DMAW Digital Day 2016 breakout session slides for non-profit marketers to learn about time-savings with implementing Tag Management.
Full agenda: http://www.dmaw.org/2016-digital-day-forum/
A detailed explanation of the Digalign assessment process and the initial report we provide prospective clients looking to improve Traffic, Leads, and grow within the Digital Marketplace.
Social Selling Roadshow, Dublin Part 2 of 2 - Hallmarks of Social Seller LinkedIn Sales Solutions
In a world where personalization is rapidly becoming the standard, we’re quick to reject anything that feels generic or impersonal. Buyers no longer have patience for the tried and true sales tactics you’ve been using for years. For sales and marketing professionals, this presents a new set of challenges. Discover how your peers are conquering these challenges in the new sales era.
Social Selling Roadshow, London Part 2 of 2 - Hallmarks of Social Seller ...LinkedIn Sales Solutions
In a world where personalization is rapidly becoming the standard, we’re quick to reject anything that feels generic or impersonal. Buyers no longer have patience for the tried and true sales tactics you’ve been using for years. For sales and marketing professionals, this presents a new set of challenges. Discover how your peers are conquering these challenges in the new sales era.
Webinar: Proving Audience Engagement with kurls AnalyticsgShift
A presentation of case studies where off-site content and audience engagement of digital and multi-channel campaigns are measured with gShift kurls analytics.
StrongView and Gigya webinar: Using Social Data to Improve Digital MarketingStrongView
Marketers have a plethora of data at their fingertips to aid in creating relevance for their customers. But as everyone with an over-sharing friend knows, there is such a thing as TMI (too much information). As marketers sort through the wealth of data, selecting the most important parts can prove daunting at best and down-right tedious at worst.
Join experts from StrongMail and Gigya for a deeper look at the types of social data that can dramatically improve the performance of your digital marketing programs. Plus, get actionable advice on how you can apply them to your business.
Key Things You Will Learn:
* How social data can impact email marketing performance
* The best types of social data to use in your email marketing
* Strategies for harnessing social data for other digital programs
* Insights from top brands like Finish Line, PACSUN, and Old Navy.
SAS Customer Analytics 2016 - Mexico City - Jesus HoyosJesus Hoyos
Mi presentación del evento de SAS Customer Analytics 2016 en CDMX. Temas: agile marketing y marketing dashboards. Mayo 2016.
1) Implementar metodología de Agile Marketing con un buen gobierno de procesos y políticas con las agencias de marketing, los proveedores y todos los departamentos de la empresa desde marketing hasta servicio. 2)Tener un plan de capacitación continua en todo tipo de concepto y tecnologías de Marketing, Ventas, Servicio y CRM. 3) Implementar procesos para el manejo de calidad de datos usando la pantalla de 360 grados del cliente. 4) Ejecutar y probar tus campañas constantemente. Es un proceso que continua y actualizara tu estrategia. 5) Implementar procesos de medición con marketing dashboards integrados. 6) Maximiza tus datos con información para crear audiencias y poder optimizar el uso de contenido.
Connection2 is an independent B2B Sales and Marketing agency. We provide traditional and Social Media Marketing. We have recently proven and bought to market our Managed Social on Demand services. Please visit our website: www.connection2.com
A detailed explanation of the Digalign assessment process and the initial report we provide prospective clients looking to improve Traffic, Leads, and grow within the Digital Marketplace.
Social Selling Roadshow, Dublin Part 2 of 2 - Hallmarks of Social Seller LinkedIn Sales Solutions
In a world where personalization is rapidly becoming the standard, we’re quick to reject anything that feels generic or impersonal. Buyers no longer have patience for the tried and true sales tactics you’ve been using for years. For sales and marketing professionals, this presents a new set of challenges. Discover how your peers are conquering these challenges in the new sales era.
Social Selling Roadshow, London Part 2 of 2 - Hallmarks of Social Seller ...LinkedIn Sales Solutions
In a world where personalization is rapidly becoming the standard, we’re quick to reject anything that feels generic or impersonal. Buyers no longer have patience for the tried and true sales tactics you’ve been using for years. For sales and marketing professionals, this presents a new set of challenges. Discover how your peers are conquering these challenges in the new sales era.
Webinar: Proving Audience Engagement with kurls AnalyticsgShift
A presentation of case studies where off-site content and audience engagement of digital and multi-channel campaigns are measured with gShift kurls analytics.
StrongView and Gigya webinar: Using Social Data to Improve Digital MarketingStrongView
Marketers have a plethora of data at their fingertips to aid in creating relevance for their customers. But as everyone with an over-sharing friend knows, there is such a thing as TMI (too much information). As marketers sort through the wealth of data, selecting the most important parts can prove daunting at best and down-right tedious at worst.
Join experts from StrongMail and Gigya for a deeper look at the types of social data that can dramatically improve the performance of your digital marketing programs. Plus, get actionable advice on how you can apply them to your business.
Key Things You Will Learn:
* How social data can impact email marketing performance
* The best types of social data to use in your email marketing
* Strategies for harnessing social data for other digital programs
* Insights from top brands like Finish Line, PACSUN, and Old Navy.
SAS Customer Analytics 2016 - Mexico City - Jesus HoyosJesus Hoyos
Mi presentación del evento de SAS Customer Analytics 2016 en CDMX. Temas: agile marketing y marketing dashboards. Mayo 2016.
1) Implementar metodología de Agile Marketing con un buen gobierno de procesos y políticas con las agencias de marketing, los proveedores y todos los departamentos de la empresa desde marketing hasta servicio. 2)Tener un plan de capacitación continua en todo tipo de concepto y tecnologías de Marketing, Ventas, Servicio y CRM. 3) Implementar procesos para el manejo de calidad de datos usando la pantalla de 360 grados del cliente. 4) Ejecutar y probar tus campañas constantemente. Es un proceso que continua y actualizara tu estrategia. 5) Implementar procesos de medición con marketing dashboards integrados. 6) Maximiza tus datos con información para crear audiencias y poder optimizar el uso de contenido.
Connection2 is an independent B2B Sales and Marketing agency. We provide traditional and Social Media Marketing. We have recently proven and bought to market our Managed Social on Demand services. Please visit our website: www.connection2.com
Get in the Social Game -www.socialzing.com/mediaKrisztina Toth
Get in the Social Game
It\'s no secret there\'s a dramatic change taking place with regards to the way agents and organizations prospect. Traditional methods of outreach have been around for years such as cold calling, direct mail, and email blasts. But today, with the advent of social media, smart phones and Internet communications, the models and channels of prospecting have mushroomed. You can now extend beyond your warm market into new markets that years ago could never have reached. There are new channels and larger networks to access, which create great opportunity. www.socialzing.com/media
Social Selling Roadshow, London Part 1 of 2 - How to Unlock Competitive Advan...LinkedIn Sales Solutions
The Sales profession is evolving. Discover how social selling can become a competitive advantage for you and your company. Learn the formula for success that your industry peers are using today, and seize this opportunity.
Before we can sell to a buyer, we've got to find, and listen to them first.
Join LinkedIn's executive briefing to learn how to adopt Social Selling to gain a competitive sales advantage and rapidly enhance your team's sales effectiveness through targeted social media engagement.
Google Analytics can tell you which digital platforms are sending users to your website, which country drives the most traffic, and which users are most likely to want to enroll. Learn how to set up your school’s Google Analytics to deliver these important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.
Digital Markeing in and Out's
Do you want more customized Professional Presentations?
Feel Free to Reach me :
https://in.linkedin.com/in/kirandeshmukh1
5 Ways to Get Your Affiliate Program Ready for Q4Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will focus on practical tips for merchants to prepare for Q4. Topics explored include: planning promotions and contests, securing placements, and finalizing new affiliate integrations.
My slides from MeasureCamp VI. I gave a talk about the most common misconceptions and preconceptions surrounding tag management and, more generally, measuring the stateless web. Most of the examples are using Google Tag Manager, but many of them should be generic enough to extend to other solutions and platforms as well.
Get in the Social Game -www.socialzing.com/mediaKrisztina Toth
Get in the Social Game
It\'s no secret there\'s a dramatic change taking place with regards to the way agents and organizations prospect. Traditional methods of outreach have been around for years such as cold calling, direct mail, and email blasts. But today, with the advent of social media, smart phones and Internet communications, the models and channels of prospecting have mushroomed. You can now extend beyond your warm market into new markets that years ago could never have reached. There are new channels and larger networks to access, which create great opportunity. www.socialzing.com/media
Social Selling Roadshow, London Part 1 of 2 - How to Unlock Competitive Advan...LinkedIn Sales Solutions
The Sales profession is evolving. Discover how social selling can become a competitive advantage for you and your company. Learn the formula for success that your industry peers are using today, and seize this opportunity.
Before we can sell to a buyer, we've got to find, and listen to them first.
Join LinkedIn's executive briefing to learn how to adopt Social Selling to gain a competitive sales advantage and rapidly enhance your team's sales effectiveness through targeted social media engagement.
Google Analytics can tell you which digital platforms are sending users to your website, which country drives the most traffic, and which users are most likely to want to enroll. Learn how to set up your school’s Google Analytics to deliver these important metrics that can inform your digital marketing actions, and provide some data to the ROI of those actions.
Digital Markeing in and Out's
Do you want more customized Professional Presentations?
Feel Free to Reach me :
https://in.linkedin.com/in/kirandeshmukh1
5 Ways to Get Your Affiliate Program Ready for Q4Affiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: This session will focus on practical tips for merchants to prepare for Q4. Topics explored include: planning promotions and contests, securing placements, and finalizing new affiliate integrations.
My slides from MeasureCamp VI. I gave a talk about the most common misconceptions and preconceptions surrounding tag management and, more generally, measuring the stateless web. Most of the examples are using Google Tag Manager, but many of them should be generic enough to extend to other solutions and platforms as well.
The Digital Intelligence Imperative — Driving Digital Customer Experiences W...Tealium
Joe Stanhope, Forrester Research
It’s no secret that marketing sophistication is growing by leaps and bounds to support the delivery of relevant and engaging customer experiences. And as marketing’s reach grows, so too has the remit of digital analytics. The emergence of digital analytics as a hub for understanding and optimizing customer experiences has placed a premium on the effective collection, processing, and distribution of data. This trend dovetails with the emergence of tag management solutions, which has rapidly become a key capability for supporting digital data management.
Tag Management Solutions - Best Data Ever (Marketing Festival 2014)Simo Ahava
Tag Management Solutions can really change things for your organization. Their biggest asset is the fact that they'll help you turn your processes around. In this talk I gave at Marketing Festival (CZ) 2014, I go over six of the most commonly asked questions around TMSs, and I explain the ways you can use the answers to improve the way your organization collects and uses data.
Tag Management is the latest craze in digital analytics implementations. It's supposed to change the way we deploy analytics/tracking capabilities and yet, success is not guaranteed.
In this presentation originally given at Superweek 2014 in Hungary, digital analytics expert Julien Coquet details where tag management systems (TMS) fail their end users. Julien also presents best practices on how to deploy of tags via a TMS.
About Julien Coquet: Julien is a digital analytics expert, consultant and evangelist. A veteran of digital performance measurement, Julien assists companies with their online analytics strategies by translating business requirements into measurable goals and key performance indicators into actionable reports - and more!
Optimizing site performance - Agility2013Ensighten
Education on site performance and how it relates to tag management. Common performance metrics and how to interpret and apply them. Best practices and tips
Webinar Deck: Five Steps to Becoming an Empowered MarketerEnsighten
“Five Steps to Becoming an Empowered Marketer”
How Website Testing and Monitoring Within Tag Management Boosts Marketing Agility
With the emergence of omni-channel data and tag management solutions, today’s marketers are more empowered than ever. But until now, marketers have been left in the dark when it comes to how their tag deployments and changes affect the website—relying on a phone call from IT after the fact.
Learn how enterprise marketers and IT teams are using Ensighten Inform to:
-Monitor the functionality of conversion paths such user registration and checkout
-Measure page performance
-Quickly troubleshoot tag deployment issues
-Keep track of website uptime
-Bring multiple types of testing and monitoring together under one platform
SPEAKERS: Karen Wood, Director of Product Marketing & Jerry Hong, Product Manager
Test & Target is a phenomenal marketing tool but it is notoriously difficult to deploy and use effectively. Marketing organizations are excited by its potential but then spend countless hours and consulting dollars trying to get it to work.
In this educational one-hour session, former Adobe product optimization gurus will share how Ensighten can help you get the most from your Test & Target investment.
• Simplify and reduce deployment costs – Ensighten has the technology, techniques, and deep domain expertise to make deployment a breeze
• Reduce testing costs - Run more tests at less cost with greater testing control that allows you to turn tests on and off more quickly
• Enhance functionality – Ensighten has developed and field-tested a number of templates and other techniques that make even complex tasks simple
A Comparison of Analytics and Tag Management Suites by Piwik PRO and GooglePiwik PRO
A combination of Google Tag Manager and Google Analytics has become the standard in the everyday activities of a data-driven marketer. But what if you’re looking for a more secure and privacy-compliant alternative? Welcome to Piwik PRO Tag Manager, which comes with built-in templates and integrations for Piwik along with a range of popular marketing and web analytics tags. Self-hosted and robust, it complies with the strictest privacy laws. See how the Piwik PRO analytics and tag management suite compares to Google and how you can make it work for your business.
2016 was a tumultuous and fast-paced year, and 2017 isn’t shaping to be any more predictable. New technologies will develop that may affect the marketing and sales patterns for B2B companies. Google will release new updates to its algorithm and new strategies will emerge. Are you prepared for a successful 2017 in the world of SEO?
On Tuesday, January 17th, we’ll be hosting Web Clinics all day about the future of B2B SEO in 2017. Register to participate at 9AM PT, 11AM PT, or 1PM PT and set yourself up for SEO ranking success in the new year.
Top Tips To Create Best-In-Class Web And Mobile ExperiencesMilestone Inc
In this webinar, Milestone’s experts Anil Aggarwal, CEO and Erik Newton, VP of Marketing, discussed key trends impacting web/mobile experiences.
This webinar covered the following:
How customer experiences are even more important in the post-covid world
2021 CMS must-haves for SMB and Enterprise- Agile CMS, CaaS, and Omnichannel marketing capabilities
Adapt an SEO-First approach to deliver a customer-focused page experience
Case studies and best practices
Relevance Yacht in conjunction with Relevance Web Marketing has run a seminar for the Young Professionals in Yachting in Monaco exploring the evolution of digital marketing in the Yachting Industry.
Read 26 slides including impressive digital facts in 2016, a timeline of digital yacht marketing, past present and future of digital marketing, SEO & the Google Algorithm in 2016, some great digital marketing methods to increase conversions, top marketing channels for UK, 10 website tools for digital marketing, 5 amazing ways to produce content, common digital marketing mistakes and misconceptions, how to measure your results, yachting photography and video, and the workshop.
Contact rumble@relevanceweb.com for any questions or leave some comments below.
This webinar provided the key components necessary to develop and manage a website so you don’t have to worry about speed, technical SEO, hosting infrastructure, or security while boosting your website traffic and leads by up to 20-30%
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
April partner bootcamp deck cookieless futureAcquia
Google’s recent announcement to ‘phase out support for third-party tracking cookies , has been viewed by many as the final blow in the death of third-party cookies in marketing. It is also the latest wave pushing us toward stronger privacy-focused open web standards.
But what does the death of third-party cookies mean for Acquia Partners? In a nutshell, it means that you must develop a powerful first-party data strategy for your customers so they can win the trust and loyalty of theirs.
Watch our on-demand Partner Bootcamp and learn how you can stay ahead of the curve.
We explored:
Evolving from customer acquisition to consent-driven personalization
The rise of the Customer Data Platform (CDP)
Why a first-party data strategy requires data unification across the customer lifecycle
You will also hear from Mark Royko about Acquia Practice Certification program
Career portfolio which illustrates multi-media marketing, search engine marketing and optimization, strategic research and Web analytics accomplishments.
Build a Website That Will Win You More Local Homeowners (Home Services Trends...Surefire Local
See how the top businesses are making their websites more effective at attracting and converting the right leads in their local areas.
Some of the things you'll learn are:
- How web page performance influences success and new customer acquisition
- Best practices for building a website that ranks high in online search
- Mobile vs. Desktop and how to optimize your site for each
- Tools for reviewing and measuring performance
Connecting the Dots Between Online Media and Offline PurchasesAdometry by Google
Adometry CMO Casey Carey delivered this presentation at the 2013 iMedia Brand Summit in a session titled "Connecting the Dots Between Online Media and Offline Purchases".
Together, we’ll lead a toast to Universal Analytics and revel in how its growth and features led to GA4. What are some of UA’s Greatest Hits, you may ask? How are they already at parity in GA4 or will they get left behind in the in the deprecation rapture?
Presented at the Marketing Analytics Summit 2023, in Las Vegas, Nevada, by Sara Hoffman (they/she). https://marketinganalyticssummit.com/
Guide to Fundraising Conversion Optimization for 2017 NTEN Nonprofit Technolo...Sara Hoffman
#17NTC #17NTCtestingtips
Dig into a process for making the most out of conversion optimization techniques for your site, audience and fundraising. Presented by Beaconfire RED and Habitat for Humanity International for NTC 2017 on March 23rd, 2017.
BBCON 2016 - Using Google Analytics as a Fundraising PowerhouseSara Hoffman
Presented at the 2016 Blackbaud Conference, Jen Boland and Sara Hoffman presented on combining Luminate Online and Google Analytics together to better track online donations and transactions. The presentation builds from Campaign Tracking into standard eCommerce, into enhanced eCommerce and Internal Promotions
Quick Tips for Better Testing - 2016 Bridge ConferenceSara Hoffman
You know you need to do more with your digital channels - but what is it and how can you maximize your results? The answer: Test! Attend this session to learn how to maximize results from your testing efforts and discover new ways to make your tests statistically valid, design better tests, and even find value in failure. With real case studies from WWF and other organizations like Special Olympics, Human Rights Watch and the American Diabetes Association, among others, this session will leave you with numerous ideas to test for success. Digital Handout: http://inahat.co/testing-handout
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Enhanced Enterprise Intelligence with your personal AI Data Copilot.pdfGetInData
Recently we have observed the rise of open-source Large Language Models (LLMs) that are community-driven or developed by the AI market leaders, such as Meta (Llama3), Databricks (DBRX) and Snowflake (Arctic). On the other hand, there is a growth in interest in specialized, carefully fine-tuned yet relatively small models that can efficiently assist programmers in day-to-day tasks. Finally, Retrieval-Augmented Generation (RAG) architectures have gained a lot of traction as the preferred approach for LLMs context and prompt augmentation for building conversational SQL data copilots, code copilots and chatbots.
In this presentation, we will show how we built upon these three concepts a robust Data Copilot that can help to democratize access to company data assets and boost performance of everyone working with data platforms.
Why do we need yet another (open-source ) Copilot?
How can we build one?
Architecture and evaluation
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
14. DMAW DC Digital Day 2016 14
Example: Giving Tuesday
To track Bing Ads Conversions on website:
Digital Ads pulls tag
info from Bing
Digital Ads creates
Ticket to Analytics
Analytics reviews
placement
Analytics moves
Ticket to Webteam
Webteam reviews
instructions
Webteam
implements
Digital Ads reviews
and confirms
Digital Ads activates
campaign in Bing Ad
18. DMAW DC Digital Day 2016 18
Onward – to Tag Management
Marketing Agility Dependable Data Quick & Easy
19. DMAW DC Digital Day 2016 19
Example: Giving Tuesday
To track Bing Ads Conversions on website:
Digital Ads pulls tag
info from Bing
Digital Ads places
Bing Ads tag into
Tag Manager
Digital Ads reviews
and confirms
Digital Ads activates
campaign in Bing
Ads
22. DMAW DC Digital Day 2016 22
Tag Management Container
TAGS
• Google Analytics
• AdRoll
• Doubleclick
• Facebook Remarketing
• Bing Ads
• Google Grants
27. DMAW DC Digital Day 2016 27
DOCUMENT - Websites
Domain Governance System
www. Web Team Ruby CMS
wwf. Online Luminate
support. Online Luminate
content. Web Team FTP
gifts. IT .Net eComm
gftpln.org Development Contact Stelter
careers-
wwfus.icims.com
HR / Web
Team
IW has access
Inventories
• Top Level Domains
• Subdomains
• 3rd Party Systems
○ Luminate Online
○ Engaging
Networks
○ Legacy Giving
○ Career Portals
28. DMAW DC Digital Day 2016 28
DOCUMENT - Conversions
Conversion Type Location Conditions
Donation Luminate donation=completed
Email Sign Up CMS GA Event
Email Sign Up Luminate email_signupTY
Donation eCommerce /receipt.aspx
Sign Petition Luminate OnScreenThanks
Inventories
• Fundraising
○ Gift Type
• Email Sign Up
• Action Alerts
• Specific Web forms
• Send eCard
• Social Share
29. DMAW DC Digital Day 2016 29
DOCUMENT - Tracking
Tag / Pixel Name Load via
Source Code
Load via Tag
Management
AddThis X
AdRoll X
DoubleClick X
Facebook Pixel X
Facebook Social
Plugins
X
Google AdWords
Remarketing
X
Inventories
• Website Tracking
• Social Tracking
• Social Plugins
• Advertising Vendors
○ Remarketing
○ Conversions
Former Web Traffic Analyst at World Wildlife Fund and while at WWF implemented Google Tag Manager
For those of you who don’t know Beaconfire RED, we are a full-service digital experience company, providing fundraising and marketing consulting, user-centric design and web and technology development.
Paid ads awesomeness. Lived through two Tag Management implementations – one at National Wildlife Federation and with Sara at World Wildlife Fund.
Most people know WWF as the panda logo, but we actually work on a lot more
But WWF is one of the largest environmental organizations across the globe.
It takes a lot of teams, departments and people to make things for your website and what a User or Constituent may see or receive during their journey with you as a site visitors, email subscriber, advocate, donor or prospect.
All those people, staff, and team mates make a lot of your everyday work into meetings and emails… those can sometimes have outcomes with action items and deliverables or lead to more conversations about launching a campaign.
Email communication can seem endless, whether its with teammates, your supervisor, vendors or consultants. It takes a lot of coordination to get things implemented and put into place across the website to measure the success or failure of a campaign.
And there are infinite ways to market to consumers – there are a lot of different tags to understand and know how they work.
They each need to be placed across your site(s) to collect or send data about your Users/Visitors.
How can we shorten the time to implement tags?
It could be faster, better, stronger.
Analytics needs to be a constant across your platforms and teams. Whether that’s Google Analytics, Adobe Analytics or Webtrends doesn’t really matter.
If you manage your content, why shouldn’t you manage all the tags and code snippets that matter to the measurement of your site(s).
Tag Management can help create a cohesive system across the various websites and platforms that your Users/Visitors/Donors interact with your organization through.
Tag Management can help streamline the level of effort and the time involved in publishing tracking tags and bringing ads to market.
You’re putting an empty wallet on every page of your site, instead of carrying all your cards around loose.
Your container can hold a lot of different types of tags just like your wallet holds your id, credit, debit or gift cards, your health insurance and any membership or loyalty cards.
All these tags are published onto your website on demand.
Google analytics is like your ID – you always need it, everywhere.
Industry standards like visa and mastercard… turn into adwords or doubleclick
This allows the GTM container to pay attention and listen to the User… evaluate where they are and fire the right information.
Retargeting pixels for a landing page vs conversion / revenue pixels for a Donation Thank You page
But to get there, you must first document your website(s) and what typical web journeys look like for your organization.
Make sure they are effectively and correctly tracked in your existing implementation.
And its important to know how other third-party systems are maintained.
Know what matters to track for your goals and what you consider conversions.
Where on the website those happen matter – like which backend system do they occur on.
Know how you currently market your organization and your website(s).
To get started select “New Tag”
You have two things to configure – the actual tag, whether it’s from a platform or custom code; and the rules and conditions in which that tag applies (or in some cases doesn’t apply)
There are a lot of Google owned defaults ready for just your ID number(s). And many more pre-built tags and services available.
Here we have google Analytics ready to go on every page of your website, where ever the 4 lines of code have been placed.
Here we have some code from Bing Ads… so we can get started on placing that code across our website.
Bing code gets pasted into the tag and the place where that tag applies is selected.
In this example, we’re even passing Bing more information about what’s happening: the transaction happened on Convio (and not WWF’s other eCommerce platform) and the revenue (donation amount) that was processed.
And now you’re on your way to having your tracking tags to market faster and easier.
Bonus!
How does all of this come to fruition in Google Analytics?
You’re able to attribute donation/transaction dollars to marketing channels, specific email messages or specific paid ads.
This report in GA is a standard “Acquisition > Traffic Sources” report.
Bonus!
How does all of this come to fruition in Google Analytics?
You’re able to visualize paths to conversion. For instance, it takes more than a single visit for someone to convert.
This report in GA is under Conversion > Multi-Channel Funnels > Top Paths to Conversion.
Bonus!
How does all of this come to fruition in Google Analytics?
You can visualize how your channels work together and overlap in your Users’ path to conversion.
This report is a part of the Overview report for Conversion > Multi-Channel Funnels.
Bonus!
How does all of this come to fruition in Google Analytics?
Google Analytics is unique in that it lets you decide on the fly how you want to attribute transaction revenue across your channels. This will help you adjust marketing strategies across channels – and perhaps value channels that are more “conversation starters” – like social and display.
This GA report is found under Conversions > Attribution > Model Comparison