Held on 13th February, 2016,Valliammai Engineering College, SRM Nagar,Kattankulathur, Kancheepuram District 13Employers 3000+ Candidates Participated. 1500+ Job offers either given or to be given. Primarily catering to the Jobs in IT, ITES, BPO, Marketing,Automobile and Financial.

1. CASE STUDY
Pune –Ascent Job Fair
13th February 2016
Organized By: Pune Team

2. Contents
• About the event
• Snapshots
• Online Initiative
• Statistics
• Conclusion

3. About The Event
• Held on 13th February, 2016,Valliammai Engineering College, SRM
Nagar,Kattankulathur, Kancheepuram District
• 13Employers
• 3000+ Candidates Participated.
• 1500+ Job offers either given or to be given.
• Primarily catering to the Jobs in IT, ITES, BPO, Marketing,Automobile and Financial.

4. Key Participants

5. Online Initiatives :Microsite
• Dedicated Microsite to
promote the event.
• Multi Tabs: Home
Vacancies
Register
Prep Yourself
FAQs
Contact Us
• Clients logo on
Microsite.
• Banners promoting
www.timesascent.com

6. Online Initiatives :Microsite
Top banner (726*212) on www.timesascent.com Homepage

7. Online Initiatives :Microsite
RHS Banner (194*348) on www.timesascent.com Homepage

8. Online Initiatives :Microsite
Internal Banner (200*400) on Career Advice, HR Zone and
Jobs page

9. Online Initiatives :Microsite
Interstitial Banner (728*500)

10. Online Initiatives on : Facebook
10th February 2016

11. Online Initiatives on : Facebook
o 11th February 2016 • 12th February 2016

12. Online Initiatives on : Facebook
13th February 2016

13. Online Initiatives on : Twitter
10th February 2016

14. Online Initiatives on : Twitter
o 11th February 2016 o 12th February 2016

15. Online Initiatives on : Twitter
13th February 2016

16. Statistics: Microsite Highest Visit Days
Day Visitors
12th Feb 2016 2,266
10th Feb 2016 1,991
11th Feb 2016 1,838
13th Feb 2016 1,001
9th Feb 2016 246
• Registration on Microsite - 2,300
• Page Views – 8,500
• Unique Page Views – 7,500

17. Statistics: Banner and Mailer
Particular Impressions Clicks CTR’s
Internal Banner (IMA) (200*400) 28,052 72 0.26%
RHS Slug (IMA) (194*378)
6,403 98 1.53%
Top Banner (IMA) (726*212) 5,331 128 2.40%
Pune Job Fair No of Candidates Mailer Send Views CTR’s
20,000 2,500 12.5%

18. Statistics: Conclusion
• 397,871 unique visitors for the Pune Job Fair via www.timesascent.com which is the
largest till date for a job fair
• All banners on www.timesascent.com ensured good CTR, despite the fact that 2-3
campaigns were simultaneously running on the same slot
• Client Banner delivered a good CTR of 2.40% on the top banner which is prominent
on www.timesascent.com Homepage

19. • We encourage you to use www.timesascent.com to further boost
your Job Fair reach, popularity, participation and acceptance.
• You may get in touch with us on the below contact details:
Naresh Kothari
Naresh.Kothari@timesgroup.com
9869071002
Times Tower, Mumbai
Thank You