Innovation in eLearning


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Copyright - Imran Farooq, MMCLearning, 2010

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Innovation in eLearning

  1. 1. A Successful Spin-off/ Joint Venture MMU Company Imran Farooq Managing Director
  2. 2. MMC Learning <ul><li>SUCCESS ......??? </li></ul><ul><li>A Journey through Pockets of Success </li></ul>
  3. 3. Company Structure <ul><li>MMU Support from; </li></ul><ul><li>Michael Evans (MMU Board, Chair MMCL) </li></ul><ul><li>Lawrie Grant (FD, MMU) </li></ul><ul><li>Huw Morris (Ex-Dean, MMUBS) </li></ul>
  4. 4. What does MMC Learning Do? <ul><li>Core - Design, Develop and Deliver professional marketing qualifications through high quality, rich media e-learning </li></ul><ul><li>Growing into /by accident/organically </li></ul><ul><ul><li>E-learning development, new subjects </li></ul></ul><ul><ul><li>Web 2.0, iPhone/iPad apps </li></ul></ul><ul><ul><li>Video production, Digital Marketing Services </li></ul></ul><ul><ul><li>Consultancy/Support services </li></ul></ul><ul><ul><li>Expanding product portfolio/International Markets </li></ul></ul>
  5. 5. Pockets of Success <ul><li>No. Of Staff </li></ul><ul><li>Started with 3 people Now have 11 people </li></ul><ul><li>+ further 24 consultant/tutors </li></ul>
  6. 6. Pockets of Success <ul><li>The Team All MMU Graduates! </li></ul><ul><li>Business Studies Degree </li></ul><ul><li>2x Business Information Technology Degree </li></ul><ul><li>Economics Degree </li></ul><ul><li>International Business Degree </li></ul><ul><li>Accounting and Finance Degree </li></ul><ul><li>2 x Film and Design Degree </li></ul><ul><li>Software Tech Degree </li></ul><ul><li>Acting Degree </li></ul>
  7. 7. MMC Learning <ul><li>“ You’re a bunch of guys with Laptops connected to the Internet with offices you don’t own, </li></ul><ul><li>how can someone take you seriously?” </li></ul>
  8. 8. Pockets of Success <ul><li>Building Quality Products, e-Learning </li></ul>
  9. 9. Pockets of Success <ul><li>“ &quot;I think this is an invaluable learning tool, it is just like being in a classroom (and on a Saturday morning learning feels much better in your slippers & a cup of tea)&quot; </li></ul>
  10. 10. Pockets of Success <ul><li>Segmenting </li></ul><ul><li>Targeting </li></ul><ul><li>Positioning </li></ul>
  11. 11. Pockets of Success Building Quality Products at Light Speed
  12. 12. Pockets of Success <ul><li>Market Reach </li></ul>
  13. 13. Pockets of Success <ul><li>Revenue/Profit ££££ </li></ul>
  14. 14. Pockets of Success <ul><li>Web Traffic = Money X </li></ul>
  15. 15. SEO Affiliates Email Usability PPC User Experience Viral Social Media Web Analytics Search Mobile Which Digital Tools are You Using?
  16. 16. <ul><li>Customer is No Longer King </li></ul><ul><li>Customer is King Kong </li></ul>The Digital World
  17. 18. Digital Marketing – Social Media Introduction
  18. 19. Pockets of Success <ul><li>People Talking About </li></ul><ul><li>us on </li></ul><ul><li>Social Media Channels </li></ul>
  19. 20. Digital Marketing – Social Media YouTube Campaign
  20. 21. Digital Marketing Campaign Behind the Scenes Landing Page MBA Recruitment Social Networks
  21. 22. MBA Campaign for MMU
  22. 24. Google tools
  23. 25. Google Keyword Tool
  24. 26. Digital Marketing – Dave Chaffey Model
  25. 27. Pockets of Success
  26. 28. Pockets of Success <ul><li>Partnership </li></ul><ul><li>Opportunities </li></ul><ul><li>Growing at a </li></ul><ul><li>Rapid Scale </li></ul>
  27. 29. Pockets of Success <ul><li>Our Competitors </li></ul><ul><li>are taking us Seriously </li></ul>
  28. 30. MMC Learning <ul><li>“ You’re a bunch of guys with Laptops connected to the Internet with offices you don’t own, </li></ul><ul><li>how can someone take you seriously?” </li></ul>
  29. 31. The Future of MMC Learning <ul><li>Invest in the pockets of success </li></ul><ul><li>Ways to re-use existing products for different segments </li></ul><ul><li>Extending Skills into New Products </li></ul><ul><li>International Market Opportunities </li></ul><ul><li>Hardware technology – (eg. iPad version) </li></ul><ul><li>Software Technology – It’s about the ideas and taking action </li></ul><ul><li>CRM Systems </li></ul><ul><li>We No Longer Search for Products, </li></ul><ul><li>the Products will Find Us </li></ul>
  30. 32. <ul><li>m. 07956 980280 </li></ul><ul><li>e. [email_address] </li></ul>Imran Farooq Connect on Linkedin Follow on Twitter @imranfarooq