XL Catlin Job Fair 2016 Gurgaon

1. CASE STUDY
Gurgaon-XL Catlin Job Fair
5th -6th March 2016
Organised by:
Gurgaon Team

2. Contents
• About the event
• Online Initiative
• Statistics
• Conclusion

3. Online Initiatives: Microsite
- Dedicated Microsite to
promote the event
- Multi tabs: Home | Prep
Yourself | Vacancies | Faqs
| Register
-Client Logos on micro-site
-promoting Banner on
timesascent.com

4. Online Initiatives: Microsite
726*212 top banner on home page

5. Online Initiatives: Microsite
200*400 banner on
Times Ascent
194*378 banner on
Times Ascent

6. Online Initiatives: Facebook
27th February 2016 2nd March 2016

7. Online Initiatives: Facebook
3rd March 2016

8. Statistics:
Micro-site’s Highest Visit Days
Day Visitors
6th March 2016 874
5th March 2016 658
4th March 2016 457
2nd March 2016 389
- Registrations on micro-site: 1456
- Page Views: 597
- Unique Page Views 454

9. Statistics: Banners
Particulars Impressions Clicks CTRs
Internal Banner (TA)
(200x400) 69524 11528 6.94%
RHS Slug (TA) (194x378)
12290 352 7.2%
Top Banner (TA)
(726x212) 50845 1720 9.76%
Mphasis Job Fair No Of Candidates
Mailer send
Views
35245 450

10. Statistics: Conclusion
• 36,895 unique visitors registered for the XL
Catlin Job Fair on the microsite which is the
largest till date for a job fair.
• All banners on Times Ascent ensured good
CTR, despite the fact that 2-3 campaigns
were simultaneously running on the same
slot
• Client Banner enjoyed a good CTR of 9.76%
on the top banner
• Topmost banner proved to be the most
popular entry point into the micro-site with
1520 clicks

11. We encourage you to use
www.timesascent.com to further boost your
Job Fair reach, popularity, participation and
acceptance.
You may get in touch with us on the below
contact details:
Naresh Kothari
Naresh.Kothari@timesgroup.com
9869071002
Times Tower, Mumbai
Thank You