This is business plan for Electronics in Bangladesh. If you start business on electronics then you can follow the rules. You will gathers knowledge on these business.as marketing, Branding,Market size, Market overview,Market sigment etc.

1. PRESENTATİON
 Newton Electronics & Appliance Mfg Ltd.

2. Overview
 Newton Electronics & Appliance Mfg Ltd.is one of the
startup electronics Business houses in Bangladesh,
having continuing business as an Importer,
Manufacturer and National distributor of wide range of
electronic home appliances like Air Conditioners,
Refrigerators, LED, Washing Machines, Microwave
Ovens, & all kinds of small home appliances.
 Newton Electronics & Appliance Mfg Ltd.has been
started their electronics business last 02 year in
Bangladesh!!
 Bangladeshi people & market may happy to use the
global quality brand with competitive price.

3. Market segment
 For Global Market-
The global marketplace is a
term used to describe the
exchange of goods, ideas, and
services uninhibited
by geographic borders. In
a global marketplace,
organizations can target and
access relevant customer
bases regardless of their
proximity.
 For Domestic Market-
A domestic market, also
referred to as an
internal market or domestic tr
ading, is the supply and
demand of goods, services,
and securities within a
single country. The main
reasons why a business would
decide to expand abroad are
limited market size and limited
growth within
the domestic market.

4. Global Market
 Work:- A global market is where goods, services, and labor are
exchanged throughout the entire world. An ideal global market requires product and
service standardization so that goods and services can move freely across the
globe. Market participants must also have trust and confidence in
this global market.​
 Access:- Businesses can enter the global market by selling directly to customers in
export territories, marketing products through a local distributor, participating in
a joint venture with a local business partner, or selling through a website.​
 Importance :-There are many reasons why global marketing is very important to
our companies. Most companies realize that their target market is limited if they just
concentrate on a market. When a company thinks globally, it looks for overseas
opportunities to increase its market share and customer base.​
 Should:-Expanding globally gives our company the opportunity to access high-
quality talent from around the world. Hiring global employees can provide
unique insights into local cultural norms. Additionally, many workers from emerging
markets may be less expensive than workers from Western countries.

5. Domestic Market
 Meant by domestic:-
 Domestic market, also referred to as an internal market or domestic
trading, is the supply and demand of goods, services, and securities
within a single country.
 The main reasons why a business would decide to expand abroad are
limited market size and limited growth within the domestic market.
 advantages:
 Growth: Additional markets mean additional revenue.
 Risk mitigation: Diversification of markets protects the company
when economic conditions deteriorate in any given market.
 Tax savings: The ability to relocate company domicile to one of
the markets with lower corporate taxes.

6. Domestic Market Size
 Analyzing the internal market of Bangladesh, its extent is
noticeable .
 We can divide Bangladesh market into 12 sections .
 Such as- Dhaka, Faridpur, Jessore, Khulna, Barisal,
Chittagong,
Comilla, Sylhet, Mymensingh, Bogra, Rajshahi, Rangpur,
Dinajpur.
 Each division can take 5 districts.
 A regional area can be formed with 15 police stations in
Bangladesh.
 An area can be formed with 5 police stations in Bangladesh.

7. Market Policy
 The market list can be won as follows-
 Such as - Distributors, Dealers, Showrooms,
corporate, etc.
 Creating one distributor in each division, one dealer in
each region and one sub-dealer in each area can win.
 Distributors, Dealers, Showrooms value will be as per
company policy.
 Manpower will be recruit as per HRM policy.

8. Marketing Plan
 A marketing plan is a report that outlines your
marketing strategy for the coming year, quarter or
month. Typically, a marketing plan includes: An
overview of our business's marketing and
advertising goals. ... A description of your
business's target market and customer needs

9. Elements of Marketing
 Market research.
 Target market.
 Positioning.
 Competitive analysis.
 Market strategy.
 Budget.
 Metrics.
 The 5 P's of Marketing – Product, Price, Promotion,
Place, and People – are key marketing elements
used to position a business strategically.

10. Marketing Strategy
 Be sure the company is taking good care of their
customers (People), and having the right Planning and
targeting (People), the right Product, right Place or
distribution, right Price, right Promotion, right Partners,
right Presentation, with the right amount of Passion.

11. We can follow the Marketing
 Traditional Marketing.
 Outbound Marketing.
 Inbound Marketing.
 Digital Marketing.
 Search Engine Marketing.
 Content Marketing.
 Social Media Marketing.
 Video Marketing.
 Business to business (B2B) marketing.
 Business to consumer (B2C) marketing.

12. Goals of marketing
 Broadly speaking, the goals of marketing can be
broken down into five main areas: to raise brand
awareness, to generate high-quality leads, to grow and
maintain thought leadership, to increase customer
value, and to empower your colleagues to become
brand ambassadors.

13. Branding
 The Famous Marketing Association defines a brand as “A name,
term, design, symbol, or any other feature that identifies one seller's
good or service as distinct from those of other sellers. The legal term
for brand is trademark. A brand may identify one item, a family of
items, or all items of that seller.
 The four brand strategies are line extension, brand extension, new
brand strategy, and fight brand strategy.
 The Three Types of Branding
 Corporation or company brand.
 Product brand.
 Personal brand.
 Branding is like a focal point for businesses. Without the strategy of
branding, no company can ever transform itself into a brand. It is
important to know that marketing is always of the secondary
consideration since branding holds the foundation for any company.

14. Sales Management
 Sales management is the process of developing a sales
force, coordinating sales operations, and implementing
sales techniques that allow a business to consistently hit,
and even surpass, its sales targets. If your business
brings in any revenue at all, a sales management
strategy is an absolute must.
 "Sales Management Functions—analysis—planning—
strategy—implementation—decision making—quotas."
Journal of Personal Selling & Sales Management.
 A sales management process provides managers with
that system. It helps them to maintain a level of control,
predictability (forecasting) and scalability. It reduces the
sales cycle, increase sales efficiency, effectiveness and
sales productivity.

15. Types of sales Person
 Administrative sales Person.
 Field sales Person.
 Administrative-cum-field sales Person.
 Assistant sales Person.
 Product-line sales Person.
 Marketing staff Person.
 Divisional/regional sales Person.
 Branch sales Person

16. Sales Process
 Step 1: Prospecting.
 Step 2: Connecting.
 Step 3: Qualifying.
 Step 4: Demonstrating Value.
 Step 5: Addressing Objections.
 Step 6: Closing the Deal.
 Step 7: On boarding.
 Step 8: Following Up.

17. Principle of sales
 company needs to hire people with excellent personal
selling skills and be able to organize and lead such
people, otherwise it cannot win in the marketplace.
 Sales Planning is the process of organizing activities that
are mandatory to achieve business goals. sales plan
contains a strategic document that figures out your
business targets and several resources. These can be
used for some activities which you perform to reach your
desired goal.
 Sales budget is a financial plan, which shows how the
resources should be allocated to achieve forecasted
sales. The main purpose of sales budget is to plan for
maximum utilization of resources and forecast sales. The
information required to prepare a sales budget comes
from many sources.

18. Financial Management
 Financial management is the practice of making a
business plan and then ensuring all departments stay
on track.
 The functions above can be grouped into three
broader types of financial management: Capital
budgeting, capital structure, and working capital
management.

19. Source of finance
 Bank and finance organization.
 Managing liquidity, or ready access to cash.

20. key components of financial
 Budgeting and taxes.
 Managing liquidity, or ready access to cash.
 Financing large purchases.
 Managing your risk.
 Investing your money.

21. Financial Planning
 Financial planning is the task of determining how a
business will afford to achieve its strategic goals and
objectives.
 The Financial Plan describes each of the activities,
resources, equipment and materials that are needed to
achieve these objectives, as well as the timeframes
involved.
 Establish and define the relationship .
 Collect information.
 Analyze and assess.
 Develop the financial planning recommendations .
 Implement the financial planning recommendations.

22. First 3 years plans for Domestic
Market
 Present market size of Bangladesh on major home appliance
products !
 Sales plan for 2021 to 2023 !!
 Which products want to sell !!
 How is the competitive price for suggested products
 Which type of marketing activity (ATL, BTL & TTL) want to implement
!!
 Channel (Dealer, Corporate & Showroom) creation plan !
 People deployment plan !
 Sales & others related people overhead cost plan

23. Domestic Market size of major HA
 In 2020 Bangladesh Electronics market size is near bout $1700
million (approx.)
 Refrigerator $756 million
 Television (LED TV) $394 million
 Air condition $252 million
 Small Home Appliance $300 million
756.03 , 44%
394.02 , 23%
251.76 , 15%
300, 18%
Market Size on 2020
Refrigaretor
LED TV
Air Condition
Small HA

24. Refrigerator market may increase 2021
to 2023
YOY growth 15% (aprox) may continue next 3 year as per business history
1 2 3
2021 2022 2023
Pcs 3,030,775 3,570,391 4,225,950
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
Pcs

25. Air condition market may increase 2021
to 2023
YOY growth 19% (aprox) may continue next 3 year as per business history
2021 2022 2023
Pcs 631,775 748,671 890,706
-
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000

26. LED TV market may increase 2021 to
2023
YOY growth 18% (aprox) may continue next 3 year as per business history
2021 2022 2023
Pcs 2,617,750 3,076,288 3,700,978
-
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000

27. We plan to sell major Home Appliance - 2021
to 2023.
* In initially revamp of distribution, launching new products need take time for readiness
of channel, customer awareness, products availability. We have calculated 1st year
0.5%, 2nd year 1% & 3rd year 2% of market size on refrigerator, & LED
Note:
** As a startup company AC sales, we have plan 1%, 2 % & 3% of market size from
2021 to 2023.
SL #
Prticuler 2021 Sales Plan 2022 Sales Plan 2023 Sales Plan
Major Home Appliance
.5% on 2020 Mkt size 1% on 2020 Mkt size 2% on 2020 Mkt size
1
Fridge & Deep Freezer 15,154 35,704 84,519
2
Ice cream Freezer - 0 -
3
LED 39,476 94,431 193,428
4
Air Condition 6,318 14,973 26,721
5
Washing Machine 2,000 3,000 5,000

28. We plan to sell Small Home Appliance -
2020 to 2022.
We calculate Small home appliance as per market demand of 2018-2020.
SL #
Prticuler 2021 Sales Plan 2022 Sales Plan 2023 Sales Plan
Small Home Appliance (Aprox number)
6
Iron 100,000
150,000
200,000
7
Electric Kettle 50,000
75,000
100,000
8
Blander 50,000
75,000
100,000
9
Rice cooker 20,000
30,000
45,000
10
Gas Stove
200,000
300,000 500,000
11
Oven 5,000
10,000
15,000
12
Room hiter 25,000 50,000 100,000

29. Refrigerator size & suggested MRP
SL # Product Name Model
Size/Cap
acity
MRP
DP 15%
instantly
Monthly
Package
(2%)
Yearly
additional
comm. (5%)
% of
products
1
Refrigerator
TM 125L 18,990 16,142 15,819 15,028 5
2 TM 175L 20,990 17,842 17,485 16,610 10
3 TM 200L 22,990 19,542 19,151 18,193 16
4 TM 215L 23,990 20,392 19,984 18,984 16
5 TM 225L 24,990 21,242 20,817 19,776 17
6 TM/BM 250L 29,990 25,492 24,982 23,733 18
7 TM/BM 275L 32,990 28,042 27,481 26,107 4
8 TM/BM 300L 35,990 30,592 29,980 28,481 3
9 TM 325L 37,990 32,292 31,646 30,063 2
10 TM 350L 39,990 33,992 33,312 31,646 1
Average / Total 28,890.00 24,556.50 24,065.37 22,862.10
92
11
Freezer
Deep (top glass) 150 L 20,990 17,842 17,485 16,610 3
12 Deep (top glass) 200 L 22,990 19,542 19,151 18,193 2
13 Deep (top glass) 250L 24,990 21,242 20,817 19,776 2
14 Deep (top glass) 300L 29,990 25,492 24,982 23,733 1
Average / Total 24,740 21,029 20,608 19,578
8
Note: Double door, Four door, beverage cooler & Confectionary fridge are not mentioned
here

30. Air Conditioner size & suggested MRP
SL # Product Name Model
Size/Cap
acity
MRP
DP 15%
instantly
Monthly
Package
(2%)
Yearly
additional
comm. (5%)
% of
products
23
Split AC
1200BTU 1 ton 35,990
30,592 29,980 28,481 25
24 1800BTU 1.5 ton 45,990
39,092 38,310 36,394 45
25 2400BTU 2 ton 55,990
47,592 46,640 44,308 20
26
Inverter Split AC
1800BTU 1.5 ton 59,990
50,992 49,972 47,473 5
27 2400BTU 2 ton 65,990
56,092 54,970 52,221 5
Average / Total
44,872 43,974 156,656100

31. LED TV size & suggested MRP
SL # Product Name Model
Size/Cap
acity
MRP
DP 15%
instantly
Monthly
Package
(2%)
Yearly
additional
comm. (5%)
% of
products
17
LED TV
Non smart 24'' 10,990 9,342 9,155 8,697 15
18 Smart 24" 12,990 11,042 10,821 10,280 20
19 Non smart 32'' 14,990 12,742 12,487 11,862 20
20 Smart 32" 19,990 16,992 16,652 15,819 37
21 Smart 43" 29,990 25,492 24,982 23,733 6
22 Smart 55" 74,990 63,742 62,467 59,343 2
Average / Total 27,323 23,225 22,760 21,622 100

32. Small home appliance size &
suggested MRP
SL
#
Category Model
Size/Capaci
ty
MRP DP
Monthly Package
(5%)
Yearly additional
comm. (5%)
% o product
1
Iron Various color
2200 w 1,300 1,105 1,049.75 997 33
2 1500 w 1,000 850 807.50 767 33
3 1000 w 850 723 686.38 652 33
Average / Total 893 848 805 100
4
Electric Kettle
SS-1.L 1.0L 1,000 850 807.50 767 10
5 SS-1.5L 1.5L 1,100 935 888.25 844 40
6 SP-2L 2L 1,500 1,275 1,211.25 1,151 50
Average / Total 1,020 969 921 100
7
Blender
BP-817 1,800 1,530 1,453.50 1,381 33
8 BP- 937 1.5L 2,200 1,870 1,776.50 1,688 33
9 Mixer Grander BP-818 2,750 2,338 2,220.63 2,110 33
Average / Total 1,913 1,817 1,726 100
10
Rice Cooker (Open double bowl)
ORC-1.8L 1.8L 2,200 1,870 1,776.50 1,688 33
11 ORC-2.2L 2.2L 2,500 2,125 2,018.75 1,918 33
12 ORC-2.8L 2.8L 2,900 2,465 2,341.75 2,225 33
Average / Total 6,460 6,137 5,830 100
13
Gas Stove (Glass)
Single Burner 1,199 1,019 968.19 920 37
14 Two Burner 2,999 2,549 2,421.69 2,301 60
15 Three Burner 4,999 4,249 4,036.69 3,835 2
16 Four Burner 5,999 5,099 4,844.19 4,602 1
Average / Total 12,917 12,271 11,657 100
17
Micro Oven Open
MCO-20L 20 ltr 5,999 5,099 4,844.19 4,602 40
18 MCO-25L 25 ltr 6,999 5,949 5,651.69 5,369 40
19 MCO-30L 30 ltr 10,999 9,349 8,881.69 8,438 20
Average / Total 6,799 6,459 6,136 100
20
Room Heater
1100 w 1,499 1,274 1,210.44 1,150 33
21 1500w 1,999 1,699 1,614.19 1,533 33
22 2000w 2,199 1,869 1,775.69 1,687 33
Average / Total 1,614 1,533 1,457 100

33. Dealer discount policy
 All company has been given 15% instant discount on major home
appliances & 17% on Small home appliances.
 Also they have maintained various additional commission and packages
which one mention in separate slide.
 Walton average monthly sales 450 crore and they have already given
credit 2000 crore taka in market.
 Singer average monthly sales 200 crore and they have given Monthly
Quarterly & Yearly credit 500 crore taka
 Minister average monthly sales 150 crore and they have already given
credit 200 crore taka in market.
 Jamuna average monthly sales 50 crore and they have already given
credit 150 crore taka in market.

34. Dealer trade offer & Incentive policy
SL # Particular
Incentive & Trade offers
Monthly Quarterly Yearly
For Dealers
1
Dealer sales, lifting & collection additional Commission/ Foreign tour/ Gift yearly Yes
2
Dealer quantity Fridge lifting & collection additional commission / Foreign tour Yes Yes
3
Dealer quantity LED lifting & collection additional commission / Foreign tour Yes
4
Dealer quantity AC lifting & collection additional commission / Foreign tour Yes Yes
5 Dealer sales CONFERENCE yearly Yes
6 Dealer division wise PICNIC yearly Yes
7 Yearly best dealer sales AWARD top 10 nationally Yes
8 Yearly best dealer Fridge sales AWARD top 10 nationally / divisionally Yes
9 Yearly best dealer LED sales AWARD top 10 nationally / divisionally Yes
10 Yearly best dealer AC sales AWARD top 10 nationally / divisionally Yes
11 Dealers best display AWARD yearly Yes

35. Sales team Incentive policy
SL # Particuler
Incentive & Trade offers
Monthly Quarterly Yearly
For Sales team
1
Sales team yeary target achievement INCENTIVE Yes
2
Sales team yeary target achievement AWARD top 10 Yes
3
Sales team monthly target achievement INCENTIVE Yes
4
Quarterly best performer AWARD top 10 Yes
5
Yearly sales PICNIC Yes
6
Yearly National sales meeting Yes
7
Monthly ASM/DSM sales meeting with Management Yes
8
Quarterly National sales meeting with Management Yes

36. Marketing activity
SL
#
Particular
Quantity
Sq fit
1 BTL activity
2 Wall Painting Nationally 10,000,000
3 Pillar Painting (50,000 sqft) 1,000,000
4 Press Ad focus on LED 50
5 Press Ad focus on Fridge 50
6 Press Ad focus on AC 50
7 TV advertisement
8 Radio advertisement
9 Dangler
10 Leaflet 1,000,000
11 Car Sticker 100,000
12 Regular sticker for Truck, Scoter & Bus 300,000
13 Pohela Boishakh activity
14 21th February activity
15 Sadhinota dibosh activity
16 Bijoydibosh activity
17 Corporate customer gift (Pen, Mug, Note Book etc.)
Pen 20,000
Mug 20,000
Note Book 20,000
18 Local News paper advertisement 50
19 Signboard/ Bill board at strategic location as per req.
20 Local Miking
21 Customer campaign Festoon as per req.
22 Exclusive dealer backdrop as per req.
23 Backlit signboard repair as per req.
24 Backlit signboard new installation as per req.
25 Non lit dealer signboard for small home appliance & Gas stove as per req.
26 Exclusive dealer sales excutive T-shirt 1000 x 3 3 pcs for per dealer

37. Dealer, Corporate customer & Showroom
onboard plan
SL # Particular Dealer cetagory
Target per
month
Target per
year
Remarks
1
Every Territory Manager per month
Electronics 2 24
Gas Stove 3 36
Small Home appliance 3 36
2
Total Territory manager 45
Electronics 1,080
Plan to fix
1,000
Gas Stove 1,620 1,500
Small Home appliance 1,620 1,500
Total dealer onboard plan 4,320 4,000
Showroom onboard
1Every ASM/DSM per month All products 1 14
2Total ASM/DSM whole year All products 196 Plan to fix 100
Corporate customer onboard
1Every KAM (Key Account Manager) per month All products 4 36
2Total ASM/DSM whole year (4*36) All products 144 Plan to fix 144

38. Sales management organ gram
Managing
Director/Chairman
General
Manager-01
Division head
– 12
Regional
Sales
Manager - 42
Area Manager
- 105
Showroom
head
Showroom
Executives
Corporate
Manager
Key Accounts
Executive
Brand
Manager
Executive – 2
Director
Asst. General
Manager-02

39. Which one I can contribute ?
 I can take the responsibility entire unit and trying to contribute as per company
desire plan !!
 I have good relationship with a good number of dealer (500 ++ approx.) in entire
Bangladesh ! Which will may onboard with Newton electronics on time !!
 I have some of good performer & trusted sales people !!
 I have good & positive reputation at all dealer end at entire Bangladesh !!

40. I have collected the entire data through reliable
source, which one may 10 -15% variable !!!

41. Thank you very much
for
giving your valuable time