star power - to
connect together the fate of the star with its
own brand of products. This is a good strategy
for fans to pursue and buy their products.
That's why Nike can become one of the causes
of the most valuable sports brand.

8. References list
• Fortune 500 (2018). Available from:
https://fortune.com/fortune500/2019/nike/
(Accessed at: 5 July 2019)
• Sawyer,J. (2014). Available from:
https://www.complex.com/sneakers/2014/01/50
-years-of-nike
(Accessed at: 5 July 2019)
• Nike, Inc. History (2012). Available from:
http://www.fundinguniverse.com/company-
histories/nike-inc-history/ (Accessed at: 5 July
2019)