The two-day Bangalore Career Connect Job Fair was held on June 18-19, 2016 at Jain University with over 12,000 candidates participating. 10 employers offered over 3,000 jobs in fields like IT, BPO, healthcare and education. An online marketing campaign promoted the event through banners on timesascent.com, Facebook posts, and a job fair microsite receiving over 36,000 unique visitors and 2,500 registrations. The top banner on timesascent.com received the most traffic with 675 clicks and 11.99% click-through rate. Overall the online initiatives helped make it the largest job fair organized by Bangalore Team to date.

1. Case Study
Bangalore-Ascent Connect Career
Organised by:
Bangalore Team
18th and 19th June, 2016

2. • About the Event
• Snapshots
• Online Initiatives
• Statistics
• Conclusion
Contents

3. About the Event
• Held on 18th and 19th June, 2016 at Jain University, JC Road Campus, 1st cross JC
Road, Bangalore - 560027.(Landmark: Near Poornima Theater)
• 10 Employers
• 12,000+ Candidates participated
• 3000+ Job offers either given or to be given
• Primarily catering to the Jobs in IT, ITES,BPO, Health Care Process,Marketing ,IT
Training cum Placement and Education companies

4. Key Participants

5. Online Initiatives: Micro-site
- Dedicated Microsite to
promote the event
- Multi tabs: Home | About the
event| Prep Yourself | Vacancies |
FAQs | Contact | Registration
-Client Logos on micro-site
-Banners promoting -
timesascent.com
www.timesascent.com/bangalorejobfair

6. Online Initiatives on: www.timesascent.com
Top Banner(726 x 212) on ItsMyAscent.com Homepage

7. Online Initiatives on: www.timesascent.com
R.H.S. banner(194 x 378) on ItsMyAscent.com Homepage

8. Online Initiatives on: www.timesascent.com
Internal Banner (200 x 400 ) on Career Advice, HR Zone and Jobs page

9. Online Initiatives on: Facebook
14 June 2016 15 June 2016

10. Online Initiatives on: Facebook
16 June 2016
17 June 2016

11. Online Initiatives on: Facebook
18 June 2016

12. Statistics: Micro-site’s Highest Visit Days
Day Visitors
17 June 2016 1,784
16 June 2016 1,747
18 June 2016 1,561
15 June 2016 1,483
19 June 2016 448
- Registrations on micro-site: 2,500
- Page Views: 46,375
- Unique Page Views: 36,544

13. Particulars Impressions Clicks CTRs
Internal Banner (IMA) (200x400) 89,381 282 0.32%
RHS Slug (IMA) (194x378) 13190 332 6.5%
Top Banner (IMA) (726x212) 18747 675 11.99%
Statistics: Banners
Statistics: Mailers
Bangalore Mega Job Fair No Of
Candidates
Mailer send
Views
40025 1525

14. Statistics: Conclusion
- 36,544 unique visitors registered for the Bangalore Career Connect Job Fair
via the Career Connect microsite which is the largest till date for a job fair.
- All banners on IMA.com ensured good CTR, despite the fact that 2-3
campaigns were simultaneously running on the same slot
- Client Banner enjoyed a good CTR of 11.99% on the top banner
- Topmost banner proved to be the most popular entry point into the micro-site
with 675 clicks

15. Thank you
We encourage you to use to www.timesascent.com
further boost your Job Fair reach, popularity, participation
and acceptance.
You may get in touch with us on the below contact
details:
Naresh Kothari
Naresh.Kothari@timesgroup.com
9869071002
Times Tower, Mumbai