This document discusses the rise of connected devices and multi-screen viewing. It notes that over 560 million connectable devices were sold globally in 2010, with smartphones accounting for 45% of sales. By 2015, it is estimated that 60% of all household devices will be connectable. The document explores how different screens like TVs, computers, phones and tablets are competing for video viewing time. It also examines opportunities and challenges around ensuring complementarity between connected devices, developing user-friendly multi-screen experiences, and the relationship between over-the-top content and managed networks. The remainder of the document outlines the agenda for a conference on these topics.

1. Content distribution & Multiscreen
strategies
Introduction

2. Fix, handheld, mobile: the reign of connected devices
• Home consoles • Desktop
• Blu-Ray • Laptop
players, recorder
• DMA/DMR
• PVR
Digital media Connected
Computers
boxes TV sets
• Cable STB • Smartphones
• Satellite STB • Media Tablets
• IPTV STB • Handheld
• DTT STB consoles
Portable
Set-Top-
media
Boxes
devices
Source: IDATE, Digital Home & Connectable Devices, 2011
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3. 560 million connectable devices sold around the globe in 2010
 Closeto 300 million were portable and Internet-ready
 Smartphones alone account for 45% of connectable devices sold in 2010
4,7 billion connectable devices in homes in 2015
 60% of all households devices
 2,25 billion active smartphones
Breakdown of the global base of connectable devices in 2010 Breakdown of the global base of connectable devices in 2015
(%) (%)
TV set 2%
STB 5%
Computers
Portable 35%
Media Devices
44%
Digital Media
Boxes 14%
Source: IDATE, Digital Home & Connectable Devices, 2011 Source: IDATE, Digital Home & Connectable Devices, 2011
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4. The war of screens began…
Screens competing for video consumption (daily use)
80
69
70 66
63
56 58 57
60
50 42 42 41
40 3435
30
30 24 22 22 24
18
20 12 11 9
7 8 8
10 6 5 5 5744 64 5 4322
23 223 222 3 111
0
TV Set PC Mobile phone Smartphone Game console Mobile devices Tablet
(iPod, etc.)
Brazil USA Canada France Germany Japan UK
Source : International research center into media habits and interactions –
Deloitte Research – Q4 2010
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5. TV has still the lion’s share…
… but is loosing ground
Monthly Time Spent on watching TV and video by technology in the USA
(%)
3% 3%
6%
On Traditional TV
Watching Timeshifted TV
Watching Video on
Internet
Watching Video on
Mobile Phone
88%
Source: Nielsen, The Cross-Platform Report, Quarter 2 2011
(Based on total users of each medium for Persons 2+)
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6. Tablet: the new eldorado?
Nearly 7% of all digital traffic in the US and 5% in EU5 is consumed away
from computers
 Tabletsnow drive nearly 2% of all digital traffic in the US
 iPads now account for a higher share of Internet traffic than iPhones
(46,8% vs 42,6% of iOS traffic)
At least once in the past month Almost every day in the past month
Play a game 23% 67%
Watch short video clips on sites such as YouTube 19% 65%
Listen to music downloaded from a music service 22% 62%
Read an e-magazine or newspaper 18% 57%
Listen to music from a streaming/clud-based service 21% 57%
Read an e-book 19% 56%
Watch on-demand video or TV episodes 16% 49%
Watch full length movies 17% 48%
Watch live broadcast TV programs 16% 48%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Source: comScore Tablet Advisor, U.S., September 2011 6

7. A world of opportunities and uncertainties
Connected terminals Multiscreen viewer OTT vs managed
• Between redundancy and relationship networks
complementarity, will all • What kind of interface to • Is OTT a real threat for
connected devices find their develop user adoption? managed networks?
way in the video online • How to adapt content to the • What will make the difference
market? device and how to make it for the consumer? How will he
• Will the combination TV set + available conveniently on all choose –if need be- between
tablet drive the market? devices? pay-TV services on managed
• How can the content • What should search engines networks and OTT solutions?
providers keep the control of look like to facilitate user • Where will be the value?
their programmes in a access to relevant content?
multiscreen environment? • Who will control the users?
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8. Contents
14h50 – 15h40: Connected Terminals: competing or complementary in the
video online market?
 President: Delphine Cuny, High Tech & Médias Deputy-Chief Editor, La Tribune
 Yann COURQUEUX, Chief Marketing Officer, Netgem
 Antoine LARPIN, European Legal & International Affairs Manager, Panasonic
 Stéphane LEMERLE, VP Sales Support, Technicolor
 Laurent MICHAUD, Head of Consumer Electronics Practice, IDATE
 Alain MOLINIE, President & CEO, Awox
 15h40 – 16h00: Keynote speech – Michel Maffesoli
 Member of the Institut universitaire de France, Université Paris V
 16h00 – 16h30: Coffee Break
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9. Contents
16h30 – 17h20: Multiscreen Viewer Relationship and Interfaces
 President: Flore FAUCONNIER, Journalist, Le Journal du Net
 Roei AMIT, Head of Publishing, INA
 Dominique FERAL, EVP Marketing, Wyplay
 Matthieu KOPP, Founder and Director R&D, Aquafadas
 Patrice SLUPOWSKI, VP Digital Innovation and Communities, France Telecom–Orange
 17h20 – 18h25: OTT vs managed networks : has war been declared?
 Introduction: Paul RAPPOPORT, Executive Director, Chief Research Officer, Centris
 President: Fabien BAUNAY, Founder, Brandtainers
 Yves BAUSCH, VP Service Architecture, SES
 Jean-Yves BLOCH, CEO, UniversCiné
 Guillaume DE LAVALLADE, VP Product Development & Content, SFR
 Stéphane HUA, Head of Marketing TV, Numericable
 18h25 – 18h45: Closing speech – Christophe COUSIN
 Deputy CEO for Research and Forecasts, Conseil Supérieur de l’Audiovisuel
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