Check out why you should do blogging and what are its benefits . Complete overview on Blogger, its benefit and check out its How it can help you in SEO

1. BEGINNING
 For many, the one question they ask often is “why should I do
a blog in the first place?”
 There’s so much info out there on the web, and everyone’s
telling you to do different things. Who do you listen to?
Where’s the starting point?
 So below, I’m going to outline exactly what you need to do to
get started and set up your own personal blog. Before we dive
in though, I really want to talk about WHY you should start a
blog.
 Blogging gives greater satisfaction to whom does it regularly.
Different people have different reasons to do blogging. Some
do it for knowledge sharing, some for making money, and
some for just like that.

2. FOR ONLINE MARKETING
A BLOG CAN DO A LOT FOR YOUR ONLINE MARKETING
PRESENCE
Adding post/pages to your blog can be done easier and faster than
you can do on a static website
As a business, you can create your own unique, target specific
content. And you can add those keywords you need to be found too.
Other bloggers will link to you in their own relevant post which will
show Google you have authority in your particular niche or market.
Posting to a blog on a regular, consistent basis gives visitors a
reason to come back and interact with you and your business.
Posting to a blog on a regular, consistent basis helps to build your
position in your niche or market as the go to location for information
your readers can use to deal with problems and issues.
Blogging gives you the tools you need to gain visitors to your site.
Blogging gives you a way to gain readers of the information you
have and which you are making available via your blog
Blogging gives you and your customers and potential customers a
way to communicate and connect

3. BLOGGER : A PREFERABLE CHOICE
Bloggers are vital in any modern public relations campaign.
During the past five years the popularity of the blogger has
grown and they have become more important and influential
than ever.
Many bloggers have readerships that eclipse those of national
magazines, which creates a huge platform for your business or
product to stand upon.
Working with bloggers and having your business or product
featured on blogs allows you to easily track the path the
coverage takes. You can monitor people’s opinions from
comments left on the blogs and see what people are saying on
social media.
Blogs are also an invaluable SEO tool. Blog posts containing key
words relating to your company will help boost your search
engine rankings. They can help drive traffic to your website and
social media accounts and most importantly, they can help
increase sales.

4. BLOGGER FEATURES
You Don’t Need To Install Web Server
Starting a blog with Blogger does not require installing any web server. You must have
a Gmail account, just sign-in at Blogger.com with that account, and you will reach your
Admin Dashboard. So, you can start publishing your blog in less than two minutes with
Blogger. No download, no hassle, simply blogging!
It’s A Dedicated Blogging Platform
The Blogger is an old blog publisher. Google started this service in 1999. It’s a
dedicated blog publishing platform unlike other blogging platforms, which act more a
content management system. We never call Blogger CMS though it basically manages
our content i.e. blog, it’s just a lovely blogging platform for us.
Google Connection- Free Hosting
Blogger has Google connection like a child with Parent. Google takes care of everything
for you if you are blogging with Blogger, including hosting. You don’t need hiring service
from a hosting company. Hosting may be down at one point or another, but the Google
never lets the Blogger based blog go down. Your blog will always perform peak no
matter a big fraction of the load is coming suddenly to your blog.

5. BLOGGER : MORE FEATURES
Better Interface- Easy To Use
Blogger is considered the easiest blogging platform to use. It owns a sleek interface, and
easy to use editor. You can see the statistics of your blog in detail.
A Range of Gadgets
A range of Blogger would be available to you if Google for it. There are huge widgets
available, free and payable both. You can decorate your blog with decent gadgets. You will
this option in the Layout section of the dashboard.
Google Shows Blog Within A Short Time
Perhaps, you don’t know as to how much time Google takes to index a Blogger based
blog. So, I tell you that it takes 24 hours. Indexing at so fast pace means your blog may
get start getting views soon as you would publish.
Google Adsense
Blogger gives the opportunity to monetize your blogs if you write really well and people
do visit your blog regularly. Google Adsense is an in-built option under the “Earnings”
option on the dashboard.

6. 5 BEST SEO TIPS FOR BLOGGERS
Let's see some basic SEO tweaks, that are easy to implement and can do wonders in optimizing your blog's
content for search engines.
Use Dashes Instead Of Underscores
 "It's a matter of personal preference, both do well". o if you have a url like word1_word2, Google will only
return that page if the user searches for word1_word2 (which almost never happens). If you have a url like
word1-word2, that page can be returned for the searches word1, word2, and even “word1 word2″. That’s
why I would always choose dashes instead of underscores.
Optimizing Pics (SEO Friendly Images)
 If we are using images in our posts, we must also know how to make them SEO friendly to get extra traffic
from search engines. If optimized correctly, we can get very good traffic through 'Google Image Search'.
Smart Anchor Text
 Proper anchor text helps in achieving better ranking in SERP's and is one of the most important part of on-page
optimization process. Here is an example that shows proper implementation of anchor texts.
Optimized Permalink Structure
 An optimized permalink format helps in boosting the rank of your posts in search results. Blogger does not
allow manual modification of permalink structure, but it has fairly good automated permalink generation
system.
Create XML Sitemap and robots.txt
 Create a robot.txt file to prevent robots crawling useless or duplicate content. You can create this file in a
simple text editor and saving it as robots.txt.

7. WRAP UP
Blogger has so many advantages for successful blogging.
That’s why millions of people use it throughout the world. A
blog receives appreciation from two things, quality content
and nice and attractive appearance. Blogging should be done
on the topics of your niche, and matching to your niche, the
template should be. You can make a template for your blog
yourself using a tool, TemplateToaster.

8. THANK YOU
END OF PRESENTATION
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