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How to manage
client feedback?
for designers
How to Manage Client Feedback for Designers
NEGATIVEfeedback
POSITIVEfeedback
CONSTRUCTIVE
feedback
needs to be managed!
needs to be comprehended well!
NEGATIVE feedback
CONSTRUCTIVE feedback
WHY
But
manage it?
It makes you a more efficient designer
It makes you a more efficient designer
It’ll help cut delivery times
It makes you a more efficient designer
It’ll help cut delivery times
And above all, it’ll keep your clients happy
It makes you a more efficient designer
It’ll help cut delivery times
And above all, it’ll keep your clients happy
So, manage client feedback
effectively and...
DESIGN SUPERHERO
...become a
Image by Marvel Studios
YOU TOO
can become one
But How ?
Image by Universal Pictures
1. Document the feedback
1. Document the feedback
Not like this...
Document everything received as feedback
for all parties to approve
Document everything received as feedback
for all parties to approve
No need to shuffle through back/forth email
mess
Use visual collaboration tools like Framebench
or Project management tools like Basecamp, Asana
Use visual collaboration tools like Framebench
or Project management tools like Basecamp, Asana
BE SMART!
Use visual collaboration tools like Framebench
or Project management tools like Basecamp, Asana
Some tools automatically document everything for
you
Some tools automatically document everything for
you
You invite people who’re relevant to the discussion in
workspace (like it happens in a meeting room)
Some tools automatically document everything for
you
You invite people who’re relevant to the discussion in
workspace (like it happens in a meeting room)
They automatically get access to all the contextual
feedback.
2.
Clarify ambiguous
feedback
Image by - http://www.johnfeodorov.com
2. BEFORE making changes
Clarify ambiguous
feedback
Image by - http://www.johnfeodorov.com
Make sure your clients agree to your
interpretation before starting the changes
Make sure your clients agree to your
interpretation before starting the changes
Strive to turn ambiguous comments into
directions and not opinions
Give your comments or feedback directly over
your images, videos or PDFs.
3. Describe how feedback
may impact Project scope
Pen Marker
Sharpie Purple
3. Describe how feedback
may impact Project scope
Feedback can change project scope considerably
Posters by http://thechive.com/2013/01/30/designer-turns-negative-client-comments-into-funny-posters-41-photos/
LEAVE NO
ROOM
FOR
SURPRISES!!!!
There should be no
surprises !
To avoid surprises, have a contextual discussion on
the feedback
and
get everybody on the same page.
To avoid surprises, have a contextual discussion on
the feedback
and
get everybody on the same page.
Or just have a real
time meeting on the
design and present your
case smoothly.
COMMON
PROBLEMS WITH
CLIENT FEEDBACK
Image by - http://www.justagirlandherlittledog.com
Actionable but negative feedback
Actionable but negative
feedback
Don’t get emotional about negative
feedback. It’s Okay!
Don’t get emotional about negative
feedback. It’s Okay!
Instead, educate your client
Don’t get emotional about negative
feedback. It’s Okay!
Just understand what exactly the client is
trying to say
Instead, educate your client
Don’t get emotional about negative
feedback. It’s Okay!
Just understand what exactly the client is
trying to say
Tip : Do write back to your client with a
clarification of your original intent.
Instead, educate your client
Client contradicts the Design
and Branding guides
Understand the mindset behind the
suggestions
Understand the mindset behind the
suggestions
Come up with changes more consistent with
the guidelines
Understand the mindset behind the
suggestions
Come up with changes more consistent with
the guidelines
Tip: Put the design guideline in the same
workspace as a PDF and link your reasons
on it for better understandability
Client dislikes everything you
have done
Image by http://beyondthefalls.tumblr.com/post/15764032404
Add him/her on your feedback tool
Have a meaningful online discussion and go
through the design again
Add him/her on your feedback tool
Add him/her on your feedback tool
Have a meaningful online discussion and go
through the design again
Tip: Try to have more face to face
discussions with client to build rapport.
Image by http://www.mauraneill.com
Meet at coffee shop, do a Google Hangout, Skype calls or use real-time sync tools
That’s all folks! Hope this helps you in becoming a
DESIGN SUPERHERO
Image by Walt Disney Pictures
Share on facebook
Liked this? Share it with people you care
Share on twitter
Cover slide image by http://ardentheatre.org/
BE SMART!
Discover how framebench is changing the way
creative people collaborate visually
Get your free account
PS: You will fall in love with it

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