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1. How to Win Traffic by Updating Old Content
Did you know that you can increase your page's traffic by just updating and refreshing your old
content? Of course, this must be in companied by sharing the content with various social media
platforms as well, but that doesn't change the fact that just a little optimization off your old
content can bring in more traffic and hence more revenue.
After listening to all this, you're flashing your old content must seem very appealing to you, so
how do you do it? There are some simple steps that you can incorporate to refresh your
content.
If you need content writing services in Bangalore, you can contact Addpro Network
Expand your previous content.
This can be done by adding more information to your older content. This information can be
added with the intent of making the post either more in-depth or more understandable. You
may already know the longer the post is, the more likely it is to be ranked higher. Hence,
expanding on older posts provides you with a basic outline with which you can work and
incentivizes you to make the post better for the reader.
Update your post.
It is quite likely that the information which was relevant in 2015 is not relevant anymore; hence
you can update your informative articles with more information that has been discovered;
lately, this will make your content relevant to today's standards, and hence it will serve as a
catalyst to drive more traffic towards your website. This especially holds when you are working
with an article that has a date mentioned in it. For example, top 15 movies on Netflix in 2015.
Optimize your post
Optimize your post; you can include your target keywords in the title tag; this will increase the
visibility of your post. After this, you can select one that is easier to read. You can also use
variations of the target keyword to add to your optical subheaders. To make sure that your
page is loading quickly and the loading speed is not affecting the traffic.
Combine two or more articles under one umbrella article
This can be done by taking the information from various articles that are showing their age and
merging them to make a single long article, this will create new traffic, and it is also more likely
to get traffic rather than other articles which are only talking about one or two aspects of the
topic.
Re promote your content
You can re-promote your content by sending it to your email list, and you can also write guest
posts and build external links. This method can be incorporated for re-promoting your older

2. content, which does not need any changes even though the traffic that this type of content is
going to track will be a little lower than fresh content. It involves little to no effort in re-
promoting the content. Hence it is always advisable to do so.