Discusses professional branding, especially as it relates to behavior in the workplace.

1. Shaping Your Shadow
Emily Mulloy, Talent Acquisition Coordinator- North
America

2. © 2014 Forrester Research, Inc. Reproduction Prohibited 2
Personal Branding Defined
› Expression of professional mission, values, &
aspirations
› Three stages of personal branding
• Assessing, Strengthening, & Reassessing
› Strong Personal Brand (PB): Your Self-Impression=How
Others Perceive you
› Both realistic and idealistic
• Qualifies the present
• Guides toward the future

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Personal Branding Defined
› Present Success
• Effective partnerships
› Trust, ease of access, & knowledgeable
• Professional growth & development
› Future Success
• Employability
• Strides toward other career aspirations
› Onset of social media has made PB a concern
for all

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Behavior is Core
› Impressions
• First, ongoing, online, in person, appearance
› Relationships
• How we treat people!
› Values
• Trustworthiness, dependability, accessibility
› Performance
• Level, coach-ability, self-starter
› Cumulatively results in a personal brand

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Discussion
Personal Branding Assessment
What is my personal brand?
What do I want my personal brand to be?

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Discussion
› What is my personal brand?
• I am a problem-solver who loves to jump into new
things, but often allows the stress of her job to
dictate her mood.
› What do I want my personal brand to be?
(realistic & idealistic)
• I am a fearless problem-solver bringing success
through candidate experience initiatives and cultural
awareness.

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Senn Delaney
› Centers around self-awareness
• Recognition of how one can influence many
› Ex. Individual  Co-worker  Team  Company
› Requires honesty & humility
› Fluid & dynamic process

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Shadow of a Leader
› Combination of behaviors &
messages
• Influences others
• Affects our ability to lead
› How you:
• Respond to crises
• Deal with conflict
• Treat those around you
› Can be reshaped by you at
any time (with limits)

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Take-Away Challenge
› Set aside 5 minutes every morning and night
• Morning: What is one thing I can do today to
strengthen my intended brand?
• Night: Did I strengthen or weaken my intended
brand today?
› Must start with a vision
› Fluid process  Requires patience & feedback

12. Thank you
Emily Mulloy, Talent Acquisition
Coordinator
@emulloy