Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sendwithus - Mailgun Webinar

856 views

Published on

Power up: Mailgun + Sendwithus
Make Mailgun a full-featured growth marketing platform

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Sendwithus - Mailgun Webinar

  1. 1. Power up: Mailgun + Sendwithus Make Mailgun a full-featured growth marketing platform With Kelly Kenney (Sendwithus) & Angela Bartels (Mailgun)
  2. 2. Hi, I’m Angela ● Marketing @ Mailgun ● 2 years @ Mailgun, 7 years @ Rackspace, 13 years in tech ● Fun fact: I have the most Rackspace blog bylines (like more than 300!)
  3. 3. Hi, I’m Kelly ● Marketing @ Sendwithus ● Over 9 years in the Tech marketing field ● Email nerd, animal lover and cheese enthusiast
  4. 4. Tech Heros Dylan Moore Tech expert @ Sendwithus SWU hero by day, Pokemon hunter by night Nolan Iriarte Tech expert @ Mailgun
  5. 5. Housekeeping ● Mailgun / Sendwithus Questions ● Follow-up Recording ● Swag Giveaway
  6. 6. ● Email template management ● Iterate / Optimize without deploying code ● Set up A/B tests, drip campaigns ● Simplify workflow with Litmus & Smartling integration Mailgun & Sendwithus ● The Email service for developers ● Powerful API that allows you to send, receive, and track emails ● In-house email deliverability experts
  7. 7. Sendwithus Overview ● Y Combinator company (founded Jan. 2013) ● Based in Victoria, BC and San Francisco, CA ● Control + Optimize Email ● Top 300 Email sender Worldwide
  8. 8. Today’s Objectives ● Demo Mailgun + Sendwithus integration ● Importance of App/Site Email customer experience continuity ● Learn from awesome examples of transactional email & email fails ● Dead-end Emails ● Questions? We got answers
  9. 9. Demo time!
  10. 10. App to Email: Consistent Experience Transactional emails should look like the site they came from. Brand consistency across all media builds a strong impression of your company in the user’s mind. email website
  11. 11. Transactional Email ● Sent automatically in response to a user’s action on your app ● Welcome email - 4x more opens and 5x more clicks vs marketing email ● Notification email - second highest engagement rate ● Receipt email - 64% of consumers consider these the most valuable messages ● People expect them and read them - take advantage!
  12. 12. Examples Facebook ● Clear, concise message ● Clear CTA ● Consistent branding
  13. 13. Examples Twitter ● Entire message is included ● Clear CTA ● Helpful links in footer
  14. 14. Great Example! Uber ● Subject line: Your Friday afternoon trip with Uber ● Includes all ride info (fare, map, route, pick up time) ● Look / Feel an extension of the app ● CTA - “Rate your Driver” ● Help & share link easily accessible
  15. 15. Not-so-Great Example! Uber Eats ● Subject line: Your Friday evening trip with Uber ● Confusing! Did I just take a ride? ● No order details
  16. 16. Great Example! Gusto ● Gusto Notification email ● Upbeat, clear message ● Includes all pertinent information (amount, taxes, etc) ● Provides CTA for engagement (tweet)
  17. 17. Not-so-Great Example! BC Ferries ● BC Ferries confirmation email ● Text-only ● Address section error, hard-coded with punctuation ● Difficult to read / parse
  18. 18. Could be Better Soylent ● Subject line: “Your Soylent order is confirmed” ● Branding is great. Awesome receipt. ● No links to social media / community ● No other stories
  19. 19. Dead-end Emails Definition: “An email that does not contain a clear call to action to next step for your user” Why do they matter: ● Part of your user's website workflow ● Discontinuous experience ● Results in poor Customer experience
  20. 20. How does this Happen? ● Owned by Marketer ● Optimized for engagement ● Customer-centric Transactional EmailLanding Page ● Owned by Developer ● Focus is information ● Information-centric
  21. 21. How to Identify a Dead-end Email ● Is it clear: “Who is this email from? ● Is it clear: “What is my next step?” ● Is there an opportunity to engage me further?
  22. 22. Examples Frank and Oak Linkedin ● No clear CTA - 3 options!
  23. 23. After a Dead-End ● Don't assume! - A/B Test! ● Treat email like a landing page ● Email is complicated. You can test: ○ SUBJECT LINES ○ INTRO TEXT ○ BODY STYLE ○ HEADINGS ○ CTAs and MORE!
  24. 24. Wrapping Up ● Mailgun + SWU = ● Email is an extension of your product ● Email experience has to match product ● Dead-end email = missed opportunities ● Transactional email has endless potential ● A/B test to rectify missed opportunities ● Learn more at: http:/www.sendwithus.com/mailgun
  25. 25. Questions? kelly@sendwithus.com angela.bartels@rackspace.com

×