Social media audit
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Nike and Reebok are major footwear companies. Nike was founded in 1964 and is headquartered in Oregon. Reebok was founded in 1895 in England and is now headquartered in Massachusetts. On social media, Nike has a strong presence across platforms like Facebook, Instagram, and Twitter with highly engaging content that promotes their brand and athletes. In contrast, Reebok has a smaller social media following and does not utilize engaging content as effectively as Nike to promote their brand.
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Starbucks Social Media Strategy Plan by Mika Garcia
This document outlines Starbucks' 2016 social media strategy. The primary goal is to expand their online following and build stronger customer relationships to meet revenue goals. Two key strategies are increasing published content volume and encouraging community conversations. The strategy includes social media audits, objectives, brand voice guidelines, competitor analyses, response plans, and metrics for measuring success.
Social Media Audit Example
The social media audit evaluated ABC Co.'s performance on key social media platforms. It found that ABC Co. shares content daily across most platforms but engagement is low. The audit recommends focusing content by reducing frequency, diversifying posting times, and creating visual content for platforms like YouTube, Instagram and Slideshare to differentiate from competitors. High priority next steps include developing a content schedule and tailoring messages to specific platforms to better engage audiences.
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Social media audit
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Nike,Inc. social media strategy
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Social media strategy
Starbucks' social media priorities for 2016-2017 are to increase engagement and followers. Three strategies will support this: increasing shares/likes/comments; encouraging online conversations; and publishing interactive content. Instagram receives the most interactions per post. Facebook and Twitter are the top traffic drivers but LinkedIn and Pinterest drive little traffic. The objectives are to increase comments/mentions replies and followers across platforms. Key messages are being social, responsible drinks, seasonal themes, and fun connections. Engagement and followers will be measured quarterly.
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An American multinational corporation, Nike, Inc. is one of the most leading brands which designs, develops and sells footwear, apparel, accessories, equipment and other services worldwide.
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Starbucks Social Media Strategy Plan by Mika Garcia
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Social Media Audit Example
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Starbucks' social media priorities for 2016-2017 are to increase engagement and followers. Three strategies will support this: increasing shares/likes/comments; encouraging online conversations; and publishing interactive content. Instagram receives the most interactions per post. Facebook and Twitter are the top traffic drivers but LinkedIn and Pinterest drive little traffic. The objectives are to increase comments/mentions replies and followers across platforms. Key messages are being social, responsible drinks, seasonal themes, and fun connections. Engagement and followers will be measured quarterly.
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[1] A "Eat Like a King" photo contest on social media where fans can take photos enjoying Burger King in different ways and win weekly free burgers.
[2] A viral video clip promoting the contest and emphasizing that enjoying Burger King can be done in any way.
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The campaign aims to position Burger King as offering an American standard bur
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The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc
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You can now download the presentation directly from Slideshare.
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Nike was founded in 1962 and has grown to be a leading sports brand. Its mission is to be the world's leading sports company and vision is to inspire every athlete. Nike's strategy focuses on partnering with top athletes to influence mass fan followings. It aims to be the top brand for sports equipment and promote its wear as fashion. Nike has strong brand image but relies heavily on footwear sales and celebrity endorsements. It sees opportunities in new markets and products but faces threats from currency fluctuations and controversy. Nike partners with stars like Ronaldo, Woods, and Jordan and aims to promote equality in its advertising.
Digital marketing strategy
The document provides a digital marketing strategy for L'Oreal that focuses on advertising, public relations, and media planning. The strategy aims to increase consumer engagement with L'Oreal's brand portfolio through a company web portal and mobile apps. Key elements of the strategy include launching a brand book, social media contests, a mobile carpooling app to help women travel safely, and installing reflective surfaces in women's restrooms to provide virtual makeovers. The goal is to communicate L'Oreal's products, create recall of the brand and products, and encourage conversation around the brand.
Social Media Strategy
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Reebok faced challenges in the early 2000s including losing market share to Nike and being seen as less fashionable and innovative. To turn things around, Reebok launched a new marketing campaign, partnered with celebrities to attract younger audiences, introduced innovative new products, and focused on improving the customer experience both online and offline. These efforts led to increased sales and market share gains for Reebok and a renewed perception of the brand as innovative and popular among young people.
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Nike is the world's largest supplier of athletic footwear and apparel. It has annual revenue of over $29 billion and employs over 44,000 people worldwide. Nike was founded in 1964 in Oregon and takes its name from the Greek goddess of victory. It designs, develops, and sells athletic footwear, apparel, equipment and accessories under its own brand as well as subsidiaries like Jordan and Converse. Nike has become a global brand known for sponsoring famous athletes and sporting events.
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Nike
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Nike is a major sports apparel and footwear company founded in 1962 as Blue Ribbon Sports and later renamed Nike in 1978. It is headquartered near Beaverton, Oregon and serves customers globally. Nike designs and sells athletic shoes, clothes, accessories, equipment, and sponsors athletes and sports teams worldwide known for its "Just Do It" slogan and swoosh logo.
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Nike is the world's largest athletic footwear and apparel company. It was founded in 1964 and has evolved from distributing Onitsuka Tiger shoes to becoming a global leader in designing and marketing athletic footwear, apparel, and equipment. Nike focuses on innovation through product research in areas like biomechanics and uses high-profile athlete endorsements and aggressive marketing to promote its brand. While Nike dominates the industry, it faces challenges from increasing competition and changing consumer preferences.
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Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman. Some key events in Nike's history include partnering with famous athletes like Michael Jordan and Tiger Woods, launching iconic ad campaigns like "Just Do It", and opening their first Niketown store. While Nike faced criticism over working conditions, they responded by improving factory monitoring and standards. Today, Nike remains the top sports brand globally and continues innovating popular products while valued at $34.8 billion in 2020.
Consume behavior of Nike
Nike uses several strategies to attract consumers, including telling meaningful stories that sell aspirations, creating viral moments, innovating technologies, and engaging on social media. Some key tactics are developing emotional ads, partnering with Google for a soccer app allowing fans to personalize highlights, and producing popular YouTube series. Nike also drives innovation with products like Flyknit shoes and self-lacing sneakers. While these strategies help Nike dominate the athletic wear market, they also increase costs and face challenges from emerging competitors.
Reebok marketing analysis
This document provides a marketing analysis of Reebok India's marketing strategy. It discusses Reebok's history in India since 1995 and describes its current product lines including shoes (ReeTone, ReeGym, ReeZig, ReeTrain), apparel, and a kids line (Reebok Junior). It also analyzes the 4Ps of Reebok's marketing mix: products, price, promotion through celebrity endorsements, and placement through its retail stores. The analysis is submitted to a marketing professor for review.
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
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Benefits Digital Marketing Services at Techvolt software :
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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Social media audit
- 2. Nike,Inc The organization was established on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight. This product company specialize in the design, development, and promotion of footwear worldwide. It structure athletic, easygoing, and recreation shoewear for men, ladies, and youngsters. The headquartered is near Beaverton, Oregon, in the Portland metropolitan. Nike ranked on 89 in the 2018 Fortune 500 list
- 3. ReebokInternationalLimited Reebok was founded in 1895 in Bolton, Lancashire, England. Is an American footwear company, and a supplementary of German sporting goods giant Adidas since 2005. Reebok produce fitness, running and CrossFit sportswear including clothing and footwear. It also sponsor (UFC), CrossFit, and Spartan Race. The company's global headquarters are located in Boston, Massachusetts, U.S. Reebok ranked number 403 according to Fortune 500.
- 4. SocialPlatform“Nike” Nike Football with 44 million fans is one of the best ten most followed brand pages on Facebook, while the brand's essential Instagram account is the most followed brand with 100 million adherents!. Nike has social media profiles on every significant stage, for example, Facebook, Twitter, YouTube, Pinterest, and LinkedIn. Target audience is teens and
- 5. SocialMedia“Reebok” Reebok has focused heavily on Instagram. It has 530,000 Instagram likes on its main Reebok channel. Reebok’s Instagram community is divided into three channels: “classic,” “women’s” and “brand community.” The brand remains dynamic on Twitter, Instagram and Pinterest. That got 195 million Twitter impressions. Its target audience is upper-middle class.
- 6. JustDoIt-Nike Potential Reach: 101,000,0000 Interaction: 8,600,000,000+101000000 = 8600101000 Engagement Rate: 8600101000/101000 = 85.14%
- 7. Iam whatIam - Reebok 1,930 likes and 26 comments Potential Reach: 2,400,000,000 Interaction: 1930 + 26 = 1956 Engagement Rate: 1956/2400000000= 0.081%
- 8. Tweeter - keep tweeting
- 9. Comparation As comparation to Nike, Reebok doesn’t have too many followers and social media platform but it does have support system of multiple accounts, example Instagram. As of Nike, it has a multiple platforms and have the most counted views, likes, and followers. Reebok offer an alternate style of athletic shoe. Reebok has an extraordinary determination of running shoes, in addition, they sell dance shoes. However, Nike has consistently been known for their basketball shoes and they convey an extraordinary determination of shoes for all games
- 10. Summary Nike makes promotions and persuasive videos for their Twitter and Facebook accounts. These videos have top Athletes and Nike consistently advance the way that anybody could do what these stars are doing right now are making brand reliability for individuals. Reebok then again simply do regular posts of their new item which does not really help to get attentions of people. I might want to state that Nike has great web based life bunch other than Reebok. They are progressively dynamic and skill to make new clients and how to get those clients get faithful. Reebok then again has no impact from their parts. Reebok has a portion of the competitors yet I barely observe any sort of video or promotion from them which is one of the most significant key in internet based life showcasing.