INFORMATION FLUENCY
How networked creators have changed the
ecology of information and the world of
libraries


Lee Rainie...
The internet is the change agent
                   Then and now

           2000                          2010
46% of adu...
Media ecology – then (industrial age)
Product           Route to home            Display          Local storage

TV statio...
37% of adults own DVRs –
           Media ecology – now (information age) 2002
                              up from 3% in...
Networked creator universe
             Media ecology – now (information age)
         • 57% are social networking site us...
Manuel
Castells

  Four
 cultures
shaped the
 internet
Creators of online culture 1: Techno-elites

                             Scientific
                              method
...
Creators of online culture 2: Hackers

                        Stallman: “Free
                          speech in the
   ...
Creators of online culture 3: Virtual
Communitarians

                          Early Usenet
                             ...
Creators of online culture 4: Entrepreneurs

                         Netscape IPO
                         Aug. 9, 1995

...
5th culture of the internet: Networked creators

•    Democratized the voices in media
•    Challenged traditional media g...
New community-building activities that
online content creation enable

1. Produce content that helps them expand
   their ...
New community-building activities that online
content creation enables

1. Produce content that helps them expand
   their...
Beyond Reality - Janet and Maddie

Networked Creators                 April 12, 2010   14
Networked Creators   April 12, 2010   15
Networked Creators   April 12, 2010   16
Advantages to creators – conclusions of
MacArthur Foundation team


• Negotiating friendship, status, identity
• Creating ...
New community-building activities that
online content creation enables

1. Produce content that helps them expand
   their...
Acura TSX - Car thief posse

Networked Creators                          April 12, 2010   19
Networked Creators   April 12, 2010   20
• After the internet forensics were complete, and
  group members were convinced they had their
  man, the first thing tha...
Advantages to creators in posse situations


• Fact checking and transparency
• Crowdsourcing wisdom, especially
  among “...
New community-building activities that
online content creation enables

1. Produce content that helps them expand
   their...
Karen Parles material
Networked Creators                           April 12, 2010   24
Networked Creators   April 12, 2010   25
 From Esther Schreurs: “I never met
  Karen personally, but found her when I
  really needed to find a survivor of this
 ...
Just-in-time-just-like-me communities


• Communities of just-in-time
  information and support – ad hoc
  and “on the fly...
New community-building activities that
online content creation enables

1. Produce content that helps them expand
   their...
Social media-sphere is the “5th estate”
               Week of March 30-April 5, 2009




 Networked Creators             ...
5th estate publishing tastes

• Technology developments, especially
  activities in the social media environment
    – Blo...
Implications for libraries – 1


You can be a node in
 people’s social networks
 as they seek information
 to help them so...
Implications for libraries – 2

You can teach new literacies
- screen literacy - graphics and symbols
- navigation literac...
Implications for libraries – 3


Need to re-vision your role in a world
  where much has changed
- Access to information
-...
Thank you!

Lee Rainie
Director
Pew Internet & American Life Project
1615 L Street NW
Suite 700
Washington, DC 20036
Email...
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Computers in libraries: Information fluency

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Director Lee Rainie shares the latest research of the Pew Research Center's Internet & American Life Project and the predictions of experts about the impact of internet and mobile connectivity.

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Computers in libraries: Information fluency

  1. 1. INFORMATION FLUENCY How networked creators have changed the ecology of information and the world of libraries Lee Rainie Director – Pew Internet Project Computers in Libraries 4.12.10
  2. 2. The internet is the change agent Then and now 2000 2010 46% of adults use internet 75% of adults use internet 5% with broadband at home 62% with broadband at home 50% own a cell phone 80% own a cell phone 0% connect to internet 53% connect to internet wirelessly wirelessly <10% use “cloud” >two-thirds use “cloud” = slow, stationary = fast, mobile connections connections built around my built around outside servers computer and storage Networked Creators April 12, 2010 2
  3. 3. Media ecology – then (industrial age) Product Route to home Display Local storage TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album News mail Advertising newspaper delivery phone paper Radio Stations non-electronic Tom Wolzien, Sanford C. Bernstein & Co Networked Creators April 12, 2010 3
  4. 4. 37% of adults own DVRs – Media ecology – now (information age) 2002 up from 3% in 48% of Route to homeown laptops – Local storage Product adults Display cable TiVo (PVR) VCR TV stations up from 30% in 2006 DSL TV Satellite radio player Info wireless/phone radio DVD “Daily me” broadcast TV PC Web-based storage content 37% of adults own game consoles books iPod /MP3 server/ TiVo (PVR) Cable Nets broadcast radio stereo PC Web sites satellite monitor web storage/servers Local news mail headphones CD/CD-ROM 18% of adults own Content from individuals express delivery pager iPod / storage satellite player portable gamer cell phone memory MP3 player / iPod personal gaming devices Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising newspaper delivery non-electronic cable box Radio stations camcorder/camera PDA/Palm game console game console paper Satellite radio 43% of adults own MP3 players – e-reader / Kindle storage sticks/disks e-reader/Kindle up from 11% in 2005 Adapted from Tom Wolzien, Sanford C. Bernstein & Co Networked Creators April 12, 2010 4
  5. 5. Networked creator universe Media ecology – now (information age) • 57% are social networking site users Product Route to home Display Local storage • 37% share photos TiVo (PVR) cable VCR Info • 30% share personalradio TV stations DSL wireless/phone creations DVD radio player TV Satellite “Daily me”30% contribute rankings and ratings • broadcast TV PC Web-based storage content books iPod /MP3 server/ TiVo (PVR) • 28% create radio Cable Nets broadcast content stereo tags PC Web sites satellite monitor web storage/servers • 26% post comments on sites and blogs Local news mail headphones CD/CD-ROM Content• 19% use Twitter / other status cell phone memory from express delivery pager satellite player update individuals iPod / storage portable gamer MP3 player / iPod features Peer-to-peer subcarriers / WIFI cell phone pagers - PDAs Advertising • 15% have personal website game box Radio stations newspaper delivery camcorder/camera non-electronic PDA/Palm cable console • 15% are content remixers game console paper Satellite radio e-reader / Kindle storage sticks/disks • 14% are bloggers e-reader/Kindle Adapted from Tom Wolzien, Sanford C. Bernstein & Co Networked Creators April 12, 2010 5
  6. 6. Manuel Castells Four cultures shaped the internet
  7. 7. Creators of online culture 1: Techno-elites Scientific method enshrined Openness Peer review Meritocracy Networked Creators April 12, 2010 7
  8. 8. Creators of online culture 2: Hackers Stallman: “Free speech in the computer age” Freedom to create to appropriate to redistribute Networked Creators April 12, 2010 8
  9. 9. Creators of online culture 3: Virtual Communitarians Early Usenet groups Horizontal free communication Primacy of self- directing networks Networked Creators April 12, 2010 9
  10. 10. Creators of online culture 4: Entrepreneurs Netscape IPO Aug. 9, 1995 Tech know-how can generate lots of money Networked Creators April 12, 2010 10
  11. 11. 5th culture of the internet: Networked creators • Democratized the voices in media • Challenged traditional media gatekeepers • Inserted themselves in “expert” affairs • Enhanced their civic and community roles – 37% of internet users contributed to news – 20% contributed to health content – 19% contributed to civic and political activities Networked Creators April 12, 2010 11
  12. 12. New community-building activities that online content creation enable 1. Produce content that helps them expand their social network and increase their social standing 2. Produce content to create social posses to solve problems 3. Produce content to construct “just-in- time-just-like-me” support groups 4. Produce content unlike traditional news organizations Networked Creators April 12, 2010 12
  13. 13. New community-building activities that online content creation enables 1. Produce content that helps them expand their social network and increase their social standing 2. Produce content to create social posses to solve problems 3. Produce content to construct “just-in-time- just-like-me” support groups 4. Produce content unlike traditional news organizations Networked Creators April 12, 2010 13
  14. 14. Beyond Reality - Janet and Maddie Networked Creators April 12, 2010 14
  15. 15. Networked Creators April 12, 2010 15
  16. 16. Networked Creators April 12, 2010 16
  17. 17. Advantages to creators – conclusions of MacArthur Foundation team • Negotiating friendship, status, identity • Creating spaces for building social networks among friends AND those who share their interests • Creating learning opportunities • Gaining reputational capital Networked Creators April 12, 2010 17
  18. 18. New community-building activities that online content creation enables 1. Produce content that helps them expand their social network and increase their social standing 2. Produce content to create social posses to solve problems 3. Produce content to construct “just-in-time- just-like-me” support groups 4. Produce content unlike traditional news organizations Networked Creators April 12, 2010 18
  19. 19. Acura TSX - Car thief posse Networked Creators April 12, 2010 19
  20. 20. Networked Creators April 12, 2010 20
  21. 21. • After the internet forensics were complete, and group members were convinced they had their man, the first thing that emerged were image mashups of the alleged thief, mostly making fun of him. Soon thereafter, users combed over Google Maps using the pictures of his car in front of his house and information that it was in Richmond Hill neighborhood and eventually they were able to identify his address by recognizing it in the satellite view, Hirsh wrote. And then more information was unearthed: “They were able to identify his mom and where she lives, his grandmother and where she lives, his sister, her employment, and some of his past crimes, including the fact that he is currently driving even though his license is suspended.”
  22. 22. Advantages to creators in posse situations • Fact checking and transparency • Crowdsourcing wisdom, especially among “strangers” who share a common purpose • Production and accumulation of evidence that is easily search-able Networked Creators April 12, 2010 22
  23. 23. New community-building activities that online content creation enables 1. Produce content that helps them expand their social network and increase their social standing 2. Produce content to create social posses to solve problems 3. Produce content to construct “just-in- time-just-like-me” support groups 4. Produce content unlike traditional news organizations Networked Creators April 12, 2010 23
  24. 24. Karen Parles material Networked Creators April 12, 2010 24
  25. 25. Networked Creators April 12, 2010 25
  26. 26.  From Esther Schreurs: “I never met Karen personally, but found her when I really needed to find a survivor of this terrible disease. When I found her site, it really was the only one dedicated to survivorship in 2001. I was desperate for information and I found more than that on her site, I found HOPE. I can't overestimate the enormous impact and inspiration she had on me in those early years after my diagnosis.”
  27. 27. Just-in-time-just-like-me communities • Communities of just-in-time information and support – ad hoc and “on the fly” • Communities of “rare species” – Homophily par excellence (“birds of a feather”) • Communities of practice that are “space-less” Networked Creators April 12, 2010 27
  28. 28. New community-building activities that online content creation enables 1. Produce content that helps them expand their social network and increase their social standing 2. Produce content to create social posses to solve problems 3. Produce content to construct “just-in-time- just-like-me” support groups 4. Produce content unlike traditional news organizations Networked Creators April 12, 2010 28
  29. 29. Social media-sphere is the “5th estate” Week of March 30-April 5, 2009 Networked Creators April 12, 2010 29
  30. 30. 5th estate publishing tastes • Technology developments, especially activities in the social media environment – Bloggers as “rocket boosters” – Links as social currency • Off-beat stories, especially those with quirky humor • American exceptionalism stories • Cultural cleavages and social issues more than economic issues Networked Creators April 12, 2010 30
  31. 31. Implications for libraries – 1 You can be a node in people’s social networks as they seek information to help them solve problems and meet their needs Networked Creators April 12, 2010 31
  32. 32. Implications for libraries – 2 You can teach new literacies - screen literacy - graphics and symbols - navigation literacy - connections and context literacy - skepticism - value of contemplative time - how to create content - ethical behavior in new world Networked Creators April 12, 2010 32
  33. 33. Implications for libraries – 3 Need to re-vision your role in a world where much has changed - Access to information - Value of information - Curating info means more than collections - Creating media – networked creators should be your allies Networked Creators April 12, 2010 33
  34. 34. Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC 20036 Email: LRainie@pewinternet.org Twitter: http://twitter.com/LRainie 202-419-4500 Networked Creators April 12, 2010 34

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