This document discusses using an open online course (MOOC) to build a company's brand and community. It notes risks like lack of interest, overscaling, and intellectual property issues. However, it argues that the time, money, and staff invested can provide returns through creating connections, increasing knowledge and digital literacies, providing opportunities and visibility, and establishing a knowledge base - ultimately achieving brand and community ROI.

1. The Open Course: Brand and Community ROI

2. The Setting: Digital Economy Knowledge Economy Creative Economy

3. The Challenge How do we know what to choose? What's new or current in our market? How do we connect to the right people?

4. A Solution: The Open Course The MOOC Not For Everyone

5. The Risk: Lack of Interest Overscale

6. More Risk: Intellectual Property Malcontents

7. The Investment: Time / Money Influence Creativity

8. The Staff ROI: Creating Connections Knowledge Literacies Digital Literacies

9. The Company ROI: Knowledge Opportunity Visibility

10. The Result: Brand Community ROI Knowledge Base