By Fatima Iftikhar
Codes & Conventions of a
Newspaper
List Of Codes & Conventions
 Logo: A logo is used to show the name of the publishing company or the newspaper itself.
 S...
 Reversed Type: A white or light color type font placed on a black back ground.
 Kicker: Headlines in smaller fonts whic...
History, Ideology & Dissection
of
5 Different Local News
Paper’s
The News
History & Ideology
Masthead
Headline
Date Line
Image
Display Advertisement
Columns
Deck
Bayline
Reversed Type
Lead Column
Small Advertisement
Jung Newspaper
History & Ideology
LOGO &
Masthead all in
one.
SLOGON
Headline
Credits
Date Line
Lead Story
Lead Photograph
Images & Captions
Columns
Reverse...
Pakistan Today Newspaper
History & Ideology
Masthead
Headline
Credits
Date Line
Lead Story
Columns
Reversed Type
Kicker
Deck
Dawn Newspaper
History & Ideology
Headline
Masthead
Date Line
Sub Headings
Bay Line
Lead Story
Lead Paragraph
Reversed Type
Images
Columns
Deck
Display Adve...
The Nation
History & Ideology
Small Advertisements
Masthead
Heading
Subheading
ColumnsDate Line
By Line
Lead Story
Deck
Images
Reversed Type
Masthead
Headline
Credits
Date Line
Lead Story
Lead Photograph
Image & Caption
Columns
Deck
Small
Advertisement
Codes & conventions of a newspaper
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Codes & conventions of a newspaper

  1. 1. By Fatima Iftikhar Codes & Conventions of a Newspaper
  2. 2. List Of Codes & Conventions  Logo: A logo is used to show the name of the publishing company or the newspaper itself.  Slogan: A Slogan is a catchphrase for a newspaper something that can easily be identified with a newspaper.  Masthead: The tittle of the newspaper.  Headlines or Crossheads: Tittle of the story which also helps locating a particular story.  Bylines: Credits/the reports name.  Date line: The date or information like website address and the issue number etc. allocated with the mast head in small font size.  Lead Story: This is seen as the most important story featured in the newspaper and this will be the most coverage. The story will also be of interest for the audience.  Lead Paragraph: A Lead paragraph is at the beginning of an article and it provides the readers with information on what the article is about.  Images and captions: Images related to the story with a small heading usually placed at the bottom border of the image.  Columns: They help to display text in a neat and a representable manner across the page in order to make it easier for the reader to read it.
  3. 3.  Reversed Type: A white or light color type font placed on a black back ground.  Kicker: Headlines in smaller fonts which are often underlined.  Hammer: Large headline place above the main headline of the page.  Deck: Summery of articles and stories usually at the edge of the newspaper.  Font Types, Colors & Sizes: The Style chosen particularly for a newspaper as its signature font it after some times becomes its signature.  Initial & Drep Caps: Stylize the text into something different.  Pull Quotes: Quotes within an article to attract the readers e.g. advertisements  Push Quotes: Awareness Quotes, A Quote to repel the readers to do a particular thing e.g. Smoking, taking drugs etc.  Display Advertisement: This is an advertisement included in a newspaper which includes writing about the service or product and along tis will be a photo.  Small Advertisement: This is a different and a less important advertisement then the Display advertisement.
  4. 4. History, Ideology & Dissection of 5 Different Local News Paper’s
  5. 5. The News History & Ideology
  6. 6. Masthead Headline Date Line Image Display Advertisement Columns Deck Bayline Reversed Type Lead Column Small Advertisement
  7. 7. Jung Newspaper History & Ideology
  8. 8. LOGO & Masthead all in one. SLOGON Headline Credits Date Line Lead Story Lead Photograph Images & Captions Columns Reversed TypeHammer
  9. 9. Pakistan Today Newspaper History & Ideology
  10. 10. Masthead Headline Credits Date Line Lead Story Columns Reversed Type Kicker Deck
  11. 11. Dawn Newspaper History & Ideology
  12. 12. Headline Masthead Date Line Sub Headings Bay Line Lead Story Lead Paragraph Reversed Type Images Columns Deck Display Advertisement
  13. 13. The Nation History & Ideology
  14. 14. Small Advertisements Masthead Heading Subheading ColumnsDate Line By Line Lead Story Deck Images Reversed Type
  15. 15. Masthead Headline Credits Date Line Lead Story Lead Photograph Image & Caption Columns Deck Small Advertisement

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