1. Pattraradanai Inpongnuwat 1
Pattraradanai
Inpongnuwat
1588/77 Villa Asoke
New Petchburi Road
Rajthevee Bangkok
Mobile : 092-264-0833
Pattraradanai@hotmail.com
Education
Master of Arts in Communications Chulalongkorn University, March 2000
and Advertising (M.A.) 3.89 GPA.
Bachelor of Science in Human and Ohio University USA, June 1995
Consumer Sciences (B.S.) Graduated with Honor within 3 years
Major: Interior Design
Minor: Art
High School Diploma Singapore American School, Singapore June 1992
Work Experiences
Siam City Cement Sep 2013 – Present
Public Company Limited Head of Corporate Communications (Public Relation & Corporate Social
Responsibility & Internal Communications)
 Develop Corporate Communication strategy to maintain company’s
reputation through Public Relation, CSR, Internal Communications
activities and other social implications. Strengthen company
reputation with Government, NGOs and the Media through
collaboration & partnership & communications approach.
 Lead the team to execute the strategies with optimized efficiency
level in order reinforce corporate vision & mission & commitment for
all stakeholders.
 Build engagement of staff through internal communication activities
and channels. Manage internal staff portal & communication.
 Strengthen company reputation & brand image with all Corporate
Social Responsibility projects both community & national levels in
order to achieve the best value and a sustainable future for all our
stakeholders.
 Change Management for Brand migration and brand communication
campaign, employee’s culture & communication, community relation
& CSR & for new business acquired in oversea market. (Bangladesh,
Sri Lanka, Cambodia, etc)
 Campaign with Influencer targets such as design competition
program among university student, seminar with architecture,
educational program & activity with Vocational Education
Commission, Department of Skill Development, National Convention
on Civil Engineering.

2. Pattraradanai Inpongnuwat 2
Branding Department Manager (Communications & Event Head)
Cooperate w ith all Line of businesses: Cement, Concrete, Mortar, Superblock, Ecocycle)
 Develop country branding strategy & supervise all IMC of marketing
campaigns for all products
 Manage & develop strategic direction for all integrated marketing
communication campaigns
 Develop corporate campaign to strengthen brand equity
 Brand Corporate Identity & Brand Guideline
 Digital & online strategy and campaign
 Media planning & buying development
 Manage & supervise development of own lifestyle content publication
as bimonthly magazine distributed to public
 Manage development and production of own weekly television
program to educate influencer & industry on product knowledge &
professional coaching development
 Develop strategy & planning for Customer Event nationwide to
ensure customer’s satisfaction & enhance long term relationship
(such as Architect Fair, tour program, sport activity, seminar, festival,
roadshow, launching activity, MOU ceremony, annual dealer event,
etc)
True Corporation Sep 2007 – Aug 2013
Public Company Limited Deputy Director: Brand Management & Marketing Communication
Key Achievements:
 Launching iPhone in Thai market
 Reposition & develop new retail design & experience
 Set up Branding & Lifestyle Communication PR Unit
A.) Brand & Campaign Management:
Smart Phone Devices (iPhone & iPad & BlackBerry & Samsung & HTC),
TrueVisions, Multimedia Contents (True Music, True Sport, True Movie),TrueCoffee,
Retail Experience, Convergence,
 Develop brand strategy & brand positioning & for brand architecture both
Motherbrand & individual marketing campaign
 Develop launching plan & IMC plan for new product campaign
 Event & activation plan to generate brand awareness as well as launching
new campaign. (such as iPhone launching, network launching, etc)
 Budget controlling & Media Direction
 Synchronically develop efficient marketing communication campaign with
maximized impact to strengthen brand equity & business growth
B.) Retail Management & Channel Communications:
Retail and Customer Experience, Retail Concept & Decoration,
Merchandising Management
 Develop brand repositioning concept & develop new customer
engagement experiences for True Retail shops.

3. Pattraradanai Inpongnuwat 3
C.) Branding Lifestyle Communications: Lifestyle PR Management
 Reinforce True’s Lifestyle Enable positioning through diverse PR activities
by securing impact lifestyle publicity for True within relevant broad
spectrum of media
 PR strategic planning & implementation & activity for;
o Smartphone & Gadget (iPhone, iPad, Blackberry, Samsung,
HTC, etc)
o 3G & Network
o Corporate & Branding
o CSR
o Convergence Product & Campaign
o TrueCoffee & Retail
Citibank N.A. May 2005 – Aug 2007
Assistant Vice President: Marketing Communication Unit Head
Cooperate w ith all Line of businesses: Bankcard (Acquisition, Usage, Platinum Card, Gold Card,
Core Card, Clear Card, Cash Back Card, ROP Card, PayLite) , Personal Loan, Ready Credit,
Liability, Citigold, Citiloan, Channel Management, Diners Club
Key Achievement: Be 1st staff who joined & successfully set up the Marketing
Communication Unit for Citibank Thailand
 Develop country marketing strategy & supervise on all marketing
campaigns for all products to incorporate with global brand guidance
 Manage and develop strategic direction for all communication disciplines
with advertising agency, media, PR, and Event organizer to increase
brand value & awareness
 Reinforce consistent communication with motivating content to enhance
customer preference & loyalty to strengthen SOV of brand awareness
Ogilvy & Mather Advertising June 2003 – April 2005
Senior Communication Director:
Singha Soda, Singha Drinking Water, IO Mineral Water,
Kloster Beer, Singha Beer, Singha 70 Beer, IO Flavored Water,
Electricity Generating Authority of Thailand (EGAT) Corporatization and Privatization
Leo Burnett Ltd. March 15,1999 – March 19, 2003
Account Director: Heineken, Philip Morris
 Managed consumer research, developed analysis and executed Music
Marketing, Movie Marketing and Sport Marketing campaigns. Through the
campaign execution, Heineken became the leading premium beer in
Thailand with the innovative and trendy image
 Initiated the Music concept magazine and regular music expertise column
for Heineken Music Marketing project with composed Heineken songs CD
distribution for insertion and promotion
 Partnered with client in developing both on/off premises promotion plan
and executed premiums and communication and decoration materials

4. Pattraradanai Inpongnuwat 4
Account Manager & Account Executive
Tourism Authority of Thailand (International & Domestic), American Standard Sanitary Ware,
Scandinavian Airline System, Bank of Asia
 Developed strategy and communication campaign and partnered with TAT
Offices and advertising agencies worldwide; United Kingdom, USA, Germany,
France, Italy, Australia, Japan, United Arab Emirate, Hong Kong, Malaysia, Singapore,
Indochina, and India in developing marketing plan and executing ground
activity templates and media planning
 Developed annual concept and launch new products of Thailand tourism
destination to the international market at the World Travel Mart Trade
Show in London
Results Advertising March 1998 – February 1999
(An Ogilvy & Mather Company) Account Executive
Sw issair, Cooler Club, Giffarine, CrystalDrinking Water, Hero Trunk Liner Products Group, Tivoli
Wafer, FB Battery
Prakit & FCB Company Limited Jan 1996 – February 1998
Account Executive
Nestle Bear Brand Fresh & Fruity Drinking Yogurt, Nestle Bear Brand UHT Milk, Nestle Bear Brand
Sw eet and Condensed Milk
The Appalachian Peace and September 1993 – June 1994
Justice Network: Athens Ohio Officer