1. CURRICULUM VITAE
PERSONALDATA
Name : Mardianto.,ST.,MM
Date of Birth : 9 March 1986
Marital Status : Single
Religion : Catholic
Nationality : Indonesia
Address : Jln. Mampang VIII no 3
Jakarta Selatan
Health : Excellent
Phone : +6281220028020 / +6281802059041
Email : mardiantowijaya@gmail.com
EDUCATION
June 1992, graduate from Mariana Kindergarten Padang
June 1998, gradute as a best student from SD RK II Fransiskus Padang
Mei 2001, graduate as a best student from Frater Junior High School Padang
June 2004, graduated as the best student from Don Bosco Senior High School Padang
June 2008, graduated from Chemical Engineering in Parahyangan University
February 2010, graduated from Magister Management in Parahyangan University

2. Academic Honors :
3.66 / 4.00 GPA, Chemical Engineering of Technique Faculty (the second best student)
3.79/ 4.00 GPA, Magister Management in Marketing area (the best student)
Rewards:
1. Got scholarship to enter Parahyangan University in my bachelor degree
2. While studying in bachelor degree, I got scholarship again from Dana Lestari
(UNPAR).
Job experience:
 Sept 2015 – Now
Brand Manager in Johnson Baby Franchise
Report to: Marketing Director
Key responsibility:
 Develop short term and long term growth plan for respective category
 Develop all brand communication, in – store promotion, and Integrated
Campaign
 Manage P&L
 Leading Total Franchise S&OP process
 Leading consumer research
 Leading the media plan for respective brand
 Work closely with Regional Team to see opportunity of Global / Regional Idea
to be implemented in local
 Develop GT channel for Total Franchise
 Develop Management Trainee together with other Brand Manager
Key categories:
 Powder
 Gift Set
 Oil

3.  July 2015 – August 2015
Associate Brand Manager in Johnson Baby Franchise
Report to: Marketing Director
Responsible for brand growth, & total Johnson Baby Franchise Number (S&OP
meeting), and national promotion
Key categories:
 Powder
As the biggest contributor to Johnson’s franchise, key responsibilities are:
1. Develop GT channel & bring JB powder as #1 in category
a. Responsible to conduct research to find key needs from GT
consumers, put it into the plan & work together with Trade
Team to execute it flawlessly
b. Expand the distribution of key hero SKUs
c. Develop relevant communication for specific channel (GT)
d. Responsible for Brand Communication by using local insight
e. Adapt regional campaign into local
f. Responsible for brand P&L & A&P
2. Education for Lower SES consumer (CD class)
a) Work together with Professional Marketing to develop key
communication / relevant education material for lower SES
b) Reaching 500.000 lower SES mom with optimize budget
 Gift Set
a) Develop re – launch launching strategy
b) Lead the discussion with Regional Franchise to find the right
product configuration, packaging, and premium items
c) Work with Regional Supplier to find the premium items and local
procurement team of each country for the logistic process
d) Develop the value pack items for local
 Oil
a) Supports the Professional Marketing strategy by doing sampling
b) Part of GT supports

4.  National Promotion
a. Evaluate existing promo and come up with recommendation
b. Develop new promo concept that able to integrate brand campaign
in ATL & BTL activities, and generate additional 50% growth vs.
regular national promo
 March 2015 – June 2015
Associate Brand Manager in Johnson Baby Franchise
Report to: Marketing Director
Core category:
 Oil
 Cream
 Lotion
 Gift Set
Key responsibility:
 In charge for total number for Johnson Baby Franchise by doing alignment
with Trade, and Ops team
 Responsible to develop baby shop & Minimarket channel for Johnson Baby
 Initiatives to drive the growth in key respective brands by looking
opportunity in market via: promotion, drive penetration through sampling,
strengthen brand equity via HCP, and develop the communication
(campaign message)
 Refresh the communication from Johnson baby for professional team and
also consumer by developing new booklet
 Develop new packaging for Oil that able to support franchise strategy: safe
for Baby
 Find the opportunity in Lotion & Cream category
 For the first time, leading the Gift Set Project for total Asia Pacific. Able to
choose the right individual products, packaging material, and premium item

5.  September 2013 – Feb 2015
Associate Brand Manager in Health Care Category
Report to: Marketing Manager
Category responsibility:
 Eye Care (Visine)
Key focus responsibility:
a. Fully responsible on developing long term plan of the brand
b. Responsible on the brand performance (sales)
c. Develop ATL plan and BTL plan
d. Working together with trade team to accelerate the growth
e. Working together with Ops team to improve profit of the brand
through CIP Project
 Mouthwash Category (Listerine)
Key focus responsibility:
 Fully in charge on digital campaign. Working together cross agency
and optimize the campaign by addressing all finding opportunity
 Together with Ops team working on product commercialization
 In charge on research to identify key insight from consumer
 Develop communication for certain projects
 Fully in charge on store, secure the brand has very story visibility
and win at store competition.
 Lead critical project such as: Ramadhan & digital development
assets
 Align with regional on product commercialization and campaign
 February 2012 – August 2013
Brand Executive in Consumer Health Care Category
Report to: Marketing Manager / Senior Brand Manager
Category responsibility:

6.  Women Health Category (Carefree)
Key focus responsibility:
I am full of responsible to drive the growth of brand. Challenges are
how to make women use the product. Due to a limitation of support
and face a competition in market, it makes this responsibility
becomes more challenging and exciting.
 Eye care Category (Visine)
Key focus responsibility:
a. I am full of responsibility to drive the growth of brand. Key
challenges are how to increase the sales when brand can’t give direct
support in market (BTL)
b. Develop plan to secure awareness of consumer to brand through
ATL & BTL
c. Finding opportunity to drive more growth with optimize support at
store level
d. Increase the GP of product
 Mouth wash category (Listerine)
Key focus responsibility:
 In this big category, increasing of penetration is really critical. I
take a responsibility to do all activity that creates big opportunity to
grab new users.
 Develop the key communication message to be able to recruit new
user to come to category
 Develop the ATL strategy aside from TVC through digital, and
other medium
 Develop and lead all 360 degrees IC to support ongoing campaign
 Deal with regional to find opportunity in market by looking global
product’s portfolio
 Launching product for consumer by aligning with consumer needs
 Leading all national promotion for the brand / franchise

7.  September 2010 – Jan 2012
Management Trainee in Marketing Johnson & Johnson Indonesia
Report to: Senior Brand Manager
Description:
During my trainee time, I am part of the important and key priorities of company,
Franchise Johnson’s® baby. In this franchise I have several projects; such as:
national promotion, BTL and brand management for bath category.
Accomplishment:
The promotion is doing so well and gives growth more than expectation. For bath
category itself, I made new idea to win competition in market
Biggest Achievement
 Successful lead and execute national promotion for the brand by increasing the
sales up to 25% (higher than target) and hit the highest ever share for the brand
 Successful launching new product and having 10% share in the 3rd month of
launching
 Launching holistic campaign in 2013: Listerine 21 Day Challenge. The campaign
is so successful and brings the penetration of category into new level.
 Hit the highest ever share for Listerine, as a result of Cavity Campaign in April
 Hit the highest ever value offtake during Ramadhan 2014 via new Integrated
Communication campaign: Xtra Clean
 Launching new variant (NPI): Listerine Multi Protect
 Got Encore Award, Gold Category for Listerine Ramadhan Project
 James E Burke Finalist from Asia Pacific for Listerine Ramadhan Xtra Clean
Project