The Mobile Only Internet Generation
Report
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The Mobile Only Internet Generation
Dec. 14, 2010•0 likes•11,851 views
47 likes
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Report
Research from mobile survey company, On Device Research, which was conducted directly on the mobile internet, has revealed a new internet audience. More than 50% of Asian and African mobile internet users as well as more than 20% of users in developed markets, such as the UK and US do not use the internet on a PC. The deck shows the profile of this new generation of internet users and is the first in a series of free quarterly reports.
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The Mobile Only Internet Generation
- 5 question types available.
- Automatic identification of device, carrier and GPS location (where possible).
- Consumers fulfil survey on the mobile internet.
- The sample is representative of mobile internet browsers and weighted by OEM share and demographics.
- Survey results are processed and analysed.
- Passives (score 7-8) are satisfied but unenthusiastic customers
Editor's Notes
- Genres