How SMS Can Reduce Your Marketing Expenses

What Is Mobile Text or
SMS Marketing & How Can
It Help My Local Business?
www.OnizuMarketing.com

Text and SMS Marketing Impact
on Local Business
• Mobile text marketing (also known as
SMS marketing) is an increasingly useful
way to attract and update customers.
• 5.3 billion people worldwide have a
mobile phone (77% of the population),
and that number continues to grow.
• Given the huge marketplace that is
available, it is not surprising that
advertising by SMS is one of the most
effective ways for small companies to
boost their sales and increase brand
awareness.

Text and SMS Marketing Impact
on Local Business
• Like many forms of digital advertising,
contacting customers by mobile text has
the advantage of being cheap, simple,
and time efficient.
• For local businesses, this gives them an
advantage over any competition that still
use more limited print, radio and
television advertising.

What Is Mobile Text Marketing?
• Mobile text marketing involves sending
SMS messages to a large group of
people who have signed up to a
business's messaging service.
• These messages are used to inform new
and existing customers of promotions,
contests, and other campaigns that they
might be interested in.
• Mobile devices are carried by people
wherever they go which is why this form
of advertising is so successful.

What Is Mobile Text Marketing?
• Mobile texting began in 2001, and from
then on it has continued to grow despite
the availability of email, web, and social
media.
• For most people text offers a more
immediate, widely available, and easy-to-
use form of communication than its
alternatives.

How To Develop A Mobile Text
Marketing Strategy
• To successfully market to a large group of
people via mobile text, it is useful to
develop a clear and concise strategy.
• Here are just some of the marketing
phases your business should consider
when developing an SMS advertising
plan:
• Sign up methods
• Online - Asking people to fill out a
sign up form online in order to
receive the service
• Building up your mobile list
• Choosing your message

Sign Up Methods
• Having an extensive voluntary audience
is crucial to text marketing success.
• Offering exclusive information, a free gift,
or another incentive is a great way to
encourage people to join in.
• To get the phone numbers of interested
individuals you can use a range of sign up
methods.
• The following are the two most commonly
used:
• Online - Asking people to fill out a
sign up form online in order to
receive the service.
• Short code - Allowing people to
sign up by sending a text
message.

Building Up Your Mobile List
• Once you have developed your sign up
method, you will then need to expand
your audience as wide as possible.
• To maximize your text message list it is a
good idea to promote the service on
several different platforms.
• Here are just a few that you could
consider:
• Website - Display links to a sign
up form on you official website. It
is a good idea to place this on the
landing page or a key sales page
so that it gets optimum views.

Building Up Your Mobile List
• Email newsletter - If you already
provide information to a group of
customers, they are very likely to
be interested in receiving free
texts as well.
• Facebook and Twitter - Social
media sites have widespread
appeal, and they are a great way
to gain access to a younger
audience.
• Related websites - If you want to
reach out to new customers who
may not have heard of your
business, advertising your text
service on websites related to your
field or local area is a good place
to start.

Choosing Your Message
• Customers can opt out of a messaging
service at any time, so it is important that
your texts are high quality and
meaningful.
• It is also wise to think carefully about how
the information you are sending will
translate into sales.
• Mobile Coupons - Deals and offers are a
great way to show customers that they
can benefit from your messaging service.

Choosing Your Message
• Mobile e-cards - One advantage of an
online sign up form is that you can get
useful personal details in addition to a
telephone number.
• To celebrate a customer's birthday or
another occasion, send them a
congratulatory text message with an
offer or reminder related to your
service, such as a free drink or 20%
off haircuts for the day.
• Voting - If you are looking for specific
information, why not ask your
customers for advice? Asking them for
their thoughts on a product or new
menu item can make your customers
feel like you value their opinion.

Benefits Of SMS Marketing
• Mobile text marketing is a long term
scheme, but when it is well carried out it
can have a wide range of benefits:
• Improved relationship with
customers
• Increase your sales
• Widen your customer base

Improved Customer Relationships
• SMS advertising is a long term strategy
so by treating a customer with
consideration and by providing useful
information and valuable coupons, you
can build up a very positive customer
relationship.

Increase Your Sales
• The main aim of any advertising method
is to increase sales, and mobile texts are
very successful at doing this.
• Texts can be sent immediately, so if you
are having a slow sales period, you can
quickly adapt your SMS strategy to
increase customer interest.
• Making sure that as many people as
possible have access to vouchers, deals,
sales, and new product information will
help you to make optimum profit.

Widen Your Customer Base
• By advertising your text service on places
like Facebook and in local directories, you
can also engage new customers from a
much younger and wider background.

How To Get Started
• A well-structured SMS advertising
strategy can boost your earnings, appeal
to new customers, and improve your
business's image.
• However, a person can opt out of a
mobile texting service at any time, so
sending out too many texts or irrelevant
information is likely to reduce your mailing
list.
• In addition, a badly organized texting plan
that has no overall aims will yield poor
results.

How To Get Started
• If you are using SMS marketing for the
first time and have little experience, hiring
an online marketing specialist could be
the perfect solution.
• They will take care of timings, managing
text lists, and choosing the right
technology.
• They can even advise you on message
content and complementary advertising
methods.

Please Contact Us
For More Information
+44(0) 117 325 1415
OnizuMarketing
OnizuMar

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