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Europeana Network Association Members Council Meeting 2019, The Hague by Emily D’Alterio


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Europeana Communicators
5-6 March 2019

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Europeana Network Association Members Council Meeting 2019, The Hague by Emily D’Alterio

  1. 1. Europeana Communicators Action Plan Q1 2019 Beth Daley, Emily D’Alterio, Peter Soemers, Susan Hazan
  2. 2. Europeana Communicators A community of the Europeana Network Association, formed in August 2018. For more information, and to join go to association/special-interest- groups/europeana-communicators-group Once you have read these slides, please take the short survey presented at the end. Thank you! Title here CC BY-SA
  3. 3. In this presentation What we’re all about Aims, people, audiences, process, channels and tools Taking action: Activities for Q1 of 2019 A community calendar Europeana Women’s Season Members on the map Helpful how-to videos A guide to hashtags Solve-it sessions The future Monitoring our success Take our survey Title here CC BY-SA
  4. 4. Finland, CC0 National Digital Library The masquerade ball Pesne, Antoine WHAT WE’RE ALL ABOUT
  5. 5. Our aims As cultural heritage activists, members of Europeana Communicators aim to: a. Promote digital cultural heritage - members create and share examples from around the world demonstrating that access to and use of digital cultural heritage (via Europeana or elsewhere) is critical, both for the sector and wider society. b. Be the best comms people we can be - members support each other’s professional activities and development by sharing knowledge, expertise, and examples of communications tools and best practice. How does what we do contribute to the bigger picture? By supporting each other to be the most effective communicators we can be, and by sharing examples of digital cultural heritage in action, together, we are building an evidence base that will encourage policymakers at both national and European levels to put digital cultural heritage at the heart of their discussions about the future. Title here CC BY-SA
  6. 6. Our people Chair: Peter Soemers Co-chair: Susan Hazan Managers: Emily D’Alterio, Beth Daley As of Febuary 2019, the community has a mailing list of 89 and a LinkedIn community of 77 people, including Europeana Network Association Members Councillors: Karin Glasemann, Rob Davies, Marta Musso, Antje Schmidt, Dafydd Tudur and Erwin Verbruggen (also on ENA MC Management Board). Title here CC BY-SA
  7. 7. Our audiences 1. Each other. We share our stories and best practice examples for the attention of fellow members - communications professionals, bloggers and other social media influencers who prioritise the cultural sector. We do this so that they will pass it forward - sharing to their own networks, multiplying the reach of our messages. 2. Cultural heritage professionals. We share our stories to raise awareness of the use of digital culture in a range of different contexts and from different countries. We do this to inspire CH professionals to champion such uses and develop new ones. 3. Policymakers. We share our stories using strategic hashtags on social media to make policymakers aware of the cultural heritage sector’s diverse examples of the benefits of access to and use of digital cultural heritage. This way, cultural heritage is never far from their minds when discussing future policy. Title here CC BY-SA
  8. 8. Our process The chair, co-chair and managers meet virtually once a month to discuss direction and actions and to review progress. Minutes of these meetings will be available on the community’s Europeana Pro page. Contact the chair/co-chair to contribute to the agenda. All members of the team contribute to the smooth running of the LinkedIn group. The chair and co-chair are Europeana Network Association Members Councillors and report to the Members Council. Title here CC BY-SA The newsletter is sent out mid-month - items for the next month can be sent to to be received by the end of the first week of a new month.
  9. 9. Our channels and tools We use a portfolio of platforms, appropriate to the task in hand. We continually review available platforms to best suit our needs. ● LinkedIn group - for all members to share, comment and discuss ● Webpage on Europeana Pro - includes newsletter sign up and link to LinkedIn group. ● Monthly email newsletter (via Mailchimp) with roundup of discussions/events/posts - created by Europeana Foundation, with input from members ● Other free-to-use collaborative tools e.g. Google Sheets/docs, online meeting, messaging or organisational platforms - the management team are investigating using Taskade. ● Twitter accounts - of organisations and individual members Title here CC BY-SA
  10. 10. United Kingdom Wellcome Collection Snell, A practical guide to the examination TAKING ACTION Activities for Q1 of 2019
  11. 11. 1.A community calendar See what events and activities the Europeana Foundation has planned for 2019 and how you can contribute to them. You can: Add your organisation’s events. You can: Add promotion of events and activities to your own planning schedules. Go to the calendar Title here CC BY-SA
  12. 12. 2. Europeana Women’s Season As part of Commissioner Mariya Gabriel's strategy to empower women and increase their participation in the digital economy, Europeana and the European Commission present Women's Season. You can: Take part in a Twitter 'go viral' campaign on 8 March (look out for more details). You can: Join a Twitter chat on 29 March. We will be discussing topics from a series of features on Europeana Pro, and any up-voted topics suggested on Twitter. You can: Take over the @Europeanaeu Twitter. Women in the sector are invited to share behind-the-scenes moments from their working day. This is a chance to promote your activities and spread a message about women and culture to our large online following (throughout March). Contact More information Title here CC BY-SA
  13. 13. 3. Members on the map Find out where our Europeana Communicators members are on a map. (We were inspired by the map produced for Europeana Transcribe.) Title here CC BY-SA You can: Add yourself to the map. (Here’s our how-to video guide.) You can: See who is near you and arrange your own local comms meet-ups and networking activities. You can: Take the opportunity to brainstorm, problem-solve and potentially forge new friendships and working partnerships.
  14. 14. 4. Helpful how-to videos We will create ‘how-to’ videos using screen capture software to demonstrate some of the comms tools we use. First video: how Emily made the members' map. You can: Use the videos to inform your choice of tools for your own activities. Title here CC BY-SA Instructing men on how to avoid injuring horses feet, National Library of Scotland, CC BY-NC-SA.
  15. 15. 5. A guide to hashtags To make sure our tweets and posts reach the people we want to reach, it’s important to use the correct hashtags. The Europeana Foundation will create an infographic guide to the social media hashtags that anyone tweeting about digital cultural heritage should be aware of. This will be promoted via LinkedIn and the newsletter when available. You can: Use the infographic to increase the reach of your tweets. You can: Share the infographic with your organisation’s social media managers. Title here CC BY-SA
  16. 16. 6. Solve-it sessions A virtual meeting or webinar to solve or discuss issues related to working in communications in the cultural heritage sector. We get in a specialist, brainstorm, work through steps - solve it! First session to run during Q2. You can: Suggest topics or problems you’d like advice on. You can: Put yourself forward as a specialist to present/lead on a topic. You can: Join the webinar. Respond on LinkedIn or by contacting Title here CC BY-SA Learning to solve problems. Bill McConkey. Wellcome Collection. CC BY.
  17. 17. More ways to be an activist for Europeana Communicators You can: Be on the look-out for examples of digital cultural heritage being used to improve lives. Share those examples with the community and beyond, in English and in your own languages. You can: Share your organisation’s news/events/activities with the community so that the community (via its newsletter), the Europeana Foundation (via its newsletters, news feeds, blogs and social media work) and the Europeana Network Association (via its large membership) can all help to promote them. You can: Be on the look-out for innovative digital channels/platforms/tools as they evolve and share what you’ve found with the community. Title here CC BY-SA
  18. 18. Denmark, CC0 1877, Statens Museum for Kunst på fodtour Adolph Kittendorff THE FUTURE
  19. 19. Monitoring our success ● Quarterly - review member engagement with action tasks of previous quarter ● Evidence the promotion of digital cultural heritage, e.g. sharing in LinkedIn, using strategic hashtags/handles on social media ● Evidence supporting each other to be the best comms people we can be , e.g. number of meetups, taking part in Solve-it Sessions ● Growth in number of LinkedIn members/mailing list subscribers - a goal of 100. ● Maintain monthly newsletter open rate (50-60%) and clicks (15-20%) ● End 2019 - review activities and progress against goals Title here CC BY-SA
  20. 20. What do you think? Please take this short survey to let us know a bit more about who you are and what you want to contribute to the community. Your input is hugely important to the success of this community. TAKE THE SURVEY NOW at Title here CC BY-SA ROMAN UNIDENTIFIED OBJECT A hooked fitting shaped like a question mark. The Portable Antiquities Scheme, CC BY.
  21. 21. 18 January 2019
  22. 22. Europeana is an initiative of the European Union, financed by the European Union’s Connecting Europe Facility and European Union Member States. It is operated by a consortium led by the Europeana Foundation, under a service contract with the European Commission. The sole responsibility for this publication lies with the author. Neither the European Commission, nor any person acting on the European Commission’s behalf, is responsible or liable for the accuracy or use of the information in this publication. Title here CC BY-SA