The mobilizers’ social strategy 

1. Playing Identities, Performing Heritage
Audience engagement: the mobilizers’ social strategy

2. Mobilisers’ specific tasks and goals:
• to foster audience engagement;
• to stimulate the process of artistic creation;
• to set up a (kind of) social media strategy;
• to animate the project web platform by producing,
inspiring, stimulating and editing the contributions on the
digital platform;
• to moderate the interactions between the members of the
digital community that will raise during the project
development;
• to develop the local audience, both digital and on-the-
ground;
• ·to connect the artistic crew and the researchers with the
local community;
• to guide the junior directors and the researchers during
the artistic fieldwork, pointing out the arguments raised
from the digital community; helping the junior director and
the researchers to meet people and situation relevant for

4. Our social strategy moves from the assumption
that it is necessary to push for, and boost, the
intermedial contribution by the crowd on each
topic launched in the Playing Identities –
Performing Heritage section of the PanSpeech
platform .

5. In order to achieve this goal, each topic has to be
associated with an #.
Moreover, the posts published on social networks
should be sided with the # of the topic they refer or
relate to.
Ex:
#PerformingHeritage
#Migration
#Disconnection
#IdentityorDeath
#ThisHomeIsNotForSale

6. Mobilizers will increase the number of online
contributions as well as of participants to the
discussions generated by the launched topic, in
each project community.
Therefore, each mobilizer is going to be assigned
to a given local community and will be asked to
consider the local/national language used by
that community.
The aim is to stress the value and richness of the
linguistic diversity across Europe (having English
as the project lingua franca).

7. Each mobilizer will also prepare a preliminary
mapping of all the subjects (persons and institutions
and/or other collective actors) that can be involved in
the interaction on the platform, as well as of their
existing social profiles.
In order to boost the number and quality of contributions
on panspeech.eu, and to assure visibility and circulation
to the published topics, mobilizers will also be proactive
on the following social networks: Facebook, Twitter.

8. Facebook
With specific regard to Facebook, each mobilizer has to create and
manage a dedicated group
(https://www.facebook.com/help/162866443847527/), using the
language utilised by the targeted local community. It is useful to
insert the # of the topics when publishing the posts on each group
page on Facebook.

9. The interaction between When opening a local Facebook
group, please remember to make visible the project logo as
well as the Creative Europe Programme logo, which will be
made available. We have also created a Facebook page of the
project, which is going to be regularly updated:
https://www.facebook.com/pages/Playing-Identities-Performing-
Heritage/1542321042688330?ref=hl
Mobilizers are asked to interact with that page, too.

10. Twitter
On Twitter, all mobilizers will use the same
profile (Playingidentities) and, by using the
# of their topics, they can create tweets in
the local language of their targeted
community.

11. The management of the tweets flows is to be done by
using https://tweetdeck.twitter.com/
Each mobilizer has to create a column on TweetDeck
containing the personal and institutional profiles of
those who participate to the topics discussions, or that
might be involved through contributions.