Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign

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Mike Lewis, President of Kapost, presents the Anatomy of a Modern Marketing Campaign at Content2Conversion.

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Content2Conversion 2013: Mike Lewis on the Anatomy of a Modern Marketing Campaign

  1. 1. #B2BContentEventPRESENTED BYInsert Title HereInsert Subtitle Here#B2BContentEventThe Anatomy of a ContentMarketing CampaignMike Lewis, Kapost
  2. 2. #B2BContentEvent#B2BContentEventABOUT MEMike LewisCo-FounderPresident
  3. 3. #B2BContentEvent#B2BContentEventPROCESSIdeation Planning Production AnalysisDistribution
  4. 4. #B2BContentEvent#B2BContentEventTEAM
  5. 5. #B2BContentEvent#B2BContentEventIdeation Planning Production AnalysisDistributionCOLLABORATIONCollaboration Across Process
  6. 6. #B2BContentEvent#B2BContentEventManaging Editor
  7. 7. #B2BContentEvent#B2BContentEventEditorial Board
  8. 8. #B2BContentEvent#B2BContentEventExample: Cengage
  9. 9. #B2BContentEvent#B2BContentEventIDEATION
  10. 10. #B2BContentEvent#B2BContentEventDevelop Ideation ProcessInternal Listening DirectSalesServicesSupportSocial NetworksBlogsQ&AInterviewsSurveys
  11. 11. #B2BContentEvent#B2BContentEventExample: AT&T
  12. 12. #B2BContentEvent#B2BContentEventPLANNING
  13. 13. #B2BContentEvent
  14. 14. #B2BContentEvent43
  15. 15. #B2BContentEvent44 1 7 1 1 313
  16. 16. #B2BContentEvent44 1 7 1 1 313
  17. 17. #B2BContentEvent
  18. 18. #B2BContentEventJan. Apr. Jul. Oct.Feb. May Aug. Nov.Mar. Jun. Sep. Dec.
  19. 19. #B2BContentEventExample: Marketo
  20. 20. #B2BContentEvent#B2BContentEventPRODUCTION
  21. 21. #B2BContentEventMeet Your Competition . . .
  22. 22. #B2BContentEventExample: Kelly Services
  23. 23. #B2BContentEvent#B2BContentEventDISTRIBUTION
  24. 24. #B2BContentEventsite visitorsleadsopportunitiescustomersContentCampaignsTOPBOTTOMMIDDLESUCCESS
  25. 25. #B2BContentEvent#B2BContentEventTop of the Funnel
  26. 26. #B2BContentEventExample: Eloqua
  27. 27. #B2BContentEvent#B2BContentEventMiddle of the FunnelCirculateSubscribeCustomizeBuildTrustEarnValueExchangeRelevance!
  28. 28. #B2BContentEvent#B2BContentEventBottom of the Funnel
  29. 29. #B2BContentEvent#B2BContentEventCustomers / Retention
  30. 30. #B2BContentEvent#B2BContentEventLearn Morekapost.com/resources
  31. 31. #B2BContentEvent#B2BContentEventThanks!kapost.com@kapost@pescatello

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