Today, you have the ability to connect customer insights with digital technologies to transform the customer experience and deliver significant business value.
The best customer experience is one that occurs across the entire lifecycle — from unknown prospects to existing and highly profitable customers.
Customer experience spans all channels from mobile to social to in-store promotions, and when executed effectively unifies a brand’s touch points into a cohesive, differentiated experience.
Our second session in Perficient’s Digital Transformation webinar series covered:
-What customer experience is, and why it drives digital transformation
-How to plan for customer experience within the context of your digital transformation initiatives
-Highlights and case examples from industry leaders in customer experience
-How to define maturity levels to help you assess your organization's customer experience – strengths, gaps and outline next steps