12. “No longer can you
just let your work
speak for itself,
you have to own
the definition of
who you are.”
13.
14. Todays Objectives
• Brand history
• Personal branding foundation
• Personal brand assessment
• Personal brand statement
• Online Brand
• Next step actions
• Communication
31. Name the Coffee Store
• Choose three words
that you feel best
describes the coffee
store – good or bad,
that the rest of the
room can guess who it
is WITHOUT knowing
the name.
60 Seconds
35. How do others describe you?
Functionally/Rationally
Emotionally
36. How do others describe you?
Page 3 & 4
• Choose three words
that you feel best
describe YOU
• Choose at least one
Emotional attribute
5 minutes
37.
38. Name the Celebrity
1. Identify three words related to that celebrity
2. Who is their target audience?
3. What is the impact that they have?
4. Now combine those three answers in to a tagline
to describe the celebrity that the rest of the room
can guess who it is.
40. Name the Celebrity
1. Identify three words related to that celebrity
2. Who is their target audience?
3. What is the impact that they have?
4. Now combine those three answers in to a tagline
to describe the celebrity that the rest of the room
can guess who it is.
3 Minutes
47. What are your unique skills?
Page 5
• Choose 3-5 skills that
you are best known for.
• Try to find one that is
NOT necessary to do
what you do or aspire
to do.
5 minutes
54. Target audience &
Impact
1. Who is the main target audience you interact
with every day?
2. What is the impact you have on them?
1. Fill in on Page 7 of your workbook.
56. Target audience &
Impact
1. Who is the main target audience you interact
with every day?
2. What is the impact you have on them?
1. Fill in on Page 7 of your workbook.
3 minutes
60. Through a combination of enthusiasm and
strong focus I energize and align marketing
teams.
This results in acceleration of processes, and
growth in profits.
61. Through my global exposure and experience, I
appreciate and champion the need and benefits of
diversity to improve the company, business and
community.
62. Not afraid to set the tough direction
that will have lasting impact for the
company, I challenge the leaders and
staff to be bold in their behaviours,
actions and decisions through
collaboration.
64. Personal Brand
Statement
1. Look at all the answers you filled in on
workbook pages 6 & 7
2. On page 9 use the template to draft your
personal brand statement.
66. Personal Brand
Statement
1. Look at all the answers you filled in on
workbook pages 6 & 7
2. On page 9 use the template to draft your
personal brand statement.
5 Minutes
67.
68. Practice Your Statement
1. In threes, practice your personal brand
statement with two others.
2. The other two please provide one helpful
point of feedback.
3. Exchange roles
7 Minutes
90. Action Plan
1. On page 10 commit to 3 actions you plan to
take in next 30 days.
2. Identify when these are going to happen.
3. Find someone to check in with and to hold
you accountable.
93. Action Plan
1. On page 10 commit to 3 actions you plan to
take in next 30 days.
2. Identify when these are going to happen.
3. Find someone to check in with and to hold
you accountable.
109. Communication Tools
1. Collect in groups by your favoured
communication tool
2. As a group brainstorm what are the ways you
could use that tool to get noticed.
10 minutes
