All about Nike Company

2. INTODUCTION
• Founded by Phil Knight and Bill Bowerman
• Manufacturer of sportswear
• Current owner is Phil Knight (having
controlling shares)
• Market share of more than 47 %
• 700 shops around the world and has offices in
45 countries

3. HISTORY
FOUNDED on 25 JANUARY 1964 as BLUE
RIBBON
Officially became NIKE on May 30 1971.
Nike is originated from Greek word “The
goddess of victory”

4. Mission
• To bring inspiration and innovation to every
athlete in the world

5. SWOT ANALYSIS
STRENGHTS :
Strong brand name
Have offices in 45 countries
Employs are 3o thousand across the world
It has a lot of resources
R&D(research and development) is bringing new
and innovative products
Strong Marketing Campaign

6. WEAKNESSES
Revenue is dependent upon footwear
Poor condition in work place
Exploiting rights of workers who are working
overseas
Minimum Wages are paid
They don’t use technology for promotion

7. Opportunities
They must penetrate in new markets
Invest more on their other items too
They should work on non sports items
They should make cheap items too

8. Threats
If economy goes into a recession
competitors

9. PESTLE ANALYSIS
POLITICAL
Increasing taxes
Country to country relation ships
Laws of countries

10. ECNOMIC
Changing economy of the world
Buying power of customers in different parts of
the world
Cost of labor is changing which can affect nike
Economic stability

11. SOCIAL
Production processes
Relationship with the employees
Increasing individual wealth of people in rich
countries

12. TECHNOLOGICAL
R&D
Social media marketing
Information based metrics

13. LEGAL
Paying of taxes
Improving laws in developing countries

14. ENVIRONMENTAL
Mass production’s effect on environment
New energy sustainable programs

15. PORTORS FIVE FORCES
COMPETITIVE RIVALRY : STRONG (ADDIDAS)
BARGAINING POWER OF COSTOMERS (
MODERATE)
BARGAINING POWER OF SUPPIERS (WEAK)
THREATS OF SUBSTITUTION (MODERATE)
THREATS OF NEW ENTRANTS (WEAK)

16. BUISNESS LEVEL STRATEGY
DIFFERENTIATION STRATEGY
SPONSOR SHIPS