Repurposing existing content can be a great way to save time and effort while still providing valuable information to your audience.  Steps you can take to successfully repurpose your existing content: Identify the content you want to repurpose. Determine the format for your repurposed content. Update and optimize your content. Promote your repurposed content. Measure the success of your repurposed content.

1. How To Successfully
Repurpose Your Existing
Content

3. Content repurposing refers to the process of taking existing content and
modifying it to create new and fresh content for different mediums and
audiences. The objective is to maximize the value of the original content by
adapting it to reach new audiences, channels, or platforms. It includes updating
existing articles, converting blog posts into infographics, creating video versions
of written content, etc.
Why is there a need to recreate Content repurposing?
Have a look at the points below for more clarity:
Increased Reach: Repurposing content allows you to reach new audiences who
may not have seen the original content.
Cost-effectiveness: Reusing existing content saves time and resources,
compared to creating new content from scratch.

5. Improved SEO: It improves your website’s Search Engine Optimization, as it
provides more opportunities to use keywords and build links.
Better Engagement: It can help keep your audience engaged by presenting
information in different formats.
Extended Content Life: By repurposing content, you can extend its lifespan and
get more value from your original content.
Better Understanding: It helps simplify complex information, making it easier for
your audience to understand.
How to Repurpose Your Content Flourishingly

7. Visuals are more captivating than a content that contains only a written format.
And that’s why infographics have been designed to cater to the needs of
masses.
Gather data from blog:
Extract relevant data and statistics from the blog to include in the infographic.
Plan the design:
Decide on the overall layout, colour scheme, and style of the infographic.
Use design software:
Use a design software such as Canva, Adobe Illustrator, or Infogram to create
the infographic.
Map Out Infographics From Blog

9. To engage more public to your post, create a video of the written content. Your audience
will be able to connect with you clearly.
3.Add visuals for social media post
Adding visuals to a social media post can make it more attractive and eye-catching.
4. Converting blog post into a Twitter thread or LinkedIn
Converting it into Twitter or LinkedIn will boost engagement, reach a wider audience, drive
traffic to your traffic, boost SEO, showcase your expertise and build cordial relationships.
5. Turn blog topics into an eBook
Turning blog into eBooks will increase visibility, credibility, lead generation, revenue,
offline access and easy to distribute.
2.Build Video Content from Written Content

10. Sharing blog content on Quora is a great way to increase visibility and reach a wider
audience.
7. Turn blog posts into PDF form
We download so many PDFs in our daily lives to extract any kind of information which is
quite beneficial. When you are working on any website and come across any blog that you
feel is reasonably informative then you may think of converting it into a PDF form because
it serves multiple advantages in this digital world.
8. Generate audio from content-Not all are fond of reading. Some prefer to listen to the
information. Some of the benefits are: -
Accessibility, Convenience, Engagement Increased Reach, etc.
6. Share content as Quora answer or email content

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