4. Intended Learning Outcome
Describe the different
communication media channels
and explain ways on how to
conduct monitoring and evaluating
of communication effectivity.
6. What forms of social
media do you mostly
use?
Why do you often use
them?
Do you find them
effective in delivering
message you want to
send?
7. Communication that is mediated or
transmitted through channels such as
television, film, radio, social networking
sites, fax, e-mail, cell phone, overnight
couriers, messengers, and print is
generally referred to as media.
8. MASS MEDIA
All forms of communication that
are devoted to transmitting
standardized messages to
widespread audience are called
mass media. This includes
newspapers, magazines, books,
e-books, radio, social
networking sites and the
Internet, television, and motion
picture.
9. MASS MEDIA
The emergence of new media and
social media has transformed media to
become more of a dialogue, mimicking
a typical two-way system. In mass
media, the audience is not obliged to
pay attention or give feedback.
https://youtu.be/QN5KOHH5gAM
10. NEW MEDIA AND
SOCIAL MEDIA
Under new media and social media,
communication is not necessarily relational
but issue- and interest-based instead.
11. NEW MEDIA AND
SOCIAL MEDIA
Blogging and social networking, the most
prominent forms of social media, tend to
resemble a typical mass media style in the sense
that there is impersonality, no privacy nor specific
recipient of the messages nor the obligation to
respond.
12. NEW MEDIA AND
SOCIAL MEDIA
• People are more concerned with
expressing their opinions and
feelings about the issue at hand.
• It is not regulated by members of the
profession but by the discourse of
participants.
13. TELECOMMUNICATION
Telecommunication refers to the transmission of
information by electromagnetic means. Large volumes
of information in the form of words, sounds, or images,
over long distances, are transmitted in the form of
electromagnetic signals, by telegraph, telephone, radio,
or television. The term covers a vast range of
information-transmitting technologies including mobile
phones, landlines, VoIP, and broadcast networks.
15. TELECOMMUNICATION
In the Philippines, the National
Telecommunications Commission
(NTC) is the nation’s regulatory
agency responsible to steer the
telecommunications sector as a
primary engine for national progress
and development.
18. TELECOMMUNICATION
• Regulate the installation, operation, and
maintenance of radio stations both for public
and private use
• Regulate and supervise the provision of
public telecommunications services
19. TELECOMMUNICATION
• Manage the radio spectrum
• Regulate and supervise radio and
television broadcast stations, cable
televisions, and pay television
21. TELECOMMUNICATION
• Grant certificates of public
convenience and necessity/provisional
authority to install, operate, and
maintain telecommunications,
broadcast and CATV services
22. TELECOMMUNICATION
• Grant licenses to install, operate
and maintain radio stations
• Allocate/sub-allocate and assign
the use of radio frequencies
23. TELECOMMUNICATION
• Type-approve/ type-accept all radio
communications, broadcast, and
customer premises equipment
• Conduct radio communications
examination and issue radio operator's
certificate
24. TELECOMMUNICATION
• Prepare, plan, and conduct studies for
policy and regulatory purposes
• Monitor the operation of all
telecommunications and broadcast
activities
25. TELECOMMUNICATION
• Enforce applicable domestic and
international laws, rules, and
regulations, prosecute violation,
thereof, and impose appropriate
penalties/sanctions
26. TELECOMMUNICATION
• Issue licenses to operate land, maritime,
aeronautical, and safety devices
• Perform such other telecommunications/
broadcast-related activities as may be
necessary in the interest of the public
29. By conducting needs assessment, the
communicator would be best prepared to
convey the meaning to the receiver using
appropriate and efficient encoding system,
proper medium, and target a more promising
decoding possibility or interpretation of the
message by the receiver.
31. The variables of causes
include input, activities
and outputs and these
have to be monitored and
accounted for.
The variables of effects
include initial outcomes,
intermediate outcomes, and
ultimate outcomes and these
have to be evaluated.
Monitoring traces the plan and documents its
implementation while evaluation accounts for results
arising from the implementation of the plan.
Communication at all levels is a planned undertaking with
clearly articulated results.
