The document summarizes key findings from a survey on mobile internet usage in Germany, Austria, and Switzerland. Some of the main points are:
- Mobile internet usage has risen dramatically in all three countries between 2011-2012, with 58% of German respondents, 71% of Austrian respondents, and 76% of Swiss respondents reporting using mobile devices to access the internet.
- Smartphones are the most popular mobile device for internet access, used by 50% of German respondents, 62% of Austrian respondents, and 67% of Swiss respondents. Tablet and netbook use is also growing.
- Younger people are more likely to use mobile internet, but usage is growing among older age groups as well, showing
1) Key Internet Trends
2) Status Update – Tech Stocks / Education / Healthcare
3) Re-Imagining Continues
4) Screen + Video Growth = Still Early Innings
5) China’s Epic Share Gains
6) Public Company Trends
7) One More Thing(s)...
8) Ran Outta Time Thoughts / Appendix
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Saiba quais são as previsões para o setor da Tecnologia, Media e Telecomunicações. As previsões do estudo revelam perspetivas adquiridas através das opiniões dos líderes da indústria e de entrevistas a consumidores de todo o mundo.
This year we have reached the stage where 50% of the world’s population is connected to the Internet, compared to 40% in 2016. And, with more people online than ever before, every minute that goes by witnesses 3.5 million Google search queries, $751,522 spent, 156 million emails sent, 342,000 apps downloaded in mobile app stores and 46,200 posts uploaded to Instagram.
The connection between technology and consumersJoshua458944
This document analyzes technology trends and consumer behavior in Australia. It finds that internet access by households and businesses has steadily increased since 2004 and is now integral to daily life. Devices like smartphones, laptops, and tablets are most commonly used to access the internet. Top online activities include banking, news, shopping, and social media. E-commerce is growing, with fashion being the top purchased category. Australians also increasingly stream video content online, with YouTube and Netflix dominating the market. The document predicts that technology and internet usage will continue increasing in coming years across all sectors.
The evolution of digital marketing part 2 Serina GillSerina Gill
Digital technology has impacted the lives on consumers and businesses around the world. This presentation explores the use of technology and its impact on lives.
1) Key Internet Trends
2) Status Update – Tech Stocks / Education / Healthcare
3) Re-Imagining Continues
4) Screen + Video Growth = Still Early Innings
5) China’s Epic Share Gains
6) Public Company Trends
7) One More Thing(s)...
8) Ran Outta Time Thoughts / Appendix
The Vietnam cross-Platform Report 2014 delivers a comprehensive view of current media behaviour among digitally-engaged consumers. This report will inform your strategy and practice for today; and provide a sign post to help you look and think ahead to plan for tomorrrow.
Saiba quais são as previsões para o setor da Tecnologia, Media e Telecomunicações. As previsões do estudo revelam perspetivas adquiridas através das opiniões dos líderes da indústria e de entrevistas a consumidores de todo o mundo.
This year we have reached the stage where 50% of the world’s population is connected to the Internet, compared to 40% in 2016. And, with more people online than ever before, every minute that goes by witnesses 3.5 million Google search queries, $751,522 spent, 156 million emails sent, 342,000 apps downloaded in mobile app stores and 46,200 posts uploaded to Instagram.
The connection between technology and consumersJoshua458944
This document analyzes technology trends and consumer behavior in Australia. It finds that internet access by households and businesses has steadily increased since 2004 and is now integral to daily life. Devices like smartphones, laptops, and tablets are most commonly used to access the internet. Top online activities include banking, news, shopping, and social media. E-commerce is growing, with fashion being the top purchased category. Australians also increasingly stream video content online, with YouTube and Netflix dominating the market. The document predicts that technology and internet usage will continue increasing in coming years across all sectors.
The evolution of digital marketing part 2 Serina GillSerina Gill
Digital technology has impacted the lives on consumers and businesses around the world. This presentation explores the use of technology and its impact on lives.
Fipp world media trends special report content Tuan Anh Nguyen
The document discusses major trends reshaping how content is produced and published for magazines and newspapers. It highlights that digital device usage and internet connectivity have reached critical mass globally. Content consumption has shifted from publisher-driven to consumer-driven, and is increasingly taking place on digital platforms rather than print. Social media use and video consumption are both growing rapidly as well.
This document provides an overview of key developments in digital media and journalism in 2015, as context for predictions about 2016. It notes that distributed content platforms like Snapchat Discover, Facebook Instant Articles, and Apple News emerged as defining developments, raising dilemmas for publishers. Native video also exploded in 2015, driven by autoplay on Facebook, which now delivers 8 billion videos daily. Video, social media, and visual content came to define coverage of major news stories like the Paris attacks. The document provides this background to set up discussions and predictions for trends in 2016.
European digital trends-shifting_consumption_habitsSumit Roy
This document summarizes key trends in digital media consumption habits in Europe presented by Owen West of comScore. Some of the main points discussed include:
- Social networking has become the most popular online activity worldwide and engagement is nearly ubiquitous across regions.
- Online video consumption is also rising significantly, with over 1.2 billion people worldwide watching an average of 18 hours per month.
- Younger demographics are spending more time on social media and less on email and instant messaging, with social networking becoming the norm for digital natives.
- Countries like Russia have seen very large growth in online video audiences, while more mature markets like the UK, France and Germany have leveled off after rapid expansion.
The document discusses how digital technology and internet access has changed over time and impacted consumers. It notes that global internet users increased from less than 1% of the population in 1995 to 46.1% in 2016. Fiber optic cables have replaced slower copper wires, increasing internet speeds. Today's consumers are heavily engaged with digital devices like smartphones, accessing the internet daily for information, communication, entertainment and online shopping. Popular online activities include social media usage, video consumption which averages 70 minutes per day, and e-commerce, with clothing being a top online purchase. As technology evolves rapidly, modern consumers are defined by their constant connectivity through portable devices.
The document discusses how consumer use of technology has increased and impacted their lives. Some key points made are: access to high-speed internet and digital devices is growing worldwide, leading consumers to do more online shopping and rely on peer reviews; online shopping is becoming more popular, with 62% of consumers with internet access now shopping online at least monthly; and video consumption is rising as people increasingly look for product information online before making purchases.
Báo cáo xu hướng sử dụng kỉ thuật số của người tiêu dùng năm 2015Bui Thi Quynh Duong
This document provides a summary of key findings from the IAB Digital Usage Trend Report for full year 2015. Some of the main points include:
- Overall internet usage across computers, smartphones and tablets grew 3% in 2015, with much of the growth coming from increased mobile usage. Nearly two-thirds of all internet time is now spent on mobile devices.
- While most websites, pages and videos are still viewed via computer, mobile views increased 34% in 2015 and now account for about one-third of total internet views. Smartphones especially saw large usage growth.
- Top categories of usage differ by device, with portals, email and retail among top computer categories and radio, games and instant messaging among top mobile
The document discusses how digital technology impacts people's lives through increased internet access, rising use of digital devices and online activities. It notes that nearly half of the global population now uses the internet, mainly through smartphones. While PCs remain popular, mobile usage is growing rapidly, especially among younger generations. Google dominates the search engine market worldwide and in key regions like Europe and North America. Online shopping is popular for items like clothes, books and media, but streaming services are also rising in popularity for music and video among youth. Overall trends show a shift from desktop to mobile internet and more visual/discovery-based experiences online through smartphones.
Southeast asia digital future in focus 2013Cat Van Khoi
This document provides an overview and analysis of key digital trends in Southeast Asia. It finds that:
1) Social networking captures the largest share of users' online time in Southeast Asia, led by Facebook which has three of its top 15 markets by reach in the region.
2) Entertainment and online video consumption is growing, with YouTube being the top video site across Southeast Asian countries.
3) Younger users, especially those under 35, are heavier internet users and drive online growth in Thailand and Vietnam where over 70% of the online population is under 35.
The document summarizes key trends from the 2015 Internet Trends report by Mary Meeker. It outlines that while global internet and smartphone user growth is still solid, the growth rate is slowing as adoption reaches two-thirds of the population. It also discusses how incremental users will be harder to obtain as adoption depends more on developing markets. Mobile internet and video usage is growing significantly, aided by growth in mobile engagement. Advertising and monetization on mobile platforms remains compelling but growth rates are slowing for leaders. The document also discusses how the re-imagining of enterprise technology continues to change business processes through companies like Slack, Square, Stripe, Domo, and DocuSign.
This document provides an executive summary of the key findings from the Reuters Institute Digital News Report 2018, which analyzes data from surveys of over 74,000 people in 37 countries on their news consumption habits. Some of the main findings include signs of hope for the news industry as subscriptions are increasing in some countries and consumers are starting to shift away from getting news via social media, while concerns remain about low levels of trust in news and the impact of "fake news". The report finds both positive and negative trends in the changing news landscape.
Over the past few decades, technology has become integrated into everyday life. People now access the internet using a variety of devices for many purposes. This has given consumers more power in accessing information and interacting with others globally. They have also learned to filter information efficiently and provide feedback online. Marketers must adapt to these changes by utilizing digital marketing strategies, gathering consumer data, and engaging with audiences on social media to understand and connect with increasingly empowered and informed consumers.
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to clothing. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
How Audiences use Technology and its impact on their livesMartaCaceres10
The document discusses the evolution of the internet and online video consumption. It provides an overview of how the internet started in the 1960s for government data sharing and has now transformed into a platform for global communication. Billions of people now access the internet daily on smartphones and other devices to search for information, watch videos, and make online purchases. Popular websites like Google, YouTube, and Facebook receive hundreds of millions of daily visits. The top streaming services are also summarized, showing how online video viewing has become a primary activity on various devices worldwide.
TRUSTe 2014 US Consumer Confidence Privacy Report Consumer Opinion and Busine...Marketing4eCommerce
Consumer privacy concerns remain extremely high, with 92% of US internet users worried about their privacy online. Businesses sharing personal information with other companies (58%) and companies tracking online behavior to target ads (47%) were the top reasons for increased concern. Despite media focus on government surveillance, only 38% cited this as a reason for higher concern. Consumer trust in businesses to protect privacy has fallen to 55%. As a result, consumers are less likely to click ads, use untrusted apps, or enable location tracking on smartphones. However, 75% are more likely to look for privacy certifications from companies.
Mary Meeker's 2014 Internet Trends report outlines key trends in internet usage and technology. Global internet and mobile users continue to grow rapidly, especially in developing markets, while mobile data traffic is accelerating. Tablet unit growth remains strong at 52% annually. Mobile advertising spending is growing quickly and now accounts for 11% of total internet advertising. Cyber threats are also intensifying. The report provides updates on technology stocks, venture capital funding levels, and trends in education costs and outcomes in the United States.
This document provides an overview and summary of the Reuters Institute Digital News Report 2018. The report analyzes data from surveys of over 74,000 people across 37 countries on their news consumption habits and behaviors. It finds shifts in how people access and interact with news online through social media and messaging apps. It also examines audience concerns about misinformation and explores which news brands are most trusted in different countries.
The document discusses notifications and alerts on smartphones. It finds that after personal communications, news and information is the second most common type of notification received by smartphone users. On average, users receive around 10 notifications per day, though some receive over 40. While most find news alerts useful, some feel they are too frequent or irrelevant. Broadcast news brands are most successful at alerts currently, though platforms and aggregators are growing. The document calls for publishers to improve personalization of alerts to increase relevance and user control over frequency.
Mobile Device: Trend, Growth and Future ProspectVivek K. Singh
Report on impact of mobile devices on businesses and learn about mobile usage statistic, mobile marketing, Mobile phone users worldwide, Mobile technology, Mobile app usages, Mobile Internet Access, Mobile devices statistics, Mobile App Statistics and Mobile Marketing Facts & Statistics that are affecting consumer behaviors and driving sales around the world.
The mobile internet is having a major economic and social impact globally as it continues growing rapidly. In Europe, the mobile internet generated about €90 billion in revenue in 2013, and is expected to more than double to €230 billion by 2017. Competition has fueled explosive growth in mobile devices, subscriptions, and data usage. Consumers are the biggest beneficiaries, gaining an estimated €770 billion in value annually in the EU alone. Businesses also benefit as the mobile internet creates new opportunities and transforms operations. Growth is propelled by falling prices, expanding coverage, and technological advances.
This document summarizes key findings from the Reuters Institute Digital News Report 2013, which studied news consumption across multiple countries. Some of the main findings include:
- Tablet and smartphone usage for accessing news has significantly increased over the past year. Denmark has the highest usage of smartphones and tablets for news.
- Computers remain the most common device for accessing news, but smartphones and tablets are also widely used. Multi-platform access to news is becoming more common.
- Tablets are seen as offering a better experience for in-depth news compared to smartphones, which are more often used for quick updates. Apple devices are more likely to be used for news compared to other manufacturers' tablets and smartphones.
This document provides a summary of key trends in global media consumption based on survey data from 42 countries. Some notable trends include:
- Ownership of PCs and tablets is declining in many developing markets as smartphones become the primary device, but PC and tablet use is still significant for older, wealthier users.
- Digital video viewing through subscription services like Netflix is growing and in some countries now matches or exceeds live TV viewing. Subscription video user growth is forecast to increase substantially in many regions.
- While digital video has grown, adoption of other smart devices and technologies has been more modest, with smartwatches, VR headsets, and smart home devices seeing limited penetration in most countries.
- The
Fipp world media trends special report content Tuan Anh Nguyen
The document discusses major trends reshaping how content is produced and published for magazines and newspapers. It highlights that digital device usage and internet connectivity have reached critical mass globally. Content consumption has shifted from publisher-driven to consumer-driven, and is increasingly taking place on digital platforms rather than print. Social media use and video consumption are both growing rapidly as well.
This document provides an overview of key developments in digital media and journalism in 2015, as context for predictions about 2016. It notes that distributed content platforms like Snapchat Discover, Facebook Instant Articles, and Apple News emerged as defining developments, raising dilemmas for publishers. Native video also exploded in 2015, driven by autoplay on Facebook, which now delivers 8 billion videos daily. Video, social media, and visual content came to define coverage of major news stories like the Paris attacks. The document provides this background to set up discussions and predictions for trends in 2016.
European digital trends-shifting_consumption_habitsSumit Roy
This document summarizes key trends in digital media consumption habits in Europe presented by Owen West of comScore. Some of the main points discussed include:
- Social networking has become the most popular online activity worldwide and engagement is nearly ubiquitous across regions.
- Online video consumption is also rising significantly, with over 1.2 billion people worldwide watching an average of 18 hours per month.
- Younger demographics are spending more time on social media and less on email and instant messaging, with social networking becoming the norm for digital natives.
- Countries like Russia have seen very large growth in online video audiences, while more mature markets like the UK, France and Germany have leveled off after rapid expansion.
The document discusses how digital technology and internet access has changed over time and impacted consumers. It notes that global internet users increased from less than 1% of the population in 1995 to 46.1% in 2016. Fiber optic cables have replaced slower copper wires, increasing internet speeds. Today's consumers are heavily engaged with digital devices like smartphones, accessing the internet daily for information, communication, entertainment and online shopping. Popular online activities include social media usage, video consumption which averages 70 minutes per day, and e-commerce, with clothing being a top online purchase. As technology evolves rapidly, modern consumers are defined by their constant connectivity through portable devices.
The document discusses how consumer use of technology has increased and impacted their lives. Some key points made are: access to high-speed internet and digital devices is growing worldwide, leading consumers to do more online shopping and rely on peer reviews; online shopping is becoming more popular, with 62% of consumers with internet access now shopping online at least monthly; and video consumption is rising as people increasingly look for product information online before making purchases.
Báo cáo xu hướng sử dụng kỉ thuật số của người tiêu dùng năm 2015Bui Thi Quynh Duong
This document provides a summary of key findings from the IAB Digital Usage Trend Report for full year 2015. Some of the main points include:
- Overall internet usage across computers, smartphones and tablets grew 3% in 2015, with much of the growth coming from increased mobile usage. Nearly two-thirds of all internet time is now spent on mobile devices.
- While most websites, pages and videos are still viewed via computer, mobile views increased 34% in 2015 and now account for about one-third of total internet views. Smartphones especially saw large usage growth.
- Top categories of usage differ by device, with portals, email and retail among top computer categories and radio, games and instant messaging among top mobile
The document discusses how digital technology impacts people's lives through increased internet access, rising use of digital devices and online activities. It notes that nearly half of the global population now uses the internet, mainly through smartphones. While PCs remain popular, mobile usage is growing rapidly, especially among younger generations. Google dominates the search engine market worldwide and in key regions like Europe and North America. Online shopping is popular for items like clothes, books and media, but streaming services are also rising in popularity for music and video among youth. Overall trends show a shift from desktop to mobile internet and more visual/discovery-based experiences online through smartphones.
Southeast asia digital future in focus 2013Cat Van Khoi
This document provides an overview and analysis of key digital trends in Southeast Asia. It finds that:
1) Social networking captures the largest share of users' online time in Southeast Asia, led by Facebook which has three of its top 15 markets by reach in the region.
2) Entertainment and online video consumption is growing, with YouTube being the top video site across Southeast Asian countries.
3) Younger users, especially those under 35, are heavier internet users and drive online growth in Thailand and Vietnam where over 70% of the online population is under 35.
The document summarizes key trends from the 2015 Internet Trends report by Mary Meeker. It outlines that while global internet and smartphone user growth is still solid, the growth rate is slowing as adoption reaches two-thirds of the population. It also discusses how incremental users will be harder to obtain as adoption depends more on developing markets. Mobile internet and video usage is growing significantly, aided by growth in mobile engagement. Advertising and monetization on mobile platforms remains compelling but growth rates are slowing for leaders. The document also discusses how the re-imagining of enterprise technology continues to change business processes through companies like Slack, Square, Stripe, Domo, and DocuSign.
This document provides an executive summary of the key findings from the Reuters Institute Digital News Report 2018, which analyzes data from surveys of over 74,000 people in 37 countries on their news consumption habits. Some of the main findings include signs of hope for the news industry as subscriptions are increasing in some countries and consumers are starting to shift away from getting news via social media, while concerns remain about low levels of trust in news and the impact of "fake news". The report finds both positive and negative trends in the changing news landscape.
Over the past few decades, technology has become integrated into everyday life. People now access the internet using a variety of devices for many purposes. This has given consumers more power in accessing information and interacting with others globally. They have also learned to filter information efficiently and provide feedback online. Marketers must adapt to these changes by utilizing digital marketing strategies, gathering consumer data, and engaging with audiences on social media to understand and connect with increasingly empowered and informed consumers.
The document summarizes key findings from the Vietnam Consumer Barometer 2015 report. It finds that:
1) Vietnam has a highly connected population with 8 out of 10 people going online daily and the average Vietnamese using 1.4 internet-connected devices. Smartphones are the most popular device used by 55% of the population.
2) Online research is a key part of the consumer purchase journey in Vietnam, with 3 out of 4 people researching products online across many categories from home appliances to clothing. Search engines are the dominant online research tool.
3) While smartphones are increasingly used for online product research, especially by younger consumers, many people experience issues accessing websites on their mobile devices.
How Audiences use Technology and its impact on their livesMartaCaceres10
The document discusses the evolution of the internet and online video consumption. It provides an overview of how the internet started in the 1960s for government data sharing and has now transformed into a platform for global communication. Billions of people now access the internet daily on smartphones and other devices to search for information, watch videos, and make online purchases. Popular websites like Google, YouTube, and Facebook receive hundreds of millions of daily visits. The top streaming services are also summarized, showing how online video viewing has become a primary activity on various devices worldwide.
TRUSTe 2014 US Consumer Confidence Privacy Report Consumer Opinion and Busine...Marketing4eCommerce
Consumer privacy concerns remain extremely high, with 92% of US internet users worried about their privacy online. Businesses sharing personal information with other companies (58%) and companies tracking online behavior to target ads (47%) were the top reasons for increased concern. Despite media focus on government surveillance, only 38% cited this as a reason for higher concern. Consumer trust in businesses to protect privacy has fallen to 55%. As a result, consumers are less likely to click ads, use untrusted apps, or enable location tracking on smartphones. However, 75% are more likely to look for privacy certifications from companies.
Mary Meeker's 2014 Internet Trends report outlines key trends in internet usage and technology. Global internet and mobile users continue to grow rapidly, especially in developing markets, while mobile data traffic is accelerating. Tablet unit growth remains strong at 52% annually. Mobile advertising spending is growing quickly and now accounts for 11% of total internet advertising. Cyber threats are also intensifying. The report provides updates on technology stocks, venture capital funding levels, and trends in education costs and outcomes in the United States.
This document provides an overview and summary of the Reuters Institute Digital News Report 2018. The report analyzes data from surveys of over 74,000 people across 37 countries on their news consumption habits and behaviors. It finds shifts in how people access and interact with news online through social media and messaging apps. It also examines audience concerns about misinformation and explores which news brands are most trusted in different countries.
The document discusses notifications and alerts on smartphones. It finds that after personal communications, news and information is the second most common type of notification received by smartphone users. On average, users receive around 10 notifications per day, though some receive over 40. While most find news alerts useful, some feel they are too frequent or irrelevant. Broadcast news brands are most successful at alerts currently, though platforms and aggregators are growing. The document calls for publishers to improve personalization of alerts to increase relevance and user control over frequency.
Mobile Device: Trend, Growth and Future ProspectVivek K. Singh
Report on impact of mobile devices on businesses and learn about mobile usage statistic, mobile marketing, Mobile phone users worldwide, Mobile technology, Mobile app usages, Mobile Internet Access, Mobile devices statistics, Mobile App Statistics and Mobile Marketing Facts & Statistics that are affecting consumer behaviors and driving sales around the world.
The mobile internet is having a major economic and social impact globally as it continues growing rapidly. In Europe, the mobile internet generated about €90 billion in revenue in 2013, and is expected to more than double to €230 billion by 2017. Competition has fueled explosive growth in mobile devices, subscriptions, and data usage. Consumers are the biggest beneficiaries, gaining an estimated €770 billion in value annually in the EU alone. Businesses also benefit as the mobile internet creates new opportunities and transforms operations. Growth is propelled by falling prices, expanding coverage, and technological advances.
This document summarizes key findings from the Reuters Institute Digital News Report 2013, which studied news consumption across multiple countries. Some of the main findings include:
- Tablet and smartphone usage for accessing news has significantly increased over the past year. Denmark has the highest usage of smartphones and tablets for news.
- Computers remain the most common device for accessing news, but smartphones and tablets are also widely used. Multi-platform access to news is becoming more common.
- Tablets are seen as offering a better experience for in-depth news compared to smartphones, which are more often used for quick updates. Apple devices are more likely to be used for news compared to other manufacturers' tablets and smartphones.
This document provides a summary of key trends in global media consumption based on survey data from 42 countries. Some notable trends include:
- Ownership of PCs and tablets is declining in many developing markets as smartphones become the primary device, but PC and tablet use is still significant for older, wealthier users.
- Digital video viewing through subscription services like Netflix is growing and in some countries now matches or exceeds live TV viewing. Subscription video user growth is forecast to increase substantially in many regions.
- While digital video has grown, adoption of other smart devices and technologies has been more modest, with smartwatches, VR headsets, and smart home devices seeing limited penetration in most countries.
- The
Assignment 2 Task 1 Evolution of digital marketing on SlideShareneliremarkable
This assignment delves into Internet accessibility and how that impacts on information search. It discusses Internet use within our consumer society and looks at predicted digital trends for the future.
- The document discusses trends in mobile internet usage based on a survey of over 17,000 internet users across 13 countries
- A key finding is that 69% of internet users accessed the internet through a mobile device in the past year, with smartphones being the most popular
- Usage is growing across demographics but emerging markets and younger users have higher adoption rates
- Activities like email, social media, banking and content consumption are increasingly common on mobile
- Drivers of usage include improved networks and growing availability of apps, while data security remains a top concern
Accenture mobile web watch internet usage survey 2012Thierry Pires
- The document discusses trends in mobile internet usage based on a survey of over 17,000 internet users across 13 countries
- A key finding is that 69% of internet users accessed the internet through a mobile device in the past year, with smartphones being the most popular
- Usage is growing across demographics but emerging markets and younger users have higher adoption rates
- Activities like email, social media, banking and content consumption are increasingly common on mobile
- Drivers of usage include improved networks and growing availability of useful apps
- The document discusses trends in mobile internet usage based on a survey of over 17,000 internet users across 13 countries
- A key finding is that 69% of internet users accessed the internet through a mobile device in the past year, with smartphones being the most popular
- Usage is growing across demographics but emerging markets and younger users have higher adoption rates
- Activities like email, social media, banking and content consumption are increasingly common on mobile
- Drivers of usage include improved networks and growing availability of useful apps
Etat des lieux des usages mobiles dans le monde en 2012 Arthur Megnin
Le cabinet Accenture vient de publier les résultats de son étude "Mobile Web Watch 2012". Menée en Europe, en Amérique latine et en Afrique du Sud, elle révèle notamment que :
Les smartphones sont les terminaux mobiles les plus couramment utilisés pour accéder au Web (par en moyenne 61 % des répondants), Suivis des netbooks (37 %) Et des tablettes (22 %).
OTT Services and Consumers' Communication Behaviour in GermanyRené C.G. Arnold
Mobile Messenger Apps and innovative telephony services are changing consumers’ communication behaviour fundamentally. They offer significantly more functionalities to consumers. They can send text, picture and video messages to others or share them with a group of their contacts. For consumers switching to OTT communication services is like the switch from type-writer to PC. They will use WhatsApp and other services for texting, but what really attracts them is the wealth of possibilities beyond.
Over-the-Top (OTT) services use the public internet to create added value for consumers. A prominent example of these services are applications that enable rich interactions between consumers by sending pictures and videos, facilitating group chats and offering other innovative functions such as mobile payment or ordering a taxi. Also, consumers can use OTT services to stream their favourite media anywhere and anytime.1
Surprisingly, there are limited consistent insights across two or more years for market development of OTT services in Germany. Consequently, the present study extends two studies2 published by WIK and Fresenius University of Applied Sciences in 2016 with new data. To achieve comparability over time, this study revolves around the same research questions as the previous studies. Additionally, the study provides consumer insights to inform current public debate about algorithms and data privacy.
To gain a comprehensive understanding of consumer behaviour, the present study uses a mixed-methods approach. We surveyed a representative sample of more than 1,000 German consumers. To aid interpretation of the quantitative results, we also conducted 20 semi-structured interviews with consumers in Germany.
Ericsson Mobility Report Appendix - EuropeEricsson
This document discusses mobile trends in Europe. It finds that while Western Europe has more mature mobile markets, Eastern Europe is developing rapidly. Mobile penetration rates exceed 100% across Europe due to multi-SIM ownership. Smartphone adoption is driving major increases in mobile data usage, especially for video. By 2019, 4G/LTE networks are projected to cover 80% of the European population, with 30% of mobile subscriptions using 4G and mobile data traffic growing 7-fold.
2.0 assigment-1 task - British Academy of Digital MarketingValentina Solidani
The document discusses how digital technology and internet access has impacted people's lives. It provides statistics on internet usage such as over 4 billion people now using the internet with over half having broadband access. People on average spend 6 hours per day online. Mobile access to the internet has grown significantly with over 90% of social media usage now occurring on mobile devices. The average global internet speed is reported as 7.2 Mbps. Smartphones are increasingly how people access the internet with over half of total online time now spent on smartphones.
The Evolution of Digital Marketing - How consumers use technology and how it ...GraceClarke11
The expansion of the internet has dramatically changed our lives. Over the past few decades, internet usage has grown exponentially from just a few hundred million users to over 3 billion currently. As technology has advanced, more devices have become connected and consumers are using the internet and digital media more frequently through smartphones, tablets, and smart TVs. Businesses have also adapted by increasing their online advertising spending and using social media for marketing. The rise of online video and digital consumption means consumers are more informed and connected than ever before. However, as demand continues growing, both individuals and companies will need to learn to adapt to ongoing technological changes.
Mobility in Belgium: Time to Invest
The survey of over 1,000 Belgian mobile device users provides insights into market trends to help companies develop their mobile offerings. It found that:
1) The digital customer segment is ready for mobile services and apps, as over 90% use their devices daily for online activities, however mobile offerings currently lag behind desktop experiences.
2) Users strongly prefer apps over mobile websites and intend to increase app usage, showing companies should focus on building quality apps rather than mobile sites.
3) The three dominant operating systems - iOS, Android, and Windows - cover 92% of the Belgian market, so companies need offerings supporting all three to reach most customers.
The document discusses how digital marketing and consumer behavior have evolved over the past 5 years due to advances in technology and internet access. Key points include: internet usage growing to 51% of the world's population, average connection speeds increasing to over 7 Mbps, mobile devices becoming the primary way people access the internet, online video consumption booming with 93% of internet users watching videos monthly, and consumers now conducting extensive online research before making purchases. The impact of new technologies like smartphones, tablets, and social media have fundamentally changed how businesses market and sell to consumers.
Insurance sold through digital channels to reach eur25 billion annually in eu...Digital Insurance News
The study found that insurance policies sold through digital channels in Europe could reach €25 billion annually by 2016, more than double the 2012 value of €12 billion. Three-quarters of European insurers plan to increase investments in digital transformation of sales and distribution over the next three years, spending an average of €27 million. Nine out of ten insurers expect competition to intensify from non-insurance players such as Google or Amazon.
Similar to Tablets adoption and Mobile Web Usage :in Central euope (20)
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can calm the mind and help prevent worrying thoughts. Studies have shown that meditating for just 10 minutes per day can lower stress levels and improve overall mental well-being.
Catching up with shivakeshavan cii mumbai : Our Sumit Roy
Mallcom India Director Mr. Giriraj Mall on why Mallcom choose to sponsor Shiva Keshavan for 3 years apart from making a coffee table book on his life. Shiva Keshavan is the only Luge sportsperson from India to have participated in the Olympics 6 times. He holds the record for being the fastest Asian Luger (134.3km/hour and is accurately nicknamed the “Fastest Asian on Ice” At 16 he became the youngest Luger to participate in the winter Olympics.
research report on online food ordering market in IndiaSumit Roy
The online food delivery market in India is growing rapidly, increasing 150% in 2016 to reach $300 million. While the overall restaurant industry is growing at 11%, the delivery market is outpacing it with 30% growth. Five major cities - Bangalore, Delhi, Mumbai, Hyderabad and Pune - account for over 85% of online food delivery orders currently. For partner restaurants, online platforms provide a new business stream contributing around 30-35% of their total business on average. However, high delivery costs remain a key challenge for the industry's profitability as the average order value is only $5. The market is expected to reach $750 million in 2017 with increasing penetration of online delivery and expansion to new cities.
how iOT is set to herald the Renaissance of 2nd industrial revolution Sumit Roy
The document discusses the Internet of Things (IoT), which refers to a network of internet-connected devices that can collect and exchange data. The IoT ecosystem allows entities to connect to and control IoT devices using remote devices like smartphones over a network. It is estimated that there will be 24 billion IoT devices installed by 2020, with $6 trillion invested in IoT solutions over the next five years, generating $13 trillion in return by 2025. The IoT is expected to transform industries like manufacturing, transportation, defense, retail, healthcare and more through the use of connected devices and sensors.
patents received by the top 5 technology companies Sumit Roy
THE ‘BIG 5’ PATENTS REPORT
Patent activity and trends across Amazon, Apple, Facebook, Google,and Microsoft
OVERALL PATENT ACTIVITY FROM BIG 5 COHORT ON
THE RISE
Applications trend upwards: Collectively, these IP powerhouses
have applied for more than 52,000 patents since 2009. Total
applications have steadily risen as each company diversifies its
research activities, with annual combined applications nearing
10,000 in 2013.
Microsoft leads, Facebook lags: Microsoft has filed for the most
patents, applying for over 16,800 since 2009, with second-place
Google applying for more than 14,500. Apple was in 3rd and
Amazon 4th, with Facebook lagging significantly behind.
Grants also rising: Although somewhat dependent on the USPTO
approval process, annual grant publications for this cohort have
also consistently grown. Google is now surpassing Microsoft for
the top spot here in part thanks to the reversal of its anti-patent
stance early in the decade.
INDIVIDUAL PATENTS REVEAL BROAD INTERESTS IN AI,
AR/VR, AND VEHICLES
AI activity skyrockets: 2014 applications with AI-related keywords
have already set an annual record, with more applications likely to be published. Microsoft leads with Google quickly rising in second,
while Apple lags all of its peers thus far.
Facebook picking up: Although behind the other four in overall
filings, its activity is on the rise and recently published applications reveal its efforts to automate the removal of objectionable contentusing machine learning.
Apple targets vehicles, wearables: Apple came in second behind Google in our keyword analysis of vehicle-related tech. Individual filings point to research in autonomous vehicles and AR/VR.
Amazon broadens activities: The e-commerce company has
moved from consumer devices like e-book readers and tablets to drones, cybersecurity, and potentially tech to support its Go stores.
programmatic Buying in Mobile Advertising Sumit Roy
74% of marketers are now using programmatic media buying on mobile for retargeting users, 62% use it for performance marketing and 61% for branding. • This represents a huge opportunity for the industry to build targeting and measurement solutions that deliver greater effectiveness and efficiency for upper-funnel campaigns. Of those not using programmatic, the biggest barriers for adoption are complexity of the ecosystem (58%), skills shortage (42%) and lack of education (33%).
State of mobile mobile developers:ecosystem and marketing mixSumit Roy
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever growing
ecosystem better. The Mobile app developer survey from InMobi drawn from over 1000+ respondents across 155
countries showcases some insightful data on the latest trends in the mobile app ecosystem, including developer
mindshare, platform of choice , revenue models, challenges and motivations and mobile ad network preferences.
top 5 indicators on pharma brands and marketing spendsSumit Roy
pharma brands and how they plan to spend on marketing . This research data shows " pharma companies and which media channels they intend to spend online . Suprisisngly mobile channel remains the most " powerful and valuable channel" which pharma brands plans to spend on this year,followed by social and online.
2016 BrandZ™ Top 100 Most Valuable Global Brands increased 3 percent, to $3.4...Sumit Roy
In a year marked by disruption, the value of the 2016 BrandZ™ Top 100 Most Valuable Global Brands increased 3 percent, to $3.4 trillion.
Six of the 14 categories included in the 2016 ranking declined in value compared with only two last year. One category remained flat. Of the seven categories that increased in value, only two grew by more than 10 percent.
global Venture funding and start up data : top 10 chartsSumit Roy
- Global VC funding hit a record high of $128.5B in 2015 but pulled back significantly in Q4/15, dropping from $38.7B in Q3 to $27.2B. Deal volume also declined from 2008 deals in Q3 to 1742 in Q4.
- The number of mega-rounds (>$100M) declined sharply from over 72 in Q3 to 38 in Q4 as investors became more cautious due to economic uncertainty and concerns about recent IPOs falling short of private valuations.
- Both North America and Asia saw large decreases in mega-rounds and funding compared to previous quarters while Europe experienced a more modest decline.
US SOLOMO ( SOCIAL LOCAL MOBILE SPENDS 2016 ONWARDS)Sumit Roy
This document summarizes key findings from BIA/Kelsey's U.S. Local Advertising Forecast for 2016. It finds that total local advertising revenues in the U.S. will reach $146.6 billion in 2016, with digital revenues growing to $42.6 billion or 29.1% of the total. Mobile, social, and video are fueling growth in local online/digital advertising. While traditional media remains important, the media landscape is changing rapidly with growth in areas like mobile, social, and online video outpacing older formats.
State of mobile app downloads and cost per installs in Latin AmericaSumit Roy
Brazil continues to be the leading app destination in Latin America, accounting for 81% of mobile app installs. Gaming is the dominant app category, representing over half of all installs. Chile has the highest premium for iOS installs compared to Android. Cost per install (CPI) rates vary significantly across countries and categories in Latin America, as users explore different types of apps.
state mobile app downloads in asia pacificSumit Roy
China is the leading destination for app downloads in Asia Pacific, accounting for nearly half of all downloads. The top app categories by growth in Asia in the third quarter of 2015 were mobile commerce and travel, both growing over 100% compared to the second quarter. Indonesia had the highest premium for iOS app installs over Android installs this season. As competition increases across app categories, the difference between installation costs on iOS versus Android is declining.
top 100 start up companies with valuations of 1$ billion and aboveSumit Roy
This document lists startups from around the world with their valuations and investors. The highest valued startups are Uber at $51B from the US, backed by Lowercase Capital, Benchmark Capital and Google Ventures. Second is Xiaomi from China at $46B backed by Digital Sky Technologies and QiMing Venture Partners. Third is Airbnb from the US at $25.5B backed by General Catalyst Partners and Andreessen Horowitz. The startups span various industries and countries with the US and China having the most represented startups.
global biggest start up companies with valuations of 1$ billion and aboveSumit Roy
CBI insights lists the top 100 the biggest Unicorns with $1billion and more in valuation. Investment of individual start ups, total valuation and the business verticals are also mapped .
Three quarters of smartphone owners regularly watch streamed video and more people will watch streamed on-demand video weekly than broadcast TV by 2015. Around half of smartphone owners would prefer to use their phone to pay for goods and services and believe the smartphone will replace their entire purse by 2020. Children will expect all objects to be connected when they are older according to 46% of smartphone owners.
This document provides information about Brand Finance, a brand valuation consultancy, and their annual Indonesia 100 report which ranks the top 100 brands in Indonesia. Some key details:
- Brand Finance was established in 1996 to bridge marketing and finance by valuing brands and helping companies connect brands to financial performance.
- Their brand valuation methodology is independent, technically credible, and transparent.
- The 2015 Indonesia 100 report ranks Telkom Indonesia as the most valuable brand in Indonesia worth $2.8 billion, followed by Gudang Garam and Bank Mandiri.
- The report provides brand value, rating, parent company and other financial details for each of the top 100 brands.
Building a Raspberry Pi Robot with Dot NET 8, Blazor and SignalRPeter Gallagher
In this session delivered at NDC Oslo 2024, I talk about how you can control a 3D printed Robot Arm with a Raspberry Pi, .NET 8, Blazor and SignalR.
I also show how you can use a Unity app on an Meta Quest 3 to control the arm VR too.
You can find the GitHub repo and workshop instructions here;
https://bit.ly/dotnetrobotgithub
3. Executive Summary
Mobile devices are rapidly becoming the primary medium to access the
Internet across all age groups in Germany, Austria, and Switzerland. In
a world brimming with smarter smartphones, tablets, notebooks, and
other affordable Web-enabled mobile devices, and powered by better
network coverage, faster broadband connections, Wi-Fi networks,
and the explosive growth of mobile apps, the demand for ubiquitous
availability of Internet is only getting stronger.
As the excitement around every new version of a smartphone or
tablet gathers momentum, more and more people in Germany
alone, for example, there are 30 million mobile Internet users.
Unlike in 2008, when the first Accenture survey was conducted
to assess mobile Internet usage, German users are no longer
ambiguous about connecting to the Internet on the go, nor are
they deterred by the cost of data connection. The fifth edition
of the Mobile Web Watch confirms that mobile Internet usage,
which first started gaining significant momentum in the 2009
survey, continues to be on an upward trajectory in delete gap
between 2012. Respondents in Germany, for example, are
accessing the Internet on their smartphones, tablets and netbooks
not just for e-mails but also to buy products, compare prices,
monitor the weather, download videos, and keep up with news.
Indeed, there has been a dramatic jump in mobile Internet usage
with users nearly doubling since 2011.
Significantly, this trend of increasing mobile Internet usage is
taking place simultaneously with the growing use of stationary
devices such as personal computer, TV and gaming consoles to
access the Internet. The boundaries between devices are clearly
blurring in this multi-device and multi-platform environment.
The survey results for Germany, Austria and Switzerland mirror
the findings in ten other countries from Europe, Latin America
and South Africa—the countries that have been included for the
first time in the Mobile Web Watch survey. The major highlight
of the survey is that mobile Internet usage is on the rise across
mature and emerging markets, and also across age groups.
Indeed, it has now reached the stage when market players across
communications, media and technology should look forward to
business opportunities and the operational efficiencies of a mass
market. That is, if they are prepared for it.
Mobile Web Watch, 2012, brings to the fore five key trends in the
digital consumer’s behavior that have implications not only for
players in telecommunications, media and technology, but also for
those in industries such as retail and automotive, and in utilities.
A key finding of the survey is that a majority of Internet users
connected to the Internet with a mobile device in the past year,
with smartphones emerging as the most popular mobile Internet
access medium. In fact, activities or transactions on mobile
Internet have become so much a part of daily life that those who
don’t own a mobile Web-enabled device intend to buy one soon.
The survey identifies usability and mobile apps as the primary
drivers of mobile Internet use, with a higher proportion of users
having downloaded programs and apps on their mobile devices in
the past year.
Consumers are now more willing than ever before to pay for
premium services. The survey also identifies mobile payments
as a significant growth avenue with growing use and awareness
of these services. The opportunity in augmented reality services
is huge with half the mobile Internet users surveyed expressing
interest or planning to use these services in the future. In fact, a
large segment is even willing to pay for cloud services.
A key driver of mobile Internet usage has been significant
improvements in network quality and coverage over the years—
the user’s primary criterion in selecting a service provider. The
survey highlights how consumers are increasingly looking for
superior Internet experiences on their mobile devices, similar
to what they are used to on their computer or television. While
on-the-go online services, such as news, traffic and travel
information, and banking are of the highest importance to mobile
Internet users, concerns about data security persist, especially
for those using or considering the use of cloud services. With
users expressing annoyance with online advertising, marketing
companies will need to focus on more targeted advertising.
In the following pages, we explore the findings for Germany,
Austria and Switzerland in greater detail and discuss the
implications they may have for companies looking at seizing the
opportunity arising out of the growing use of mobile Internet in
this region.
3
4. • 58%, 71%, 76% of respondents in Germany, Austria and Switzerland respectively,
connected to the Internet through a mobile device.
• 50% of participants in Germany connected to the Internet through a smartphone as
compared with 62% and 67% of the survey respondents in Austria and Switzerland,
respectively.
• There is growing use of netbooks and tablets for mobile Internet: 28% in Germany and
around 35% in Austria and Switzerland did so through a netbook; tablets are more popular
in Switzerland (26%) for mobile Internet use than in Germany and Austria (17% and 16%).
• 59% of men in Germany compared to 58% of women used mobile Internet; in Austria it was
76% of men vs. 66% of women; Switzerland (80% vs. 72%).
• 48% used mobile Internet for personal matters compared with 15% for work-related
matters; Austria (59% vs. 22%); Switzerland (64% vs. 26%).
• 38% of those above 50 among the respondents in Germany use mobile Internet vs. 84% of
those in the age group 14 to 29. (Austria: 53% vs. 88%; Switzerland: 55% vs. 91%).
• 58% of respondents in Germany (Austria: 59%, Switzerland: 55%) accessed online
communities such as Facebook.
• 50% of respondents in Germany (Austria: 50%, Switzerland: 38%) conducted a banking
transaction using their mobile device.
• 67% respondents in Germany and Austria (Switzerland: 78%) downloaded programs or apps
on their mobile device.
• 47% of respondents in Germany downloaded or viewed short videos (less than five minutes);
(Austria: 57%, Switzerland: 55%).
• 74% of respondents have concerns over data
security (Austria: 66%, Switzerland: 68%).
• 72% are interested in cloud consumer
services (Austria: 71%, Switzerland: 65%).
• 86% are interested in premium technical
services (Austria: 88%, Switzerland: 80%).
• 36% accessed the Internet through a TV
and 25% through a gaming console
(Austria: 35%, Switzerland: 43%).
4
5. Core Findings for Germany, Austria and Switzerland
• Growing use of mobile Internet
Mobile Internet usage is rising across countries. For example, in
Germany alone, there are 30 million users of mobile Internet-a
dramatic rise from 28 percent in the 2011 survey to 58 percent
in 2012 survey. (Austria: 71 percent in 2012; Switzerland: 76
percent).
• Narrowing gender gap
Germany has bridged the gender gap use with 59 percent of
men accessing mobile Internet compared with 58 percent of
women, with 59 percent of men accessing mobile Internet as
compared wirh 58 percent women. In the previous survey, only
17 percent of women accessed the Internet through mobile
devices as against 37 percent of men. In Austria, the gender
differences are wider at 76 percent vs. 66 percent. The gap is
also narrowing in Switzerland (80 percent vs. 72 percent).
• More personal than work-related use
48 percent of the respondents in Germany (Austria: 59 percent,
Switzerland: 64 percent) accessing the Web on a smartphone
did so for personal matters against 15 percent (Austria: 22
percent, Switzerland: 26 percent) for work-related matters.
• Finally the world is always on
85 percent use their mobile device to access the Internet once a
day or more. Of those accessing online communities, Twitter or
mobile blogging, over 80 percent do so more than once a week.
• Gen X showing growing appetite for mobile over Internet
A little over 80 percent of those in 14-29 age bracket accessed
the Internet on a mobile device, but at least 38 percent of those
above the age of 50 were also involved in such activities in
Germany; Austria (53 percent vs. 88 percent), Switzerland (55
percent vs. 91 percent).
• There is an app for everything
A majority of mobile Internet users in Germany (58 percent),
Austria (59 percent) and Switzerland (55 percent) used their
mobile device to access online communities such as Facebook.
However, these numbers were below the total survey average
of 62 percent. In the case of mobile banking, the usage in
Germany (50 percent) was higher than the average of 46
percent of all respondents in the survey. Marginally fewer users
in Germany and Austria (67 percent) downloaded programs or
apps on their mobile device compared to 71 percent across all
the surveyed countries.
• Videos on mobile grabbing eyeballs
47 percent of the users in Germany, 57 percent in Austria and
55 percent in Switzerland downloaded or viewed short videos
of less than five minutes as against the survey average of 57
percent.
• Quality is king
Quality of the network and coverage are the most important
criteria in choosing a network provider for access to the
Internet over a mobile device while cost of data is ranked the
fourth-most important factor, behind connection speed.
• Data security concerns impede mass adoption
More mobile Internet users in Germany (74 percent) than in
other countries (70 percent) are concerned about data security.
The comparable data for Austria and Switzerland is 66 percent
and 68 percent, respectively. Data costs are a concern for only
10 percent of the German users as compared to 23 percent
of the global survey average. Even fewer users (5 percent) in
Austria cite data costs as higher than expected.
• Opportunity to monetize new services
86 percent of respondents in Germany, 88 percent in Austria
and 80 percent in Switzerland are interested in premium
technical services; 72 percent (Germany), 71 percent (Austria)
and 65 percent (Switzerland) are interested in cloud services.
Half the respondents in Germany, for example, are even willing
to pay up to €10 for premium services.
5
8. Strong demand for Web-enabled
mobile devices
The plethora of Web-enabled mobile devices available
clearly shows growing demand. While the average for all the
countries was 46 percent (respondents claiming their intent
to buy such a device soon), it was around 35 percent for
Germany, Austria and Switzerland. Even those who don’t own
a Web-enabled phone have tried to use the Internet through
a mobile device at least once (45 percent in Germany as
compared to the average of 60 percent for all countries) or
plan to do in the near future (22 percent versus 45 percent
average of all countries).
While smartphones are the dominant mobile devices for
Internet access, the rising popularity of netbooks and tablets
shows that the digital consumer seeks an array of features
while connecting to the Internet, anywhere, anytime. Indeed,
their increasing use across countries and across demographics
highlights the unprecedented computing power in the hands
of the hyper-connected consumer. In Germany, for example,
there has been an upsurge in the number of people using
these devices—jumping up from only 3 percent using tablets
in the 2011 survey to 17 percent in 2012.
The emerging markets lead in terms of future demand too.
For example, more respondents in the emerging markets
than in mature markets, expressed their intention to buy
8
a Web-enabled mobile phone in the near future (Brazil 78
percent, Russia 73 percent, Mexico 61 percent, South Africa
57 percent versus an average of 46 percent for all countries
versus 38 percent in Germany).
This segmentation of the market by device category
revealed by the survey has implications for not only device
manufacturers but also for players in the communications,
media and technology value chain, such as communication
service providers, device manufacturers, content providers,
communications operators, Internet security companies and
Internet advertisers.
Increasing consumerization of IT at
workplace
According to the survey results for Germany, there is a
reversal in the trend of using smartphones for professional
purposes: 15 percent of the people accessing the Web on a
smartphone did so for work-related matters versus 48 percent
for personal activities. In the 2011 survey, those doing
work-related activities on smartphones totaled 56 percent
as compared to 25 percent for personal work. This finding
reflects the fact that until recently smartphone was driven
by business use on account of high costs. However, in a mass
consumer market, the usage pattern has reversed.
10. Growing use of mobile Internet for
e-mail, phone or video calls and
social media
Receiving and sending e-mails continues to be the most
pervasive use of the Internet on mobile devices in Germany
with 65 percent (Austria: 69 percent, Switzerland: 73
percent) using an e-mail program installed on their mobile
device, while 58 percent used the website of an e-mail
provider (Austria: 57 percent, Switzerland 59 percent). This
falls marginally lower than the average for all countries –70
percent and 62 percent, respectively.
Phone or video calls via the Internet ranks as another popular
activity among mobile device users in Germany (67 percent
of the users indicated this service as “quite and extremely
important”). However, a host of other activities such as
messaging through social media, blogging and tweeting,
and watching videos are also on the rise; 58 percent of
the respondents in Germany said they access social media
platforms and online communities through a mobile device,
and 50 percent use instant messaging apps. The data for
Austria and Switzerland are similar to that of Germany.
Germany ranks below the all-country average for these online
services with Mexico and South Africa as the top users of
these services, especially instant messaging (84 percent and
80 percent, respectively), and blogging and tweeting (40
percent and 39 percent, respectively). Following closely are
respondents in Brazil (73 percent) and Spain (70 percent).
10
The frequency of these activities is also trending upwards in
all countries. The survey results for Germany show that of
those into mobile blogging or accessing online communities
or Twitter, over 80 percent did so more than once a week with
younger people more active than older people: 90 percent
of those aged 14-19 compared to 82 percent of those in the
above 50 age bracket. This trend of using mobile devices to
access social media and online communities provides the key
to understanding consumer behavior. Increasingly, mobile
phone manufacturers now focus on providing user-friendly
features or embedded platforms for such activities.
15. Blurring device boundaries: Using the Internet via TV and gaming consoles
in Germany
Going beyond drawing the attention of communications, media and technology players toward the growing popularity
and use of mobile Internet, the Mobile Web Watch Survey 2012 also presents interesting findings around multi-device
usage. Ushering in a second stage of evolution with Internet content relocating to multiple devices and platforms,
a remarkably high—92 percent of the respondents in Germany (Austria 95 percent, Switzerland 94 percent)—have
used stationary devices such as personal computer, television (TV) or gaming console—to access the Web in the last
12 months. The survey reveals 36 percent of these respondents accessed the Internet through TV, a significant share
considering that the uptake of “smart or connected TV” has been more pronounced only in the last couple of years.
Around a quarter of the respondents have watched movies, TV shows or longer video clips (more than five minutes) over
the Internet on TV.
Another device class that has emerged as an entry platform for consumers’ Internet activities is the gaming console with
25 percent of respondents in Germany and Austria (Switzerland 26 percent) using these for accessing the Internet. Not
surprisingly, the highest penetration of gaming consoles is in the younger age group (44 percent among those between
14 and 19 years) but those in the 30-39 age bracket (38 percent) are also using the Internet via consoles.
With the boundaries of devices becoming increasingly blurred, these findings undoubtedly signal a new leap in
convergence that calls for market players to shape their service offerings to maximize the “connected world” experience
of consumers—both at home and on the go.
15
16. Challenges
Data concerns persist, especially
over cloud services
One of the biggest obstacles to a faster adoption of the
Internet on mobile devices first detected in the 2008 survey
was the concerns over data security. This has extended
to the use of cloud services too. The consumer wants a
secure environment—74 percent of the mobile Internet users
surveyed in Germany, 66 percent in Austria and 68 percent in
Switzerland, were worried about the security of their data. In
the case of those using or considering using cloud services,
these concerns ranged from losing personal data, hacking of
personal data to viruses harming mobile devices (Germany: 82
percent, Austria: 83 percent, Switzerland: 74 percent).
16
This finding highlights a significant opportunity for cloud
service providers to work with network service providers to
meet the data security needs of the digital consumer through
adapted tariff plans and appropriate privacy policies.
Additionally, companies across the communications, media
and technology value chain will need to take note of a finding
that reiterates the annoyance factor associated with online
advertising. A higher share of the mobile Internet users—who
most often come across ad banners and coupons on tablets
and advertising through texting on smartphones—find these
services annoying. This again brings to light the growing
struggle of advertising and marketing companies in finding
innovative ways of getting their messages across. Service
providers and content developers will need to explore
opportunities to collaborate with marketing and advertising
companies to overcome this barrier.
25. The fifth edition of the Accenture Mobile Web Watch survey
extends beyond the three countries (Austria, Switzerland
and Germany) of the previous two surveys to include 10
more countries: Brazil, Finland, France, Ireland, Italy, Mexico,
Russia, South Africa, Spain and the UK. The 15-minute online
survey, covering 17,225 respondents, was conducted in native
languages with a sample representative of Internet users
across age, gender (51 percent men and 49 percent women),
and incomes.
The survey explored the use of smartphones, tablets,
netbooks, personal computers, television and gaming consoles
to access the Internet; frequency of mobile Internet usage;
range of activities on the Internet; use of social media,
online platforms and online services on mobile devices;
brand preferences for devices and operating systems;
the consumer’s criteria for network selection, ability and
willingness to pay for premium services; and the barriers to
the adoption of mobile Internet.
# Interviews by country
Age
Austria
Brazil
Finland
France
Germany
Ireland
Italy
Mexico
Russia
South Africa
Spain
Switzerland
United Kingdom
14-19 years
20-29 years
30-39 years
40-49 years
More than 50 years
Total
789
1,624
1,085
1,615
1,615
785
1,616
1,611
1,637
1,058
1,615
560
1,615
10%
24%
21%
18%
27%
17,225
25
26. Conclusion
Mobile Internet is Mass Market in Germany
The upswing continues: After a brief downturn in 2009 and 2010, growth in the market for the mobile
Internet rose sharply from 2011 to the present and has achieved mass-market penetration in Germany.
% of Market
Penetration
Mobile Phones only
50% in Germany
Market
Entry
Mass Market
Capability
“Early
Adopters”
Market
Mobile phones, tablets, notebooks
58% in Germany
Mass Market
Penetration
Mass Market
Efficiency
“Bring followers
on board”
“Handle
Customer Portfolio”
Ideal course
Typical course
Real and projected
course
Customer
58%
50%
28%
13%
18%
17%
2008
2009
2010
Figure 6. Accenture Analytics
26
2011
2012
This shows the
development of mobile
Internet usage via mobile
phones from 2008 - 2012
in Germany
In 2012 in Germany, the
use of the mobile Internet
via mobile phones, tablets
and notebooks was 58
percent
27. The Accenture Mobile Watch Survey, 2012, again underscores
the need for companies in the mobile Internet business to
focus on the basics first as the mobile Internet mass market
becomes a reality. For communications service providers
(CSPs), that would mean a greater emphasis on building their
network and more bandwidth, and on investing to ensure
better coverage and quality of service. As mobile Internet
usage rises (in Germany alone, there are 30 million mobile
Internet users), these improvements in infrastructure can
help the CSPs build enduring relationships with customers
and stay ahead of the competition in this intensely dynamic
environment. These improvements in infrastructure can
help them in building enduring relationships with customers
and staying ahead in this intensely dynamic environment.
The hyper-connected consumer—with unprecedented levels
of computing power thanks to innovative devices such as
smartphones and tablets—is an active participant in the
market and not just a passive recipient of services.
The trend of multi-device Web access that the survey
highlights presents a real opportunity for communications,
media and technology companies to outperform the
competition through differentiated, multi-device and
multi-platform offerings. The possibilities associated with a
“connected world” have already been demonstrated through
the growing uptake of connected homes and over-the-top
TV services. Broadcasters, technology companies and service
providers need to brace themselves for a new generation of
Web users looking for increased interoperability, multi-device
and multi-platform support, and superior experience.
In this connected world that includes the network and
services (Internet, entertainment, video and gaming), CSPs
are taking on the role of enablers. To outperform as enablers,
CSPs will need to get smarter about their customers and
the way they market to them. Companies that have been
successful in this role are differentiating by leveraging
analytics to process the vast amounts of data that the
consumer generates while using the Internet.
Additionally, as CSPs need to upgrade their infrastructure
continuously to keep pace with customers demands as well as
their data security concerns, a focus on maximizing costefficiency (whether through outsourcing of customer service
or billing or through back-end integration) could help these
companies balance costs as well as service levels.
As communications, media and technology players try
to monetize the opportunities in the mobile Internet
era (whether in the area of mobile payments, banking
transactions, augmented reality services, cloud services
or apps for tablets and smartphones), collaboration and
innovation will anchor and sustain the new ecosystem.
Collaboration with other service operators on networksharing strategies could well be the key to balance
consumers’ demand for quality with the inevitable high cost
of infrastructure investments.
With the massive capital investments that will be needed
to keep up with the increasing bandwidth, speed and
quality demands, collaboration among all operators in the
value chain will help in bringing innovative services to
the market. Building collaboration tools, IT and common
industry platforms to incubate and test new ideas could add
significant value to offerings and quickly add capabilities
that the operators currently lack. This will lead to new
alliances and business models, efficient back-office and
business processes as companies build faster go-to-market
strategies and a strong focus on innovation to stay ahead of
the competition. As mobile Internet approaches mass market
stage, the various players in the ecosystem—from mobile
service providers to content generators—will be compelled
to explore avenues for innovation in providing end-to-end
services.
This business imperative for change and innovation is also
applicable to other industries such as retail or banking where
the hyper-connected consumer’s behavior and needs are
already transforming operating models and IT infrastructure.
Such organizations are making use of mobile and cloud-based
customer relationship management technologies to keep
pace with the demand for new and improved capabilities
as consumers increasingly use smartphones and tablets for
online commercial transactions.
27