Hindustan Unilever Limited (HUL) is a British-Dutch manufacturing company headquartered in Mumbai, India. It produces beverages, cleaning agents, personal care products, water purifiers, and consumer goods. As the largest fast-moving consumer goods company in India with over 80 years of operations, HUL faces threats from new entrants and substitute products, as well as high competitive rivalry and bargaining power from buyers and suppliers. A SWOT analysis identified controversies, losing market share, expenses on advertising over development, trust of Indian people, variety of products, largest supplier in key categories, changing rural incomes, targeting ayurvedic markets, new categories, and international brands as strengths and weaknesses as

1. A PRESENTATION ON HINDUSTAN
UNILIVER (HUL)

2. COMPANY INFORMATION
 UL IS A BRITISH-DUTCH MANUFACTURING COMPANY.
 IN INDIA IT’S HEADQUARTER IS IN MUMBAI.
 ITS PRODUCT INCLUDE BEVEREGES, CLEANING AGENTS,
PERSONAL CARE PRODUCTS, WATER PURIFIERS AND CONSUMER
GOODS.
 IT IS THE LARGEST FMCG COMPANY WITH THE HERITAGE OF 80
YEARS IN INDIA.

3. STRENGTH WEAKNESS
OPPORTUNITY THREATS
SWOT ANALYSIS
• Faced Controversies
• Loosing Market Share
• More Expenses on adv. Rather than
development
• Trust of Indian People
• Variety of Products
• Largest supplier of Food ,Home
care Personal care and
refreshments
• Change of rural India’s source of
income
• Target Ayurvedic Market
• New category opening
• International brands
• Government Policies
• Copied Products

5. 1.Threat of new
entrants:
HIGH
Low capital requirement
Customer preference
Changing Demand
2.Bargaining power of
buyers
HIGH
Many competitors
Price war
New entrants
5.Bargaining power of
suppliers
LOW
Intense Competition
Push Demand
4.Threat of
substitutes
HIGH
Large number of
competitors
Narrow product
differentiation
3.Competitive rivalry
HIGH
High Demand
Large number of players
Change in demand

6. THANK YOU