pawar parasharam radio AIR

1. Department of
Journalism and Mass
Communication
Presentation: Mr.P.P.Pawar
Assistant Professor in Mass Communication and
Journalism
Sanjay Ghodawat University, Kolhapur

3. Unit-01:Growth of Radio
Out come of the unit: Recall1 growth of Radio
Sub Topic:Radio and Indian Democracy-Participatery
communication; Radio and Development
Objective:At the end of this sub topic students will able to
-Explain the role of Radio
-Discuss of the role of Radio in various field
-Need and importance of radio in human life
Department
of
J&MC
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4. Unit-01:Growth of Radio
Radio and Indian Democracy:
- Democracy is commonly defined as a government of the people,
by the people and for the people. Freedom and democracy walk
hand in hand so Indian society is accepted democracy where the
media plays a pivotal role in the Indian democracy.
-Media is being considered as the fourth pillar of democratic
society after executive, legislature, and judiciary.
-British era and media: British strategy regarding media
-Indian freedom movement and Radio
Department
of
J&MC
4

5. Unit-01:Growth of Radio
Radio and Indian Democracy:
- Democracy is commonly defined as a government of the people,
by the people and for the people. Freedom and democracy walk
hand in hand so Indian society is accepted democracy where the
media plays a pivotal role in the Indian democracy.
-Media is being considered as the fourth pillar of democratic
society after executive, legislature, and judiciary.
-British era and media: British strategy regarding media
-Indian freedom movement and Radio
Department
of
J&MC
5

6. Unit-01:Growth of Radio
Radio and Indian Democracy:
-Radio as a Development agent:
Agriculture and rural development agent,Community
development;Over all development of sociaet
-Radio as a source of Entertainment:
Film music;Comedy program;AIR-Vividh Bharati;
-Political broadcasting for strengthen Democracy:
On AIR political broadcasting stared from 1978;Way of
understand the political views of different political parties to the
people
Department
of
J&MC
6

7. Unit-01:Growth of Radio
Radio and Indian Democracy:
-Governmental policy:
Interaction with common people and government policy
-Rural Broadcasting:
In 1935 from Peshawar and Allahbad city AIR started firs
broadcasting for rural people. Air started 10 more stations in
1965
- Radio Rural Forums:
In 1965 Ministry of I&B and UNESCO jointly started radio
Rural Forum. AIR Pune station (5 districts and 150 villeges)
Department
of
J&MC
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8. Unit-01:Growth of Radio
Radio and Indian Democracy:
-School-on-the-air of AIR:
Education of the farmer- Hydrabad and Bangalore station:
Rice cultivation, Sugarcane cultivation, Dairy farming, Poultry
keeping, etc
-Radio for Education:
Educational use of Radio started in UK around 1930;
Paswan committee recommended in 1955 to allow educational
broadcasting; remedial tutorials,tutorial based feedback,Political
speeches,Childeren talking,
Department
of
J&MC
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9. Unit-01:Growth of Radio
Radio and Indian Democracy:
Majour Educational Radio projects in India:
1.School broadcast project:
Target students-school students,Curricullum oriented programs,
started from Dellhi,Calcutta,Madras & Bombay.
2.Adult Education and Community Development Project:
Service commenced in 1956,programs on some agriculture and
community development theme.
3. Farm and Home Broadcast Project:
Started in 1966,Aim was to educate farmer and provide them
advice on agriculture and allied topics.
Department
of
J&MC
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10. Unit-01:Growth of Radio
Radio and Indian Democracy:
Majour Educational Radio projects in India:
4.University Broadcast project:
Initiated in 1965 Aim to expand higher education
5. Language learning program:
Popularly known as ‘Radio Pilot Project’, launched in 1979,
Jointly lanch by Dept fo Education Rajastan and AIR
6.IGNOU-AIR Broadcast:
Started from 1998, IGNOU and AIR started collaboratively
education broadcasting on Bhobal AIR station
Department
of
J&MC
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11. Unit-01:Growth of Radio
Radio and Indian Democracy:
Majour Educational Radio projects in India:
7.Gyan Vani
8.Radio Vision
9.Radio Text
Department
of
J&MC
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