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AGENCY GROWTH SOLUTIONS
About Abstrakt | About You | Our Philosophy | Our Solutions | Establish Next Steps
AGENDA
DIGITAL SOCIAL DIRECT TRADITIONAL
ABOUT ABSTRAKT
•	 #1 Fastest Growing Privately Held Business in St. Louis
•	 Fly Over 50
•	 St. Louis Business of the Year
•	 SBM Top 20 Business
•	 Top Place to Work in St. Louis - Post Dispatch/Business Journal
•	 Entrepreneurship and Innovation Finalist - Arcus Awards
•	 SBM Best in Business – PR Firms
•	 SBM Best in Business – Top Marketing Firms
•	 Inc. Magazine – Fastest Growing
ABSTRAKT PERFORMANCE
•	 St. Louis Business Growth Agency
•	 3 Divisions: Pipeline | Agency | Social Return
•	 Our Business Growth Solutions help build, nurture and
convert leads into sales
•	 Nationwide clients within the following niches:
Automotive | Financial | Technology | Industrial | Specialty
ABOUT ABSTRAKT
Abstrakt Team Recognition
#768
2014 2012
#3
2014 2014 2015, 2014
#1
2013 2012, 2013,
2015
WHY DOES MOST ADVERTISING FAIL?
“Short term vision prevents long term success”
Lack of Plan
Inconsistent Message
Wrong Media Mix
No Execution
No Differentiation from Competitions
No Tracking of Success
ABSTRAKT TEAM
Account Manager Project Manager Media Buyer Creative Director Social Media
Manager
Copywriter Graphic Video
Design
EXCLUSIVITY
Businesses are fighting for the same customers. For that reason we partner with businesses to attack the
competition, steal market share and grow sales!
CLIENT
1
2
4
3
ABSTRAKT GROWTH SOLUTIONS
Website Architecture
SEO
Media Buying
Radio
Television
Digital Advertising
Google Analytics
Direct Mail
Email
Outbound Lead Generation
Print
Other
Sales Support
Social Media Management
Social Marketing
Reputation Management
Reporting
Social Design
DIGITAL
SOCIAL
DIRECT
TRADITIONAL
DIGITAL
DIGITAL OVERVIEW
OUR
PROCESS
We combine creative excellence and industry leading talent to deliver transformative business results. Our team works with our clients to
create their own, unique strategies built to achieve measurable performance goals.
Website Architecture
SEO
Digital Advertising
Google Analytics
AUDIT
RECOMMEND
DEVELOP
STRATEGY
EXECUTE
STRATEGY
REPORT
RESULTS
REVISE
REPEAT
DIGITAL
WEBSITE ARCHITECTURE
Digital campaign execution is only as good as the website you drive your customers to. We re-define your digital customer experience and
ensure your website is both improving your bottom-line campaign results and maximizing your customer life-cycle.
• Platform Design/Development
• Information Architecture
• Conversion Optimization
• A/B + Multivariate Testing
• Performance Benchmarks
DIGITAL
SEO
How are your customers finding your business? Our goal is not just making your dealership #1 in search rankings, but also creating ROI
and driving meaningful business results from your SEO campaign.
• Accessibility – We audit, optimize, and monitor your website architecture 	
	 to ensure your website is error-free and fully accessible to search engines.
• Relevance – Once we identify your target keywords, our team maps out 	
	 your website content with the most relevant keywords for each part of 	
	 your dealership website.
• Content – We’re always building out new content, whether it’s a blog post 	
	 about an upcoming vehicle, or a landing page comparing your top-selling 	
	 model to the competition.
• Local Search – Your local search presence needs to be accurate and 	
	 optimized across all platforms. We correct, monitor, and optimize your 	
	 local listings in order to maximize your local search visibility.
TERTIARY FEED
PRIMARY FEED
SECONDARY FEED
© 2009-2014 David Mihm, Inc. and SEOmoz, Inc. All rights reserved.
All logos are the intellectual property of the companies described.
LEGEND
The Local Search Ecosystem (United States)
DIGITAL
DIGITAL ADVERTISING
We leverage the industry’s most sophisticated digital media technology to drive new leads through paid search and display advertising.
Measurement is at the center of everything we do, which means we track all new leads down to the keyword and source.
• Paid Search
• Display Advertising
• Remarketing
• Social Advertising
• Dynamic Product Ads
• Digital Video
• Digital Radio
DIGITAL
GOOGLE ANALYTICS
We configured and manage Google Analytics tracking in order to measure and understand your digital performance. Our team performs
real analysis each month, breaking down campaign results and turning website activity into actionable insights.
Reporting Includes:
Google Analytics: All TrafficGoogle Analytics: All Traffic
9/1/2015 - 9/30/2015
compared to 9/1/2014 - 9/30/2014
Advanced Segments: westgate traffic
Conversions: All Goals
Sessions
800
600
400
200
0
9/2 9/5 9/8 9/11 9/14 9/17 9/20 9/23 9/26 9/29
677
558
672
513
729 709
589
412
631
567
716
486
632
587 586
648 655
westgate traffic: Sessionswestgate traffic: Sessions
18,39118,391
Previous: 14,874Previous: 14,874 23.65%23.65%
westgate traffic: New Userswestgate traffic: New Users
9,9009,900
Previous: 8,374Previous: 8,374 18.22%18.22%
westgate traffic: Bounce Ratewestgate traffic: Bounce Rate
21.42%21.42%
Previous: 18.32%Previous: 18.32% 16.91%16.91%
westgate traffic: Pages / Sessionwestgate traffic: Pages / Session
7.557.55
Previous: 7.92Previous: 7.92 -4.67%-4.67%
westgate traffic: Avg. Sessionwestgate traffic: Avg. Session
DurationDuration
4:094:09
Previous: 3:58Previous: 3:58 4.57%4.57%
Source / MediumSource / Medium SessionsSessions New UsersNew Users Bounce RateBounce Rate Pages / SessionPages / Session Avg. SessionAvg. Session
DurationDuration
google / organic 17.29%
6,267 vs 5,343
6.85%
3,149 vs 2,947
-16.90%
11.68% vs 14.
06%
5.97%
9.51 vs 8.97
9.67%
5:04 vs 4:37
(direct) / (none) 73.24%
4,149 vs 2,395
78.49%
2,415 vs 1,353
101.46%
33.48% vs 16.
62%
-18.90%
5.61 vs 6.92
-11.34%
3:29 vs 3:56
google / cpc 4.27%
2,879 vs 2,761
10.68%
1,430 vs 1,292
7.48%
17.09% vs 15.
90%
-19.70%
6.27 vs 7.81
-10.58%
3:00 vs 3:22
bing / organic 19.93%
1,029 vs 858
3.78%
467 vs 450
-4.71%
4.66% vs 4.90%
6.87%
12.53 vs 11.73
44.78%
8:05 vs 5:35
lotlinx / cpc ∞
752 vs 0
∞
556 vs 0
∞
23.14% vs 0.00%
∞
2.04 vs 0.00
∞
1:15 vs 0:00
yahoo / organic -1.40%
704 vs 714
-1.78%
387 vs 394
-15.80%
6.25% vs 7.42%
22.18%
13.05 vs 10.68
5.26%
5:39 vs 5:22
westgatechryslerjeepdodgeindiana.comwestgatechryslerjeepdodgeindiana.com
Google Analytics: All Traffic
Questions? Call us at (949) 515-4447 - www.pixelmotion.com
Page 2 of 8
Top ReferralsTop Referrals
9/1/2015 - 9/30/2015
compared to 9/1/2014 - 9/30/2014
Advanced Segments: westgate traffic
Conversions: All Goals
Sessions
110
82.5
55
27.5
0
9/2 9/5 9/8 9/11 9/14 9/17 9/20 9/23 9/26 9/29
65
56
75
67
49
56
38
67
34
67
47
56
40
47
66
58
westgate traffic: Sessionswestgate traffic: Sessions
1,7081,708
Previous: 1,858Previous: 1,858 -8.07%-8.07%
westgate traffic: New Userswestgate traffic: New Users
944944
Previous: 1,104Previous: 1,104 -14.49%-14.49%
westgate traffic: Bounce Ratewestgate traffic: Bounce Rate
18.09%18.09%
Previous: 16.36%Previous: 16.36% 10.57%10.57%
westgate traffic: Pages / Sessionwestgate traffic: Pages / Session
7.357.35
Previous: 6.64Previous: 6.64 10.69%10.69%
westgate traffic: Avg. Sessionwestgate traffic: Avg. Session
DurationDuration
4:324:32
Previous: 3:28Previous: 3:28 30.53%30.53%
SourceSource SessionsSessions New UsersNew Users Bounce RateBounce Rate Pages / SessionPages / Session Avg. SessionAvg. Session
DurationDuration
jeep.com 15.94%
240 vs 207
15.32%
143 vs 124
158.75%
5.00% vs 1.93%
-9.30%
10.03 vs 11.05
-4.21%
4:37 vs 4:49
dodge.com -14.12%
225 vs 262
-24.49%
111 vs 147
482.22%
8.89% vs 1.53%
-13.03%
8.01 vs 9.21
-33.25%
3:33 vs 5:20
eastwestgate.
adpcrm.net
∞
94 vs 0
0.00%
0 vs 0
0.00%
0.00% vs 0.00%
∞
8.89 vs 0.00
∞
18:59 vs 0:00
ramtrucks.com -31.54%
89 vs 130
-12.31%
57 vs 65
46.07%
2.25% vs 1.54%
18.99%
9.53 vs 8.01
23.57%
5:35 vs 4:31
autotrader.com 38.98%
82 vs 59
0.00%
32 vs 32
-60.03%
6.10% vs 15.
25%
-2.44%
7.57 vs 7.76
76.06%
5:36 vs 3:11
autos.lotlinx.com -84.30%
68 vs 433
-85.27%
47 vs 319
-8.41%
30.88% vs 33.
72%
39.92%
3.76 vs 2.69
6.81%
1:58 vs 1:50
cars.com -35.79%
61 vs 95
34.48%
39 vs 29
-48.09%
1.64% vs 3.16%
-15.35%
9.82 vs 11.60
16.44%
5:54 vs 5:04
westgatechryslerjeepdodgeindiana.comwestgatechryslerjeepdodgeindiana.com
Google Analytics: All Referrals
Questions? Call us at (949) 515-4447 - www.pixelmotion.com
Page 5 of 8
• Acquisition
• Audience
• Benchmarking
• Conversions
• Mobile Apps
DIGITAL
DIGITAL CREATIVE
SOCIAL OVERVIEW
Online social presence is a must for every business. We take care of managing your social presence so you can focus on running your business.
OUR
PROCESS
AUDIT
RECOMMEND
DEVELOP
STRATEGY
EXECUTE
STRATEGY
REPORT
RESULTS
REVISE
REPEAT
SOCIAL
Social Media Management
Social Marketing
Reputation Management
Reporting
Social Design
SOCIAL MEDIA MANAGEMENT
Our social content strategy provides brands with detailed plans aligned with their business objectives. Our consultants and strategists work
closely with clients to set goals, perform social audits, conduct competitive and business analyses, and craft an overall social brand identity
and social media strategy.
• Digital Design Consistency
• Personalized Posts on Multiple Sites
• Market Positive Reviews
• Social Media Competitor Analysis
• Ad Management
	 - Creative Services
• Monthly Social Media Event
*Custom Social Media Marketing Strategy
	 *Re-Direct
	 *Database
	 *Brand Focus
	 **Guaranteed 3,000 New Fans per Year
• Monthly Social Marketing Consultation 	
	 *Campaign Analytics
	 *Ongoing Marketing Strategy
	 *Best Practice Recommendations
*In-Store Event Coordination
FACEBOOK TWITTER LINKEDIN INSTAGRAM YOUTUBE
SOCIAL
SOCIAL MARKETING
SOCIAL
SOCIAL CONQUEST MARKETING SOCIAL DATABASE MARKETING SOCIAL EVENT MARKETING
Increase your Customer Retention and
Market Share by focusing Social Media
Marketing dollars on the group that has
the highest liklihood of buying from
your dealership.
Filters include:
• Location
• Lifestyle
• Interests
• Buying behavior
• Age
Leveraging the information you have
on your existing customers to create
targeted Facebook ad campaigns that
are intended to reach an audience
that’s similar to your existing customers
allows you to increase sales.
Includes:
• Relevant customer data
• Customer segmentation
• Relationship marketing
• Sales Campaigns
• Service Reminders
Retailers and local businesses often
run in-store events. However, most
businesses are challenged with the
promotion of their events. We use
Facebook events to help you gain
more foot traffic.
Includes:
• Custom messages
• Targeted Facebook ads
• Increase shares
• Increase tagging
REPUTATION MANAGEMENT
SOCIAL
MONITOR REPUTATION RESPOND TO REVIEWS AMPLIFY REVIEWS
Our team of experts solicit new online
reviews by sending requests to your
previous service and retail customers
automatically from your DMS. This
white glove service will respond to
both positive and negative reviews,
and will strive to an immediate positive
impression online.
Includes:
• 24/7 reputation monitoring
• Internet reputation protection
When customers write exceptionally
negative (or positive) reviews, we
reach out and post a response.
Initially unhappy customers become
your fiercest advocates when their
complaints are handled rapidly and with
a personal touch.
Includes:
• Punctual responses
• Apologies to dissatisfied customers 	
	 and incentives to win them back
• Crisis management
• Service Reminders
We manage and respond to both
positive and negative consumer
reviews. We then push positive
reviews to external sites, such as
cars.com for increased consumer
interaction and exposure.
Includes:
• Publish positive reviews in 		
	 marketing and social media to
	 win new customers
• Increased visibility
REPORTING
SOCIAL
SOCIAL ENGAGEMENT REPUTATION MANAGEMENT WEB CONVERSIONS
Our social engagement reports make
it easy to analyze your paid, owned,
and earned activity from all of your
social networks. These reports quickly
highlight the impact of your brand’s
activities and optimize real business
outcomes for your organization.
Includes:
• Ad impressions
• Ad reach
• Total engagements
• Total impressions
• Link clicks
Our platform automatically collects your
reviews from all of the major automotive
and general-purpose review sites.
Includes:
• Recovers disgruntled customers and 	
	 prevents negative reviews
• Monitors customer reviews across 	
	 scores of third-party review sites in 	
	real-time
• Captures and amplifies positive 		
	 reviews to reach a broader audience
Data collection and management
through the use of Google Analytics
provides you with a single, accurate
view of the customers visiting
your website.
Includes:
• Audience Reporting
• Acquisition Reporting
• See which keywords, ads, ad 		
	 groups, and campaigns are best at 	
	 driving valuable customer activity
• Understand your ROI and make 		
	 better informed decisions about 		
	 your ad spend.
SOCIAL DESIGN
Social media platforms should be treated as extensions of your brand, built to provide a unique and exclusive customer experience. Our team
provides custom designs across varying social channels to ensure your brand has a complete online presence.
FACEBOOK TWITTER LINKEDIN INSTAGRAM YOUTUBE
SOCIAL
DIRECT
DIRECT OVERVIEW
Database marketing is the most direct way to communicate with your customers and the prospects that have the highest likelihood of
doing business with your company. We design and manage your strategy using the most powerful direct mail and
email solutions available.
OUR
PROCESS
AUDIT
RECOMMEND
DEVELOP
STRATEGY
EXECUTE
STRATEGY
REPORT
RESULTS
REVISE
REPEAT
Direct Mail
Email
Outbound Lead Generation
DIRECT MAIL
Most successful business growth strategies include direct mail. It is still one of the most effective ways to communicate directly to a
target audience one-on-one with a message that makes since to each customer’s particular situation.
• Build your database
• Design a Quarterly Rotation
• Design result driven packages
• Consult on in-store lead management practices
• Campaign Analytics
DIRECT
To those who serve or have served our country and community -
I am committed to providing you an easy, pressure free, buying experience that is tailored to your
wants, needs AND budget.
Because my father honorably served in the military for over 22 years, I make sure to provide
extra care to our military, police, firemen, healthcare providers, teachers and their families. Your
service is much appreciated.
Freedom Honda has a great support team with people who care. When you are ready to purchase your
next vehicle, please call me. I will find you the perfect vehicle without the headache.
I look forward to talking with you soon.
Darryl MerrittSales & Leasing Professional
Freedom Honda
Direct: 719-205-4286 / Toll Free 888-510-9639
Email: dmerritt@freedomhonda.net
Facebook: facebook.com/dmerrittsalespro
www.freedomhonda.net
$
500Trade
Assistance
Receive an additional $500 for your trade
Sales Special
The offer applies to new or used in-stock vehicles. Must be presented upon
arrival at Freedom Honda. Prior sales excluded. See dealer for complete details.
770 Spirit of St. Louis Blvd | Chesterfield, MO 63005
EMAIL
Whenever possible, your strategy should communicate directly to a specific target market while being conservative of budget. For that
reason, any of our short term campaigns, branding strategies or long term retention solutions will be enhanced by communication
via email marketing.
• Database Creation
• OPT IN / OPT Out Management
• Design results driven emails
• Design and build landing pages
• Mobile Integration
• Campaign Analytics
DIRECT
OUTBOUND LEAD GENERATION
Use our Pipeline Sales Solution to gain competitive marketing data, improve brand awareness and create more sales opportunities.
Our Process:
• Cleansing: We make up to eight phone calls to qualify and learn about your targets first hand. We 	
	 want to confirm who the decision make is, identify their contact information and start gathering critical 	
	 sales data.
• Introduction: We use a series of phone calls, emails and marketing assets to introduce your products 	
	 and services to decision makers. Our goal with this part of the process is to have the best possible 	
	 conversation with your prospect, get an appointment if an opportunity exists and, if not, leave the door 	
	 open to build a relationship over time.
• Nurture: Our carefully planned multi-touch nurture process has proven successful year after year and 	
	 is continuously updated to improve effectiveness. We use multiple communication channels to reach 	
	 the decision makers in your market.
• Appointment: When you receive qualified appointments from our staff, the dirty work is already done 	
	 for you. No more countless hours of screening and qualifying or dismissing leads – we only send you 	
	 leads that match your target marketing and predetermined qualifications.
DIRECT
APPOINTMENTS
PHASE
NURTURE
PHASE
INTRODUCTION
PHASE
OUR PIPELINE SALES PROCESS
CLEANSING
PHASE
Appt. Email
w/Link to
Call Recording
To those who serve or have served our country and community -
I am committed to providing you an easy, pressure free, buying experience that is tailored to your
wants, needs AND budget.
Because my father honorably served in the military for over 22 years, I make sure to provide
extra care to our military, police, firemen, healthcare providers, teachers and their families. Your
service is much appreciated.
Freedom Honda has a great support team with people who care. When you are ready to purchase your
next vehicle, please call me. I will find you the perfect vehicle without the headache.
I look forward to talking with you soon.
Darryl MerrittSales & Leasing Professional
Freedom Honda
Direct: 719-205-4286 / Toll Free 888-510-9639
Email: dmerritt@freedomhonda.net
Facebook: facebook.com/dmerrittsalespro
www.freedomhonda.net
$
500Trade
Assistance
Receive an additional $500 for your trade
Sales Special
The offer applies to new or used in-stock vehicles. Must be presented upon
arrival at Freedom Honda. Prior sales excluded. See dealer for complete details.
DIRECT CREATIVE
Dear <Fname>,
It gives me great pleasure to introduce a familiar name to you, as
part of our sales staff at Royal Gate Dodge Chrysler Jeep Ram,
Mike Sowards.
Royal Gate Dodge Chrysler Jeep Ram is offering a $200.00 referral
for any new or used car, for you or a friend, presenting this letter
at time of purchase to Mike.
I am confident that Mike will be able to serve you with the same
enthusiasm and passion as he has in the past.
P.S. If you have another vehicle and want it appraised, call me
and we’ll discuss it.
Mike’s vast experience in automotive sales and service industry
spans over 15 years.
Yours faithfully,
Bob Kelly
Owner - President
Royal Gate Dodge Chrysler Jeep Ram
Royal Gate Dodge Chrysler Jeep Ram | 15502 Manchester Rd. | Ellisville, MO 63011 | royalgatedirect.com
The Place is a brand new 54,000 sq ft establishment being built in the
heart of Chesterfield Valley. It’s equipped with a wide variety of unit sizes
and opportunities for anyone to design and create their very own
personal space away from home!
600 Spirit Valley East Dr. Chesterfield, MO 63005 | 314.478.5251 | ThePlaceInChesterfield.com
JOIN US APRIL 1ST
6PM-9PM
AT ST. LOUIS MOTORCARS FOR STL AUTO DETAIL'S UNVEILING OF
THE NEW CERAMIC PRO PROTECTIVE PRODUCT.
DRINKS AND APPS PROVIDED.
1 ARNAGE DR. CHESTERFIELD, MO 63005
PRE-BUILD PRICING WON’T LAST LONG
RESERVE YOUR LUXURY SPACE TODAY!
DIRECT
TRADITIONAL
TRADITIONAL OVERVIEW
Traditional media is the roots of advertising. It encompasses television, print, radio, direct mail and outdoor mediums. The Abstrakt team
will determine what traditional media mix will play a role in reaching your target audience.
OUR
PROCESS
AUDIT
RECOMMEND
DEVELOP
STRATEGY
EXECUTE
STRATEGY
REPORT
RESULTS
REVISE
REPEAT
Media Buying
Radio
Television
Print
Other
Sales Support
TRADITIONAL
MEDIA BUYING
Negotiate and purchase audience targeted time and advertising space to convey a marketing message.
• Abstrakt considers station formats, pricing rates, demographics, 	
	 geographic and psychographics relating to the advertiser’s 		
	 particular product or key performance indicator.
• All media inventory goes through phases of optimization, which 	
	 is dependent on budget, type of medium (radio, internet, TV, print 	
	 etc.), target audience and targeting.
TRADITIONAL
RADIO
SAMPLE SPOT 1
SAMPLE SPOT 3
SAMPLE SPOT 2
SAMPLE SPOT 4
• National, regional and local spot radio
• Plan and buy radio schedules that reach our clients’ target audiences.
• Rank station formats, analyze age cells, ethnic coverage and more to 	
	 ensure we are on target with the people you want to reach.
• Negotiate advantageous media rates that are well below published SQAD 	
	 cost per points.
• Invoice auditing ensures clients’ are paying for what was exactly received
• Placements include English and Spanish language media
RESEARCH PLAN BUY
TRADITIONAL
TELEVISION
SAMPLE AD #1 SAMPLE AD #2
RESEARCH PLAN BUY
• National, regional and local spot television
• “On target” television recommendations that effectively maximize the 	
	 response to our clients’ campaigns
• Analysis to determine effective reach, frequency and TRP levels within 	
	 your target markets and against your target audience.
• Negotiation for the best possible TV rates
• Post analysis to ensure negotiated rating points are achieved and clients 	
	 get full value for your media expenditures.
• Placements include English and Spanish language media
TRADITIONAL
PRINT
RESEARCH PLAN BUY
• National, regional and local magazines, newspapers, tabloids, free 		
	 standing inserts, newsletters and more
• Review of thousands of consumer, business-to-business and trade 		
	 magazines, plus newspapers for editorial content, printing quality, 		
	 circulation verification and target audience delivery
• Review of the competitive environments for our client’s products
	 and services
• Negotiate below rate card, gain preferred ad positions and free editorial 	
	 coverage for our clients
• Placements include English and Spanish language media
FOR WHEN YOUR
PASSION OUTGROWS
YOUR GARAGE.
INTRODUCING: THE PLACE
The Place is a brand new 54,000 square foot establishment being built in the heart of Chesterfield
Valley that will be complete with a wide variety of unit sizes and opportunities for anyone to design and
create their very own personal space away from home!
These specially designed units will house any and all types of big kid toys you can imagine including
exotic cars, muscle cars, motorcycles, RVs, boats, jet skis, and any other hobbies or passions you love!
The Place is the very first facility to offer private storage condominium suites for active use in the St.
Louis area. All of these condominiums are fully customizable and offer 24 hour security to go along with
a country club atmosphere. This is THE place to build your dream suite to enjoy all of your hobbies
and passions.
The possibilities are endless and all decisions are completely up to you! This is YOUR space, so do
what YOU want with it.
IF YOU ARE SOMEONE WHO IS LOOKING FOR ADDITIONAL GARAGE
SPACE, OR WANT TO CREATE THE ULTIMATE “MAN CAVE”, THEN YOU
WILL WANT TO CHECK OUT THE PLACE IN CHESTERFIELD AND ALL OF
THE INCREDIBLE SOLUTIONS IT PROVIDES.
314-478-5251 | 600 Spirit Valley East Dr. Chesterfield, MO 63005 | www.theplaceinchesterfield.com
1 2 9 9 0 M a n c h e s t e r R d . S u i t e 0 0 2 D e s P e r e s , M O 6 3 1 3 1
w w w . e l l i e c a d e . c o m
OTHER
BILLBOARDS SPONSORSHIPS EVENT MARKETING
RAM TRUCK GIVEAWAY!
TRADITIONAL
• Negotiation of out of home advertising, sponsorship or local 	
	 event marketing
• Facilitation of the overall campaign components
• Execution of creative and dealership branding aspects
• Integration into the overall marketing mix
TRADITIONAL
SALES SUPPORT
Sell Sheet InfographicCase Study Brochure
Abstrakt strategically integrates a series of marketing assets throughout our Pipeline Sales Process to enhance results and accomplish business growth goals.
CLOUD MOBILITY
Today, CompleteCloud is enabling our clients to work in any place, at any time and on any device. With
CompleteCloud all you need is an Internet-enabled device, such as a laptop, smartphone or tablet to access
your computer and entire network from the beach, an airport or an off-site location. It doesn’t matter where you
are, productivity and efficiency will never be compromised.
Our team has the expert knowledge and proven resources to deliver enterprise-grade cloud mobility that can
improve the way you work. CompleteCloud will provide your business with greater collaboration, improved
responsiveness and better performance. Your employees no longer have to be chained to their desk to access
file servers, shared databases and all of your applications. They can be accessed at data center speeds
regardless of their location, all while applications and data reside on our high performance, secured servers.
CLOUD MOBILITY BENEFITS
• Enable offline access to corporate files and
applications
• Achieve greater employee engagement and
satisfaction
• Increase the productivity of your workforce
• Provide better mobile security
• Allow for greater collaboration between
employees
• Improve responsiveness to your customers
More and more organizations are recognizing the immense business benefits that
come with increased mobility. Mobility is essential to staying connected to your
customers and your team; it enables you to be as productive away from your desk
as when you are at your desk.
or work here
Work here
yes. here too!
www.avatara-llc.com | 314.983.1832 | 1019 SKINKER PARKWAY, ST. LOUIS, MO 63112, USA
SERVICE MODEL
The CompleteCloud ecosystem is built with our partners in mind. The goal is for our partners to
maintain and control the executive level relationship with our shared client. We want our
partners to have the virtual CIO conversations about workflow enhancements, strategic IT
planning and a like. Furthermore, all billing comes from you.
Our partners are the ones who maintain all onsite touch points and are the face to the client. Our
Avatara help desk team comes around you to support the client with branded tier 1-3 support.
PROJECTS DEPARTMENT
• migrations
• longterm software projects
TIER 2 & TIER 3
FIELD TECH
• on-site support
• install/replace
equipment
COMPLETE CLOUD
SUPPORT GROUP HANDLES
90% OF TICKETS
1% of users send
cases a day
YOUR CUSTOMER
VCIO
• workflow enhancements
• new software decisions
• IT strategic planning
ORDERS DEPARTMENT
• new users
• new software
• new equipment
• escalated cases
• server builds
• 3rd party trouble shooting
PARTNER
1 field tech visit a month
for every 100 users
PARTNER
ABNA
Delivering all-inclusive cloud technology solutions in the engineering space
Background:
With 18 years of experience in the civil engineering industry and multiple awards as one of the best and fastest-growing engineering
firms in the region, ABNA has significantly contributed to the growth and urban development of St. Louis and other cities in both
Missouri and Illinois.
Among ABNA’s successful projects are the I-64/40 design-build projects in the St. Louis area, the Lindbergh Boulevard Tunnel
construction beneath Lambert-St. Louis International Airport and the MetroLink cross-county extension. ABNA’s breadth of services
and commitment to exceed clients’ expectations has led the company to its rapid growth.
Problem:
Throughout ABNA’s success, however, company leadership noticed that their technology
environment was not meeting their increased IT system requirements and demands. In response,
ABNA made efforts to improve their IT solutions by:
• Hiring an in-house IT resource
• Investing in technology upgrades
• Outsourcing part of their IT responsibilities and securing a server maintenance contract
Soon the inevitable happened – the same server that was under the maintenance contract crashed, leaving ABNA’s IT system down
for three days, heavily impacting the firm’s productivity.
Solution:
With a clear interest in new technology solutions, ABNA attended a cloud computing seminar featuring a presentation about
CompleteCloud. ABNA’s leadership learned about its fundamentals and applications, which entailed eliminating ABNA’s hardware
dependency and implementing an efficient cloud solution. More specific suggestions included the addition of 12 CAD thin clients, 30
general-purpose thin clients and a wireless LAN.
After reviewing the recommendations and receiving a compelling reference from one of our current clients, ABNA was very impressed
with the benefits CompleteCloud offered in a cost-effective package. A cost-benefit analysis between other cloud computing vendors
and the CompleteCloud solution convinced ABNA’s president, Nicole Adewale, that this was the best option.
ABNA can now focus on
delivering projects and
expanding the business,
instead of worrying about
their technology and
system performance.
Technology Refresh:
Support:
Disaster Recovery:
Scalability:
Green:
Profitability:
Security:
Mobility:
This is a Thin Client The CompeteCloud Data Center
Your CompleteCloud
is monitored, maintained and
upgraded 24/7 right here in the
United States. Our help desk is
open all night if you need to chat.
Your hardware, software,
data and IT support are
100% backed-up in redundant
data centers. Now that’s
a disaster plan!
Opening new locations, hiring new
employees or even downsizing is quick
and painless since you only pay
one low price per-user.
Thin Clients use a fraction of
the power and have twice the
service life of desktop PCs.
Saving both the environment
and your wallet!
You don’t need to be an
accountant to add up.
More Productive + Less Expensive
= MORE PROFIT.
Your expensive desktop PCs and servers are moved onto the
CompleteCloud. Your Thin Client is your remote control to
your Virtual PC. Think of it as the world’s longest mouse and
keyboard cable.
An array of super-computers which are so fast and powerful
they can mimic every PC and server within your office. Our centers are
redunant, protected by state-of-the-art security and even sheltered
from natural disasters. Providing your company with 99.999% reliability.
Since your critical data
resides in CompleteCloud,
a lost or stolen laptop will
not compromise your
sensitive information.
CompleteCloud users access their
desktops from anywhere with their
Thin Clients, personal computers,
laptops, tablets and smart phones.
CompleteCloud delivers
a brand new IT Home:
new servers, new Virtual
PCs and new Thin Clients;
All with $0 capital
investment. Never buy
another computer again.
I.T.
314/ 983-1832
www.avatara-llc.com
sales@avatara-llc.com
USA / MO / ST. LOUIS / 1019 SKINKER PARKWAY
TRADITIONAL
TRADITIONAL CREATIVE

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Non Auto Agency_Proposal_v4

  • 1. AGENCY GROWTH SOLUTIONS About Abstrakt | About You | Our Philosophy | Our Solutions | Establish Next Steps AGENDA DIGITAL SOCIAL DIRECT TRADITIONAL
  • 2. ABOUT ABSTRAKT • #1 Fastest Growing Privately Held Business in St. Louis • Fly Over 50 • St. Louis Business of the Year • SBM Top 20 Business • Top Place to Work in St. Louis - Post Dispatch/Business Journal • Entrepreneurship and Innovation Finalist - Arcus Awards • SBM Best in Business – PR Firms • SBM Best in Business – Top Marketing Firms • Inc. Magazine – Fastest Growing ABSTRAKT PERFORMANCE • St. Louis Business Growth Agency • 3 Divisions: Pipeline | Agency | Social Return • Our Business Growth Solutions help build, nurture and convert leads into sales • Nationwide clients within the following niches: Automotive | Financial | Technology | Industrial | Specialty ABOUT ABSTRAKT Abstrakt Team Recognition #768 2014 2012 #3 2014 2014 2015, 2014 #1 2013 2012, 2013, 2015
  • 3. WHY DOES MOST ADVERTISING FAIL? “Short term vision prevents long term success” Lack of Plan Inconsistent Message Wrong Media Mix No Execution No Differentiation from Competitions No Tracking of Success
  • 4. ABSTRAKT TEAM Account Manager Project Manager Media Buyer Creative Director Social Media Manager Copywriter Graphic Video Design
  • 5. EXCLUSIVITY Businesses are fighting for the same customers. For that reason we partner with businesses to attack the competition, steal market share and grow sales! CLIENT 1 2 4 3
  • 6. ABSTRAKT GROWTH SOLUTIONS Website Architecture SEO Media Buying Radio Television Digital Advertising Google Analytics Direct Mail Email Outbound Lead Generation Print Other Sales Support Social Media Management Social Marketing Reputation Management Reporting Social Design DIGITAL SOCIAL DIRECT TRADITIONAL
  • 7. DIGITAL DIGITAL OVERVIEW OUR PROCESS We combine creative excellence and industry leading talent to deliver transformative business results. Our team works with our clients to create their own, unique strategies built to achieve measurable performance goals. Website Architecture SEO Digital Advertising Google Analytics AUDIT RECOMMEND DEVELOP STRATEGY EXECUTE STRATEGY REPORT RESULTS REVISE REPEAT
  • 8. DIGITAL WEBSITE ARCHITECTURE Digital campaign execution is only as good as the website you drive your customers to. We re-define your digital customer experience and ensure your website is both improving your bottom-line campaign results and maximizing your customer life-cycle. • Platform Design/Development • Information Architecture • Conversion Optimization • A/B + Multivariate Testing • Performance Benchmarks
  • 9. DIGITAL SEO How are your customers finding your business? Our goal is not just making your dealership #1 in search rankings, but also creating ROI and driving meaningful business results from your SEO campaign. • Accessibility – We audit, optimize, and monitor your website architecture to ensure your website is error-free and fully accessible to search engines. • Relevance – Once we identify your target keywords, our team maps out your website content with the most relevant keywords for each part of your dealership website. • Content – We’re always building out new content, whether it’s a blog post about an upcoming vehicle, or a landing page comparing your top-selling model to the competition. • Local Search – Your local search presence needs to be accurate and optimized across all platforms. We correct, monitor, and optimize your local listings in order to maximize your local search visibility. TERTIARY FEED PRIMARY FEED SECONDARY FEED © 2009-2014 David Mihm, Inc. and SEOmoz, Inc. All rights reserved. All logos are the intellectual property of the companies described. LEGEND The Local Search Ecosystem (United States)
  • 10. DIGITAL DIGITAL ADVERTISING We leverage the industry’s most sophisticated digital media technology to drive new leads through paid search and display advertising. Measurement is at the center of everything we do, which means we track all new leads down to the keyword and source. • Paid Search • Display Advertising • Remarketing • Social Advertising • Dynamic Product Ads • Digital Video • Digital Radio
  • 11. DIGITAL GOOGLE ANALYTICS We configured and manage Google Analytics tracking in order to measure and understand your digital performance. Our team performs real analysis each month, breaking down campaign results and turning website activity into actionable insights. Reporting Includes: Google Analytics: All TrafficGoogle Analytics: All Traffic 9/1/2015 - 9/30/2015 compared to 9/1/2014 - 9/30/2014 Advanced Segments: westgate traffic Conversions: All Goals Sessions 800 600 400 200 0 9/2 9/5 9/8 9/11 9/14 9/17 9/20 9/23 9/26 9/29 677 558 672 513 729 709 589 412 631 567 716 486 632 587 586 648 655 westgate traffic: Sessionswestgate traffic: Sessions 18,39118,391 Previous: 14,874Previous: 14,874 23.65%23.65% westgate traffic: New Userswestgate traffic: New Users 9,9009,900 Previous: 8,374Previous: 8,374 18.22%18.22% westgate traffic: Bounce Ratewestgate traffic: Bounce Rate 21.42%21.42% Previous: 18.32%Previous: 18.32% 16.91%16.91% westgate traffic: Pages / Sessionwestgate traffic: Pages / Session 7.557.55 Previous: 7.92Previous: 7.92 -4.67%-4.67% westgate traffic: Avg. Sessionwestgate traffic: Avg. Session DurationDuration 4:094:09 Previous: 3:58Previous: 3:58 4.57%4.57% Source / MediumSource / Medium SessionsSessions New UsersNew Users Bounce RateBounce Rate Pages / SessionPages / Session Avg. SessionAvg. Session DurationDuration google / organic 17.29% 6,267 vs 5,343 6.85% 3,149 vs 2,947 -16.90% 11.68% vs 14. 06% 5.97% 9.51 vs 8.97 9.67% 5:04 vs 4:37 (direct) / (none) 73.24% 4,149 vs 2,395 78.49% 2,415 vs 1,353 101.46% 33.48% vs 16. 62% -18.90% 5.61 vs 6.92 -11.34% 3:29 vs 3:56 google / cpc 4.27% 2,879 vs 2,761 10.68% 1,430 vs 1,292 7.48% 17.09% vs 15. 90% -19.70% 6.27 vs 7.81 -10.58% 3:00 vs 3:22 bing / organic 19.93% 1,029 vs 858 3.78% 467 vs 450 -4.71% 4.66% vs 4.90% 6.87% 12.53 vs 11.73 44.78% 8:05 vs 5:35 lotlinx / cpc ∞ 752 vs 0 ∞ 556 vs 0 ∞ 23.14% vs 0.00% ∞ 2.04 vs 0.00 ∞ 1:15 vs 0:00 yahoo / organic -1.40% 704 vs 714 -1.78% 387 vs 394 -15.80% 6.25% vs 7.42% 22.18% 13.05 vs 10.68 5.26% 5:39 vs 5:22 westgatechryslerjeepdodgeindiana.comwestgatechryslerjeepdodgeindiana.com Google Analytics: All Traffic Questions? Call us at (949) 515-4447 - www.pixelmotion.com Page 2 of 8 Top ReferralsTop Referrals 9/1/2015 - 9/30/2015 compared to 9/1/2014 - 9/30/2014 Advanced Segments: westgate traffic Conversions: All Goals Sessions 110 82.5 55 27.5 0 9/2 9/5 9/8 9/11 9/14 9/17 9/20 9/23 9/26 9/29 65 56 75 67 49 56 38 67 34 67 47 56 40 47 66 58 westgate traffic: Sessionswestgate traffic: Sessions 1,7081,708 Previous: 1,858Previous: 1,858 -8.07%-8.07% westgate traffic: New Userswestgate traffic: New Users 944944 Previous: 1,104Previous: 1,104 -14.49%-14.49% westgate traffic: Bounce Ratewestgate traffic: Bounce Rate 18.09%18.09% Previous: 16.36%Previous: 16.36% 10.57%10.57% westgate traffic: Pages / Sessionwestgate traffic: Pages / Session 7.357.35 Previous: 6.64Previous: 6.64 10.69%10.69% westgate traffic: Avg. Sessionwestgate traffic: Avg. Session DurationDuration 4:324:32 Previous: 3:28Previous: 3:28 30.53%30.53% SourceSource SessionsSessions New UsersNew Users Bounce RateBounce Rate Pages / SessionPages / Session Avg. SessionAvg. Session DurationDuration jeep.com 15.94% 240 vs 207 15.32% 143 vs 124 158.75% 5.00% vs 1.93% -9.30% 10.03 vs 11.05 -4.21% 4:37 vs 4:49 dodge.com -14.12% 225 vs 262 -24.49% 111 vs 147 482.22% 8.89% vs 1.53% -13.03% 8.01 vs 9.21 -33.25% 3:33 vs 5:20 eastwestgate. adpcrm.net ∞ 94 vs 0 0.00% 0 vs 0 0.00% 0.00% vs 0.00% ∞ 8.89 vs 0.00 ∞ 18:59 vs 0:00 ramtrucks.com -31.54% 89 vs 130 -12.31% 57 vs 65 46.07% 2.25% vs 1.54% 18.99% 9.53 vs 8.01 23.57% 5:35 vs 4:31 autotrader.com 38.98% 82 vs 59 0.00% 32 vs 32 -60.03% 6.10% vs 15. 25% -2.44% 7.57 vs 7.76 76.06% 5:36 vs 3:11 autos.lotlinx.com -84.30% 68 vs 433 -85.27% 47 vs 319 -8.41% 30.88% vs 33. 72% 39.92% 3.76 vs 2.69 6.81% 1:58 vs 1:50 cars.com -35.79% 61 vs 95 34.48% 39 vs 29 -48.09% 1.64% vs 3.16% -15.35% 9.82 vs 11.60 16.44% 5:54 vs 5:04 westgatechryslerjeepdodgeindiana.comwestgatechryslerjeepdodgeindiana.com Google Analytics: All Referrals Questions? Call us at (949) 515-4447 - www.pixelmotion.com Page 5 of 8 • Acquisition • Audience • Benchmarking • Conversions • Mobile Apps
  • 13. SOCIAL OVERVIEW Online social presence is a must for every business. We take care of managing your social presence so you can focus on running your business. OUR PROCESS AUDIT RECOMMEND DEVELOP STRATEGY EXECUTE STRATEGY REPORT RESULTS REVISE REPEAT SOCIAL Social Media Management Social Marketing Reputation Management Reporting Social Design
  • 14. SOCIAL MEDIA MANAGEMENT Our social content strategy provides brands with detailed plans aligned with their business objectives. Our consultants and strategists work closely with clients to set goals, perform social audits, conduct competitive and business analyses, and craft an overall social brand identity and social media strategy. • Digital Design Consistency • Personalized Posts on Multiple Sites • Market Positive Reviews • Social Media Competitor Analysis • Ad Management - Creative Services • Monthly Social Media Event *Custom Social Media Marketing Strategy *Re-Direct *Database *Brand Focus **Guaranteed 3,000 New Fans per Year • Monthly Social Marketing Consultation *Campaign Analytics *Ongoing Marketing Strategy *Best Practice Recommendations *In-Store Event Coordination FACEBOOK TWITTER LINKEDIN INSTAGRAM YOUTUBE SOCIAL
  • 15. SOCIAL MARKETING SOCIAL SOCIAL CONQUEST MARKETING SOCIAL DATABASE MARKETING SOCIAL EVENT MARKETING Increase your Customer Retention and Market Share by focusing Social Media Marketing dollars on the group that has the highest liklihood of buying from your dealership. Filters include: • Location • Lifestyle • Interests • Buying behavior • Age Leveraging the information you have on your existing customers to create targeted Facebook ad campaigns that are intended to reach an audience that’s similar to your existing customers allows you to increase sales. Includes: • Relevant customer data • Customer segmentation • Relationship marketing • Sales Campaigns • Service Reminders Retailers and local businesses often run in-store events. However, most businesses are challenged with the promotion of their events. We use Facebook events to help you gain more foot traffic. Includes: • Custom messages • Targeted Facebook ads • Increase shares • Increase tagging
  • 16. REPUTATION MANAGEMENT SOCIAL MONITOR REPUTATION RESPOND TO REVIEWS AMPLIFY REVIEWS Our team of experts solicit new online reviews by sending requests to your previous service and retail customers automatically from your DMS. This white glove service will respond to both positive and negative reviews, and will strive to an immediate positive impression online. Includes: • 24/7 reputation monitoring • Internet reputation protection When customers write exceptionally negative (or positive) reviews, we reach out and post a response. Initially unhappy customers become your fiercest advocates when their complaints are handled rapidly and with a personal touch. Includes: • Punctual responses • Apologies to dissatisfied customers and incentives to win them back • Crisis management • Service Reminders We manage and respond to both positive and negative consumer reviews. We then push positive reviews to external sites, such as cars.com for increased consumer interaction and exposure. Includes: • Publish positive reviews in marketing and social media to win new customers • Increased visibility
  • 17. REPORTING SOCIAL SOCIAL ENGAGEMENT REPUTATION MANAGEMENT WEB CONVERSIONS Our social engagement reports make it easy to analyze your paid, owned, and earned activity from all of your social networks. These reports quickly highlight the impact of your brand’s activities and optimize real business outcomes for your organization. Includes: • Ad impressions • Ad reach • Total engagements • Total impressions • Link clicks Our platform automatically collects your reviews from all of the major automotive and general-purpose review sites. Includes: • Recovers disgruntled customers and prevents negative reviews • Monitors customer reviews across scores of third-party review sites in real-time • Captures and amplifies positive reviews to reach a broader audience Data collection and management through the use of Google Analytics provides you with a single, accurate view of the customers visiting your website. Includes: • Audience Reporting • Acquisition Reporting • See which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity • Understand your ROI and make better informed decisions about your ad spend.
  • 18. SOCIAL DESIGN Social media platforms should be treated as extensions of your brand, built to provide a unique and exclusive customer experience. Our team provides custom designs across varying social channels to ensure your brand has a complete online presence. FACEBOOK TWITTER LINKEDIN INSTAGRAM YOUTUBE SOCIAL
  • 19. DIRECT DIRECT OVERVIEW Database marketing is the most direct way to communicate with your customers and the prospects that have the highest likelihood of doing business with your company. We design and manage your strategy using the most powerful direct mail and email solutions available. OUR PROCESS AUDIT RECOMMEND DEVELOP STRATEGY EXECUTE STRATEGY REPORT RESULTS REVISE REPEAT Direct Mail Email Outbound Lead Generation
  • 20. DIRECT MAIL Most successful business growth strategies include direct mail. It is still one of the most effective ways to communicate directly to a target audience one-on-one with a message that makes since to each customer’s particular situation. • Build your database • Design a Quarterly Rotation • Design result driven packages • Consult on in-store lead management practices • Campaign Analytics DIRECT To those who serve or have served our country and community - I am committed to providing you an easy, pressure free, buying experience that is tailored to your wants, needs AND budget. Because my father honorably served in the military for over 22 years, I make sure to provide extra care to our military, police, firemen, healthcare providers, teachers and their families. Your service is much appreciated. Freedom Honda has a great support team with people who care. When you are ready to purchase your next vehicle, please call me. I will find you the perfect vehicle without the headache. I look forward to talking with you soon. Darryl MerrittSales & Leasing Professional Freedom Honda Direct: 719-205-4286 / Toll Free 888-510-9639 Email: dmerritt@freedomhonda.net Facebook: facebook.com/dmerrittsalespro www.freedomhonda.net $ 500Trade Assistance Receive an additional $500 for your trade Sales Special The offer applies to new or used in-stock vehicles. Must be presented upon arrival at Freedom Honda. Prior sales excluded. See dealer for complete details. 770 Spirit of St. Louis Blvd | Chesterfield, MO 63005
  • 21. EMAIL Whenever possible, your strategy should communicate directly to a specific target market while being conservative of budget. For that reason, any of our short term campaigns, branding strategies or long term retention solutions will be enhanced by communication via email marketing. • Database Creation • OPT IN / OPT Out Management • Design results driven emails • Design and build landing pages • Mobile Integration • Campaign Analytics DIRECT
  • 22. OUTBOUND LEAD GENERATION Use our Pipeline Sales Solution to gain competitive marketing data, improve brand awareness and create more sales opportunities. Our Process: • Cleansing: We make up to eight phone calls to qualify and learn about your targets first hand. We want to confirm who the decision make is, identify their contact information and start gathering critical sales data. • Introduction: We use a series of phone calls, emails and marketing assets to introduce your products and services to decision makers. Our goal with this part of the process is to have the best possible conversation with your prospect, get an appointment if an opportunity exists and, if not, leave the door open to build a relationship over time. • Nurture: Our carefully planned multi-touch nurture process has proven successful year after year and is continuously updated to improve effectiveness. We use multiple communication channels to reach the decision makers in your market. • Appointment: When you receive qualified appointments from our staff, the dirty work is already done for you. No more countless hours of screening and qualifying or dismissing leads – we only send you leads that match your target marketing and predetermined qualifications. DIRECT APPOINTMENTS PHASE NURTURE PHASE INTRODUCTION PHASE OUR PIPELINE SALES PROCESS CLEANSING PHASE Appt. Email w/Link to Call Recording
  • 23. To those who serve or have served our country and community - I am committed to providing you an easy, pressure free, buying experience that is tailored to your wants, needs AND budget. Because my father honorably served in the military for over 22 years, I make sure to provide extra care to our military, police, firemen, healthcare providers, teachers and their families. Your service is much appreciated. Freedom Honda has a great support team with people who care. When you are ready to purchase your next vehicle, please call me. I will find you the perfect vehicle without the headache. I look forward to talking with you soon. Darryl MerrittSales & Leasing Professional Freedom Honda Direct: 719-205-4286 / Toll Free 888-510-9639 Email: dmerritt@freedomhonda.net Facebook: facebook.com/dmerrittsalespro www.freedomhonda.net $ 500Trade Assistance Receive an additional $500 for your trade Sales Special The offer applies to new or used in-stock vehicles. Must be presented upon arrival at Freedom Honda. Prior sales excluded. See dealer for complete details. DIRECT CREATIVE Dear <Fname>, It gives me great pleasure to introduce a familiar name to you, as part of our sales staff at Royal Gate Dodge Chrysler Jeep Ram, Mike Sowards. Royal Gate Dodge Chrysler Jeep Ram is offering a $200.00 referral for any new or used car, for you or a friend, presenting this letter at time of purchase to Mike. I am confident that Mike will be able to serve you with the same enthusiasm and passion as he has in the past. P.S. If you have another vehicle and want it appraised, call me and we’ll discuss it. Mike’s vast experience in automotive sales and service industry spans over 15 years. Yours faithfully, Bob Kelly Owner - President Royal Gate Dodge Chrysler Jeep Ram Royal Gate Dodge Chrysler Jeep Ram | 15502 Manchester Rd. | Ellisville, MO 63011 | royalgatedirect.com The Place is a brand new 54,000 sq ft establishment being built in the heart of Chesterfield Valley. It’s equipped with a wide variety of unit sizes and opportunities for anyone to design and create their very own personal space away from home! 600 Spirit Valley East Dr. Chesterfield, MO 63005 | 314.478.5251 | ThePlaceInChesterfield.com JOIN US APRIL 1ST 6PM-9PM AT ST. LOUIS MOTORCARS FOR STL AUTO DETAIL'S UNVEILING OF THE NEW CERAMIC PRO PROTECTIVE PRODUCT. DRINKS AND APPS PROVIDED. 1 ARNAGE DR. CHESTERFIELD, MO 63005 PRE-BUILD PRICING WON’T LAST LONG RESERVE YOUR LUXURY SPACE TODAY! DIRECT
  • 24. TRADITIONAL TRADITIONAL OVERVIEW Traditional media is the roots of advertising. It encompasses television, print, radio, direct mail and outdoor mediums. The Abstrakt team will determine what traditional media mix will play a role in reaching your target audience. OUR PROCESS AUDIT RECOMMEND DEVELOP STRATEGY EXECUTE STRATEGY REPORT RESULTS REVISE REPEAT Media Buying Radio Television Print Other Sales Support
  • 25. TRADITIONAL MEDIA BUYING Negotiate and purchase audience targeted time and advertising space to convey a marketing message. • Abstrakt considers station formats, pricing rates, demographics, geographic and psychographics relating to the advertiser’s particular product or key performance indicator. • All media inventory goes through phases of optimization, which is dependent on budget, type of medium (radio, internet, TV, print etc.), target audience and targeting.
  • 26. TRADITIONAL RADIO SAMPLE SPOT 1 SAMPLE SPOT 3 SAMPLE SPOT 2 SAMPLE SPOT 4 • National, regional and local spot radio • Plan and buy radio schedules that reach our clients’ target audiences. • Rank station formats, analyze age cells, ethnic coverage and more to ensure we are on target with the people you want to reach. • Negotiate advantageous media rates that are well below published SQAD cost per points. • Invoice auditing ensures clients’ are paying for what was exactly received • Placements include English and Spanish language media RESEARCH PLAN BUY
  • 27. TRADITIONAL TELEVISION SAMPLE AD #1 SAMPLE AD #2 RESEARCH PLAN BUY • National, regional and local spot television • “On target” television recommendations that effectively maximize the response to our clients’ campaigns • Analysis to determine effective reach, frequency and TRP levels within your target markets and against your target audience. • Negotiation for the best possible TV rates • Post analysis to ensure negotiated rating points are achieved and clients get full value for your media expenditures. • Placements include English and Spanish language media
  • 28. TRADITIONAL PRINT RESEARCH PLAN BUY • National, regional and local magazines, newspapers, tabloids, free standing inserts, newsletters and more • Review of thousands of consumer, business-to-business and trade magazines, plus newspapers for editorial content, printing quality, circulation verification and target audience delivery • Review of the competitive environments for our client’s products and services • Negotiate below rate card, gain preferred ad positions and free editorial coverage for our clients • Placements include English and Spanish language media FOR WHEN YOUR PASSION OUTGROWS YOUR GARAGE. INTRODUCING: THE PLACE The Place is a brand new 54,000 square foot establishment being built in the heart of Chesterfield Valley that will be complete with a wide variety of unit sizes and opportunities for anyone to design and create their very own personal space away from home! These specially designed units will house any and all types of big kid toys you can imagine including exotic cars, muscle cars, motorcycles, RVs, boats, jet skis, and any other hobbies or passions you love! The Place is the very first facility to offer private storage condominium suites for active use in the St. Louis area. All of these condominiums are fully customizable and offer 24 hour security to go along with a country club atmosphere. This is THE place to build your dream suite to enjoy all of your hobbies and passions. The possibilities are endless and all decisions are completely up to you! This is YOUR space, so do what YOU want with it. IF YOU ARE SOMEONE WHO IS LOOKING FOR ADDITIONAL GARAGE SPACE, OR WANT TO CREATE THE ULTIMATE “MAN CAVE”, THEN YOU WILL WANT TO CHECK OUT THE PLACE IN CHESTERFIELD AND ALL OF THE INCREDIBLE SOLUTIONS IT PROVIDES. 314-478-5251 | 600 Spirit Valley East Dr. Chesterfield, MO 63005 | www.theplaceinchesterfield.com 1 2 9 9 0 M a n c h e s t e r R d . S u i t e 0 0 2 D e s P e r e s , M O 6 3 1 3 1 w w w . e l l i e c a d e . c o m
  • 29. OTHER BILLBOARDS SPONSORSHIPS EVENT MARKETING RAM TRUCK GIVEAWAY! TRADITIONAL • Negotiation of out of home advertising, sponsorship or local event marketing • Facilitation of the overall campaign components • Execution of creative and dealership branding aspects • Integration into the overall marketing mix
  • 30. TRADITIONAL SALES SUPPORT Sell Sheet InfographicCase Study Brochure Abstrakt strategically integrates a series of marketing assets throughout our Pipeline Sales Process to enhance results and accomplish business growth goals. CLOUD MOBILITY Today, CompleteCloud is enabling our clients to work in any place, at any time and on any device. With CompleteCloud all you need is an Internet-enabled device, such as a laptop, smartphone or tablet to access your computer and entire network from the beach, an airport or an off-site location. It doesn’t matter where you are, productivity and efficiency will never be compromised. Our team has the expert knowledge and proven resources to deliver enterprise-grade cloud mobility that can improve the way you work. CompleteCloud will provide your business with greater collaboration, improved responsiveness and better performance. Your employees no longer have to be chained to their desk to access file servers, shared databases and all of your applications. They can be accessed at data center speeds regardless of their location, all while applications and data reside on our high performance, secured servers. CLOUD MOBILITY BENEFITS • Enable offline access to corporate files and applications • Achieve greater employee engagement and satisfaction • Increase the productivity of your workforce • Provide better mobile security • Allow for greater collaboration between employees • Improve responsiveness to your customers More and more organizations are recognizing the immense business benefits that come with increased mobility. Mobility is essential to staying connected to your customers and your team; it enables you to be as productive away from your desk as when you are at your desk. or work here Work here yes. here too! www.avatara-llc.com | 314.983.1832 | 1019 SKINKER PARKWAY, ST. LOUIS, MO 63112, USA SERVICE MODEL The CompleteCloud ecosystem is built with our partners in mind. The goal is for our partners to maintain and control the executive level relationship with our shared client. We want our partners to have the virtual CIO conversations about workflow enhancements, strategic IT planning and a like. Furthermore, all billing comes from you. Our partners are the ones who maintain all onsite touch points and are the face to the client. Our Avatara help desk team comes around you to support the client with branded tier 1-3 support. PROJECTS DEPARTMENT • migrations • longterm software projects TIER 2 & TIER 3 FIELD TECH • on-site support • install/replace equipment COMPLETE CLOUD SUPPORT GROUP HANDLES 90% OF TICKETS 1% of users send cases a day YOUR CUSTOMER VCIO • workflow enhancements • new software decisions • IT strategic planning ORDERS DEPARTMENT • new users • new software • new equipment • escalated cases • server builds • 3rd party trouble shooting PARTNER 1 field tech visit a month for every 100 users PARTNER ABNA Delivering all-inclusive cloud technology solutions in the engineering space Background: With 18 years of experience in the civil engineering industry and multiple awards as one of the best and fastest-growing engineering firms in the region, ABNA has significantly contributed to the growth and urban development of St. Louis and other cities in both Missouri and Illinois. Among ABNA’s successful projects are the I-64/40 design-build projects in the St. Louis area, the Lindbergh Boulevard Tunnel construction beneath Lambert-St. Louis International Airport and the MetroLink cross-county extension. ABNA’s breadth of services and commitment to exceed clients’ expectations has led the company to its rapid growth. Problem: Throughout ABNA’s success, however, company leadership noticed that their technology environment was not meeting their increased IT system requirements and demands. In response, ABNA made efforts to improve their IT solutions by: • Hiring an in-house IT resource • Investing in technology upgrades • Outsourcing part of their IT responsibilities and securing a server maintenance contract Soon the inevitable happened – the same server that was under the maintenance contract crashed, leaving ABNA’s IT system down for three days, heavily impacting the firm’s productivity. Solution: With a clear interest in new technology solutions, ABNA attended a cloud computing seminar featuring a presentation about CompleteCloud. ABNA’s leadership learned about its fundamentals and applications, which entailed eliminating ABNA’s hardware dependency and implementing an efficient cloud solution. More specific suggestions included the addition of 12 CAD thin clients, 30 general-purpose thin clients and a wireless LAN. After reviewing the recommendations and receiving a compelling reference from one of our current clients, ABNA was very impressed with the benefits CompleteCloud offered in a cost-effective package. A cost-benefit analysis between other cloud computing vendors and the CompleteCloud solution convinced ABNA’s president, Nicole Adewale, that this was the best option. ABNA can now focus on delivering projects and expanding the business, instead of worrying about their technology and system performance. Technology Refresh: Support: Disaster Recovery: Scalability: Green: Profitability: Security: Mobility: This is a Thin Client The CompeteCloud Data Center Your CompleteCloud is monitored, maintained and upgraded 24/7 right here in the United States. Our help desk is open all night if you need to chat. Your hardware, software, data and IT support are 100% backed-up in redundant data centers. Now that’s a disaster plan! Opening new locations, hiring new employees or even downsizing is quick and painless since you only pay one low price per-user. Thin Clients use a fraction of the power and have twice the service life of desktop PCs. Saving both the environment and your wallet! You don’t need to be an accountant to add up. More Productive + Less Expensive = MORE PROFIT. Your expensive desktop PCs and servers are moved onto the CompleteCloud. Your Thin Client is your remote control to your Virtual PC. Think of it as the world’s longest mouse and keyboard cable. An array of super-computers which are so fast and powerful they can mimic every PC and server within your office. Our centers are redunant, protected by state-of-the-art security and even sheltered from natural disasters. Providing your company with 99.999% reliability. Since your critical data resides in CompleteCloud, a lost or stolen laptop will not compromise your sensitive information. CompleteCloud users access their desktops from anywhere with their Thin Clients, personal computers, laptops, tablets and smart phones. CompleteCloud delivers a brand new IT Home: new servers, new Virtual PCs and new Thin Clients; All with $0 capital investment. Never buy another computer again. I.T. 314/ 983-1832 www.avatara-llc.com sales@avatara-llc.com USA / MO / ST. LOUIS / 1019 SKINKER PARKWAY