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Digital Transformation in Higher Education - The Changing Student Relationship

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Slide Deck delivered at SAP's Digital Transformation for Public Services event.

If you think that SAP and higher education is just about finance and HR then think again.

As SAP’s chosen Global Partner for higher education, itelligence are focused on bringing real innovation to your sector. From back office systems that save you time and money to consumer grade engagement platforms that drive student and staff recruitment, retention, and performance through to big data and analytic solutions that deliver actionable insight early to promote positive outcomes.

Bringing the best in SAP Consulting know-how and a range of services from implementation, training, support, and hosting, itelligence is the partner for tomorrow’s higher education institution.

Published in: Education
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Digital Transformation in Higher Education - The Changing Student Relationship

  1. 1. The Future of Higher Education Building Tomorrows University Services Thursday 15th October 2015 Andy Steer Group CTO – itelligence UK
  2. 2. Before We Start | A Brief Introduction  Andy Steer  itelligence UK Group CTO  SAP Ecosystem 15+ Years  HANA 4+ Years  Heavily involved in the UK Higher Education Practice  @andysteer on Twitter
  3. 3. itelligence | it.education 10/16/2015©2015itelligence 4
  4. 4. itelligence | Student Number Planning 10/16/2015©2015itelligence 5
  5. 5. SAP Student Systems
  6. 6. Supporting their Finance and HR solution. Currently Support their Finance, Payroll, HR SAP Solution Currently Support their HR SAP Solution Currently Support all their SAP Solution including Finance, Procurement, HR, Payroll, Student and BI SAP Solutions Currently Support their Finance SAP Solution Currently Support their Finance, Payroll, HR SAP Solution Currently Support their Finance, Payroll, HR SAP Solution Universities we are engaged with in the UK |Current Clients (Selection)
  7. 7. In Dialogue about their Finance, Payroll, HR SAP Solution About to launch PQQ process for new Student Solution Selection of New Finance, HR, Payroll and Student Solution Selection of New Finance, HR, Solution Selection of New Student Solution PQQ for new vision for HR, Payroll, Finance, Procurement, Student and BI solutions Selection of new HR, Finance, Procurement, Student and other systems Selection of new HR solution Universities we are engaged with in the UK |Discussions
  8. 8. Universities we are engaged with in the UK |Analytics Projects 10/16/2015©2015itelligence 9
  9. 9. 1. Understand why Digital Transformation is UNAVOIDABLE in Higher Education 2. Introduce some REALISTIC solutions for the Digital University 3. Provide ADVICE on what you can do next The Future of Higher Education| Objectives
  10. 10. - Charles Darwin It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. Building Tomorrows University Services
  11. 11. Concert in 2005 10/16/2015©2015itelligence
  12. 12. Concert in 2015 10/16/2015©2015itelligence
  13. 13. 16 – 25 year old spends 30 hours + per week on digital media. SOURCE - EMARKETER WE ARE NEVER FAR FROM A SCREEN
  14. 14. 2.4 BILLION brand-related conversations everyday. SOURCE - KELLERFAY AND they ARE EXPRESSING THEMSELVES
  15. 15. ACROSS MULTIPLE CHANNELS SIMULTANEOUS INTERACTIONS Social Email POS eCommerce Web Mobile Phone
  16. 16. CREATING UNPRECEDENTED AMOUNTS OF DATA 90% of world’s data was created in the past 2 years. SOURCE – IBM
  17. 17. IT’S NOW A DIFFERENT GAME WITH NEW RULES 8 out of 10 Millennials spend at least half their time researching products online SOURCE – POWER REVIEW
  18. 18. Challenges for Universities Today | Some New, Some Old Heightened expectations from students  Unrestricted 24-hour access to all information and services  Wider reaching support of departments from administration  More active exchange with private enterprise Intensified internationalization  Increasing international mobility of students  Make universities attractive to foreign students  Controls on proportion of domestic and foreign students Growing competition  For students  For teaching and technical staff  For the best teaching content and programs  For third-party funding  For endowments  For endorsement and rankings Changes in funding  Projects currently running to modernize universities  Obtaining government aid as part of excellence project  Falling income from grants and allocations of funds
  19. 19. - Charles Darwin It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. Building Tomorrows University Services
  20. 20. Cloud Mobile Social Big Data Tackling Digital Transformation | The “NEXUS of Forces” © Gartner – June 2012
  21. 21. Tackling Digital Transformation | The “NEXUS of Forces” 10/16/2015©2015itelligence Cloud Mobile Social Big Data Mobile Martini access – anytime, anyplace, anywhere Cross Platform – Phone, Tablet, Laptop, iOS, Android, Windows, osX Cloud Flexible, Elastic Deployment Subscription Licensing Accelerated Release Cycles Less Requirement for Internal IT Skills Social Identify, understand and influence the conversations that are being had about you and your competitors Big Data Leverage all data that is available inside and outside the institution in order to deliver insight and drive performance © Gartner – June 2012
  22. 22. Digital Transformation in HE | Student Engagement Lifecycle 10/16/2015©2015itelligence DISCOVER SEARCH RESEARCH GET HELP COMPARE PERSONALIZE SHARE EVANGELIZE USE TRUST FRIEND DECIDE ENROLMENT •INTERACTIVE •E-MAIL •PAID SEARCH •SEO •DISPLAY •MOBILE (NOTIFICATION/SMS) •PRINT •WEB • UNIVERSITY WEBSITE •MOBILE •ON CAMPUS • STUDENT CENTER • SOCIAL
  23. 23. Digital Transformation in HE | The Digital Student Lifecycle 10/16/2015©2015itelligence
  24. 24. Digital Transformation in HE | The Future Student Platform WEBSITE OPEN DAYS SOCIAL STUDENT HELPDESKAPPLICATION MOBILEGRADES SOCIAL NETWORKS THIRD PARTY CRM HISTORY MARKETING | INTERVENTION | SERVICE | COMMERCE | COMMUNICATION CONSUMER GRADE “OMNI CHANNEL” EXPERIENCE REAL-TIME EVENT TRIGGERING | INSIGHTS | PROFILE ENRICHMENT REAL-TIME EVENT AND CONTEXT PROCESSING – PROFILE ENRICHMENT PROFILE GRAPH IDENTITIES CLASSIFCATIONS AFFINITIES REAL-TIME TRENDS
  25. 25. Digital Transformation in HE | Student Recruitment
  26. 26. Digital Transformation in HE | Student Recruitment
  27. 27. Digital Transformation in HE | Student Recruitment Recruiting • Create and manage prospective student records • Support student recruitment campaigns, events, multi- channel communications, data loads, workflow, across multiple recruitment cycles, offices, and locations Mobility  Complete mobile apps, no extra cost  Support for iPad, iPhone, and Android  Business card scanner  Seamless UX with on-line Collaboration & Social  Feeds, followers, and @mentions  Internal, customers, partners  Social selling
  28. 28. Raw Data Cleaned Data Standard Reports Ad Hoc Reports & OLAP Agile Visualization Predictive Modeling Optimization What happened? Why did it happen? What will happen? What is the best that could happen? UserEngagement Maturity of Analytics Capabilities Self Service BI Generic Predictive Analysis CollectiveInsight Digital Transformation in HE | Leverage Greater Insight
  29. 29. Digital Transformation in HE | Student Engagement Context is the difference
  30. 30. Digital Transformation in HE | Student Engagement REAL-TIME INDIVIDUALIZATION WHAT THEY ARE DOING NOW PRESENTATION OF RELEVANT CONTENTSTUDENT TOUCHPOINTSWHAT THEY MAY DO WHAT THEY HAVE DONE
  31. 31. Student Data Analysis & Visualisation Intervention Trending Topic Learning Analytics only recently gained wide- spread support among data scientists and education professionals Student & Learning analytics can provide valuable insight in:  Students’ learning behavior  The quality of instruction material  The use of digital learning management systems  The quality of assessment and testing  Individual student performance & progression  Reasons for early, late, etc drop-out Digital Transformation in HE | Student Retention “Student and learning analytics is the use of data and models to predict student progress and performance, and the ability to act on that information.”
  32. 32. Digital Transformation in HE | Leveraging SAP Technology Core Business Processes Finance | HR | Logistics Employee Recruitment, Development & Services Customer Engagement & Commerce Supplier Procurement & Relationship Management Analytics Reporting | Data Discovery | Predictive Fiori / UI5 User Experience Analytical & Transactional | Mobile First | Integration to 3rd Party Solutions SAP HANA Platform Real Time Data | Open Integration Points | Extensible to Cloud and 3rd Party
  33. 33. Digital Transformation in HE | Leveraging SAP Technology Finance
  34. 34. Digital Transformation in HE | Leveraging SAP Technology Sourcing & Procurement
  35. 35. Digital Transformation in HE | Leveraging SAP Technology Students, Teaching & Learning
  36. 36. Digital Transformation in HE | Leveraging SAP Technology Education Funding & Income
  37. 37. Digital Transformation in HE | Leveraging SAP Technology Talent Management
  38. 38. What to do Next| Take Advantage of the “NEXUS of Forces” 10/16/2015©2015itelligence Cloud Mobile Social Big Data Mobile Build and deploy a portfolio of Student and Employee Applications that can be consumed quickly and easily without training Cloud Consider flexible or hybrid deployment models that deliver rapid innovation alongside existing systems, Talent Mgmt as an example Social Use a Student Platform to drive Engagement by starting the applicant conversation early and continuing seamlessly through to alumni Big Data Develop and implement Advanced Student Analytics using Predictive models for Performance, Outcomes, and Churn © Gartner – June 2012
  39. 39. - Charles Darwin It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. Building Tomorrows University Services
  40. 40. Andy Steer Group CTO – itelligence UK Email: andy.steer@itelligencegroup.co.uk Twitter: @andysteer We make the most of SAP® solutions! 10/16/2015©2015itelligence
  41. 41. Copyright itelligence AG - All rights reserved No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of itelligence AG. The information contained herein may be changed without prior notice. Some software products marketed by itelligence AG and its distributors contain proprietary software components of other software vendors. All product and service names mentioned and associated logos displayed are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specifications may vary. The information in this document is proprietary to itelligence. This document is a preliminary version and not subject to your license agreement or any other agreement with itelligence. This document contains only intended strategies, developments and product functionalities and is not intended to be binding upon itelligence to any particular course of business, product strategy, and/or development. itelligence assumes no responsibility for errors or omissions in this document. itelligence does not warrant the accuracy or completeness of the information, text, graphics, links, or other items contained within this material. This document is provided without a warranty of any kind, either express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, or non-infringement. itelligence shall have no liability for damages of any kind including without limitation direct, special, indirect, or consequential damages that may result from the use of these materials. This limitation shall not apply in cases of intent or gross negligence. The statutory liability for personal injury and defective products is not affected. itelligence has no control over the information that you may access through the use of hot links contained in these materials and does not endorse your use of third-party Web pages nor provide any warranty whatsoever relating to third-party Web pages. 10/16/2015©2015itelligence 43

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