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Responsible for strategic planning and implementation of marketing
communications and activations. To promote the positive images of clients in
the government and private sectors.
Gaining extensive experiences in public
relations through various leading
multinational and local organizations
dealing in consumer products, community
activities as well as event management.
My previous employers were Velocity
(Thailand) Limited, The Professional
Marketing Services Group Co.,Ltd., Asatsu
(Thailand), Samart Info Media, McCANN-
ERICKSON (Thailand) Ltd., Marketforce
Public Relations Ltd., as Public Relations
Manager and also with Far East
Advertising PCL., Leo Burnett ltd., and
Chuo Senko (Thailand)Co.,Ltd.

4. As a Public Relations, my responsibilities are keeping good company and product
image by creating and planning a Strategic Public Relations Campaign for clients
and handled all aspects of Public Relations including implementing a Public
Relations activities and PR writing.
As Account Manager at McCANN-ERICKSON, my responsibilities are coordinating
handling all aspects of Event Marketing Campaign planning which includes
implementing and managing client’s special events to reach success.
As strategic planner at McCANN-ERICKSON, my responsibilities are coordinating
and operating consumer dialogue sessions on a weekly basis. Consumer dialogue
is one of an essential foundation for strategic planning process developed as
McCANN proprietary tool. Consumer dialogue is defined the same as qualitative
research methodology: the observation of change of consumer behaviours and
media ethnology.
As strategic planner at PMS [The Professional Marketing Services Group], my
responsibilities are developing and supervising an activation programme and
proposal for clients in order to manipulate customer experiences toward brands
and products through marketing activities and to magnitize audiences to
participate our booth roadshow, special events, sales promotions.

5. INTRODUCTION 5
In the consumer products sector,
previously I had been supervised
education campaign for P&G
Co.’s Rejoice Shampoo, as well
as the National Energy Policy
Organization’s Unleaded
Gasoline campaign under the
Office of the Prime Minister. I
was also responsible for
McDonald’s restaurants’ client
newsletters and public relations
activities for its branch
openings. And handled
promotional activities for ICC
Plc., for its “Absorba” product
range as well as public relations
programme for “PIAS”
cosmetics.
In a community relations programme, I was one of a team who initiated the Reforestation
Project for Petroleum Authority of Thailand which is going further until the present day. In
addition, used to work for celebration the 10th Anniversary of Canadian Airlines in Thailand,
the branch opening ceremony of Makro Auto Care, the launch of women package of
American International Assurance (AIA) in Thailand, and 3m Thai product-Breath Right
brand education to target consumers.

6. INTRODUCTION 6
I graduated from Bangkok University with a
Masters of Arts in Communication Arts
(International Programme-specialize in
advertising field of studying) and bachelor
of Communication Arts in Public Relations
with an international programme from the
same university.
And, almost completed my Master of Social
Science in Political Science at Kasetsart
University (completed course work but not
complete thesis studies).

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15. Develop concept & theme to communicate brands or
products benefits to target consumers. Generate
creative ideas for ambiences and atmosphere to get
impression among attendants.

16. Brainstorming with graphic designers and production
team to construct and create a sense of
participation within exhibition areas. To supervise
mood and tone of the exhibition and environment
along with concept & theme.

17. Define mechanics and tools to gain attention among prospect consumer target.
Motivate and endorse product usage and advantages to those target in order to
draw them direct experiences and sharing information among the peer group.

18. Define mechanics and tools to gain attention among prospect consumer target.
Motivate and endorse product usage and advantages to those target in order to
draw them direct experiences and sharing information among the peer group.

19. Define mechanics and tools to gain attention among prospect consumer target.
Motivate and endorse product usage and advantages to those target in order to
draw them direct experiences and sharing information among the peer group.

20. Content development based on clients brief such as training
presentation, company / services profile, or business plan
presentation.

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23. Define communications messages, strategy, mechanics, and communication
Public Relations tools to keep media representative to be informed, to be
updated, and strengthen relationship between corporate executives
management and journalists. Some PR events might required a hook to draw
attention and participation among media representative, a hook might be a
concept & theme, decorations, celebrities to attend.

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30. Neck Tag Name Card Shop Bag Light box
Name card #2

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