This document discusses digital media usage in South Africa based on a survey conducted by TNS. Some of the key findings include:
- Internet and mobile penetration in South Africa is growing rapidly but still relatively low compared to global standards. Most internet users are new to the internet.
- Social media is the most important online activity, with Facebook being widely used. However, interactions with brands online are still limited.
- Mobile phones are the primary means of internet access. Younger users are more likely to use PCs.
- Traditional media like TV and radio still play a dominant role in consumer purchase journeys. Digital must play a supportive role.
- Online shopping is underdeveloped but growing, especially via mobile
Southeast asia digital future in focus 2013Cat Van Khoi
This document provides an overview and analysis of key digital trends in Southeast Asia. It finds that:
1) Social networking captures the largest share of users' online time in Southeast Asia, led by Facebook which has three of its top 15 markets by reach in the region.
2) Entertainment and online video consumption is growing, with YouTube being the top video site across Southeast Asian countries.
3) Younger users, especially those under 35, are heavier internet users and drive online growth in Thailand and Vietnam where over 70% of the online population is under 35.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Vietnam Mobile Report Quarter 2 - 2017 Appota Group
As the summer months of April–July approach, the temperature isn’t the only thing heating up in Vietnam. The country’s online activity is red hot over summer, especially on mobile.
Let’s follow with Appota report to keep update the latest news about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
ComScore state of the internet southeast asia march 2011Nguyen Ngoc
The document discusses internet usage trends in Southeast Asia based on data from comScore. It finds that internet usage continues to grow rapidly in the region, especially in Indonesia which added 2 million new users over the past year. Social networking and photo sharing have seen huge increases in popularity across Southeast Asia. Younger internet users spend more time online on average, though usage patterns vary significantly between more developed markets like Singapore and emerging markets.
A presentations that give an overview of the current state of play for the social media world. Latest stats, examples of ROI formulas and definitions of the major aspects of your social media strategy.
These slides were presented at the Personalisation versus privacy event held by Ipsos MORI and King's college London, 11th February 2014. Full poll: http://www.ipsos-mori.com/researchpublications/researcharchive/3342/Three-in-four-Britons-are-worried-about-companies-collecting-information-about-them.aspx
Google Vietnam digital profiling report 7/2012Anh Pham Duy
Google Vietnam digital profiling report 7/2012
1 Background & Methodology
2 Internet users at a glance
3 Cross-media consumption behaviour
4 The role of the internet when shopping
5 Search and the research process
6 Advertising and the research process
7 Summary
8 Appendix
Southeast asia digital future in focus 2013Cat Van Khoi
This document provides an overview and analysis of key digital trends in Southeast Asia. It finds that:
1) Social networking captures the largest share of users' online time in Southeast Asia, led by Facebook which has three of its top 15 markets by reach in the region.
2) Entertainment and online video consumption is growing, with YouTube being the top video site across Southeast Asian countries.
3) Younger users, especially those under 35, are heavier internet users and drive online growth in Thailand and Vietnam where over 70% of the online population is under 35.
Mobile users are leaping forward in Vietnam, with lesser cities and rural users expected to leapfrog the PC journey. While internet usage among youth is saturated, mobile adoption is expected to significantly grow among those aged 35 and older, changing the online journey. As consumers spend more time online at home competing with or complementing TV, advertising needs to follow consumer eyeballs online where 9 in 10 rely on the internet for news over entertainment. However, trust remains a barrier to online purchasing.
Vietnam Mobile Report Quarter 2 - 2017 Appota Group
As the summer months of April–July approach, the temperature isn’t the only thing heating up in Vietnam. The country’s online activity is red hot over summer, especially on mobile.
Let’s follow with Appota report to keep update the latest news about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
ComScore state of the internet southeast asia march 2011Nguyen Ngoc
The document discusses internet usage trends in Southeast Asia based on data from comScore. It finds that internet usage continues to grow rapidly in the region, especially in Indonesia which added 2 million new users over the past year. Social networking and photo sharing have seen huge increases in popularity across Southeast Asia. Younger internet users spend more time online on average, though usage patterns vary significantly between more developed markets like Singapore and emerging markets.
A presentations that give an overview of the current state of play for the social media world. Latest stats, examples of ROI formulas and definitions of the major aspects of your social media strategy.
These slides were presented at the Personalisation versus privacy event held by Ipsos MORI and King's college London, 11th February 2014. Full poll: http://www.ipsos-mori.com/researchpublications/researcharchive/3342/Three-in-four-Britons-are-worried-about-companies-collecting-information-about-them.aspx
Google Vietnam digital profiling report 7/2012Anh Pham Duy
Google Vietnam digital profiling report 7/2012
1 Background & Methodology
2 Internet users at a glance
3 Cross-media consumption behaviour
4 The role of the internet when shopping
5 Search and the research process
6 Advertising and the research process
7 Summary
8 Appendix
Connected Drivers: Public opinion and what it meansIpsos UK
According to research by Ipsos MORI for the RAC Foundation, the majority of drivers are interested in connected driving technologies, but both they and the wider public recognise how connections to the outside world have the potential to cause distractions and impact on safe driving.
Internet usage and online shopping in thailandRabin Gupta
Internet usage in Thailand has grown rapidly, reaching 20 million users in 2011, a 27% increase from the previous year. Mobile devices now account for half of daily internet sessions. The most popular online activities among Thais are entertainment, games, blogs, and shopping. Research shows that while many Thais research purchases online, most still buy offline, especially for clothing and cosmetics. Younger consumers are more likely to research and buy online than older generations. Social media like Facebook has also seen huge growth in Thailand.
Southeast asia -_why_you_should_pay_attention_nowShaen PD
Southeast Asia is a rapidly growing region with over 600 million people that are younger and spend more time online than populations in the US and EU. Internet and smartphone penetration are rising quickly, and e-commerce is growing at over 30% annually. However, online advertising spending significantly lags time spent on the internet. The region presents opportunities for expansion, startup creation, investment, and visiting Ardent Capital's office in Bangkok to learn more.
This document provides an overview of social media usage statistics in Nigeria. It shows that:
- BBM users have a high number of contacts, with half participating in groups. WhatsApp, SMS and Facebook Messenger are commonly used.
- Activities like email, web browsing, and social media are done by nearly all on their mobile devices.
- Users are more likely to be male, under 35, living in large cities, and to have at least a university degree. Household sizes average over 5 people.
Research method: Quantitative – Online research
Timing: 4th – 20th May 2013
Sample size: 243
Research area: Nationwide
Target: Working in Programming field
Research objectives: Explore popular platforms and languages as well as Popularity of Cloud Computing in Vietnam
Sampling method: Convenience sampling
Total number of pages: 50
Gen Z, born between 2002-1994, represents a new growth segment for the out-of-home market. They are digital natives who are heavily influenced by mobile marketing and social media. To attract Gen Z, businesses should focus on authentic mobile marketing, facilitate shareable experiences on social media, and use Gen Z to fill traditionally low traffic periods like mornings and afternoons by catering to their frequent snacking occasions with foods like tea, milk, and Asian specialties. Capturing the growing spending power of Gen Z will be important for success in the changing out-of-home consumer landscape.
Differences in cultures and climate conditions affect the level of the respondents’ concerns on UV rays. More than 70% of Vietnamese concerned about the skin cancer. While 62.2% of Thais are most worried about freckles. Lastly, among Indonesians, sunburn protection is a priority for more than half of the respondents (59.4%).
Vietnam Digital landscape update 2013 Sep_2013_MindsharePhương Bi
This document provides a summary of Vietnam's digital landscape as of 2013. Some of the key points include:
- Vietnam had over 31 million internet subscribers as of November 2012, representing a penetration rate of 35.6%, one of the highest in Southeast Asia.
- The average time spent online had increased from 97 minutes in 2008 to 133 minutes in 2012. Popular online activities for Vietnamese internet users included social networking, listening to music, watching videos, playing games, and searching for news and information.
- Top websites included Facebook, YouTube, and online portals providing news, music, movies and games. Social networking sites like Facebook were the most visited destinations online.
- Vietnam's population was young, with over half
The Effect of Bad News and CEO Apology of Corporate on User Responses in Soci...THE LAB h
by Hoh Kim, Jaram Park, Meeyoung Cha, Jaeseung Jeong
Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea
Published in 2015 @ PLoS ONE 10(5): e0126358. doi:10.1371/journal.pone.0126358
This document provides an overview and summary of digital trends in Southeast Asia and globally:
- Online audiences have shifted significantly outside of North America, with over 2/3 of the global online population now located in Asia and other regions.
- Southeast Asia has seen rapid online population growth of over 62 million, with the Philippines experiencing the fastest growth rate of 22% since 2012.
- Social networking reaches the vast majority of online populations across Southeast Asia, capturing the largest percentage of consumers' online time. Facebook has very high penetration across the region, with the Philippines and Thailand among the top 10 globally.
Africa is home to a diverse array of wildlife with over 1,100 mammal species and 2,600 bird species. Visitors can view this wildlife up close, including elephants, butterflies, and chameleons, as no other continent offers the same opportunities to see such a variety of animals in their natural habitat.
Life Through The Lens :: Reinhard Radke :: Adams & Butler AfricaAdamsAndButler
The document provides information about two luxury wildlife safari itineraries in Kenya offered by Adams & Butler Africa, including details on the accommodations, activities, locations visited, dates, and costs. Testimonial from a past client emphasizes the authentic and memorable wildlife experiences provided by the company. Contact information is also included for booking customized safaris with the company and wildlife filmmaker Reinhard Radke.
'Blessing women in Africa' is about the poor women of Tanzania and a doctor who is able and willing to help alleviate their sorrows. Doctor Marialita is a gynaecologist working in Africa and who has a heart for hurting women.
2 What Is Development African Representations Africa Map June 27, 2008tacit dynamite
The document discusses various theories and perspectives on development in Africa, including:
1) Marxist and modernization theories from the 1950s-60s viewed development as stages leading to industrialization and capitalism, but these models did not accurately describe Africa's experience.
2) Dependency theorists like Rodney argued that European colonialism and the slave trade underdeveloped Africa by extracting resources and redirecting profits abroad.
3) More recent approaches emphasize participatory development, human rights, and measuring development through indicators like health, education, and standard of living rather than just economic growth.
4) Scholars also critique the common Western perspectives that portray Africa as a tragic, underdeveloped continent in need of outside help, rather
A presentation by Shanta Devarajan from the 2009 BASIS Conference on "Escaping Poverty Traps: Connecting the Chronically Poor to the Economic Growth Agenda."
This document discusses factors that may limit the number of billionaires in Africa compared to other parts of the world, such as the United States. It aims to understand challenges facing wealth generation in different societies and reasons for lack of wealth in Africa. While environmental obstacles can impact development, political and historical factors often have a larger effect. Common challenges in Africa like disease, drought, floods, war, corruption, and being landlocked are explored as possible limitations on wealth production compared to wealthier nations with more political stability that have hundreds of billionaires.
The Bushmen, also known as the San people, are the oldest inhabitants of southern Africa. They traditionally roamed throughout southern Africa but are now confined to the arid Kalahari Desert region. The Bushmen live in small family groups and lead nomadic lives within fixed territories in the Kalahari Desert. They hunt antelope with bows and poison arrows and gather plants for food. The Bushmen now face an uncertain future, as many have lost their traditional lands and lifestyles.
Africa is the second largest continent, home to over 1 billion people speaking thousands of languages. It has a rich cultural heritage expressed through diverse musical traditions, dance, art, masks, and cuisines featuring ingredients like yams, cassava and spices. Religions practiced include Christianity, Islam, and traditional African beliefs.
Connected Drivers: Public opinion and what it meansIpsos UK
According to research by Ipsos MORI for the RAC Foundation, the majority of drivers are interested in connected driving technologies, but both they and the wider public recognise how connections to the outside world have the potential to cause distractions and impact on safe driving.
Internet usage and online shopping in thailandRabin Gupta
Internet usage in Thailand has grown rapidly, reaching 20 million users in 2011, a 27% increase from the previous year. Mobile devices now account for half of daily internet sessions. The most popular online activities among Thais are entertainment, games, blogs, and shopping. Research shows that while many Thais research purchases online, most still buy offline, especially for clothing and cosmetics. Younger consumers are more likely to research and buy online than older generations. Social media like Facebook has also seen huge growth in Thailand.
Southeast asia -_why_you_should_pay_attention_nowShaen PD
Southeast Asia is a rapidly growing region with over 600 million people that are younger and spend more time online than populations in the US and EU. Internet and smartphone penetration are rising quickly, and e-commerce is growing at over 30% annually. However, online advertising spending significantly lags time spent on the internet. The region presents opportunities for expansion, startup creation, investment, and visiting Ardent Capital's office in Bangkok to learn more.
This document provides an overview of social media usage statistics in Nigeria. It shows that:
- BBM users have a high number of contacts, with half participating in groups. WhatsApp, SMS and Facebook Messenger are commonly used.
- Activities like email, web browsing, and social media are done by nearly all on their mobile devices.
- Users are more likely to be male, under 35, living in large cities, and to have at least a university degree. Household sizes average over 5 people.
Research method: Quantitative – Online research
Timing: 4th – 20th May 2013
Sample size: 243
Research area: Nationwide
Target: Working in Programming field
Research objectives: Explore popular platforms and languages as well as Popularity of Cloud Computing in Vietnam
Sampling method: Convenience sampling
Total number of pages: 50
Gen Z, born between 2002-1994, represents a new growth segment for the out-of-home market. They are digital natives who are heavily influenced by mobile marketing and social media. To attract Gen Z, businesses should focus on authentic mobile marketing, facilitate shareable experiences on social media, and use Gen Z to fill traditionally low traffic periods like mornings and afternoons by catering to their frequent snacking occasions with foods like tea, milk, and Asian specialties. Capturing the growing spending power of Gen Z will be important for success in the changing out-of-home consumer landscape.
Differences in cultures and climate conditions affect the level of the respondents’ concerns on UV rays. More than 70% of Vietnamese concerned about the skin cancer. While 62.2% of Thais are most worried about freckles. Lastly, among Indonesians, sunburn protection is a priority for more than half of the respondents (59.4%).
Vietnam Digital landscape update 2013 Sep_2013_MindsharePhương Bi
This document provides a summary of Vietnam's digital landscape as of 2013. Some of the key points include:
- Vietnam had over 31 million internet subscribers as of November 2012, representing a penetration rate of 35.6%, one of the highest in Southeast Asia.
- The average time spent online had increased from 97 minutes in 2008 to 133 minutes in 2012. Popular online activities for Vietnamese internet users included social networking, listening to music, watching videos, playing games, and searching for news and information.
- Top websites included Facebook, YouTube, and online portals providing news, music, movies and games. Social networking sites like Facebook were the most visited destinations online.
- Vietnam's population was young, with over half
The Effect of Bad News and CEO Apology of Corporate on User Responses in Soci...THE LAB h
by Hoh Kim, Jaram Park, Meeyoung Cha, Jaeseung Jeong
Graduate School of Culture Technology, Korea Advanced Institute of Science and Technology (KAIST), 305–701, Daejeon, Republic of Korea
Published in 2015 @ PLoS ONE 10(5): e0126358. doi:10.1371/journal.pone.0126358
This document provides an overview and summary of digital trends in Southeast Asia and globally:
- Online audiences have shifted significantly outside of North America, with over 2/3 of the global online population now located in Asia and other regions.
- Southeast Asia has seen rapid online population growth of over 62 million, with the Philippines experiencing the fastest growth rate of 22% since 2012.
- Social networking reaches the vast majority of online populations across Southeast Asia, capturing the largest percentage of consumers' online time. Facebook has very high penetration across the region, with the Philippines and Thailand among the top 10 globally.
Africa is home to a diverse array of wildlife with over 1,100 mammal species and 2,600 bird species. Visitors can view this wildlife up close, including elephants, butterflies, and chameleons, as no other continent offers the same opportunities to see such a variety of animals in their natural habitat.
Life Through The Lens :: Reinhard Radke :: Adams & Butler AfricaAdamsAndButler
The document provides information about two luxury wildlife safari itineraries in Kenya offered by Adams & Butler Africa, including details on the accommodations, activities, locations visited, dates, and costs. Testimonial from a past client emphasizes the authentic and memorable wildlife experiences provided by the company. Contact information is also included for booking customized safaris with the company and wildlife filmmaker Reinhard Radke.
'Blessing women in Africa' is about the poor women of Tanzania and a doctor who is able and willing to help alleviate their sorrows. Doctor Marialita is a gynaecologist working in Africa and who has a heart for hurting women.
2 What Is Development African Representations Africa Map June 27, 2008tacit dynamite
The document discusses various theories and perspectives on development in Africa, including:
1) Marxist and modernization theories from the 1950s-60s viewed development as stages leading to industrialization and capitalism, but these models did not accurately describe Africa's experience.
2) Dependency theorists like Rodney argued that European colonialism and the slave trade underdeveloped Africa by extracting resources and redirecting profits abroad.
3) More recent approaches emphasize participatory development, human rights, and measuring development through indicators like health, education, and standard of living rather than just economic growth.
4) Scholars also critique the common Western perspectives that portray Africa as a tragic, underdeveloped continent in need of outside help, rather
A presentation by Shanta Devarajan from the 2009 BASIS Conference on "Escaping Poverty Traps: Connecting the Chronically Poor to the Economic Growth Agenda."
This document discusses factors that may limit the number of billionaires in Africa compared to other parts of the world, such as the United States. It aims to understand challenges facing wealth generation in different societies and reasons for lack of wealth in Africa. While environmental obstacles can impact development, political and historical factors often have a larger effect. Common challenges in Africa like disease, drought, floods, war, corruption, and being landlocked are explored as possible limitations on wealth production compared to wealthier nations with more political stability that have hundreds of billionaires.
The Bushmen, also known as the San people, are the oldest inhabitants of southern Africa. They traditionally roamed throughout southern Africa but are now confined to the arid Kalahari Desert region. The Bushmen live in small family groups and lead nomadic lives within fixed territories in the Kalahari Desert. They hunt antelope with bows and poison arrows and gather plants for food. The Bushmen now face an uncertain future, as many have lost their traditional lands and lifestyles.
Africa is the second largest continent, home to over 1 billion people speaking thousands of languages. It has a rich cultural heritage expressed through diverse musical traditions, dance, art, masks, and cuisines featuring ingredients like yams, cassava and spices. Religions practiced include Christianity, Islam, and traditional African beliefs.
There are three major religions in Africa: traditional beliefs, Christianity, and Islam. Traditional African beliefs vary between ethnic groups but generally involve worship of spirits, gods, and ancestors as well as sacrifice. Ethnic groups each have their own languages, customs, and religions, with Arabs predominantly following Islam and groups like the Ashanti and Bantu typically practicing traditional religions that incorporate ancestral worship and spiritual elements.
This document contains images that depict various landscapes, landmarks, and cities across Africa. It includes photos of the Pyramids of Giza and Great Sphinx in Egypt, Mount Kilimanjaro in Tanzania, Victoria Falls between Zambia and Zimbabwe, Lake Tanganyika, the Sahara Desert, and Serengeti Plain in Tanzania and Kenya. It also contains images of cities like Cairo, Alexandria, Johannesburg, Lagos, and Kinshasa showing their architecture, landscapes, and growing populations.
Africa has immense cultural diversity due to its large size and geographical barriers separating peoples. [1] This has led to hundreds of distinct cultures within various nations and the use of European languages as official government languages. [2] Traditional African cultures place heavy emphasis on extended families and community over the individual. [3] Marriage customs, roles of family members, and beliefs surrounding death and the afterlife vary significantly between different ethnic groups across the continent.
Africa Global
49% 38%
47% 35%
45% 33%
43% 30%
41% 38%
40% 32%
1) The document discusses marketing in the mobile world and provides an overview of a mobile ad reaction study conducted in 18 countries including 3 countries in Africa for the first time.
2) Some key findings are that mobile devices are increasingly central to people's lives, presenting huge opportunities for growth in mobile communications and marketing. However, consumer attitudes toward mobile marketing are less favorable than other channels.
3) When done well, mobile ads can effectively build brands and play diverse roles in the marketing mix. Marketers need to
The document summarizes key findings from a global study on how digital technology is impacting shopper behaviors. Some of the main findings are:
- While 90% of internet users have made online purchases, how they use digital channels varies greatly depending on factors like where they live and how tech-savvy they are.
- 65% of internet users use digital channels like online research and browsing before making offline purchases.
- Countries with fast-growing economies and lower internet penetration tend to have more advanced digital users who rely on constant internet access.
- Chinese internet users make an average of twice as many online purchases per month compared to the global average of three purchases per month.
The document discusses findings from a global study on how digital technology is impacting shopper behaviors. Some key findings include:
- While 90% of internet users make online purchases, how they use digital channels varies based on factors like where they live and category.
- Most internet users browse or research purchases online, even if they don't complete the purchase digitally.
- Shoppers in fast-growing markets tend to be more "future forward" in their digital behaviors compared to mature markets. Chinese shoppers make twice as many online purchases on average compared to global averages.
- Brand websites remain a popular source of information for shoppers researching products online.
This document summarizes the key findings of a global mobile research study conducted by PayPal and Ipsos MORI across 22 markets involving over 17,500 consumers. The main findings include:
1) Mobile commerce is fueling the growth of e-commerce globally with mobile expected to grow at 42% compared to 13% for overall e-commerce.
2) Younger consumers aged 18-34 make up 59% of mobile shoppers on average, highlighting the importance of catering to this demographic.
3) The top barriers to mobile shopping are preferring other devices, small screen sizes, and security concerns, indicating a need for relevant mobile experiences and improved security assurances.
This document summarizes key findings from a global mobile commerce research study conducted by Ipsos MORI on behalf of PayPal across 22 markets. Some of the main findings include:
- 33% of online shoppers on average buy online using a smartphone, ranging from 17% in Netherlands to 53% in Turkey. Mobile commerce is expected to grow significantly faster than overall ecommerce.
- 59% of smartphone shoppers on average are aged 18-34, highlighting the importance of catering to younger demographics.
- Top barriers to mobile shopping are preferring other devices, small screens, and security concerns. Assuring security could help increase mobile usage.
- Popular current smartphone activities are searching for product
This document summarizes the key findings of a large pan-European online survey conducted in 16 countries in 2009 on digital media consumption. The survey included over 32,000 internet users and was representative of each country's online population. It covered topics like mobile internet usage, online activities, e-commerce purchases, and preferences for accessing content on mobile versus PC. The findings were enriched through an international online discussion board and the author's expertise in digital research.
The document discusses how technology and internet usage has changed over the past 20 years. It notes that only 5% of the world had internet access in 2000, but this number has grown significantly to over 50% today. People now use the internet and mobile devices to socialize, shop, learn, work and be entertained in many aspects of their daily lives. While technology has positively impacted access to information and opportunities, it also presents challenges around privacy, security, competition and misinformation. The future is expected to bring even greater internet speeds and connectivity through technologies like 5G and the Internet of Things.
Digital life tns ph media briefing finalAbe Olandres
The document discusses digital usage patterns in the Philippines based on a large study. It finds that 36% of online Filipinos access the internet daily, totaling around 11 million people. The most common daily activities are social networking, email, and multimedia. Filipinos spend an average of 9 hours per week online. Social media engagement and the number of social connections are highest among younger consumers. The document also identifies six global digital consumer segments and discusses how understanding these segments can help tailor marketing messages.
The document discusses findings from research conducted by Cimigo, a consumer insights company with 300 professionals advising companies reaching 3 billion consumers. The research includes:
1. The NetCitizens 2012 study of over 5,800 people in 12 urban areas of Vietnam, finding that internet penetration has grown and is viable beyond men, metro areas, and higher socioeconomic groups.
2. Mobile internet usage is growing rapidly, especially among 35-49 year olds, and users in smaller cities are leapfrogging the PC to connect via mobile.
3. Consumers are increasingly spending time online at home for a wide range of activities like news, entertainment, communication and online business. Advertisers need to
Presentation how consumers use technologyEmine Gul
This document discusses how technology and the internet have impacted consumer behavior. It notes that internet usage has skyrocketed since the 1990s, with nearly 4 billion users today relying on high-speed connections. Consumers now use a variety of digital devices like smartphones, tablets, and wearables to access the internet remotely. Online activities include social media, searches, and purchases. Reviews strongly influence buying decisions. Emerging technologies like artificial intelligence and virtual/augmented reality will continue shaping the digital future and consumer expectations for personalized, immediate experiences.
In this inaugural survey of approximately 2,000 Australian consumers – part of a global Deloitte four year longitudinal study of 37,000 consumers spanning 22 countries – there are six emerging trends led by smartphone penetration. http://www.deloitte.com/au/mobileconsumer
Tài liệu nghiên cứu này sẽ giúp bạn hiểu rõ hơn về xu hướng sử dụng Internet ở Việt Nam cũng như những hoạt động của người tiêu dùng khi sử dụng các công cụ tìm kiếm và sử dụng mạng Internet.
Research from mobile survey company, On Device Research, which was conducted directly on the mobile internet, has revealed a new internet audience.
More than 50% of Asian and African mobile internet users as well as more than 20% of users in developed markets, such as the UK and US do not use the internet on a PC.
The deck shows the profile of this new generation of internet users and is the first in a series of free quarterly reports.
This document summarizes mobile phone and tablet usage trends in various global markets based on surveys conducted by Mobile Life Netherlands | TNS Nipo. The key findings include:
1) Mobile phone ownership and replacement rates remain high globally, including in the Netherlands, with tablets continuing to co-exist alongside other devices.
2) In the Netherlands, PCs are still preferred over mobile phones and tablets for most activities, but tablets are gaining ground for certain tasks.
3) Usage patterns vary significantly between countries - for example, Hong Kong commuters are very active on public transit while the Dutch experience more traffic.
4) Growth in mobile services will come from new areas like social video and live TV as standard
Key Insights and Digital Trends from Southeast Asiawe20
This document provides an overview and analysis of key digital trends in Southeast Asia. It finds that:
1) Social networking captures the largest share of users' online time in Southeast Asia, with Facebook being the dominant social network.
2) Entertainment and online video consumption is growing rapidly, with YouTube being the top video site.
3) Younger users in Thailand and Vietnam spend significantly more time online on average than older users, driving growth.
2013 Southeast Asia Digital Future In FocusQuynh LE
This document provides an overview of key digital trends in Southeast Asia, as analyzed by comScore. It finds that social networking captures the largest share of users' online time in the region. Facebook is the dominant social network with high penetration rates. Mobile usage is growing rapidly, surpassing 20% of internet traffic. Younger users are heavier internet users and drive growth. E-commerce is beginning to take off, with Amazon, Lazada, and local players seeing success. Online video and entertainment are also growing categories.
Comscore - 2013 southeast-asia-digital-future-in-focusTuan Le
This document provides an overview of key digital trends in Southeast Asia, as analyzed by comScore. It finds that social networking captures the majority of online time in the region. Facebook is the dominant social platform, with the Philippines, Thailand and Malaysia among the top 15 countries globally for Facebook penetration. Mobile usage is growing rapidly, with over 20% of internet traffic in Southeast Asia from non-PC devices. Younger internet users, especially in Vietnam and Thailand, spend significantly more time online and drive digital growth. Online retail is beginning to take off regionally through local and regional platforms like Lazada and Amazon. Entertainment, including online video, also sees increasing consumption.
Attitudes to Cybersafety and Online Privacy in the Middle EastMOTC Qatar
Slides from Monthly Dialogue lecture at The Center for International and Regional Studies. Georgetown University School of Foreign Service in Qatar, presented on Tuesday, September 16th, 2014.
For more information visit: http://cirs.georgetown.edu/events/monthly/damian-radcliffe
Singapore has very high rates of internet and broadband penetration, with over 4.8 million broadband connections. The majority of online users are aged 25-44 and earn moderate incomes. Singaporeans spend much of their online time using search engines like Google, social networks like Facebook, and engaging in online shopping and product research. Digital advertising is growing rapidly in Singapore, especially display advertising, and new forms of online and mobile media are expected to continue integrating and converging in the coming years.
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESCeriseUpham
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
Access to the internet
Digital devices used by audiences?
How consumers search for information?
What consumers buy online?
Online video consumption
Consumer trends
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Our excursions in tahiti offer stunning lagoon tours, vibrant marine life encounters, and cultural experiences. We ensure unforgettable adventures amidst breathtaking landscapes and serene waters. For more information, mail us at tracey@uniquetahiti.com.
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island hopping in Hawaii. This magical place offers a number of experiences, as each island has its own charm. Do you love adventure? Then, hike through volcanoes or kayak along an amazing coastline. If you want relaxation, then Hawaii is perfect because it has the most amazing beaches. In this blog, I will help you make an itinerary for your Hawaii Island Hopping. Every island offers something special. The Big Island offers some of the most perfect volcanoes as well as stargazing. Maui will pamper you with beaches and luxury. Kauai has some of the most lush rainforests with dramatic cliffs, and Oahu can offer a taste of city life and historical significance.
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How To Change Your Name On American Airlines Aadvantage.pptxedqour001namechange
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2. mention any five major tourist attaction of dubai
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1. Curreny name of India and dubai
2. Conversions amount
3. Total Converted amount
4. cost of food
5. cost of sightseeing
6. cost of shoping
7. cost of saving
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6. Growth in internet access in the region offers
big opportunities for brands and marketers…
6
…but,
Digital marketing is wasted if not
tailored to the local market
Or worse, can actively create brand-resistant consumers
Consumers hold the power
Need to understand how consumers
are using the internet and where they
are in their digital evolution
7. With strong internet growth in Africa, most users are new
to the internet and still becoming acquainted – usage will
be different to developed countries
7
0
10
20
30
40
50
60
Tanzania
Ghana
India
Uganda
Kenya
Pakistan
SouthAfrica
Indonesia
Egypt
Thailand
Nigeria
Philippines
Mexico
Peru
Vietnam
Ukraine
Romania
China
Brazil
Morocco
Russia
SaudiArabia
Turkey
Greece
Portugal
Italy
Colombia
Chile
Poland
Malaysia
Hungary
Spain
Ireland
CzechRepublic
Argentina
HongKong
UAE
France
Taiwan
Israel
Slovakia
Austria
Estonia
Singapore
Belgium
US
Australia
Japan
Canada
Germany
Switzerland
SouthKorea
UK
NewZealand
Luxembourg
Finland
Denmark
Netherlands
Sweden
Norway
Internet Penetration
% Started using the internet less than two years ago
Sub-Saharan Africa
8. Mobile is key to Digital strategy in Sub-Saharan
Africa
Nigeria
Tanzania
Uganda
Kenya
Ghana
South Africa
Global 36
82
61
31
65
77
68
97
64
75
97
82
64
60
Different countries within SSA have different development paths –
Mobile is key in SSA
Access internet via…
9. 39
23
6 7 4
68
1 1
PC at home PC at work PC at
school/university
PC at Internet
café
PC elsewhere Mobile phone Tablet Internet TV Games console
9
Question: S5; Device use for Internet access in past 4 weeks Base: All respondents;
Used to access internet in last month (%)
1000
Mobile is emerging as the key access point
for internet users in South Africa
10. Accessed the internet via…
85%
15-20 years 21-24 years 25-34 years 35-44 years 45-54 years 55-65 years
Mobile Phone
PC
24%
50%
90%
Younger and older internet users experience the
internet differently – take this into account when
designing digital strategies
11. 11
“I would be happy doing all
my Internet surfing via my
mobile”
“I would like to access the
Internet more on my
mobile phone, if it were
more convenient, or had
higher speed or
connectivity”
Question: H4, A2; Mobility attitudes, Internet attitudes Base: Mobile users;
Mobile internet users prefer mobile as an internet
access point - and this will increase as access speeds
increase
68%
57%
12. 12
68
59
50
29
21
6
TV Internet for leisure Radio Internet for work Newspapers Magazines
Question: M1; Media use Base: All respondents; Size
Daily users (%)
1000
Once adopted, digital media is close to traditional
media in terms of daily users on board
13. Offline activities done whilst also online (%)
13
35
30
21
7
6
18
53
57
12
10
22
16
Find out more information just seen advertised
Listening to radio
Watching TV
Reading magazine/newspaper
Playing video games
Shopping (not on the Internet)
Find out info about product in-store
PC Mobile
Question: [H3]; [Device use for Internet access in past 4 weeks] Base: [All respondents];605,686
And there is a strong incidence of people engaging in
entertainment media (TV & radio) whilst accessing
internet on mobile
16. Facebook is visited weekly by three
quarters of internet users
Visit daily:
Visit weekly:
54%
73%
30%
59%
5%
10%
3%
10%
Question: [B6]; [Frequency of visiting websites] Base: [Total];1000
17. 18
60
58
22
21
19
16
14
14
11
Write a post / message / status
update on my social network
Comment or respond to other
people on my social network
Use online chat / instant messaging
Post comments on, or rate other
people's blogs, forums or reviews
Upload photos
Write my own blog
Upload video or music
Forward / share a link
Post Status updates or messages on
a micro-blog
56
19
18
15
13
13
10
9
Check my social network accounts
Visit / check / read other people’s
blog or forum
Stream music
Download videos / movies / TV shows
or music
Stream video
Download photos or look at pictures
at photo sharing websites
Download an “App” or application
Visit / read / other people´s micro
blog
Active Passive
Question: B12; DL Sub-activity usage Base: All respondents;
Weekly users (%)
1000
Social networking users are highly active online, but it is
all about communicating with their network – brands
need relevance to become a part of the conversation
18. 81%
59%
8%
7%
30%
Internet
Penetration
30% 14%
84%
68%
33%
47%
81%
Go online daily
Are brand fans
on SN
Write about
brands online
Research brands
online
% of internet
users that:
% of internet
users that:
While a significant proportion of internet users in SA go
online daily, interaction with brands is still quite limited,
with researching brands being the main brand-related
activity
19
Global South Africa
Are part of
Social Network
19. The higher the internet penetration, the more likely internet users
are to read about brands on the internet – In Africa, brand
presence on the internet is still under-developed
20
Internet Penetration
% reading about brands
Sub-Saharan Africa
Tanzania
Ghana
India
Uganda
Kenya
Pakistan
SouthAfrica
Indonesia
Egypt
Thailand
Nigeria
Philippines
Mexico
Peru
Vietnam
Ukraine
Romania
China
Brazil
Morocco
Russia
SaudiArabia
Turkey
Greece
Portugal
Italy
Colombia
Chile
Poland
Malaysia
Hungary
Spain
Ireland
CzechRepublic
Argentina
HongKong
UAE
France
Taiwan
Israel
Slovakia
Austria
Estonia
Singapore
Belgium
US
Australia
Japan
Canada
Germany
Switzerland
SouthKorea
UK
NewZealand
Luxembourg
Finland
Denmark
Netherlands
Sweden
Norway
20. Messages are not in the control of brands
Even a stranger on the other side of the world is trusted more…
“What other people say about
brands can be trusted more than
what the brand says themselves”
“I trust the comments my friends
write about brands”
“I trust the comments people
I don‟t know write about brands”
57%
54%
41%
% Agree
21. 22
xx
% Agree
Question: [I8a]; [Attitudes to comments & reviews] Base: [All Writers];
“Posting comments online is an effective
way to influence companies”
“I expect companies to contact me if I
write something about them”
73
Very few consumers write about brands, but those
who do believe their interaction influences the brand
68%
34%
22. 23
To praise a brand
To criticise a brand
Ask advice
Offer advice
Share answers/opinions
Share opinions w/communities
To share cool stuff brands produce
To receive customer service
Because I‟m rewarded for doing so
Question: [I8]; [Reasons to write about a category] Base: [All Writers];
48
28
45
25
31
45
42
15
2
73
Though there are many reasons to express the
opinion online, main causes are to praise, to
seek advice and to share opinions
*base size for this demographic is between 30 and 74. Results are therefore for illustrative purposes only
*
23. 10
8
15
7
5
5
9
6
7
6
14
9
4
7
Promotion/special offer
Competitions/prizes
More information about products/services
Information about brand ethics
Connect with people behind the brand
Access brand content
Passionate about the brand
Show that brand is important to me
Give brands input
Receive customer service
Friends doing the same
Connect with other fans
Use specific apps/games
Support a cause
24
Further Research
Brand Interaction
Giving & Receiving Feedback
Friend Interaction
What’s in it for me?
Miscellaneous
Question: [I3a/I3b]; [Reasons to join a brand group/community] Base: [Social Networkers & Micro Bloggers];
(%)
891
Information on products and peers as reference
groups motivate consumers to join a brand
community
24.
25. Global
SSA
TV ad
Product review
website
Expert review
website
Consumer
opinion blog
Price comparison
website
Recommendations
from
friends/family
Recommendations from
sales assistant
38
28
28
27
27
26
24
TV Ad
39
Recommendations from
friends/family31
Ads in newspapers/magazines22
Digital needs to play a supportive/complementary
role to traditional media in Sub-Saharan Africa
Consumer journey touchpoints –
influence on product choice
28. 5%
5%
4%
4%
2%
1%
1%
1%
1%
1%
1%
1%
Bought online
Question: E6; Purchased on or offline Base: Category Purchasers;,
29
43%
10%
36%
20%
7%
52%
54%
57%
78%
9%
12%
11%
Bought offline
Music
Travel
Movies
Software
ISP
Cosmetics
Skin Care
Hair Care
Clothes & Shoes
Insurance Policy
Banking
PC
1000
Preference for offline purchasing is strikingly high
compared to online across all categories
29. The Digital Growth Index utilises these four components
to provide a single KPI to describe the size of the
opportunity in each market
30
The Digital Growth Index
Size of
audience
Opportunity
to engage
A single number KPI
score
Brand Building
Consumers
Scale,
Motivations,
Behaviours
Users
Brand Buzz
Advocates
Path to
Purchase
Customers
30. The Global Digital Growth Index
31
High Growth
Index
High Internet
Penetration
Low Growth
Index
Low Internet
Penetration
Low Penetration, High Index –
Drive growth through engaged early
adopters
Low Penetration, Low Index–
Tap into latent demand, plan for
future opportunity
High Penetration, Low Index –
Utilise large reach, engage outliers
High Penetration, High Index–
Major opportunity, invest heavily
South Africa
31. Developing markets
32
Argentina Peru
Egypt Philippines
Ghana Romania
Indonesia South Africa
Kenya Tanzania
Morocco Thailand
Nigeria Uganda
Pakistan
Digital Growth Index
InternetPenetration
Low
Low
These markets are held back by either low access to
digital, poorer infrastructures or low incomes
reducing the relevancy of a brand conversation
Yet aspirations run high, and huge latent demand
exists
Mobile has provided a gateway to access in many of
these markets. Marketing communications must
also be delivered through this channel
The desire to communicate, and join social networks
is a key driver in these markets
Give them the means to talk about your brand; being
seen as a brand that directly empowers users by
partnering with these social networks / content
providers and sponsoring access
32. To sum up…
• Internet growth and evolution offers new opportunities for marketers to
engage with consumers
• But, internet penetration in SA still low and growth behind the rest of the
continent. For most people the experience of the internet is new, is different
to what it was before, is mobile and is social
• High costs and barriers of access mean internet penetration and usage is still
low and other traditional media still play a dominant role
• The future of internet in South Africa is clearly mobile and marketers need to
focus on interactions in the mobile space, with different strategies for mobile
internet and fixed line, targeting different audiences and needs
• Brand interactions via internet in SA are still very low. What works elsewhere
will not necessarily work here.
33. and…
• Digital marketing in SA has to incorporate social media and traditional media
• Encouragement and incentivisation need to be used to overcome barriers to
experiment and expand use of internet via mobile (other than social networking)
– “whats in it for me” should be asked of any digital campaign
• Social networks can have a big influence on brand perceptions and people trust
comments people say about brands online – need to ensure brands have an
active social media and Customer Experience Management strategy
• Online purchasing still low in SA – need to make people more familiar and
confident in using internet – need to bring down data costs before this can
happen
…and online pre-shop and shopping is likely to be predominantly via mobile
phone in future – need to be thinking mobile in terms of design and
consumer interaction