This document provides an overview of 8 lessons in a Messenger Masterclass course about using Facebook Messenger lists to grow a business. The lessons cover: 1) introducing the Messenger funnel; 2) setting up a Messenger bot and list; 3) growing the Messenger list; 4) promoting a link for people to join the list; 5) allowing people to join through Facebook comments; 6) creating a landing page to promote the list; 7) how to send messages to the list; and 8) creating effective messages.

1. Messenger Masterclass
Lesson 1
Intro To The “Messenger Funnel”

2. Typical Funnel
Customer
NewsFeed
Notifications
Customer
Shops With
You
Make The
Sale

3. Problems With The Typical Funnel
● You are dependent on Facebook notifying
your customers in order to get sales
○ Facebook notifications are unreliable
● Facebook’s algorithm changes constantly
which lowers organic reach
● Even if you get people to Like your page or
join your group, they won’t necessarily be
notified when you post

4. We Use Facebook Messenger Lists To
Dependably Reach Customers!
● Facebook now lets you send messages to
many customers at once
● Facebook lets you use their notification
system to notify customers on their phones
● You can do this for less than $10/mo!
● Congrats you now have freedom in your
business!

5. The Messenger Funnel
NewsFeed Messenger
List
Send
Messages
On Demand
Customer
Shops With
You
Make The
Sale
Customer

6. Benefits Of The Messenger Funnel
● You gain control of your business because
you no longer depend on notifications to be
sent out by Facebook
● Once you build a list of followers, you can
message them on demand
● You get to meet customers on Facebook
where they already spend lots of time
● You are using Facebook’s robust
notifications to grab customer attention

7. End Of Lesson 1

8. Messenger Masterclass
Lesson 2
Setting Up Your Messenger Bot

9. Let’s Start With Some Keywords
● Messenger Bot - A service that allows you to automatically
send messages to your audience through Facebook
● ManyChat - Our preferred service that allows you to create a
messenger bot (like MailChimp for email)
● Opt-in - An opt-in is a form of consent that allows your
audience to acknowledge interest in your product or service
● Messenger Broadcast - This allows you to send a “one-to-
many” message to ALL of your audience members who have
opted in to receiving communications
● Audience - People that are under your sphere of influence
and have shown interest in your product or service

10. ● A “Messenger List” is similar to the
contact list in your cell phone
● The only difference is all messages take
place on Facebook Messenger instead of
text messaging
● A Messenger List allows us to easily
message more than one person with a
single “broadcast” message
What Is A Messenger List?

11. 1. First you need to sign up for a
“Messenger Bot” service
2. You need to create an “opt in” for your
Messenger List
3. Create a “Messenger Broadcast” so you
can send messages to your audience
4. Share your “opt-in” with your existing
audience
Setting Up Your Messenger List

12. End Of Lesson 2

13. Messenger Masterclass
Lesson 3
Growing Your Messenger List

14. ● Promote a link for people to join your list
● Allow people to comment a certain keyword on your
Facebook posts
● Create a landing page with a button that allows your
audience to opt-in
Ways To Grow Your List

15. Promote A Link For People To
Join Your List

16. Allow People To Comment A Certain
Keyword On Your Facebook Posts

17. Create A Landing Page With A Button
That Allows Your Audience To Opt-In

18. End Of Lesson 3

19. Messenger Masterclass
Lesson 4
Promote A Link For People To Join
Your List

20. Promote A Link For People To Join
Your List

21. End Of Lesson 4

22. Messenger Masterclass
Lesson 5
Allow People To Join Your List
Through Facebook Comments

23. Allow People To
Join Your List
Through Facebook
Comments

24. End Of Lesson 5

25. Messenger Masterclass
Lesson 6
Create A Landing Page To Promote
Your List

26. Create A Landing Page To Promote
Your List

27. End Of Lesson 6

28. Messenger Masterclass
Lesson 7
How To Send A Message Your List

29. How To Send A Message To Your
List

30. End Of Lesson 7

31. Messenger Masterclass
Lesson 8
Creating Effective Messages That
Sell Your Products And Services

32. Creating Effective Messages
● What is the intent of the message?
● What is the offer?
○ The “sexier” the offer, the more
engagement you’ll get
● Messages should be short and concise
● If you are promoting a sale, include a
direct link to the sale
● Marketing messages should include a
single call-to-action

33. End Of Lesson 8