Mphasis Job Fair 2016 5th-6th March 2016

1. CASE STUDY
Bangalore - Mphasis Job Fair
5th and 6th March 2016
Organized By:

2. Contents
• About the event
• Online Initiative
• Statistics
• Conclusion

3. About The Event
• Held on 5th and 6th March 2016 at Bagmane WTC-4, 4th floor, Opp. Total
Mall, Near EMC Square, Marthahalli Outer Ring Road, Mahadevapura,
Bangalore - 560048.

4. Online Initiatives :Microsite
- Dedicated Microsite to
promote the event
- Multi tabs: Home |
Prep Yourself | Vacancies
| Faqs | Register
-Client Logos on micro-
site
-promoting Banner on
timesascent.com

5. Online Initiatives :Microsite
726*212 top banner on Home Page

6. Online Initiatives :Microsite
194*378 on
homepage
200*400 on
career advice

7. Online Initiatives on : Facebook
1st March 2016 2nd March 2016

8. Online Initiatives on : Facebook
3rd March 2016

9. Statistics:
Micro-site’s Highest Visit Days
Day Visitors
6th March 2016 857
5th March 2016 654
4th March 2016 458
2nd March 2016 389
- Registrations on micro-site: 1856
- Page Views: 897
- Unique Page Views 754

10. Statistics: Banners
Particulars Impressions Clicks CTRs
Internal Banner (TA)
(200x400) 68524 11528 5.94%
RHS Slug (TA) (194x378)
13290 352 7.5%
Top Banner (TA)
(726x212) 50845 1720 9.56%
Mphasis Job Fair No Of Candidates
Mailer send
Views
35245 584

11. Statistics: Conclusion
- 36,895 unique visitors registered for the Mphasis Job Fair on the microsite which
is the largest till date for a job fair.
- All banners on TimesAscent ensured good CTR, despite the fact that 2-3
campaigns were simultaneously running on the same slot
- Client Banner enjoyed a good CTR of 9.56% on the top banner
- Topmost banner proved to be the most popular entry point into the micro-site
with 1520 clicks

12. • We encourage you to use www.timesascent.com to further
boost your Job Fair reach, popularity, participation and
acceptance.
• You may get in touch with us on the below contact details:
Naresh Kothari
Naresh.Kothari@timesgroup.com
9869071002
Times Tower, Mumbai
Thank You