16 Content Marketing Golden Rules for Real Results
1. Â
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Audience
 Must
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 âGET
 IT!â
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16
 Content
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Marke;ng
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Golden
 Rules
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For
 Real
 Results
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2. Get to know your customer - or someone else will! !
MESSAGE: â¨
mesâ˘sage: Nounâ¨
a communication containing some
information, news, advice, request,
or the like, sent by messenger,
radio, telephone, or other means. â¨
â¨
UNDERSTAND:
unâ˘derâ˘stand: Verb â¨
to perceive the meaning of; to
accept as true-believe, to
grasp the signiďŹcance,
implications, or importance of â¨
GET THE MESSAGE:
Idiomâ¨
to understand or comprehend,
esp. to infer the correct meaning
from circumstances, hints â¨
â¨
BELIEVE:â¨beâ˘lieve: Verb â¨to have conďŹdence in the
truth, the existence, or
reliability of something, faith.
Do
 Your
 Customers
 GET
Â
your
 MESSAGE?
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5. Determine
 Your
 Message
 Tiers
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Not all content has equal weight or value
Tier 1:
Vision
Tier 2
Tier 3
Tier 4 Tier 4
Tier 3
Tier 4 Tier 4
Tier 3
Tier 4 Tier 4
26. INSPIRE
 your
 audiences
 to
 CONNECT
Â
with
 you
 with
 a
 goal
 of
Â
 helping
Â
them
 ACHIEVE
 their
 goals.
 You
 will
Â
then
 achieve
 your
 goals
 by
 default.
Â
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Inspire
 â
 connect
 â
 achieve!
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 ~Pam
 Moore
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28. Content
 Marke;ng
Â
Golden
 Rules
Â
1.⯠Slow down to speed up
2.⯠Build foundation
3.⯠Set goals
4.⯠Know who you are
5.⯠Know what they want
6.⯠Know what yaâ got
7.⯠Embrace imperfect perfection
8.⯠Create once, use many
9.⯠Integrate
10.⯠Be You
11.⯠Stay Fresh
12.⯠Try the Cow
13.⯠Create real conversion funnel
14.⯠Donât over complicate
15.⯠Take them on a journey
16.⯠When in doubt, inspire them
29. Got it?!
Pam Moore
CEO / Founder Marketing N
@pammktgnut
http://www.pammarketingnut.com
http://www.themarketingnutz.com
http://www.pamsfanpage.com
http://www.pamslinkedin.com
30. âCEO, Marketing Nutz â full
service social brand, conversion
optimization & digital marketing
agency.
Why
Â
Â
15+ years combined experience
in digital, integrated marketing,
corporate brand, social
business, startups & platforms.
âPHD in acronyms not required. Pam will help you fit
social business in a nut shell so you can focus on
what you do best, your business!â
âCEO, best selling author
recognized by Forbes as Top 10
Social Media Power Influencer
+ Top 5 Social Media Women
Influencers!
?
Â
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31. Pam helps her clients develop &
implement strategies and social
business frameworks that build
bridges between companies,
customers, employees and other
stakeholders by creating experiences
that inspire and connect brands with
people, nurture communities & foster
profitable personal and professional
relationships that endure time and
technology evolution to sustain and
grow business.
What
 does
Â
 do?
32. Need
 help
 building
 your
Â
content
 marke;ng
 &
 brand
Â
architecture?
Â
Â
Â
Contact
 us
 today:
Â
hbp://www.themarke;ngnutz.com
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