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  1. 1. Blogging for Business Andy Kleist
  2. 2. Intro to Blogging <ul><ul><li>What is a blog? </li></ul></ul><ul><ul><ul><li>A blog is a website categorized by regular individual entries or comments, description of events, or other material. </li></ul></ul></ul><ul><ul><li>Why blog? </li></ul></ul><ul><ul><ul><li>To share ideas, promote your business, or to just stand out from others in the social marketing world. </li></ul></ul></ul>
  3. 3. Finding a blog topic <ul><ul><li>Finding a topic is one of the most important decisions when creating a new blog. Here are a few tips given to me by Clay Travis ( ) and Drew Magary ( ) </li></ul></ul><ul><ul><li>Your topic should be different from current blogs(avoid well-worn topics) </li></ul></ul><ul><ul><li>Find an appropriate scope (especially for news blogs) </li></ul></ul><ul><li> </li></ul>
  4. 4. Driving Traffic to your Site <ul><ul><li>So you’ve created a blog with a solid topic that you can regularly produce material for. Now how do you bring people to your website? </li></ul></ul><ul><ul><ul><li>Word of Mouth will be extremely important early on, so make sure to spread news of your blogs existence to online groups of people who might be interested. </li></ul></ul></ul><ul><ul><ul><li>Linking and being linked by other similar websites (this relationship with other blogs is often built before your blog) </li></ul></ul></ul><ul><ul><ul><li>Advertising with Google (more on this later) </li></ul></ul></ul>
  5. 5. Search Engine Optimization (SEO) <ul><ul><li>SEO can help you target your audience through the use of keywords or key phrases. </li></ul></ul><ul><ul><li>Using longer key phrases will increase your chance of hits on Google or Yahoo! </li></ul></ul>
  6. 6. Registering “Prime” Domains <ul><ul><li>Location, location, location </li></ul></ul><ul><ul><ul><li>Once you have started a blog and have some traffic to your website, you may want to take it to the next level and purchase a domain. </li></ul></ul></ul><ul><ul><ul><li>Keep it simple, short, and easy to remember </li></ul></ul></ul><ul><ul><ul><li>Domains can be a cheap way to increase traffic over time </li></ul></ul></ul>
  7. 7. Linking and being Linked to <ul><ul><li>Developing relationships with similar blogs and bloggers can pay dividends. </li></ul></ul><ul><ul><ul><li>Being linked from an established blog is essentially an endorsement of your site and your writing. </li></ul></ul></ul><ul><ul><ul><li>This can increase the amount of interested users viewing your blog immensely. </li></ul></ul></ul>
  8. 8. Maintaining Readership <ul><ul><li>Like Newspapers, blogs need to publish new content often to keep readers coming back </li></ul></ul><ul><ul><li>The most important thing to do is update every few days no matter what! </li></ul></ul><ul><ul><li>Even a post about nothing allows your readers to comment and see that while nothing new is up, the blog is still alive </li></ul></ul>
  9. 9. Converting your blog into business <ul><ul><li>This transformation occurs over time, but you can take steps to turn a personal blog into a business one immediately </li></ul></ul><ul><ul><li>Advertisements will likely be the biggest form of income, but consider merchandise and games/contests </li></ul></ul><ul><ul><li>Even personal blogs can be resume boosters if they are well maintained </li></ul></ul>
  10. 10. Google Adwords/Adsense <ul><ul><li>Google helps us out by making advertising a small blog easy. </li></ul></ul><ul><ul><ul><li>Adwords, as used in class can increase site traffic by linking your site when someone searches for keywords you select. </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Cost per click can get high, so use long-tail phrases for the most interested users </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Adsense </li></ul></ul></ul><ul><ul><ul><ul><li>This program adds related advertising to your website, compensating you for any clicks on links. </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>This requires a steady, interested readership to work </li></ul></ul></ul></ul></ul>
  11. 11. Content and Ad Synergy <ul><ul><li>Synergy occurs when two things perform better together than when separate. </li></ul></ul><ul><ul><li>Site content and Advertisements work in this way, so it is important to keep them related. </li></ul></ul><ul><ul><li>The closer your site’s content is to its advertisements, the greater chance of clicks and eventual purchases for those advertisers. </li></ul></ul><ul><ul><li>So always keep track of your advertisers and your content so you can increase revenue. </li></ul></ul>
  12. 12. Wordpress Addons <ul><ul><li>Whether you are blogging on WordPress or on Blogger, you will want to explore the possibilities offered by blog-platform modifiers. </li></ul></ul><ul><ul><li>These mods or addons can be as simple as RSS Feeds and Twitter updates, or they can be extremely detailed layout and graphics addons that may seem like a completely new program. </li></ul></ul><ul><ul><li>Our advantage is knowing what makes a good website. </li></ul></ul><ul><ul><li>Use tools, but don’t add clutter to your blog </li></ul></ul>
  13. 13. Developing a Following on Twitter <ul><ul><li>With a strong readership, you will want to encourage user comments and dialogue between readers. </li></ul></ul><ul><ul><li>Twitter can be an easy way to expand your influence and reach readers any time. </li></ul></ul>
  14. 14. Shameless Self-Promotion <ul><ul><li>How much do you have to promote your site? </li></ul></ul><ul><ul><li>Promotion is necessary to maintain a blog, and while sometimes it may get annoying, it pays off in the end. </li></ul></ul><ul><ul><li>Internet success is all about connections and keeping up with technology, so keep trying new things. </li></ul></ul>
  15. 15. Realizing a Successful Blog <ul><ul><li>If you’ve managed to start a successful blog, the rewards are plenty. </li></ul></ul><ul><ul><ul><li>Payment for advertising </li></ul></ul></ul><ul><ul><ul><li>Interactive display of marketable workplace skills </li></ul></ul></ul><ul><ul><ul><li>Accessible group of readers that you can try to sell to </li></ul></ul></ul><ul><ul><ul><li>Hordes of admiring fans </li></ul></ul></ul><ul><ul><ul><li>Experience for future web ventures </li></ul></ul></ul><ul><ul><li>Thank you, and good luck blogging! </li></ul></ul>